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How to Grow Your Marketing With Capchase #2064 Apr 13, 2022

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Grow Your Marketing With Capchase.
[00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today.
[01:00] Why you’ll need loans to grow your business.
[01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco.
[01:44] Some of the ways you can use Capchase to manage your cash flow.
[02:36] How to know when you can potentially make the switch to bank loans.
[04:14] That’s it for today! Don’t forget to rate, review and subscribe!
[04:19] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
[04:27] Go to https://marketingschool.io/live to learn more!

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Capchase
Clearco
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Why You Should Be Tap Dancing to Work Each Day #2063 Apr 12, 2022

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day.
[00:25] How Warren Buffet inspired today’s topic.
[00:42] Why, if you're not happy, you should be doing something else.
[01:19] Why you should optimize for happiness, rather than income.
[01:43] How to determine whether what you’re doing is making you happy.
[02:51] Why doing something you love improves so many aspects of your life.
[03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love.
[02:51] How doing something you love helps you persevere through tough times.
[04:01] That’s it for today! Don’t forget to rate, review and subscribe!
[04:02] Visit levelingup.com/epic to sign up for our live event in Austin!
[04:12] Go to https://marketingschool.io/live to learn more!

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Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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How to Do Web3 Marketing The Right Way #2062 Apr 11, 2022

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Do Web3 Marketing The Right Way.
[00:30] Defining the difference between Web2 and Web3.
[01:09] How to use existing Web2 channels for Web3.
[01:34] The number one Web3 marketing mistake that companies are making.
[02:09] How Eric is marketing his NFT project.
[03:44] Why simplicity is the ultimate form of sophistication.
[04:20] That’s it for today! Don’t forget to rate, review and subscribe!
[04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
[04:36] Go to https://marketingschool.io/live to learn more!

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A Simple Way to Go Viral on Twitter #2061 Apr 10, 2022

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: A Simple Way to Go Viral on Twitter.
[00:27] Creating Twitter threads that are like blog posts.
[01:38] Using the content expansion technique to create Twitter threads.
[02:38] A helpful framework for creating effective Twitter threads.
[04:05] An opportunity to write Twitter threads for Eric.
[04:34] That’s it for today.
[04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!

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Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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How Digital Marketers Are Adapting to Privacy Changes #2060 Apr 09, 2022

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes.
[00:50] Why you shouldn’t worry about adapting to privacy changes.
[01:40] Worry rather how you can become more creative as a marketer.
[03:23] That’s it for today.
[03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!

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What Neil & Eric Are Investing In (How To Think About It) #2059 Apr 08, 2022

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It)
[00:41] Why you should invest in what you know the best.
[01:45] The best investment you can make is in yourself.
[02:37] Delay profits for the long-term.
[03:41] Famous quotes and concepts to help with investing.
[05:08] That’s it for today.
[05:09] Go to https://marketingschool.io/live to learn more!

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Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058 Apr 07, 2022

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
[00:58] An overview of Sheth’s career and the function of Metasys.
[03:13] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
[05:53] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
[07:56] What Twitter means to Sheth and how he has recently grown his following.
[09:32] Why Sheth approaches Twitter as if he were building an online honeypot.
[11:41] The typical amount of time Sheth spends on a Twitter thread.
[13:47] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.
[14:16] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
[15:49] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
[16:56] Why it’s valuable to view Twitter as an accelerator.
[18:52] What Sheth means by Clarity of Thought and how he has been honing that skill.
[22:18] Sheth’s learning habits and the important integration of reading, critical thinking, and application.
[24:46] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades.
[29:12] The investments and areas of interest that Sheth is most excited about.
[32:28] The average amount of time Sheth spends reading per day and how it supports his investing.
[33:45] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards.
[37:18] Sheth’s favorite personal and business tools.
[38:53] That’s it for today! Don’t forget to rate, review and subscribe!
[38:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Oura Ring
Eight Sleep
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What Eric Learned From Launching an NFT #2057 Apr 06, 2022

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Eric Learned From Launching an NFT.
[00:35] The story of Eric's NFT: its name and elements.
[00:59] Unpacking the process of releasing an NFT and the importance of collaboration.
[01:46] Why Twitter and Discord are essential to the success of an NFT.
[02:23] Eric shares the revenue numbers associated with the project.
[03:35] Defining the mission for the artist you are working with.
[04:35] Promotion and collaboration; pushing hard enough early on.
[06:00] Consistent management, meetings, and solving issues.
[06:34] Clear messaging from the get-go; why this pays dividends later on.
[07:04] Creating a no-brainer offer through your NFT project.
[07:24] Go to levelingup.com/epic to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leveling Up Heroes
Dribbble
Behance
Porter Robinson
$100M Offers
Alex Hormozi

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Is Facebook Undervalued? #2056 Apr 05, 2022

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Facebook Undervalued?
[00:28] A look at the stock prices for Facebook and Meta in the last year.
[00:41] The false instability of Facebook that people have been proposing.
[01:28] It's hard to bet against Mark Zuckerberg and his proven business record.
[01:58] The things that Facebook has going for it and the amazing talent they have recruited.
[02:50] We think Facebook is undervalued based on its staying power.
[03:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Meta
Oculus
Facebook
Whatsapp
Instagram
Giphy
Novi
Mark Zuckerberg

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How Marketing Is Shifting in 2022 #2055 Apr 04, 2022

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketing Is Shifting in 2022.

[00:39] Brands are more powerful than ever.

[01:12] Not so many new businesses are focusing on branding.

[01:30] The rise of media, and why big companies are investing in the sector.

[02:27] Why PR influencers are becoming more and more dominant.

[02:50] The herd mentality that governs any big trend.

[03:21] NFTs and the fear of missing out; what is driving this push the most?

[03:55] A few predictions about Apple and the world of texting in 2022.

[04:19] That’s it!

[04:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Bill Gates
Andreessen Horowitz
HubSpot
The Hustle
Business Insider
Morning Brew
WeWork
Antonio Brown

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Why We Are Big On Saying 'No' These Days #2054 Apr 03, 2022

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why We Are Big On Saying 'No' These Days.
[00:26] You only have so much time every day, focus on what is important!
[00:45] The common denominator of focus as the mechanism for success.
[01:30] Playing and winning at the resource allocation game of business.
[02:19] The best ways to let people down easy when you say no.
[02:50] How some of the biggest names communicate a 'no'.
[03:40] Maintaining focus in the early days of a business is vital!
[04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.
[04:30] That’s it for today!
[04:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Bill Gates
Warren Buffett
Steve Jobs
MP Digital
Mark Cuban
Seth Godin
Gary V

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The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053 Apr 02, 2022

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast.
[00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms.
[01:02] A breakdown of how to optimize your content for the YouTube algorithm.
[02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with.
[02:55] Some of the online resources you can use to keep track of algorithm trends and updates.
[03:21] Why there’s no template for what type of content is successful.
[04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic.
[04:44] That’s it for today! Don’t forget to rate, review and subscribe!
[04:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

YouTube Studio
Search Engine Land
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5 SEO Tips You Should Start Following Today #2052 Apr 01, 2022

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 SEO Tips You Should Start Following Today.
[00:25] Why building a brand will benefit your SEO.
[00:51] The benefits of leveraging Google’s products, including platforms like YouTube.
[01:28] How to use free tools to generate more backlinks.
[01:53] Some of the tools you can use to elevate user experience.
[02:25] Remember to incorporate SEO with whatever type of content you’re creating.
[03:48] That’s it for today! Don’t forget to rate, review and subscribe!
[03:53] Go to https://marketingschool.io/live to learn more!

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Code Canyon
PageSpeed Insights
Schema.org
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Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon #2051 Mar 31, 2022

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
[00:20] Introducing today’s guest Matt Colon, Global President of Music at YMU.
[01:07] Matt’s background and some of the figures he’s worked with like Steve Aoki.
[02:17] An overview of how the world of NFTs relates to the music industry in general.
[04:53] What NFTs can accomplish for musicians.
[07:03] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
[10:28] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
[12:15] Steve’s broad reach and his incredible touring record.
[12:48] A breakdown of the tokenized community they have built for Steve Aoki.
[14:30] A0k1verse and the long-term goals of their NFT project.
[18:25] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand.
[20:04] How its Netflix release changed the documentary’s impact.
[21:19] Steve’s relationship with the director and how the documentary became a father-son story.
[24:11] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.
[28:50] Matt shares his favorite book of the moment.
[29:11] Why you shouldn’t have to micromanage your employees.
[31:49] That’s it for today! Don’t forget to rate, review and subscribe!
[31:49] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

No Rules Rules: Netflix and the Culture of Reinvention

I’ll Sleep When I’m Dead

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What We're Excited About for YouTube for 2022 #2050 Mar 30, 2022

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What We're Excited About for YouTube for 2022.
[00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce.
[00:48] Some of the ways that YouTube is continuing to innovate its online offerings.
[01:24] Why YouTube is becoming the main hub for any type of video content.
[03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future.
[03:57] That’s it for today! Don’t forget to rate, review and subscribe!
[04:05] Go to https://marketingschool.io/live to learn more!

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A Look at 2022: Community, Collaboration, and Commerce
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Is Google Search Dying? #2049 Mar 29, 2022

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison?

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is Google Search Dying?
[00:33] Why Google search is not dying.
[00:57] Some of the statistics around Google and its competitors.
[02:21] Why SEO is not dying, it’s just becoming a bit more difficult.
[02:36] That’s it for today! Don’t forget to rate, review and subscribe!
[02:43] Go to https://marketingschool.io/live to learn more!

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Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. #2048 Mar 28, 2022

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric.
[00:45] Why you should maximize on what’s working before chasing new trends.
[01:10] Some of the more modern channels that are opening up like TikTok and the metaverse.
[02:10] Remember to leverage tried and trusted strategies before trying out new trends.
[02:38] That’s it for today! Don’t forget to rate, review and subscribe!
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7 Networking Strategies To Connect With World-class People #2047 Mar 27, 2022

In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People.
[00:30] Why hosting dinners are a great way to connect with people.
[01:15] Connect with people online and build deeper relationships by addressing their online problems.
[01:32] Follow up after meeting someone and deepen that relationship.
[02:04] Provide thoughtful and well-crafted responses to high-profile tweets.
[02:23] How to use DMs on different platforms to connect with people.
[03:14] How to use interviews to connect with other people and expand your network.
[03:31] Use a CRM tool to remind you to connect with people.
[04:48] That’s it for today! Don’t forget to rate, review and subscribe!
[04:52] Go to https://marketingschool.io/live to learn more!

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Decks
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What Neil Learned From Responding to 75,441 Comments #2046 Mar 26, 2022

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments.
[00:30] How responding to so many comments helped Neil build a deeper connection with his audience.
[01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that.
[02:08] Neil’s practical tips on how to prioritize comments.
[02:39] How to use comments for finding topics for your content.
[03:40] That’s it for today! Don’t forget to rate, review and subscribe!
[03:45] Go to https://marketingschool.io/live to learn more!

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Do Personality Tests Actually Help You Pick the Right Marketers #2045 Mar 25, 2022

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers.
[00:30] Some of the personality tests that are out there and which ones we use.
[01:32] Why personality tests are great for team cohesion.
[01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer.
[04:44] That’s it for today! Don’t forget to rate, review and subscribe!
[04:48] Go to https://marketingschool.io/live to learn more!

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PrincipleYou
PrincipleUs
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Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau #2044 Mar 24, 2022

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
[00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
[01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
[01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
[03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
[04:51] An overview of Justin’s past and upcoming NFT projects.
[06:21] Some of the biggest challenges that Royal will be facing as they grow.
[06:35] Why Justin refers to Royal as a Web2.5 platform.
[07:46] How Justin balances being a musician and a startup co-founder.
[08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants.
[10:31] How Justin put together an exceptional team for his startup.
[11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars.
[13:01] How Royal is currently being marketed and why most of its growth has been organic.
[14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets.
[15:12] The time it took Justin to grow his reach at the start of his music career.
[17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more.
[18:03] That’s it for today; Don’t forget to rate, review and subscribe!
[18:03] Go to https://marketingschool.io/live to learn more.

Links Mentioned in Today’s Episode:

Justin Blau on LinkedIn
3lau on Twitter
3lau on Instagram
3lau on Facebook
3lau
Royal
Oura Ring
Oculus
The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing
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Which Super Bowl Ads Won, According to YouTube. #2043 Mar 23, 2022

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube.
[01:15] Hear about the top three adverts that received the most views.
[02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing.
[02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing.
[03:45] Why creativity is the X factor for successful adverts.
[04:08] That’s it for today! Don’t forget to rate, review and subscribe!
[04:13 ] Go to https://marketingschool.io/live to learn more!

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Cameo
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How TikTok Is Changing The Way We Shop. #2042 Mar 22, 2022

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How TikTok Is Changing The Way We Shop.
[00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why.
[02:11] How TikTok is changing the way people buy through storytelling and engagement.
[03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal.
[04:30] That’s it for today! Don’t forget to rate, review and subscribe!
[04:35] Go to https://marketingschool.io/live to learn more!

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TikTok
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5 Tips To Future-Proof Your Content Marketing Career From AI #2041 Mar 21, 2022

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI.
[00:27] How to use AI tools to speed up your content creation.
[01:05] Why AI is unlikely to replace human creativity.
[01:26] Find ways to remain inspired and feed your creativity.
[02:21] Focus on the visual aspects of your marketing.
[02:55] How to embrace AI tools and augment yourself.
[03:35] Focus on other aspects of the process rather than just creating content.
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
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6 Ways Digital Marketers Must Change #2040 Mar 20, 2022

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 6 Ways Digital Marketers Must Change.
[00:30] Why digital marketers need to adapt and learn how to use AI.
[01:04] The importance of mastering the art of delegation and recruiting.
[01:59] How to experiment as a marketer and why it’s important.
[03:10] The concept of omnichannel and how to hit the best channels.
[03:55] Why you need to be discerning about the marketing information and advice that is currently out there.
[04:51] The importance of doing your own research.
[05:18] The blue ocean strategy and why it’s about thinking long term.
[06:20] That’s it for today! Don’t forget to rate, review and subscribe!
[06:24] Go to https://marketingschool.io/live to learn more!

