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Latest Episodes:

Why Contractors Are Actually 4x More Loyal Than Full-Time Employees Feb 26, 2023

Show notes

In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees.
[00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective.
[01:11] Neil shares his experience of working with contractors in the US and internationally.
[01:55] An example of a super loyal contracted designer that both Neil and Eric work with.
[02:31] Unpacking the cost differences between hiring a contractor versus an employee.
[03:02] Talent retention and some of the reasons that employees leave.
[03:58] Why there’s nothing inherently wrong with “churn” or employee turnover.
[04:24] That’s it for today! Don’t forget to rate, review and subscribe!
[04:31] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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Why Creativity Isn't As Effective Remotely Feb 25, 2023

Show notes

In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Creativity Isn't As Effective Remotely.
[00:30] Why Disney is encouraging employees to come back into the office four days a week.
[00:56] Neil’s experience of “getting stuff done” in a remote environment.
[01:45] How returning to the office will facilitate collaboration.
[03:09] Hybrid work models that Neil and Eric are considering.
[04:07] The relationships you build in person that you can’t necessarily build over Zoom.
[04:53] Why do we believe that Bob Iger is onto something?
[05:57] That’s it for today! Don’t forget to rate, review and subscribe!
[06:04] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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7 Habits Of Highly Effective SEOs Feb 24, 2023

Show notes

In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Habits Of Highly Effective SEOs.
[00:26] Upgrading your content versus creating new content.
[01:09] The importance of prioritizing data and analytics.
[02:42] Why SEO also means collaboration.
[03:30] The critical role of creativity: if you can’t say something new, don’t waste your time!
[05:13] Examples that illustrate how to adhere to Google's EEAT guidelines.
[05:55] Why talking to your customers is key.
[07:10] Tips for leveraging trends to help you build links.
[08:02] Why we don’t recommend going all-in on AI tools!
[08:49] That’s it for today! Don’t forget to rate, review and subscribe!
[08:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Screaming Frog
Ahrefs
Ubersuggest
ChatGPT
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YouTube Scaling Secrets for 2023 Feb 23, 2023

Show notes

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: YouTube Scaling Secrets for 2023.
[00:35] Shorts versus long-form content.
[01:41] What you can learn from Mr. Beast about scaling long term.
[03:05] What we mean when we say: where there’s gold, keep digging!
[04:00] Lessons Eric learned about really leveraging the content that performs well.
[05:38] Why there is no set formula for success (and amazing content is key).
[07:25] That’s it for today! Don’t forget to rate, review and subscribe!
[07:33] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Lex Fridman Interview with Mr. Beast
TubeBuddy
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How to Create Hooks Consistently like Mr. Beast Feb 22, 2023

Show notes

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast.
[00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.”
[01:40] How to benefit from reading content that has done really well on social.
[02:43] Tips for learning and drawing inspiration from others without plagiarizing.
[03:23] Why do you have to constantly come up with new ideas?
[03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more.
[04:15] Why your audience has already lost interest if you’re not creating amazing hooks?
[04:45] How you can test your hooks on drunk people in a bar.
[05:18] That’s it for today! Don’t forget to rate, review and subscribe!
[05:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Lex Fridman Interview with Mr. Beast
BuzzSumo
UberSuggest
Tribescaler
Shield App
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to 2x Your SEO Traffic in 2023 Feb 21, 2023

Show notes

In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to 2x Your SEO Traffic in 2023.
[00:28] The difference between SEO “hacks” and actionable strategies to double your traffic.
[01:23] Why it’s important to update old content and focus on new content.
[02:05] Tools you can use to help you rank higher and get more traffic.
[03:30] How much manpower Hubspot dedicates to updating content?
[04:03] The time Neil and Eric invest in updating versus creating new content.
[04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights.
[05:12] That’s it for today! Don’t forget to rate, review and subscribe!
[05:49] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Ubersuggest
Ahrefs
Adept.ai
AnswerThePublic
Keyword Cupid
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Our Thoughts On Bankrate Using AI Writers For Their Content Feb 20, 2023

Show notes

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.
[00:30] Some context on today’s topic and why people aren’t happy about it.
[01:34] How AI-generated content goes against Google’s EEAT guidelines.
[02:21] Examples of other websites pushing AI-generated content.
[02:47] Why AI-generated content doesn’t perform as well as manually written content.
[03:55] Why content written primarily for search engines rather than humans is an issue.
[05:01] Using AI to assist you with writing content, not doing the majority of the work!
[06:10] That’s it for today! Don’t forget to rate, review and subscribe!
[06:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

AI-generated content performance blog post
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Get 90% Open Rates Feb 19, 2023

Show notes

In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How to Get 90% Open Rates.
[00:30] The power of a good subject line!
[01:35] Realistic numbers for different types of messages and subscriber lists.
[02:36] Finding new channels to stimulate higher open rates.
[04:19] Remember to prune your list!
[06:41] That is it for today!
[06:53] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Ogilvie
Attentive
Andrew Chen
ConvertKit

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Why We Wish We Never Went to College Feb 18, 2023

Show notes

In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Why We Wish We Never Went to College.
[00:25] Our personal college experiences and thoughts going in.
[02:12] Neil's reflections on not learning anything important during his time at college.
[04:01] Eric's habits during college and doing the bare minimum.
[04:55] The benefits of learning by doing!
[05:28] Shifts in the education landscape and predictions for the future.
[05:51] Industries that do not require you to go through tertiary education.
[06:57] The courses that Eric is currently involved in teaching.
[07:51] That’s it for today!
[08:01] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Synthesis
Elon Musk
USC

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How to Get SEO Buy-In In Larger Organizations Feb 17, 2023

Show notes

In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially in companies that might undervalue your job.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How to Get SEO Buy-In In Larger Organizations.
[00:30] Eric's experiences being undervalued as an SEO.
[01:50] Looking to your competition and showing what is being done currently.
[03:04] Keeping the ROI in mind and demonstrating this to your leaders.
[04:52] Making the most of a small or non-existent SEO budget.
[06:07] Consistent and constant education; the communication of problems and solutions
[06:52] That’s it for today!
[07:03] Go to https://www.marketingschool.io for more resources!