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Jasper AI
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039 Mar 19, 2022

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: why video content is better than text content, even though Google prefers text.
[00:30] How Google indexes podcasts and video content.
[00:48] The role that engagement plays in whether people seek out your content.
[01:24] Why it’s easier to emotionally connect with your audience through video content.
[03:51] That’s it for today! Don’t forget to rate, review and subscribe!
[04:03] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Grant Cardone
Gary Vaynerchuck
Marques Brownlee
Logan Paul
MrBeast
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How SEO Will NOT Change in the Future #2038 Mar 18, 2022

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How SEO Will NOT Change in the Future.
[00:25] Why an excellent headline will always be essential.
[01:23] Why platforms will continue to prioritize the most up-to-date content.
[01:47] Learn how engagement metrics and votes of confidence will remain important.
[02:34] Keywords and why they will always be a cornerstone of SEO.
[03:25] The role that user experience will continue to play in SEO.
[03:50] Why Google is optimized for user metrics.
[05:03] That’s it for today! Don’t forget to rate, review and subscribe!
[05:13] Go to https://marketingschool.io/live to learn more!

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Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037 Mar 17, 2022

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
[00:21] Introducing today's guest, Justin Kan.
[01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
[02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
[05:01] An overview of Fractal and how it works.
[05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
[08:25] How Justin built and launched the Fractal brand.
[09:19] Why Justin continues to build start-ups: it’s creative and fun.
[09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
[11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
[13:32] Some of the executive coaches that Justin has worked with over the years.
[15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.
[19:29] How to take action and break the everyday patterns of your life.
[20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
[21:56] The trappings of the hedonic treadmill and focusing on external goals.
[23:03] The level of internal work and dedication that has helped Justin achieve calm in his life.
[24:19] Justin’s current goals behind his content output.
[27:12] How Justin is keeping track of the Web3 space and what he’s most interested in.
[28:03] The games that Justin is most excited about.
[29:19] The potential use cases for land in the metaverse.
[30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
[32:58] Justin’s angel investing and what he’s interested in right now.
[34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds.
[36:29] Some of the daily practices that help Justin get a good start to the day.
[37:40] Hear about Justin’s favorite current business tool.
[38:31] That’s it for today! Don’t forget to rate, review and subscribe!
[38:31] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Justin Kan
Justin Kan on Twitter
Fractal on Twitter
Twitch
Fractal
Fractal Radio
Solana
The Sandbox
NFT Worlds
Decentraland
Notion
Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup
Signal
Shogun by James Clavell
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Snap is Sharing Ad Revenue, Here's What Will Happen Next #2036 Mar 16, 2022

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next.
[00:26] Why platforms and creators need each other.
[01:00] The model Facebook uses to take most of the ad revenue.
[01:10] How Snap is starting to share revenue with content creators.
[02:18] Transitioning to a decentralized and democratic Web3 model.
[04:29] That’s it for today.
[04:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Snapchat
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This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) #2035 Mar 15, 2022

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service, and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?)
[00:28] Using influencers to promote your product or service.
[00:51] Filming video ads with influencers promoting your product.
[01:38] Examples of influencers that have boosted conversions.
[02:36] Thoughts on the best way of collaborating with influencers.
[03:02] That’s it for today.
[03:03] Go to https://marketingschool.io/live to learn more!

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Three Quick Things You Can Do Everyday to Get Traffic #2034 Mar 14, 2022

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic.
[00:30] Start using push notifications to get people to subscribe.
[01:01] Being consistent even if you don’t have an audience.
[01:40] Doing collaborations once you have refined your voice and style.
[02:31] Building a social media ring.
[02:57] That’s it for today.
[02:58] Go to https://marketingschool.io/live to learn more!

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Why GIFs Are the Future of Product Screenshots #2033 Mar 13, 2022

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
[00:28] The problem with newer formats for displaying products.
[01:06] Why GIFs are theoretically better than videos for displaying products.
[01:17] What Neil found out when he tested images versus GIFs.
[02:34] The time-to-value ratio for GIFs.
[03:05] How to create your own GIFs.
[03:30] Why the content is more important than the GIF or video.
[04:40] That’s it for today.
[03:25] Go to https://marketingschool.io/live to learn more!

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How to Release a New Redesign Without Affecting Your Traffic #2032 Mar 12, 2022

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic.
[00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic.
[00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment.
[01:00] Be conscientious about which keywords you are using.
[01:16] Some technical details to bear in mind.
[01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients.
[03:18] That’s it for today! Don’t forget to rate, review and subscribe!
[03:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Screaming Frog
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How SEO Will Change In The Future #2031 Mar 11, 2022

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How SEO Will Change In The Future.
[00:28] SEO is starting to happen everywhere, not just Google.
[01:51] What Duck Duck Go and Web3 can teach us about SEO.
[02:54] Why you should be thinking about how people can shop everywhere.
[03:38] That’s it for today! Don’t forget to rate, review and subscribe!
[03:46] Go to https://marketingschool.io/live to learn more!

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DuckDuckGo
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The Terrifying Trend We Are Seeing In Digital Marketing #2030 Mar 10, 2022

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing.
[00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands.
[01:10] How brands help you become less reliant on platforms.
[02:27] How to build a good brand.
[02:54] Why, if you don’t build a brand, you won’t win.
[03:25] The four forms of leverage: code, capital, labor, and media.
[04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing.
[05:04] That’s it for today! Don’t forget to rate, review and subscribe!
[05:13] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Zero to One: Notes on Startups, or How to Build the Future

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Top 5 Quick CRO Wins #2029 Mar 09, 2022

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Top 5 Quick CRO Wins.
[00:30] Why you need to add PayPal as a checkout option.
[00:43] Other payment methods and landing page tools to increase CRO.
[01:20] How to use a two-step checkout.
[01:36] Why exit and entrance pop-ups are beneficial for CRO.
[02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO.
[02:34] That’s it for today! Don’t forget to rate, review and subscribe!
[02:42] Go to https://marketingschool.io/live to learn more!

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How to Build an Amazing Marketing Team #2028 Mar 08, 2022

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build an Amazing Marketing Team.
[00:35] Neil’s strategy for how to find and hire exceptional marketing talent.
[02:00] Some of the practical questions you can pose to your network.
[01:58] The kind of skills you should look for in potential marketing managers.
[02:44] Why you should hire someone who is a skilled recruiter.
[03:56] That’s it for today! Don’t forget to rate, review and subscribe!
[04:11] Go to https://marketingschool.io/live to learn more!

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How to Drastically Improve Customer Retention #2027 Mar 07, 2022

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Drastically Improve Customer Retention.
[00:30] A summary of our definition for customer retention.
[01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
[01:36] Seven Powers, the concept of switching costs, and how they help retention.
[02:27] How communicating with customers and finding out about their needs can improve retention.
[03:02] How to use LinkedIn to improve customer retention through your hires.
[03:20] Why you need to do continual customer development to ensure retention.
[04:18] Why product customer fit and positioning are essential for retention.
[06:16] That’s it for today! Don’t forget to rate, review and subscribe!
[06:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

7 Powers: The Foundations of Business Strategy
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees #2026 Mar 06, 2022

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees.
[00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers.
[01:19] The role that recruiters play in job acquisition and retention.
[02:01] How Neil’s company has been affected by the tougher talent market.
[02:40] Why the current salaries that employees are being offered are not sustainable.
[02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee.
[04:16] How to use an interview to find out what motivates a prospective employee.
[04:29] Asking prospective employees what they’d object to if they received a counter offer.
[05:03] What Neil does to get the best talent.
[06:32] The concept of boomerang employees and why they are surprisingly common.
[07:00] How to help employees achieve their goals outside of work.
[07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic.
[11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships!
[11:40] That’s it for today! Don’t forget to rate, review and subscribe!
[11:43] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Who: The A Method for Hiring

The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs

Neil Patel on Twitter
Eric Siu on Twitter
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TikTok Contest (ENDS 3/31/22): We're Giving Away $10k to the Best! #2025 Mar 05, 2022

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best!
[00:43] How Sam Parr inspired our TikTok growth experiment.
[01:33] An overview of our TikTok experiment and how you can take part in it.
[02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok.
[03:11] A rundown of Neil’s high numbers on TikTok.
[03:34] That’s it for today! Don’t forget to rate, review and subscribe!
[03:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Marketing School Clips on YouTube

YouTube
TikTok
Neil Patel on TikTok
Eric Siu on TikTok
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Strategy Vs. Tactics - What's More Valuable Long Term? #2024 Mar 04, 2022

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?.
[00:25] Eric’s definition of tactics and strategies and how they are distinct from one another.
[01:18] Neil’s perspective on strategies and tactics and why both are important.
[02:17] A framework for how to incorporate tactics and strategies into your career timeline.
[03:20] That’s it for today!
[03:23] Don’t forget to rate, review and subscribe!
[03:28] Go to https://marketingschool.io/live to learn more!

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How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs & Is Now Doing $4M+ a Year #2023 Mar 03, 2022

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year.
[01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being a doctor to a creator.
[03:15] What Ali's YouTube channel focused on when he first started it.
[05:51] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it.
[06:58] Ali’s plans for the future and why teaching is his true passion.
[09:05] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations.
[11:08] Why Ali’s current top priority is writing a book that he is proud of.
[12:07] How Ali’s business has grown and it’s main sources of revenue.
[13:48] Some of the core lessons Ali has learned in his transition from creator to entrepreneur.
[17:31] The book that Ali is currently working on and why it’s important to him.
[20:30] The two podcasts that Ali is a part of and why he enjoys it.
[22:08] Some of the ways to grow your podcast audience.
[24:15] How Ali learns and retains information based on the medium he’s using.
[27:26] Ali’s favorite book of 2020.
[28:38] Ali’s most important business tool.
[30:12] That’s it for today, don’t forget to rate, review, and subscribe!
[30:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Ali Abdaal: https://aliabdaal.com/
Ali Abdaal on YouTube: https://www.youtube.com/channel/UCoOae5nYA7VqaXzerajD0lg
Ali Abdaal on Twitter: https://twitter.com/AliAbdaal
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/
Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
The Four Obsessions of an Extraordinary Executive: A Leadership Fable: https://www.amazon.com/Four-Obsessions-Extraordinary-Executive-Leadership/dp/0787954039
Not Overthinking Podcast: https://notoverthinking.com/
Deep Dive with Ali Abdaal Podcast: https://aliabdaal.com/podcast/
The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building/

The Ideal Team Player: https://www.amazon.com/Ideal-Team-Player-Recognize-Leadership/
Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/
Die With Zero: Getting All You Can from Your Money and Your Life: https://www.diewithzerobook.com/welcome

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How Facebook is (Becoming) The New Yellow Pages #2022 Mar 02, 2022

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages.
[00:35] A breakdown of the Yellow Pages and how it relates to Facebook.
[01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement.
[02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers.
[03:21] That’s it for today!
[03:23] Don’t forget to rate, review and subscribe!
[03:38] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

The Yellow Pages
Facebook
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Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs #2021 Mar 01, 2022

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs.
[00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid.
[00:55] The role that status plays in these NFT purchases.
[01:21] How celebrities can monetize their NFTs.
[01:51] What endorsements from celebrities tell you about an NFT product.
[02:36] That’s it for today!
[02:38] Don’t forget to rate, review and subscribe!
[02:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Bored Ape Yacht Club
Origin Protocol
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Notable 2022 Super Bowl Advertisers & What We Think #2020 Feb 28, 2022

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think.
[00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers.
[01:13] Neil’s predictions for the type of messaging advertisers will be pushing.
[01:55] The role that influencers are expected to play at the Super Bowl.
[03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future.
[04:02] That’s it for today!
[04:02] Don’t forget to rate, review and subscribe!
[04:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Meta
FTX
Crypto.com
Logan Paul
Mr. Beast
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The Talent Market is Strong. How to Get The Best Marketers This Year #2019 Feb 27, 2022

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year.
[00:30] The great resignation and how it’s been informed by the pandemic.
[00:51] How the great resignation has affected our turnover rates and regrettable loss.
[01:23] The current response rate and the immense amount of talent Eric has seen this year.
[01:46] The struggle Neil has had recruiting people quickly enough.
[02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent.
[04:55] That’s it for today! Don’t forget to rate, review, and subscribe!
[05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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What Should Businesses Do as Labor Prices Increase #2018 Feb 26, 2022

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase.
[00:32] How Neil would approach the spike in labor costs in certain sectors.
[00:58] Some of the implications of overpaying for talent and what to do instead.
[02:41] How to institute a signing bonus to compensate for a salary bump.
[03:31] Why you should be patient and detach yourself from what other companies are doing.
[04:09] That’s it for today!
[04:14] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation
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How to Win in a Down Market #2017 Feb 25, 2022

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Win in a Down Market.
[00:25] Our definition of a down market.
[01:11] How things typically become more affordable in a down market and how to respond.
[02:09] Why not panicking is key to persevering and thriving through a down market.
[02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful.
[03:14] That’s it for today! Don’t forget to rate, review and subscribe!
[03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016 Feb 24, 2022

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).
[01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew.
[02:32] Some of the reasons why Morning Brew grew as quickly as it did.
[03:36] The role of paid acquisitions, growth marketing, and good relationships.
[04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube.
[06:09] How Alex determined his role at Morning Brew and what he is working on right now.
[10:46] Alex’s thoughts on the next phase of his career and founding new companies.
[13:53] The story of how Alex started The Founder’s Journal Podcast.
[16:22] The challenge Alex faced when he was selling Morning Brew while also doing his podcast.
[18:28] How often Alex records his podcasts and the topics that resonate most with his audience.
[22:07] Future media trends that Alex is excited about.
[23:13] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs.
[26:09] How the scope of Morning Brew as a media empire has increased.
[28:16] Alex shares his profound book recommendation.
[29:17] Why the screen time app on Alex’s phone is currently his favorite business tool.
[30:29] Some of the ways that Alex takes care of his mental health.
[31:15] Alex’s upcoming podcast, Imposters, and how it explores the biggest personal challenges that his guests have had to overcome.
[32:10] That’s it for today!
[32:10] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Morning Brew: https://www.morningbrew.com/daily

Business Insider: https://www.businessinsider.com

The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485

KickOff Labs: https://kickofflabs.com/company/

Upwork: https://www.upwork.com/

Atomic: https://atomic.vc/

Robinhood: https://robinhood.com/us/en/

Must read book: When Breath Becomes Air
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Awesome Marketing Tools for 2022 & Beyond #2015 Feb 23, 2022

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond.
[00:30] How Mutiny can help you automate personalization on your site.
[00:57] Use the AI tool Jarvis to automatically generate content for you.
[01:19] Discover the many uses of Tweet Hunter for elevating your tweets.
[02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience.
[02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level.
[02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users.
[03:18] Our final recommendation is Metadata, a first for b2b businesses that want to generate revenue, not just leads.
[03:51] That’s it for today! Don’t forget to rate, review, and subscribe!
[04:04] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Mutiny
Jarvis
Tweet Hunter
Full Story
Shield App
Flow
Metadata
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How to Create Thought Leadership Content #2014 Feb 22, 2022

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Thought Leadership Content.
[00:27] Neil’s definition of Thought Leadership Content.
[00:47] The most common ways that people use content to become thought leaders.
[01:18] How to use stats and data to elevate your content.
[01:42] How to reach out to people with more followers than you to collaborate.
[03:25] The importance of patience and consistency in becoming a thought leader.
[04:48] How you can zig when other people are zagging in a new industry.
[05:24] That’s it for today! Don’t forget to rate, review and subscribe!
[03:44] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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Our TikTok Growth Experiment - Want To Win $5,000? #2013 Feb 21, 2022

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?.
[00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok.
[00:47] A breakdown of how our competition will work.
[01:26] Why Neil is so excited about this experiment.
[01:38] The importance of experimenting in order to do well in marketing.
[02:13] Why this competition is a great opportunity for exposure for participants who do well.
[03:16] That’s it for today!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Marketing School Clips on Youtube

My First Million Podcast
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How We're Planning To Grow Our Podcast in 2022 #2012 Feb 20, 2022

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022.
[01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon.
[01:53] The contests and free giveaways we’d like to start running.
[02:50] Our potential plans to advertise and be guests on other podcasts.
[04:03] How we can use our blog posts to link to our podcast.
[04:41] How we’re planning to update our content into longer, more substantive formats.
[05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast.
[05:18] That’s it for today!
[05:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast!
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Tried and True Ways to Drive More Leads #2011 Feb 19, 2022

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Tried and True Ways to Drive More Leads.
[00:28] Other ways of driving leads other than paid ads and SEO.
[00:52] Doing joint partnerships with people in your space who are not direct competitors.
[02:17] Spotting no-brainer opportunities to partner up.
[03:19] Doing free and non-scalable work at the beginning at least.
[04:08] Drilling down on CRO if your business already gets traffic.
[04:47] That’s it for today, be sure to rate, review, and subscribe!
[04:48] Go to https://marketingschool.io/ to learn more.

Links Mentioned in Today’s Episode:

$100M Offers

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The Markets Are Crashing. What To Do About It #2010 Feb 18, 2022

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Markets Are Crashing. What To Do About It.
[01:22] The value of thinking long-term in a crashing market.
[02:08] Being greedy while others are fearful.
[03:37] Perceiving the current environment as a sale.
[03:50] That’s it for today, be sure to rate, review, and subscribe!

Links Mentioned in Today’s Episode:

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2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009 Feb 17, 2022

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr.
[00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.
[01:20] Sam shares his outlook on his personal finances.
[04:09] What Sam is best known for and what he’s working on right now.
[05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it.
[09:03] The most effective strategies for increasing your monthly downloads.
[10:14] Why you need to allow room for spontaneity in your podcasts.
[10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast.
[11:37] The Agora newsletter and why it’s such a fascinating topic.
[16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.
[17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes.
[19:46] How the output of their podcast has shifted.
[22:23] How Sam was able to sell The Hustle to HubSpot.
[24:55] Sam’s advice on how to work on your podcasting as a craft.
[25:58] What chargeable analytics can teach you about your retention.
[29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content.
[29:55] Some of the swaps they’ve done with other shows and their positive outcomes.
[31:35] The one hack that has had the biggest impact on their downloads.
[33:31] How Sam grew his following on Twitter and why he stopped.
[35:08] Why Sam has loved working with HubSpot.
[40:46] Sam’s work as an angel investor and what he’s currently interested in.
[44:10] Sam’s interest in real estate and how he is investing in it.
[49:22] Sam’s book recommendation: Mastery by Robert Greene.
[50:47] Why investing in a high-quality podcasting setup has been so beneficial.
[52:44] Why Sam never takes his phone into his bedroom.
[53:50] That’s it for today!
[53:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

The Hustle: https://thehustle.co/
My First Million Podcast: https://www.mfmpod.com/
How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6
HubSpot: https://www.hubspot.com/
DreamHost: https://www.dreamhost.com/
The Agora: https://theagora.com/
Entrepreneurs on Fire: https://www.eofire.com/
Must read book: Mastery
Sam Parr on Twitter: https://twitter.com/theSamParr
Sam Parr on Instagram: https://www.instagram.com/thesamparr/

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Top 3 SEO Regrets We Have #2008 Feb 16, 2022

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Top 3 SEO Regrets We Have.
[00:25] How not building a brand negatively impacted our SEO.
[00:55] Why we regret not doing enough content upgrades.
[01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.
[01:47] That’s it for today, be sure to rate, review, and subscribe!
[01:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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Not Doing This Will Slow Your SEO #2007 Feb 15, 2022

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Not Doing This Will Slow Your SEO.
[00:25] How not building a brand slows down your SEO.
[01:17] The rule of seven and how it applies to brand recognition.
[01:47] How incentives inform outcomes when it comes to building a reputable brand.
[02:51] That’s it for today, be sure to rate, review, and subscribe!
[02:58] Go to https://marketingschool.io/live to learn more!

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Reaction to Semrush Buying Backlinko #2006 Feb 14, 2022

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
[00:28] Who Semrush is and why Backlinko appeals to them.
[00:55] Why build it yourself when you can buy it?
[01:37] Examples of companies that kept growing after being acquired.
[03:26] Why these acquisitions are more like partnerships.
[04:14] That’s it for today!
[04:21] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

Semrush
Backlinko
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Reaction to Twitter NFT Verification #2005 Feb 13, 2022

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction to Twitter NFT Verification.
[00:36] How Twitter has enabled NFT verification.
[00:54] Neil’s feelings about the authenticity aspect of this development.
[01:30] What the other social media platforms intended to use NFTs for.
[02:28] Searching for legitimate people you want to work with.
[03:11] Why the endorsement from the big players mean Web3 is here to stay.
[03:48] That’s it for today!
[03:49] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

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7 Stupid YouTube Marketing Mistakes We Made #2004 Feb 12, 2022

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made.
[01:14] Why you shouldn’t create short videos.
[01:32] Avoiding topic jumping and posting infrequently.
[02:33] Making sure not to discourage comments.
[02:48] Remembering to add your offers as icons and pinned comments.
[03:24] Organic strategies work better than running ads.
[03:56] Testing different approaches by changing titles and thumbnails.
[04:49] The value of explicitly telling people to subscribe.
[05:09] That’s it for today!
[05:10] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

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Podcast Growth Secrets for 2022 #2003 Feb 11, 2022

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Podcast Growth Secrets for 2022.
[01:08] How the My First Million Podcast grew to two million downloads per month.
[01:42] The TikTok-based competition My First Million did and how successful it was.
[02:17] What we do to grow the Marketing School Podcast.
[02:35] Finding the most popular titles and making more content like that.
[03:12] How the My First Million hosts use a Google document to riff off.
[04:16] Running ads on different podcasts.
[04:59] Appearing on other podcasts.
[05:12] Asking guests to promote an episode in exchange for an interview.
[06:05] That’s it for today!
[06:06] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

My First Million Podcast
Ali Abdaal
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How Axie Infinity Plans To Reach 4 Billion Gamers (With Co-founder Jeff Zirlin) #2002 Feb 10, 2022

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin).
[01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users.
[02:03] How Axie Infinity is currently valued.
[03:41] Jeff's upbringing and how he became interested in gaming and Web3.
[04:18] An explanation of Axie Infinity’s game mechanics and design.
[05:01] The various outcomes that players can choose to focus on when they play Axie.
[06:05] Some of the future game modes they are currently working on.
[07:17] Hear about Jeff’s audacious goal of reaching 4 billion users.
[08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity.
[10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured.
[11:40] Why community has played an integral role in the success of Axie Infinity.
[13:59] The role that good content marketing has played in Axie Infinity’s growth.
[17:31] Jeff gives a breakdown of their marketing team and what each role entails.
[19:14] Some of the ways they are incentivizing users to be active members of the community.
[20:32] How Jeff keeps up with the rapidly changing Web 3 space.
[21:54] Jeff shares what he is currently most excited about.
[23:51] Hear about Jeff’s book recommendation and what he learned from it.
[26:43] Jeff explains why Discord is his favorite business tool.
[28:03] How Jeff grew his Twitter audience to over 400, 000 followers.
[29:48] That’s it for today!
[29:52] To learn more go to https://marketingschool.io/live!

Links Mentioned in Today’s Episode:

Must-read book: The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War
Discord: https://discord.com/
Jeff Zirlin on Twitter: https://twitter.com/Jihoz_Axie
Axie Infinity: https://axieinfinity.com/
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One Hack That'll Get You Your First 100,000 YouTube Subscribers #2001 Feb 09, 2022

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990.
[00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel.
[01:08] The one thing that Neil did to take his subscribers to 100,000.
[01:35] How creating a video a day will help you figure out what your audience likes.
[04:40] That’s it for today!
[04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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8 Lessons Learned From 2,000 Episodes of Podcasting #2000 Feb 08, 2022

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting.
[00:35] The story of how we started this podcast.
[01:00] Why podcasting won’t derive as much revenue as you expect.
[01:20] How using an omnichannel method and effective branding helps your podcast.
[01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host.
[02:13] Podcasting’s ability to help you access an entirely new audience.
[02:50] Why podcasting is still a blue ocean, but it’s also challenging.
[03:38] How offline events can energize your audience and community.
[04:10] Use a tool like Chartable to track your demographics.
[05:16] The importance of building an audience through social media when you first launch your podcast.
[05:38] How repurposing and native repurposing have helped us grow our podcast.
[06:40] That’s it for today! Please tag us in your post celebrating our 200th episode!
[06:58] Don’t forget to rate, review, and subscribe!
[07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Chartable
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How to Build An Indestructible SEO Strategy #1999 Feb 07, 2022

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build An Indestructible SEO Strategy.
[00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb.
[00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best.
[01:08] How to build excellent brand recognition.
[02:55] How acquisitions can help you build your brand more quickly.
[04:05] That’s it for today!
[04:07] Don’t forget to rate, review, and subscribe!
[04:12] Go to https://marketingschool.io/live to learn more!

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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How to Develop A Community-Based Marketing Strategy #1998 Feb 06, 2022

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Develop a Community Based Marketing Strategy.
[00:25] The definition of a community-based marketing strategy.
[01:01] Why building community doesn’t work unless you add value.
[02:06] Examples of what we’ve done from a community-building standpoint.
[04:18] That’s it for today!
[04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT.
[03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!

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Marketing Is Getting Harder. Here's What to Do About It #1997 Feb 05, 2022

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It.
[00:27] Some of the ways that marketing is becoming more difficult.
[01:10] Why you need to be willing to experiment.
[02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz.
[02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.
[03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run.
[05:18] That’s it for today!
[03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!

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Andreessen Horowitz
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How Web3 Will Affect The Future of Marketing #1996 Feb 04, 2022

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Web3 Will Affect The Future of Marketing.
[00:30] A quick recap of Web One, Web 2.0, and Web3.
[01:15] Permissionless databases, decentralization, and how this will affect the future of marketing.
[01:46] Some of the ways that marketing has become more challenging.
[02:35] How community builds retention.
[02:50] The data protection that comes with Web3 and how this will affect marketing.
[04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
[04:25] That’s it for today!
[04:28] Go to https://marketingschool.io/live to learn more!

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Kevin Rose's NFT Price is Skyrocketing. Here's Why #1995 Feb 03, 2022

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing!

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How Eric Built FOMO For His NFT Project (And How You Can Join) #1994 Feb 02, 2022

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join!

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How To Run a Company Where People Don't Want to Work Elsewhere #1993 Feb 01, 2022

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere.
[00:30] The great resignation and how it’s been affecting companies.
[01:25] How retention affects your marketing team.
[01:43] What we’ve learned from our exit interviews.
[03:03] Why you should be helping your employees achieve their personal goals outside of work.
[05:00] Why caring about your employees is crucial.
[05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
[05:30]Go to https://marketingschool.io/live to learn more!

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How Big Brands Are Using NFTs For Marketing #1992 Jan 31, 2022

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing.
[00:30] Examples of some of the big brands that have been partnering with NFTs.
[02:35] Why NFTs are here to stay.
[02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
[03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Adidas
Bored Ape Yacht Club
Nike
Mattel Creations
VeeFriends
Tokidoki
Leveling Up NFT on Twitter
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5 Steps to Conduct a Simple Competitor Analysis #1991 Jan 30, 2022

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis.
[00:25] A brief description of what defines a competitor analysis.
[00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors.
[01:15] Using SEO tools to examine the ads your competitors are running.
[02:07] How you can use tools like Moz for link opportunities.
[02:34] How you can use SimilarWeb to give you a general view of what’s going on.
[03:06] Use BuiltWith to analyze the tools your competitors are using.
[03:20] That’s it for today!
[03:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Ubersuggest
SEMrush
Ahrefs
Moz
SimilarWeb
BuiltWith
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How to Create Irresistible Lead Magnets That Convert #1990 Jan 29, 2022

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert.
[00:25] A breakdown of what lead magnets are.
[00:57] How to offer something for free that other people normally charge for.
[01:33] Why having a successful lead magnet means going to the extreme.
[03:00] How to ensure that what you’re offering is relevant to the reader.
[03:20] That’s it for today!
[03:27] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
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6 YouTube Community Building Hacks You Didn't Know About #1989 Jan 28, 2022

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About.
[00:30] How to use YouTube Live to host a virtual event.
[01:03] Why you should use the post section to build community and how to access it.
[02:03] How partnerships can foster community building.
[02:49] Be sure to reply to comments and engage with people.
[03:35] How to engage, and do calls for engagement within your video.
[04:18] Why a pinned comment is so useful and how to use them.
[05:09] That’s it for today!
[05:17] Go to https://marketingschool.io/live to learn more!

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How to use NFTs as a Reward Mechanism with Lin Dai #1988 Jan 27, 2022

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai!

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5 Key Questions to Ask To Improve Your Content By 10x #1987 Jan 26, 2022

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x.
[00:30] Surveys are an excellent way to get feedback and improve your content
[00:35] Ask people how you can make your content better.
[01:05] Follow up with a question asking whether there is anything they’d like to add.
[01:19] Ask who has the best content in your space.
[01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’.
[02:09] How to use exit pop-up surveys to improve your headlines.
[03:07] That’s it for today!
[03:13] Take part in our survey at marketingschool.io/improve!

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Why You Should Remove Yourself From The Business (And How) #1986 Jan 25, 2022

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How).
[00:30] Neil’s advice on how to remove yourself from your business.
[00:37] Why you need to hire people who have successfully done the job before.
[00:50] How to find your next hire on LinkedIn.
[01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours.
[03:18] The concept of working above the business.
[02:35] Why it’s worth hiring an expensive executive if you have the money for it.
[05:01] That’s it for today!
[05:07] Leave us a review, rate, and subscribe!

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Should You Focus In On Crypto Marketing for 2022? #1985 Jan 24, 2022

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022?
[00:31] Neil’s perspective on crypto and why should understand Web3 and crypto.
[01:56] Eric’s perspective and why crypto and Web3 are the future of the internet.
[03:15] Why the old ways of marketing will slowly be phased out over the next few years.
[03:55] Why now is a good time to get involved in the Web3 space.
[04:30] That’s it for today!
[04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Why Organic Social May Matter More than Any of Our Services #1984 Jan 23, 2022

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services.
[00:30] A quick summary of our services.
[02:00] Organic social is one of the best ways to communicate with your customers.
[02:37] Most platforms have a direct message function.
[02:52] That’s it for today!
[03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Cut These Meetings From Your Week to Focus #1983 Jan 22, 2022

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Cut These Meetings From Your Week to Focus.
[00:30] Why you should cut any meeting where there are multiple people within your department.
[01:30] How to audit your past meetings to determine which ones were useful and gave you energy.
[02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email.
[03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings.
[04:03] That’s it for today!
[04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Slack
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7 Reasons Accountability to Cultural Values Matter #1982 Jan 21, 2022

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters.
[00:25] What we mean by cultural values.
[00:58] If people are operating based on different values, they’ll be going in opposite directions.
[01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team.
[01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable.
[02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people.
[03:09] Creating short and simple values make them easy to remember and follow.
[03:37] If everyone knows the core values, they'll do what's best for the business in the long run.
[04:12] Make sure your core values are actionable.
[05:28] That’s it for today!
[05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Lloyed Lobo Shares His Secrets to Building His 7-Figure Community #1981 Jan 20, 2022

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community!

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How to Build Your Organic Audience for the Long Term #1980 Jan 19, 2022

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build Your Organic Audience for the Long Term.
[00:35] Why the number one method for building and retaining your audience is responding to people.
[01:51] Why you need to consistently produce content while also improving.
[03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase.
[04:18] That’s it for today!
[04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Coinbase
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Marketing Stories We've Never Shared Before #1979 Jan 18, 2022

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Stories We’ve Never Shared Before.
[00:25] Shortcuts Neil took such as converting a battlefield site into an online casino.
[02:44] The moral of Neil’s stories: slow and steady wins the race!
[03:09] How Eric is using his network to grow his LinkedIn reach.
[04:12] Two of Eric’s experiences building affiliate sites and what he learned.
[06:19] That’s it for today!
[06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Should You Allow Employees to Jump Around Projects? #1978 Jan 17, 2022

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Allow Employees to Jump Around Projects?
[00:30] Why Eric and Neil prefer to keep employees specializing on certain projects.
[01:04] The inefficiency and poor output of a system where employees jump around.
[01:14] How unfocused employees end up killing sales.
[02:25] It is the people behind a business that make it what it is.
[03:38] Why Eric encourages employees to do side-hustles.
[04:32] That’s it for today!
[04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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How Agency Partnerships Can Lead to M&A #1977 Jan 16, 2022

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Agency Partnerships Can Lead to M&A.

[00:27] How a working relationship can lead to a merger and make one plus one equal three!

[01:19] The importance of agency partnerships for laying the groundwork for M&A.

[03:04] How important a solid diligence process before a merger or acquisition is.

[03:37] Never do a deal in less than 30 days!

[04:02] That’s it for today!

[04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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How to Structure Your NFT Project The Right Way #1976 Jan 15, 2022

How to Structure Your NFT Project The Right Way

In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Structure Your NFT Project The Right Way.
[00:50] As a founder you have to be the boots on the ground.
[01:16] How Eric learned about how to structure his team.
[01:51] Community managers, developers, artists, project managers,
[02:46] How often Eric has stand-ups with his team.
[03:32] The three most important practices for structuring communications and promotions.
[05:08] That’s it for today!
[05:09] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up Heroes Whitelist

Gary V
Tom Bilyeu
Dribbble
VeeFriends
Founder’s Key
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How To Build Actual Utility With An NFT Project #1975 Jan 14, 2022

How to Build Actual Utility With an NFT Project

In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build Actual Utility With an NFT Project.
[00:39] Examples of NFTs that are more than a cash grab and offer actual utility.
[02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility.
[04:15] How to know if people will value your NFT’s utility.
[05:20] The three best NFT utilities in Eric’s opinion.
[06:31] That’s it for today!
[05:12] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up Heroes Whitelist

VeeFriends
Founder’s Key
CryptoPunks
Bored Ape Yacht Club
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Six Traits of a Great Community According to Lloyed Lobo #1974 Jan 13, 2022

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo!

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How To Build Community The Right Way #1973 Jan 12, 2022

How to Build Community The Right Way

In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build Community The Right Way.
[00:54] Using community managers that understand your project.
[01:41] You have to care about your community which requires passion.
[02:48] How to care about your community properly.
[04:03] You build a community one person at a time.
[05:11] That’s it for today!
[05:12] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up Heroes Whitelist

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How NFTs Might Fit Into Your Marketing Strategy #1972 Jan 11, 2022

How NFTs Might Fit into Your Marketing Strategy

In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy.
[00:34] How major brands are fitting NFTs into their marketing strategies.
[01:28] The strategy behind the Leveling Up Heroes NFT drop.
[01:54] Building a community around Leveling Up using NFTs.
[02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric.
[03:40] How NFTs open up new audiences for your product.
[05:07] How to get onto the whitelist for Leveling Up Heroes.
[05:15] That’s it for today!
[05:16] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up

Leveling Up Heroes Whitelist

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Is It The End Of $997 and $2,000 Courses? #1971 Jan 10, 2022

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
[00:32] The funnel structure for an older model for selling courses for $997 - $2,000.
[00:58] Does this model still work?
[01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
[02:49] Giving courses away and making your money on the back end.
[03:27] Why some course marketers don’t think the numbers of the older model work anymore.
[04:58] How other course marketers are still doing well using the older model.
[07:03] That’s it for today!
[07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Why Bringing Remote Employees Together Matters #1970 Jan 09, 2022

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Bringing Remote Employees Together Matters.
[00:29] How remote Neil’s business is and how he incorporates meetups.
[00:54] Eric’s structures concerning remoteness and why he values in-person events.
[02:21] Why people who know each other work better and the positive effects of this.
[02:38] That’s it for today!
[02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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What Eric Has Learned So Far From Building His NFT Project #1969 Jan 08, 2022

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project.
[00:45] Eric’s brief definition of NFTs.
[00:47] Eric’s role in the recent bidding over a digital version of the constitution.
[01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution.
[01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’.
[02:59] The lessons Eric has learned from his NFT Project.
[03:11] You need good community managers when doing this type of NFT project.
[04:06] The role of the artist in an NFT project.
[05:05] A breakdown of how to start an NFT project.
[06:20] That’s it for today!
[06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes!

Links Mentioned in Today’s Episode:

Leveling Up Heroes: Friends & Family Whitelist
VeeFriends
World of Women
Dribbble
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7 Key Questions To Ask To Get Better #1968 Jan 07, 2022

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Key Questions To Ask To Get Better.
[00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you.
[01:00] Why you should find out what you have a world-class talent for.
[02:02] The benefit of uncovering what your weaknesses are.
[02:20] Neil and Eric share what their teams rate as their biggest weaknesses.
[02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy.
[03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year.
[04:15] Get feedback on where you seem to be experiencing the most joy and energy.
[05:01] Why you should identify who’s better than you at the job you’re currently doing.
[05:41] Ask yourself which of your current tasks may be better executed by someone else.
[06:24] Why it’s so important to get feedback and take your ego out of the equation.
[06:30] That’s it for today!
[06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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The Secret to Growing 50% Faster with Patrick Campbell #1967 Jan 06, 2022

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell!

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3 SEO Trends That Will Explode in 2022 #1966 Jan 05, 2022

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022.
[00:25] Learn about the boom in voice search commerce as a multi-billion dollar market.
[01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm.
[01:46] Learn why SEO is becoming increasingly important across platforms.
[02:50] That’s it for today!
[03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Why SEO Is An Unfair Advantage #1965 Jan 04, 2022

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why SEO Is An Unfair Advantage.
[00:25] How SEO differs from paid advertising.
[00:46] Why SEO is difficult to scale up and requires a lot of creativity.
[01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs.
[02:06] How SEO forces you into long-term thinking.
[03:23] The compounding effect of good SEO and why it gives you an unfair advantage.
[04:07] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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How To Build Your YouTube Channel to 1M Subscribers #1964 Jan 03, 2022

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers.
[00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers.
[00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers.
[01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting.
[01:31] Why comments are much more significant for the Youtube algorithm than likes.
[02:08] How to continually conduct AB tests and why it’s important.
[02:41] Some of the other things that will help you get to a million subscribers, like researching trending topics and making your videos the ideal length.
[03:12] That’s it for today!
[03:25] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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How to Network with Badass People #1963 Jan 02, 2022

In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of methods for effective networking and many of them don’t require money, or even being an extrovert. Tune in and hear how to form relationships with successful people through dinners, serendipity, generosity, and more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Network with Badass People
[00:32] What we mean by badass people.
[01:25] Creating serendipity and touchpoints by attending events with like-minded people.
[02:56] Why it is worthwhile to stretch your budget and attend good events.
[03:42] Networking through live events, generosity, and social media.
[05:00] How to network effectively as an introvert with a small budget.
[06:53] Authentic networking takes time, so be patient.
[06:53] Finding huge success by never eating alone.
[07:55] That’s it for today!
[07:57] Don’t forget to rate and review this podcast!

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Never Eat Alone

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How to Absolutely Crush 2022 #1962 Jan 01, 2022

In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire year and put all of your energy into accomplishing it. Tune in and learn about how to find that one goal you should set for yourself so that you can triple down on it and reap the rewards.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Absolutely Crush 2022.
[00:47] Why Eric likes to set one overarching goal for a new year.
[01:46] Neil’s thoughts on how to find the best goal to set.
[02:27] Tripling down on the thing that is working well.
[03:32] Making sacrifices in the present that pave the way for the future.
[03:56] That’s it for today!
[03:57] Don’t forget to rate and review this podcast!

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The One Thing

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How To Build Your YouTube Channel To 50k Subscribers #1961 Dec 31, 2021

In episode #1961, Eric talks about how to build your YouTube channel to 50k subscribers. Gaining subscribers on YouTube is about so much more than creating high-quality content. You need to understand its algorithm and how to tailor your content accordingly. Tune in to learn how Eric changed his strategy to gain 60K subscribers on YouTube, and how you can too!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Build Your YouTube Channel To 50k Subscribers.
[00:38] Eric breaks down how to NOT grow your YouTube channel.
[01:43] Learn why you need to narrow your focus during the early days of your YouTube channel.
[03:05] How to make your videos dynamic, and ensure that your audience stays hooked.
[03:35] That’s it for today!
[03:43] Go to https://marketingschool.io/live to apply for our next event!

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Buy > Build: Codie Sanchez’s Blueprint to Find, Buy and Scale Great Businesses #1960 Dec 30, 2021

Check out this excerpt from our Growth Accelerator event in Miami and learn Codie Sanchez's blueprint on finding, buying, and scaling great businesses.

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How To Get A Business Headstart On 2022 #1959 Dec 29, 2021

In episode #1959, Neil and Eric talk about how to get a business headstart in 2022. One of the best ways to prepare yourself for a new year is by reflecting on what worked and what didn't work during the year you're currently wrapping up. Listen in to hear about Neil and Eric’s tools for reflection and how they are preparing for 2022.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Get A Business Headstart On 2022.
[00:44] How to prepare for 2022 by listing everything you did wrong in 2021.
[02:02] How to implement feedback analysis to facilitate your growth.
[02:58] Why Eric uses a task prioritization document and how it has prepared him for 2022.
[03:48] Learn how to use your calendar to reflect and audit your time.
[05:28] That’s it for today!
[05:36] Go to https://marketingschool.io/live to apply for our next event!

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Managing Oneself

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7 Business Trends That We're Excited About for 2022 #1958 Dec 28, 2021

In episode #1958, Neil and Eric talk about 7 Business trends that they're excited about for 2022. The rise of Web3, as well as the work from home trend, are serving as valuable catalysts for new opportunities, not just for workers, but also entrepreneurs. Tune in for a closer look at the trends we’re anticipating for 2022 as well as insights into why we’re excited about their potential!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Business Trends That We're Excited About for 2022.
[00:30] Why Eric is excited about the Web3 ecosystem.
[01:28] The work from home trend and why Neil is excited about it.
[02:04] The rising trend of community being prioritized in Web3 businesses.
[02:35] How the trend of outbound and partnerships will affect marketing.
[03:20] Why buying businesses is becoming less intimidating.
[04:22] There’s a new range of opportunities for entrepreneurs.
[05:04] The trend of decentralized autonomous organizations (DAOs).
[06:17] That’s it for today!
[06:26] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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How To Build Long Term Relationships That Lead To Long Term Profits #1957 Dec 27, 2021

In episode #1957, Neil and Eric talk about how to build long-term relationships that lead to long-term profits. Over the years our approach to relationships has changed. Tune in to hear how public speaking, hosting dinners, and connecting with like-minded people have led to great opportunities in life and business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Build Long Term Relationships That Lead To Long Term Profits
[00:30] How we used to view relationships and what we mean by relationships.
[01:50] Neil’s approach to building long-term relationships.
[03:55] Examples of how building long-term relationships have worked for us.
[04:20] Why relationships lead to opportunities.
[05:08] That’s it for today!
[05:23] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

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Why Throwing Dinners Are Great For Your Brand #1956 Dec 26, 2021

In episode #1956, Neil and Eric talk about why throwing dinners are great for your brand. Dinners are a great way to get to know a small group of people, share ideas, network and create lasting connections. To learn more about how dinners can elevate your brand, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Throwing Dinners Are Great For Your Brand.
[00:29] Eric shares his first experience of hosting a dinner and why he continues to value them.
[01:25] Why dinners are a great opportunity for introverts to interact.
[01:51] Why Neil is not the biggest fan of dinners.
[02:52] Why dinners are great for branding, rather than business growth.
[03:53] That’s it for today!
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How To Throw A Remarkable Mastermind #1955 Dec 25, 2021

In episode #1955, Neil and Eric talk about how to throw a remarkable mastermind. Tuning in you’ll hear about the importance of relationships, curation, and how to create an event that will keep participants engaged and consolidate their learning. Listen in on today’s episode to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Throw A Remarkable Mastermind.
[00:50] Learn why you need a diverse range of people who can learn from one another.
[01:48] How to create a mix of activities to make it an engaging experience.
[02:45] Curation and a sense of intimacy is important.
[03:05] The importance of a dynamic range of speakers and activities.
[04:15] Use themes and topics to help participants compartmentalize their learnings.
[05:42] That’s it for today!
[05:52] Go to https://marketingschool.io/live to apply for our next event!

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Vanessa Lau
Cody Sanchez
Patrick Campbell
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Key Business Lessons That Eric Learned In 2021 #1954 Dec 24, 2021

In episode #1954, Eric talks about the key business lessons he learned in 2021. From acquiring two new agencies to hosting a live event for the first time in two years, there’s been plenty to experience and reflect on in a post-pandemic context. Tune in to hear Eric’s key takeaways and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Key Business Lessons That Eric Learned In 2021.
[00:30] What Eric learned about acquisitions: integration is everything.
[01:56] At the end of the day it’s all about relationships.
[02:40] Ultimately sales are the key to success.
[03:19] How the rise of Web3 will affect traditional hiring processes.
[03:38] That’s it for today!
[03:43] Go to https://marketingschool.io/live to apply for our next event!

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Greg Isenberg’s #1 Growth Lever for 2022: Community #1953 Dec 23, 2021

Check this excerpt from our Growth Accelerator event in Miami and learn why Greg Isenberg's #1 lever for 2022 is "Community".

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THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+ Dec 22, 2021

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
[00:53] Jaleh’s journey and how she co-founded Mutiny.
[03:51] How Mutiny differs from other customer data platforms on the market.
[06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
[08:18] The playbook that Mutiny offers its users and how it benefits the customers.
[10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM).
[11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:49] Examples of the outsized impact that small changes can have on conversions.
[13:19] The unexpectedly simple elements that shape personalization.
[17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:57] A breakdown of Mutiny’s ideal customer.
[20:34] Mutiny’s plans for future outbound integrations.
[21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
[21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
[22:41] That’s it for today!
[22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

Jaleh Rezaei

Mutiny

Try out the Mutiny Demo: https://demo.mutiny.com/

Gusto

Notion

Amplitude

Livestorm

Qualtrix

Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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Key Business Lessons That Neil Learned In 2021 #1952 Dec 21, 2021

In episode #1952, Neil and Eric talk about the key business lessons Neil learned in 2021. Hear what Neil has learned from hiring individuals who have done the job you’ve hired them for twice or more successfully in other contexts. He also unpacks the power of the flywheel concept in business and how to look outside of traditional marketing channels. Tune in to hear Neil’s top lessons from 2021!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Key Business Lessons That Neil Learned In 2021.
[00:38] The value of hiring someone who has succeeded at something twice before.
[01:15] The power of word of mouth in growing your revenue.
[02:26] Why you need to generate sales outside of traditional marketing channels.
[03:37] That’s it for today!
[03:57] Go to https://marketingschool.io/live to apply for our next event!

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How Eric Is Preparing for 2022 #1951 Dec 20, 2021

In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Eric Is Preparing for 2022.
[00:30] How Eric applies the OKR methodology for planning in his businesses.
[01:26] How Eric is facilitating connections between the leaders within his company.
[01:40] The annual letter that Eric writes for his team.
[01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise.
[02:25] Why Eric creates space to wind down at the end of the year.
[03:53] That’s it for today!
[04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas!

Links Mentioned in Today’s Episode:

Traction: Get a Grip on Your Business

3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

What Matters TEDtalk
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How Neil Is Preparing for 2022. #1950 Dec 19, 2021

In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Neil Is Preparing for 2022.
[00:30] Hear how Neil gets his different teams to meet up and set goals for the following year.
[01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year.
[01:25] Why Neil narrows his focus when preparing for the next year.
[01:47] Neil’s two core objectives for 2022.
[02:33] Why most of the planning is done by Neil’s CEO.
[03:14] That’s it for today!
[03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas!

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What Marketing Roles Are Web3 Companies Hiring For? #1949 Dec 18, 2021

In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For?
[00:36] The marketing roles that are critical to keeping up with the rise of Web3.
[00:45] Community managers and other roles that are required to foster community.
[02:20] How those who are good at marketing Web 2.0 can adapt to Web3.
[03:23] How to learn about Web3 using apps like Twitter and Discord.
[04:12] That’s it for today!
[04:27] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Twitter
Discord
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Should You Outsource Your Marketing In Today's Climate? #1948 Dec 17, 2021

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate?
[00:25] Why small businesses should outsource their marketing.
[01:39] Why larger companies should have marketing employees.
[02:01] When to use marketing agencies if you’re a larger company.
[03:44] That’s it for today!
[03:49] Go to https://marketingschool.io/live to apply for our next event!

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Advanced Retention Strategies with Patrick Campbell #1947 Dec 16, 2021

In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell!

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What Neil & Eric Are Personally Investing in Right Now #1946 Dec 15, 2021

In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now.
[00:41] What Eric is investing in right now.
[01:56] How your obligations impact what you invest in.
[03:46] Why Neil spends the majority of his time investing in himself and his businesses.
[05:51] That’s it for today!
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Bored Ape Yacht Club is A Masterclass In Marketing #1945 Dec 14, 2021

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing.
[00:57] Why BAYC is one of the strongest communities in the NFT space.
[02:17] The role of your total addressable market in your marketing success.
[03:23] How BAYC is innovating in the NFT space.
[04:53] How investors make money on BAYC.
[05:26] That’s it for today!
[05:46] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

BAYC
BAYC on Discord
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5 Reasons Why Your Funnel Is Not Converting #1944 Dec 13, 2021

In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting.
[00:25] Number one: your page is too confusing.
[00:55] Number two: you’re not generating enough revenue from each conversion.
[01:20] Number three: you need to be iterating more on the creativity of your marketing.
[01:50] Number four: you’re trying to make all your sales instantaneous.
[02:23] Number five: your offer is not compelling enough.
[03:20] That’s it for today!
[03:24] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Land-book

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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Where to Find Competitors’ Affiliate Partnerships #1943 Dec 12, 2021

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships.
[00:30] How to use Google for identifying your competitors' affiliate programs.
[01:18] Why affiliate marketing matters in 2022.
[02:34] Why affiliate marketing is effective.
[03:19] That’s it for today!
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Why Bosses Should Set High Expectations #1942 Dec 11, 2021

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Bosses Should Set High Expectations.
[00:30] Why Neil sets high standards while also compensating employees accordingly.
[00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow.
[01:14] Why Eric likes to think of a business as a high-performance sports team.
[02:02] How high expectations lead to a company-wide culture of high performance.
[02:37] High performers will bring other high performers and raise the level of your company.
[03:01] Why alignment amongst team members is critical to success.
[04:05] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event!

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How to Choose Your Advertising Medium #1941 Dec 10, 2021

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium.
[00:30] The endless channels and mediums available to you for advertising.
[00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend.
[01:22] What you can learn from where your competitors are advertising.
[01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks.
[02:12] Why your testing needs to be methodical.
[03:15] That’s it for today!
[03:21] Go to https://marketingschool.io/live to apply for our next event!

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Facebook Ad Library
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Codie Sanchez Reveals Her Winning Formula to Buy Profit Generating Businesses Fast #1940 Dec 09, 2021

Check out this excerpt from our 2021 Growth Accelerator Miami event!

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Too Reliant On Facebook and Google Ads? Do These Things #1939 Dec 08, 2021

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things.
[00:28] Why you want to diversify your marketing investments.
[01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships.
[01:56] How a long-term mindset can help your marketing.
[03:49] The benefits of optimizing your conversion rates.
[04:44] That’s it for today!
[04:46] Go to https://marketingschool.io/live to apply for our next event!

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Why Community Will Be Everything #1938 Dec 07, 2021

In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Community Will Be Everything.
[00:25] What our recent live event in Miami has taught us about community.
[01:06] How startups have changed since the early days of Silicon Valley.
[01:45] How a community sets you apart when other startups copy you.
[02:21] A breakdown of David Spink’s SPACES Model.
[04:39] Why being responsive and supportive is integral to building a community.
[05:25] That’s it for today!
[05:35] Go to https://marketingschool.io/live to apply for our next event!

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The Business of Belonging

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How To Get Started In Web3 (The Future Of Marketing) #1937 Dec 06, 2021

In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing).
[00:35] Why your first step should be educating yourself on the intricacies of Web3.
[01:18] How different governments are looking to regulate cryptocurrencies.
[02:58] How to get involved without big investments and gain experience.
[03:31] Why you should join Twitter and Discord communities that center on Web3.
[04:50] That’s it for today!
[05:02] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
CoinDesk
The Tim Ferriss Show #542: Chris Dixon and Naval Ravikant
Gary Vaynerchuck on Youtube
Anthony Pompliano on YouTube
Alex Becker on Youtube
Bankless Podcast
Twitter
Discord

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How Web3 Will Change Marketing Forever #1936 Dec 05, 2021

In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: How Web3 Will Change Marketing Forever.
[00:25] Defining the different Web iterations and why Web3 is so important!
[01:40] What decentralization will do to the control of data and user autonomy.
[02:14] The value of moderation and why this may support existing centralized platforms.
[02:43] NFTs and smart contracts; how incentives are changing currently.
[04:13] Impacts on content creation, monetization, and online selling.
[05:05] Raising the bar on quality as the supply of content increases.
[05:22] Transparency and the availability of viewing past actions.
[05:37] How Gary V leveraged the new possibilities of NFTs.
[06:32] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
BitClout
Gary V
Naval Ravikant
Chris Dickson
Tim Ferriss

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Marketing Lessons We Learned From Our Miami Event #1935 Dec 04, 2021

In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event.
[00:27] A quick recap of our first event in 2 years!
[01:01] An interesting fact about sources of income for the average millionaire.
[01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success.
[02:03] Using Reddit for product development and market research.
[02:44] The importance of control and holding onto equity.
[02:58] Some thoughts on A-B testing and updating video tags.
[03:40] Travel hacks and how to get some freebies from great resorts!
[04:18] Reflecting on the importance of community after the pandemic.
[05:22] That’s it for today!
[05:24] Go to https://marketingschool.io/live to learn more about the event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Codie Sanchez
Contrarian Thinking
Greg Isenberg
Roll

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Does Personalization Work in 2022? Dec 02, 2021

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Does Personalization Work in 2022?
[00:25] A quick definition of personalization in the marketing context.
[00:58] The results are in: personalization does not boost conversions!
[02:28] Tools for better marketing personalization; a few recommendations.
[03:38] The important surface level testing that should go into personalization projects.
[03:47] Go to https://marketingschool.io/live for more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Clearbit
MutinyHQ

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Should Your Business Have A Phone Number Listed? #1933 Dec 01, 2021

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should Your Business Have A Phone Number Listed?
[00:27] Having a phone number listed on your site makes customers feel more comfortable.
[01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation.
[02:19] That’s it for today!
[02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

CallRail
Nextiva
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The Economics of Buying Another Business Versus Building #1932 Nov 30, 2021

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Economics of Buying Another Business Versus Building.
[00:50] Why buying a business doesn’t always need to be expensive.
[01:14] Why each approach has its merits and drawbacks.
[01:21] Why you shouldn’t buy a turnaround.
[03:25] How to make the economics work out by buying with debt.
[03:57] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Epic Challenge

Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game

HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)

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How to Profit Off Your Blog Without Selling Out #1931 Nov 29, 2021

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out.
[00:41] If you share something of value, then no one will accuse you of selling out.
[01:44] The lesson Neil learned that made him more comfortable with selling.
[04:06] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mutiny HQ
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7 Marketing Tools We're Excited About for 2022 #1930 Nov 28, 2021

In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022.
[00:30] Why Mutiny HQ is a great tool for marketers to personalize websites.
[01:15] How Jarvis can help you generate copy more quickly.
[01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently.
[02:23] Supermetrics is a fantastic way to organize your data.
[02:39] DeScript is a great tool for podcasters to streamline their process.
[03:00] Why UiPath is great for marketing automation.
[03:55] Use PredictLeads as a useful tool for finding clients.
[04:20] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mutiny HQ
Jarvis
Grain
Supermetrics
DeScript
UiPath
PredictLeads
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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Why Organic Traffic Is A Balance of Amazing Content and SEO #1929 Nov 27, 2021

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO.
[00:27] Amazing content generates traffic that converts.
[01:31] How Brian Dean from Backlinko generated high converting traffic.
[02:42] Using unique data and calls to action to generate converting traffic.
[03:01] That’s it for today!
[03:02] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Brian Dean

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How to Incentivize Marketers The Right Way #1928 Nov 26, 2021

In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Incentivize Marketers The Right Way.
[00:31] Why it is important to incentivize people.
[00:45] How to incentivize marketers by offering tangible gains.
[01:08] “Show me the incentive, and I’ll show you the outcome.”
[02:15] Adding incentives without developing expectations.
[02:25] Keeping the metrics that earn the incentives simple.
[03:12] Whether to give everybody incentives.
[04:16] That’s it for today!
[04:18] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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How to Find Your Marketing Focus #1927 Nov 25, 2021

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Find Your Marketing Focus.
[00:49] Using the spaghetti approach: experiment and pick what sticks.
[01:36] You don’t have the resources to try all the channels at first.
[02:32] The danger of diluting your efforts by trying too much at once.
[03:00] That’s it for today!
[03:02] Check out marketingschool.io/training

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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3 Brutal Truths About Why You're Failing at SEO #1926 Nov 24, 2021

In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO.
[00:30] Why a lack of patience is the top reason why most people are failing at SEO.
[01:01] How limiting yourself to one region or language hurts your SEO.
[01:59] There’s no one size fits all strategy that will work for everyone.
[02:45] That’s it for today!
[02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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7 Critical Marketing Roles For 2022 #1925 Nov 23, 2021

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Seven Critical Marketing Roles For 2022.
[00:30] Why you need a data scientist more than any other role.
[01:04] Why you should hire someone to repurpose your blog posts.
[01:36] Find folks who can do translation work so that you can expand internationally.
[01:57] The role of community in 2022 and why you need a community manager.
[02:51] How a creative marketer can help you stand out.
[03:01] How hiring a specialized content creator can help your business.
[03:50] Finding someone who can take care of conversion optimization.
[04:08] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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Should You Aim For An Exit? #1924 Nov 22, 2021

In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Aim For An Exit?
[00:42] Why it’s difficult to plan for an exit.
[01:33] Why planning for an exit is equivalent to planning to fail.
[03:25] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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How to Write High-Ranking Headlines #1923 Nov 21, 2021

In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Write High Ranking Headlines.
[00:27] Our definition of high-ranking headlines.
[00:53] How to use ClickFlow to generate high-ranking headlines.
[02:00] Some of the best strategies to increase your click-through rate.
[03:51] Use ClickFlow to start AB testing your headlines.
[04:19] Ten takeaways to help you optimize your SEO.
[05:55] That’s it for today!
[06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Use this link for a special Black Friday offer for new ClickFlow users: https://www.clickflow.com/black-friday/
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Chasing ROAS - Finding Winning Strategies in SEO #1922 Nov 20, 2021

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO.
[00:30] The definition of ROAS: Return On Ad Spend.
[00:36] Why you should also be focusing on winning strategies in SEO.
[01:17] Five winning strategies for capitalizing on SEO.
[01:29] How to implement pain point SEO.
[02:34] Some of the ways that you can expand internationally.
[03:07] How to repurpose your content.
[03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service.
[04:53] How to use power pages to create a comprehensive resource and rank highly for your SEO.
[05:40] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko
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Why You Don’t Get What You Wish For #1921 Nov 19, 2021

In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why You Don’t Get What You Wish For.
[00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business.
[00:53] Why your actions need to match your ambitions.
[01:22] How integrating patience can help you achieve your long-term goals.
[02:06] Why achieving your goals requires sacrifice.
[04:06] That’s it for today!
[04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
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Chase This SEO Trend or You’ll Flounder #1920 Nov 18, 2021

In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder.
[00:25] The SEO element no one is talking about, but is essential for effective SEO: usability.
[01:17] How to get the user to find what they need as quickly as possible.
[02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers.
[04:03] That’s it for today!
[04:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

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Where to Find Your First PPC Client #1919 Nov 17, 2021

In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where to Find Your First PPC Client.
[00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click.
[01:27] Use PredictLeads to find where funding is happening and contact CEOs.
[03:40] That’s it for today!
[03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

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The Best Way to Find Marketing Employees #1918 Nov 16, 2021

In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Best Way to Find Marketing Employees.
[00:25] How to use LinkedIn to do research and find top marketing employees.
[01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire.
[03:42] That’s it for today!
[03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
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How to Test Ads Without Spending Too Much Money #1917 Nov 15, 2021

In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Test Ads Without Spending Too Much Money.
[00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages.
[01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration.
[03:00] That’s it for today!
[03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training

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7 Risks of Going Out On Your Own #1916 Nov 14, 2021

In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Risks of Going Out On Your Own.
[00:52] Understanding that there won’t be a safety net to catch you.
[01:31] You won’t have steady money, especially in the beginning.
[01:53] Other people will judge your decisions and this will potentially cause self-doubt.
[02:30] You won’t always have mentorship when you need it.
[03:01] You may run out of money much faster than you anticipated.
[03:20] Burnout is a huge risk and you need to be prepared for very long hours.
[03:40] In the beginning you’ll be depending on yourself for everything.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
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3 Reasons Why Apple is Building Out Advertising #1915 Nov 13, 2021

Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising.
[00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps.
[01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy.
[02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising.
[02:32] That’s it for today!
[02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Reasons Why There Needs to Be More Crypto Agencies #1914 Nov 12, 2021

In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies.
[00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs.
[01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing.
[02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto.
[02:35] Reason four: there’s a lot of regulation that you need to be aware of.
[03:09] Reason five: the growth in this area allows a lot of room for creativity.
[04:15] That’s it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What Facebook's Rebrand to Meta Means For Marketers #1913 Nov 11, 2021

In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers
[00:43] How Facebook’s virtual world takes online meetups to a new level of immersion.
[02:16] Facebook’s metaverse and its similarity to Second Life.
[03:02] A breakdown of the distinctions between web one, web two, and web three.
[03:47] How the advent of web three will affect marketers.
[04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing.
[05:27] That’s it for today!
[05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Why Do People Still Ask If SEO is Relevant #1912 Nov 10, 2021

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant?
[00:27] Why SEO takes longer to be effective than it did several years ago.
[01:09] Why SEO is a long-term investment and why the ROI on it is still huge.
[03:44] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Do This Before Black Friday and Cyber Monday #1911 Nov 09, 2021

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Do This Before Black Friday and Cyber Monday.
[00:30] Why incorporating upsells and downsells are essential.
[01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts.
[02:25] Remember to take into account worldwide supply chain issues.
[03:00] Why it’s important to do rigorous testing of your site leading up to these holidays.
[04:12] That’s it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Quicksprout
KanBan Box
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How To Set SMART Goals And Win #1910 Nov 08, 2021

In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Set SMART Goals And Win.
[00:30] The SMART acronym and what each letter represents.
[01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company.
[02:51] How to determine whether your goals are achievable within a realistic timeline.
[03:30] Ask yourself whether your goals are realistic given your current resources.
[03:45] Figure out whether you can deliver on your goals in a timely way, within a year.
[04:05] The importance of setting achievable goals as your company grows.
[05:36] That’s it for today!
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Key Lessons We Learned From Harnessing The Power of Communities #1909 Nov 07, 2021

Key Lessons We Learned from Harnessing the Power of Communities

In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities.
[00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers.
[01:22] Moving with your community; the benefits of leveraging a multi-platform approach.
[01:42] Becoming accustomed to asking your community to purchase from you.
[03:07] The value of understanding the difference between a community and an audience.
[04:20] Eric shares the benefits of taking the time to make your community a home.
[04:57] Some recommended resources, including the work of David Spinks.
[05:20] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Business of Belonging

CMX

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Why Eric is Choosing to Focus On This One Thing for November #1908 Nov 06, 2021

In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November.
[00:39] The three C’s that hold a company together: culture, community, and communication
[01:50] Why you have to hire the right people to build and maintain company culture.
[02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys.
[03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing.
[04:03] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

15Five Continuous Performance Management Software

Let My People Go Surfing

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Why Neil is Choosing to Focus On This One Thing for November #1907 Nov 05, 2021

In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November.
[00:31] Why Neil is focusing on hiring rockstars in November, December, even January.
[01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities.
[02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue.
[02:35] What to do when you can’t afford to hire a rockstar; wait until you can!
[02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excited.
[03:08] That’s it for today!
[03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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You’ve Reached $10M in Revenue, Who Should You Hire? #1906 Nov 04, 2021

In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire?
[00:34] An overview of the 1.1% of American businesses that have reached this milestone.
[00:49] How to identify the new hire that will take you to $100M in revenue.
[01:44] Advice on how to de-risk a new high-stakes-hire.
[02:46] Why you need to define your outcomes before searching for your new hire.
[04:37] That’s it for today!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Who: The A Method of Hiring

Who Scorecard

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David Spinks Reveals Key Secrets To Growing Red Hot Communities Nov 03, 2021

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest David Spinks VP of Community at Bevy and Co-founder of CMX.
[01:14] How community is being factored into how businesses are structured.
[02:28] Outlining the differences between audience and community.
[04:30] How community encourages participants to create rather than consume.
[05:40] Examples of communities where David has seen people create and contribute.
[07:35] The importance of a skilled and competent community manager.
[08:42] How to find the right community manager.
[09:39] How Bevy, a pioneering community event engine, was started.
[11:29] Why it’s important to start small and set an intentional example with your initial community members.
[15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast.
[18:04] The SPACES Model and how to use it as a framework for defining your community’s business value.
[21:07] The best way to grow your community and why most businesses start in the wrong place.
[24:07] David’s top book recommendation and its far-reaching applications.
[24:39] David’s podcast Masters of Community and what you can learn from it.
[25:24] Exciting new AI tools to take your community to the next level!

Resources From The Interview:

David Spinks
David Spinks on LinkedIn
David Spinks on Twitter
The Business of Belonging: How to Make Community your Competitive Advantage
Masters of Community Podcast
CMX
The SPACES Model: The Framework for Defining Your Community’s Business Value
Bevy
Startup Grind
Orbiit.ai
Orbit.love
Must-read book: Sapiens: A Brief History of Humankind
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You’ve Reached $1M in Revenue, Who Should You Hire? #1905 Nov 02, 2021

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire?
[00:34] Why your new hire should be geared towards operations.
[01:04] The concept of the visionary and an integrator in business.
[01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level.
[02:40] Hiring an operations employee will help you scale up faster.
[02:51] That’s it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Traction: Get a Grip on Your Business

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You’ve Reached $100K in Revenue, Who Should You Hire? #1904 Nov 01, 2021

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: You've reached $100k in revenue, Who should you hire?
[00:25] Why your new hire should be centered on growth.
[01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing.
[03:08] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
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Where The Majority of Our Money is Going this Quarter #1903 Oct 31, 2021

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter.
[00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent.
[01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term.
[03:50] Why Eric is investing a good portion of his money into the crypto space.
[04:27] That’s it for today!
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Ways to Market Your Own Agency Services #1902 Oct 30, 2021

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Ways to Market Your Own Agency Services.
[00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it.
[00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding.
[01:44] Number three: write guest posts on a lot of blogs in the marketing space.
[02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again.
[03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crunchbase
Loom
AdAge
Adweek
Forrester
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7 Marketing Trends for 2022 & Beyond #1901 Oct 29, 2021

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond.
[00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream.
[01:23] Trend two: people and companies increasingly using tools as a form of marketing.
[01:57] Trend three: decentralized autonomous organizations (DAOs).
[03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets.
[04:42] Trend five: YouTube will continue to grow and become more important.
[05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022.
[06:31] Trend seven: Twitter as a space to collaborate and create amazing relationships.
[07:48] That’s it for today!
[07:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

VeeFriends
YouTube
Twitter
Marketing School
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How Alex Hormozi Is Thinking About Building Generational Wealth (Must Listen) Oct 29, 2021

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
[03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
[03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
[04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
[06:06] Hear about the other books Alex is working on.
[07:19] How Alex is using his process to help people by providing free resources.
[08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
[11:54] Alex breaks down three examples of how he put together a $100M Offers.
[14:33] The importance of defining what value is for your customers.
[17:47] How cutting down the speed of achievement creates value for your customers
[19:04] The four variables you need to master when putting together a $100M Offer
[20:56] What Alex learned from management consulting.
[23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
[25:38] How Alex structures his offers with guarantees around growth.
[27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
[30:01] Alex gives insight into how his portfolio is currently structured.
[34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Links Mentioned in Today’s Episode:

Acquisition.com
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
Alex Hormozi on Instagram
Alex Hormozi on YouTube
Leila Hormozi on Instagram
Burning Wish
Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat
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How to Effectively Communicate With Contractors, Even With A Language Barrier #1900 Oct 27, 2021

In episode #1900, Neil and Eric talk about How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier.
[00:30] The types of contractors you might be hiring from platforms like Upwork.
[00:51] Some of Eric’s processes that he uses with contractors and why communication is key.
[02:23] How to institute processes and frameworks for your contractors.
[04:46] That’s it for today!
[04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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3 Reasons You Don’t Want to Be the Smartest Marketer #1899 Oct 26, 2021

In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer.
[00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you.
[01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room.
[02:05] Reason three: you need to be willing to try new things.
[03:36] Our key takeaway for this episode: ego breeds complacency.
[04:10] That’s it for today!
[04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What to Do When You Lose Your Rankings #1898 Oct 25, 2021

In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What to Do When You Lose Your Rankings.
[00:27] What to do when you first start losing your traffic.
[00:30] How to update your content to be better than all the competitors that are ranked higher than you.
[01:34] How to use ClickFlow to identify which of your content is decaying.
[02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you!
[04:10] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay on top of your traffic with Google Search Console and ClickFlow

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How to Grow Your YouTube Channel Like We Are #1897 Oct 24, 2021

In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are.
[00:45] Why their YouTube channel wasn’t getting views.
[01:00] How upgrading the quality of their video content has affected their views.
[02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video.
[03:21] Using newsjacking and commentary for your content.
[04:52] The importance of keeping your focus on the topic of your channel, at least initially.
[05:30] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Scale Ad Spend on Facebook Without Losing Control #1896 Oct 23, 2021

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control.
[00:30] What it means to lose control of your Facebook ad spending.
[01:12] How to effectively ramp up slowly with Facebook.
[01:35] How to feed Facebook with better data.
[01:58] Why you should duplicate a successful campaign.
[02:23] Creative fatigue and how it can ruin your ROI.
[03:18] That’s it for today!
[03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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When Should You Expand Your Marketing #1895 Oct 22, 2021

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: When Should You Expand Your Marketing?
[00:25] Our definition of expanding marketing.
[01:21] Why you need to think about marketing like an investor.
[02:23] Examples of scenarios where you’d be ready to expand your marketing.
[03:20] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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5 Reasons You Should Dabble in Crypto Marketing #1894 Oct 21, 2021

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing.
[00:30] Web three and the decentralization of the internet.
[00:45] Reason one: a sense of community will become increasingly important online in the coming years.
[01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer.
[02:17] Reason three: NFTs have significant potential for marketing and investment.
[03:07] Reason four: crypto marketing needs to take place on a global scale.
[03:51] Reason five: the crypto space is growing faster than the internet.
[05:10] That’s it for today!
[05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What Can Marketers Automate #1893 Oct 20, 2021

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Can Marketers Automate?
[00:25] The many tools you can use to automate your email.
[01:09] If you’re doing something regularly, you should automate it.
[02:58] How to use a platform like Zapier to bring all your tools together.
[03:11] How to automate your SEO.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot
Key
GetResponse
ConvertKit
MailChimp
Zapier
Community
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Systematize Your Marketing #1892 Oct 19, 2021

In episode #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Systematize Your Marketing.
[00:30] Why all your tasks and processes should be documented internally for easy reference.
[01:24] How to use resources like Loom or Notion for documenting your internal processes.
[01:59] Why you need a process watcher: as your company grows your processes will break.
[02:51] Create a swipe file for processes from other companies you admire.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Loom
Notion
Brew
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Should You Rotate Through Clients or Aim For Long Term Relationships #1891 Oct 18, 2021

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships?
[00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients.
[00:43] Why most companies start off rotating clients out of necessity.
[01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient.
[02:11] The big cost increases that come with onboarding lots of new clients.
[02:51] How long-term relationships can help you take a longer view of your business goals.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What Our Typical Monday’s Look Like #1890 Oct 17, 2021

In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Our Typical Mondays Look Like.
[00:50] Neil’s typical Monday and why he likes an open schedule.
[01:39] Eric’s typical Monday and why they tend to be meeting-heavy.
[02:55] Why you should bear your entire week in mind and possibly use Monday to plan.
[03:35] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Why US Adults Find TV Ads to Be Trustworthy #1889 Oct 16, 2021

In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy.
[00:30] How the US departure from Afghanistan has affected tv advertising schedules.
[01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy.
[01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Advertise on Roku and Hulu

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An Obscenely Simple Way to Boost Time On-Site 25 percent #1888 Oct 15, 2021

In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent.
[00:30] Adding videos and audio to your blog post has a significant impact on time spent on site.
[00:47] You can either use your own video content or use relevant videos from another content creator.
[02:11] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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It Is Better To Miss An Opportunity Than To Take The Wrong One #1887 Oct 14, 2021

In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One
[00:41] When you try to take everything, you are not focused.
[01:16] Choosing the right one is better than the wrong one.
[01:57] Stay in your circle of competence; you don’t know everything, and that’s fine.
[04:07] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Three Best YouTube Marketing Strategies #1886 Oct 13, 2021

In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Three Best YouTube Marketing Strategies
[00:28] Do whatever you can do get your video out there in the first 24 hours.
[01:18] Utilize the YouTube Community section.
[02:00] Try to get comments because these help videos go viral.
[02:32] Don’t try to copy anyone else; be yourself.
[03:07] That’s it for today!
[03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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3 Pieces of Data That Are Key to Marketing #1885 Oct 12, 2021

In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing
[00:27] Focus on LTV; you need to look at the long-term, not the short-term.
[01:05] Understand the power of retention to align with product!
[01:43] See how your upsells and downsells work out.
[03:03] That’s it for today!
[03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Key Sign That Tell You It’s Time to Update Your Content #1884 Oct 11, 2021

In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content.
[00:40] Use the ClickFlow Content Decay feature.
[01:40] How to be proactive in preventing content decay.
[01:51] The top reason for regularly updating your content.
[02:47] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Wes Kao’s Essays on Cohort Based Courses

Join our next live event from 7-9 November: Growth Accelerator

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What's Wrong With The Online Course Industry (And How To Make It Better) #1883 Oct 10, 2021

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better).
[00:35] The biggest issues in the online course industry.
[02:07] Fostering a sense of community can drastically improve completion rates.
[03:34] How to incorporate assignments, quizzes, and group coaching calls.
[04:37] That’s it for today!
[05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Udemy

altMBA

Join our next live event from 7-9 November: Growth Accelerator

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How to Squeeze More SEO Traffic Out Of Your Blog Posts #1882 Oct 09, 2021

In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts
[00:51] Use the ClickFlow Content Decay feature.
[01:14] Neil’s top tip on how to get more traffic.
[02:00] Another way ClickFlow can help with traffic.
[02:50] That’s it for today!
[02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Content Decay - ClickFlow

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How We are Thinking About Live Events Moving Forward #1881 Oct 08, 2021

In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We are Thinking About Live Events Moving Forward
[00:26] What we learned from our last live events.
[00:45] You can’t just rely on virtual events; you need organic interaction.
[01:35] There are so many different ways to host live events.
[03:00] So many inspirational, unplanned things happen at live events.
[03:40] That’s it for today!
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Intuit’s $12B Acquisition of Mailchimp Means #1880 Oct 07, 2021

In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means
[00:30] A brief history of MailChimp and Intuit.
[00:50] The thinking behind why Intuit bought Mail
[01:42] Hope that we can gain from Mailchimp’s success.
[03:00] Other lessons we can learn from Mailchimp success.
[04:26] The benefits of being bootstrapped.
[05:08] That’s it for today!
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp Intuit

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How to Be More Creative when You’re Not Creative #1879 Oct 06, 2021

In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Be More Creative when You’re Not Creative
[00:27] Why it is important to be creative in today’s day and age.
[00:55] Research what your competitors are doing.
[01:31] Look at what strategies related industries are using.
[02:47] Creativity is the x factor; it’s what makes you stand out.
[03:20] An example of a creative project and how we can gain lessons from it.
[04:43] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

VeeFriends

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7 Ways to Tank Your YouTube Views #1878 Oct 05, 2021

In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Tank Your YouTube Views
[00:55] #1: Try to talk about everything; casting the net wide won’t work.
[01:15] #2: Short videos don’t keep viewers on YouTube for long.
[01:35] #3: Zoom videos suck.
[02:05] #4: Uploading audio videos to YouTube.
[02:43] #5: Changing up the thumbnails too much.
[03:21] #6: Not hooking people properly.
[03:40] #7: Talking about things you are not an expert in.
[03:00] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mindvalley

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7 Ways to Skyrocket Your YouTube Channel Views #1877 Oct 04, 2021

In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views
[00:36] #1: Promote videos hard within the first 24 hours of release.
[01:37] #2: Focus on your optimizing video thumbnail.
[02:13] #3: Evoke curiosity through your titles.
[02:27] #4: Stay consistent with your content.
[02:46] #5: A video to watch if you want to know how to make engaging content.
[03:09] #6: Have a consistent schedule.
[03:35] #7: Ask people questions in the middle of your video; it helps virality.
[03:57] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast on YouTube

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How to Capture the Most Value When Pricing #1876 Oct 03, 2021

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Capture the Most Value When Pricing
[00:26] Pricing is a big lever in your business.
[00:43] A resource you can use to help you find the right price for your service.
[01:27] Some questions from the book, Pricing Creativity.
[02:30] An example of how you can capture more value.
[03:00] Neil’s strategy of charging less on the front-end
[03:50] Pay for performance: one of the best ways to capture value.
[04:52] That’s it for today!
[04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Price Intelligently

Pricing Creativity

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How to Create an Irresistible Offer #1875 Oct 02, 2021

In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create an Irresistible Offer
[00:26] Defining what an irresistible offer is.
[01:12] Start out with the pain points of your customers.
[01:50] The offer drives a lot of your marketing.
[02:23] Think about rotating different offers throughout the year.
[02:53] A book Eric recommends.
[03:13] Remember to test your offers because people don’t always know what they want.
[03:49] That’s it for today!
[03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson $100M Offers

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When Should You Start Buying Businesses? #1874 Oct 01, 2021

In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Should You Start Buying Businesses?
[00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.
[01:05] Why the best time to consider buying is when things are flat for you.
[01:51] When you buy a small business, you have to have good operators in place.
[02:56] Don’t buy if your company can’t handle it.
[03:38] Factor in that many times M&A won’t work out.
[04:02] That’s it for today!
[04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MicroAcquire Flippa Empire Flippers Buy Then BuildAgile M&A

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Why Brands Will Need an NFT Strategy Long-Term #1873 Sep 30, 2021

In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term
[00:45] What it means to have a smart contract tied to your NFT.
[01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them.
[02:35] How NFTs help you build community.
[03:36] Three of the important advantages of building a strong community.
[04:07] As a creator, you can structure NFTs so you get a cut after every re-sale.
[05:45] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

VeeFriends CryptoSlam!

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NFTs Are Exploding and How Eric Accidentally Made $230k on One #1872 Sep 29, 2021

In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One
[00:30] An overview of NFTs; what they are, and their utility.
[01:39] The link between NFTs and digital scarcity.
[02:19] What to be careful of when it comes to NFTs.
[03:05] How Eric accidentally made $230k off CryptoPunks.
[04:45] If you believe in it, then stick it out!
[05:25] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Is a LinkedIn Following Worth Chasing? #1871 Sep 28, 2021

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is a LinkedIn Following Worth Chasing?
[00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much.
[01:31] It comes back to the marketing basics; go where your audience hangs out.
[02:22] Consistency is the most important thing.
[02:39] Smart ways to grow your LinkedIn following.
[03:29] Where Neil is putting his focus at the moment.
[03:00] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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One Tool to Make You Write Well And Efficiently #1870 Sep 27, 2021

One Tool to Make You Write Well And Efficiently

In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: One Tool to Make You Write Well And Efficiently
[00:26] How many times Neil and Eric use Conversion.ai
[01:27] Some of the cool things about Conversion.ai
[02:40] The speed the product gives you can help you launch new services.
[03:42] That’s it for today!
[03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Conversion.ai

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Is Dressing to Impress is Important When Working Remotely #1869 Sep 26, 2021

In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely?
[00:33] Since becoming a father, Neil doesn’t care how he dresses.
[01:15] More important than your clothes is your product, so make it count.
[02:26] Eric’s take on dressing for success.
[03:00] Do whatever makes you happy when it comes to buying your clothes.
[04:29] That’s it for today!
[04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 CRO Tips to Convert E-commerce Sites #1868 Sep 25, 2021

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites
[00:30] #1: Make sure that you have many pay options.
[01:08] #2: Look for qualitative feedback.
[01:46] #3: Always have upsells and downsells.
[02:12] #4: Look out for where the bottlenecks are.
[02:39] #5: You should pay attention to your image quality.
[03:14] That’s it for today!
[03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Interesting Rules We Follow With Our Marketing #1867 Sep 24, 2021

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing
[00:30] #1: The rule of seven; why it’s important to take an omnichannel approach.
[00:55] #2: It takes three years to become successful.
[01:20] #3: Spend a portion of your budget on things that are not highly trackable.
[01:56] #4: Apply the 80/20 to producing free content.
[03:18] #5: Give it three months when you try a new marketing channel.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Why the secret to success is setting the right goals What are OKRs? Traction

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7 Ways to Gamify Your Social Media and Gain A Following #1866 Sep 23, 2021

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following
[00:30] #1: Ask a question to facilitate discussion.
[00:59] #2: Create a contest to get people to engage with and put your content.
[01:35] #3: Do collabs to help your following grow.
[01:56] #4: Have giveaways to generate a lot of shares.
[03:00] #5: Connect with a social cause
[03:16] #6: Encourage close friend on Instagram and provide special content
[04:01] #7: Touch on trending topics to provide value.
[04:38] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Timothy Sykes

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5 Reasons Why Branding Is So Important #1865 Sep 22, 2021

5 Reasons Why Branding Is So Important

In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Reasons Why Branding Is So Important
[00:26] #1: A lot of big purchases are made on brands, not on searches.
[01:00] An example that illustrates the power of branding.
[01:30] #2: People remember the story behind a brand.
[02:01] #3: Get your brand out there multiple times.
[02:26] #4: How you position your brand determines its value.
[02:55] #5: People need an emotional connection to your brand.
[03:32] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

LVMH

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How to Find The One Piece of Content That Will Change Your Marketing #1864 Sep 21, 2021

In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing.
[00:29] There are certain types of content that drive traffic more than others.
[01:07] If create a lot of content, you will see what produces leads and what doesn’t,
[01:37] An example from Neil’s business where one webinar produced leads and another produced none.
[02:35] Pieces that drive traffic don’t always convert, so track it.
[03:15] You have to produce tons of content to figure out what works.
[03:47] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our Favorite PPC Hack That Few Seem to Use #1863 Sep 20, 2021

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use
[00:28] You can target a direct competitor and the people who visit their site with PPC.
[01:05] How Neil’s team does their PPC campaigns.
[01:28] RLSA: what this is and how it helps you find customers.
[01:54] Eric’s favorite PPC hack that uses video.
[02:38] That’s it for today!
[02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot

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7 Lessons From Interviewing Podcast Guests #1862 Sep 19, 2021

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests
[00:34] #1: Get a window into how your guest thinks about things.
[01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview.
[02:01] #3: Do a lot of research and find out what they’re passionate about.
[02:27] #4: Find previous interviews to get a feeling of what they talk about.
[02:50] #5: Ask what you can do for your guest at the end of the show.
[03:49] #6: Interview people with followings because that will help you.
[04:17] #7: Remember to repurpose your content
[04:51] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Strategy Wins? SEO, CRO, or PPC #1861 Sep 18, 2021

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC.
[00:28] The strategy you use depends on your business type.
[00:43] Why we pick CRO, even though it's the least sexy.
[01:25] The strategy you use depends on what you are looking for.
[01:37] Pre-CRO work and why this is equally as important.
[02:43] You need to start thinking about CRO for your business.
[03:08] That’s it for today!
[03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Crazy Egg

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How To Maximize Your Engagement on Twitter #1860 Sep 17, 2021

In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Maximize Your Engagement on Twitter
[00:33] There are lots of smart and powerful people who hang out on Twitter.
[00:52] Make use of current channels you have to improve Twitter engagement.
[01:22] How to use a blog-style post across multiple tweets.
[02:15] If you know influential people, get them to like your tweets
[02:52] When you are doing a tweet storm, provide a call to action or offer your other skills.
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How To Maximize Your Engagement on LinkedIn #1859 Sep 16, 2021

In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn.
[00:42] Over the years, organic reach on LinkedIn has been dying down.
[01:00] Build a network with people who will leave engaged comments on your content.
[01:23] Ways to get people to leave comments on your LinkedIn posts.
[02:04] You can have a pod of your friends or employees who like your posts.
[03:15] Videos work better than short lines to grab people's attention.
[03:50] If you have an email list, hit them up to like your LinkedIn posts.
[04:13] That’s it for today!
[04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Should You Quit When You Feel Overwhelmed? #1858 Sep 15, 2021

In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Quit When You Feel Overwhelmed?
[00:29] If you love what you are doing, you shouldn’t quit.
[01:02] Money isn’t everything in this world; you have to find your passion.
[01:23] Even though Eric has had a lot going on, he still feels so grateful for his job.
[02:37] You can try meditating, taking breaks, and try to shift your perspective.
[02:52] Start creating processes that can take things off your plate to reduce your overwhelm.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Gather Customer Insights #1857 Sep 14, 2021

In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Gather Customer Insights.
[00:27] Numbers only tell you half the story; customer insight stories are the other half!
[01:05] What a non-buyer survey is and how this helps with understanding customers.
[02:41] Some top survey tools that Neil and Eric both use.
[03:00] Examples of companies with great customer development.
[04:01] Talk to people and make sure you talk to enough of them.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Where to Find Inspiration For Your Creatives #1856 Sep 13, 2021

In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where to Find Inspiration For Your Creatives.
[00:26] Creative is going to people apart as costs continue to rise.
[00:43] Where Eric looks for inspiration for his creatives.
[01:13] Some of the places Neil goes to look for inspiration.
[02:17] Watch videos and do a lot of reading to unleash new ideas.
[03:00] That’s it for today!
[03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Adbeat Ads of the World Dribbble WhatRunsWhere

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When Is the Right Time to Start Advertising On A New Platform #1855 Sep 12, 2021

In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform.
[00:28] Think about your resource constraints and what’s happening with your existing channels.
[01:10] If you try to do many channels at once, you’re like to go nowhere slowly.
[01:49] When you a new ad or new features come out, try to arbitrage the costs.
[02:08] Make sure people who are handling different platforms are communicating with one another.
[02:37] That’s it for today!
[02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Morning Brew Gary Vaynerchuk

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5 Skills You Need To Run a Digital Marketing Agency #1854 Sep 11, 2021

In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency.
[00:19] Number 1: You have to understand how important culture is.
[01:13] Number 2: No matter how good you are at marketing, work on your sales.
[02:12] Number 3: Focus on recruiting at all stages of your business.
[03:07] Number 4: Remember to pay attention to communication
[04:33] Number 5: Stay on top of trends to know how to get ahead of them.
[05:20] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Set Goals Ranging from Entry Level to the Lead Team #1853 Sep 10, 2021

In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team.
[00:28] How Neil approaches goal-setting with his teams.
[01:15] The benefits of using frameworks when it comes to setting goals.
[02:15] Goals should be aspirational but not unattainable.
[02:36] Traction is useful when your business is small, less so as it grows.
[02:51] How you should go about breaking down your goals.
[03:20] The benefits of consistency over the years
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Structure Your Blog in 2021 #1852 Sep 09, 2021

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Structure Your Blog in 2021
[00:26] Using a ‘blog plus’ content model with additional resources.
[01:06] How Neil organizes his website using a blog plus model.
[01:49] Making all your content easily accessible if you make a lot of different types.
[02:22] Running tests to see which content types are doing the best and worst.
[02:54] That’s it for today!
[02:55] Go to marketingschool.io/live to join our community.

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HubSpot

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What Marketing Channels Are Truly Free? #1851 Sep 08, 2021

In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Marketing Channels Are Truly Free?
[00:33] The low time versus high potential gain of short video content.
[01:29] Partnerships are ‘free’ but they go a long way.
[01:43] How to judge whether a social platform is worth your time.
[02:23] The success of Eric’s collaboration with Chris Do.
[03:10] Going live with people on Instagram.
[03:10] DMs are free too!
[04:27] That’s it for today!
[02:30] Go to marketingschool.io/live to join our community.

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Chris Do

Noah Kagan

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What Neil and Eric Learned From Being On TV #1850 Sep 07, 2021

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil and Eric Learned From Being On TV.
[00:49] Weighing up the poor ROI versus the big credibility of being on TV.
[01:20] The long-term project of brand building.
[01:56] How to use the proof of your TV appearances in your marketing.
[02:29] That’s it for today!
[02:30] Go to marketingschool.io/jobs to get access to our jobs board.

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What Neil Learned From TV Ads #1849 Sep 06, 2021

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil Learned From TV Ads.
[00:30] The humorous theme of the TV ads Neil has been running.
[01:24] How much Neil spent on his ads why he felt this tactic was worth a try.
[03:10] Whether the campaign has been a success so far and why.
[04:00] Branding and how the perception of Neil’s company has changed.
[04:21] Perspectives around the short versus long-term ROI of branding.
[05:43] That’s it for today!
[05:54] Go to marketingschool.io/jobs to let access to our jobs board.

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Should You Buy or Build A Business #1848 Sep 05, 2021

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Buy Or Build A Business?
[00:25] It is easier to buy but Neil prefers building.
[00:50] Learning how businesses work by building before buying.
[01:25] What Eric learned about building through buying Single Grain.
[02:07] The elements that make building a business risky.
[02:58] Looking at your strengths and playing to those.
[03:06] Knowing if the M&A game is your long-term strategy.
[05:09] That’s it for today!
[05:10] Go to marketingschool.io/live to learn more about our upcoming live event.

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Links Mentioned in Today’s Episode:

HBR Guide To Buying A Small Business

Start With Why

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Nifty Ways To Vet The Best Marketers Before Hiring Them #1847 Sep 04, 2021

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them.
[00:25] The cost of a bad hire is bigger than an a solid hiring process.
[00:47] Asking candidates how they would solve specific problems and testing them.
[02:05] Lessons for hiring from Who.
[02:33] Using written prompts and combining past experience with hypotheticals.
[03:36] Vetting clients on their social media platforms.
[03:55] Using extreme reference checking.
[05:09] That’s it for today!
[05:10] Go to marketingschool.io/live to learn more about our upcoming live event.

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Who

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How To Adapt If Your Market is Getting Saturated #1846 Sep 03, 2021

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated.
[00:06] Taking an omnichannel approach to stay afloat.
[01:19] Using Airbnb as an example of counter positioning.
[02:43] Word of mouth becomes your main lead generation channel once you are big enough.
[03:08] That’s it for today!
[03:09] Go to marketingschool.io/live to learn more about our upcoming live event.

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Cold Emails That Have Worked On Us #1845 Sep 02, 2021

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Cold Emails That Have Worked On Us.
[00:15] An offer to grow his Instagram account that Eric bought.
[00:45] Neil’s experience of falling for a cold email that said his YouTube thumbnails sucked.
[01:22] Pointing out a problem and then offering a solution.
[02:13] Lead generation offers that Neil has been entertaining.
[02:47] The offer, the onboarding, and the subject line.
[02:57] That’s it for today!
[02:58] Go to marketingschool.io/live to learn more about our upcoming live event.

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Is M&A a Reliable Growth Channel? #1844 Sep 01, 2021

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is M&A a Reliable Growth Channel?
[00:26] Understanding more about M&A and how it is not out of your reach.
[00:45] Looking for businesses that are in your niche with a different offer to yours.
[01:46] Buying businesses with a similar OS to the one you use.
[03:21] Being disciplined and focusing on one merger/acquisition at a time.
[03:34] Keeping the management team in place for as long as possible.
[03:55] The typical fail and churn rate for a merger or acquisition.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

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Mistakes That Neil and Eric Made While Growing Their Software #1843 Aug 31, 2021

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software.
[01:18] The danger of selling software with a small TAM and big churn.
[01:51] Doing customer development and remembering not to undercharge.
[02:58] Using the freemium model and having good onboarding.
[03:57] Continuously iterating and making your product better.
[04:05] Remembering to vet employees and have a focused offer.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

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Links Mentioned in Today’s Episode:

Profitwell

Tomasz Tunguz

Openview

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Mistakes That Neil and Eric Made While Growing Their Agencies #1842 Aug 30, 2021

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies.
[00:29] Avoiding an overly casual approach to managing people.
[01:14] Realizing the importance of relationships for building a business.
[01:47] The value of a broad base of the right types of clients.
[02:17] Hiring people who have done what you need before.
[02:25] The best ways to get new customers in Neil’s opinion.
[02:51] Focusing and drilling down on your central offer.
[03:25] Using the correct hiring methods.
[03:41] Doing M&A when you are further down the road.
[05:20] That’s it for today!
[05:21] Go to marketingschool.io/live to learn more about our upcoming live event.

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Let My People Go Surfing

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This is Where The Future of Course Creating is Going #1841 Aug 29, 2021

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: This is Where The Future of Course Creating is Going.
[01:31] The importance of community for course creation.
[02:21] How well gamification works for motivation.
[03:08] Bringing the university experience into online courses using projects.
[04:20] Holding attention by context switching.
[05:36] That’s it for today!
[05:37] Go to marketingschool.io/live to learn more about our upcoming live event.

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How to Write Quick, Effective Cold Emails That Convert #1840 Aug 28, 2021

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write Quick, Effective Cold Emails That Convert.
[00:27] The poor response rate that longwinded cold emails bring.
[00:52] Using no-brainer offers in brief emails to boost conversions.
[01:57] Targeting the specific industry you serve.
[02:16] Addressing problems and giving solutions in the email.
[02:46] The more customized the better.
[03:00] Examples of successful cold emails Neil and Eric used.
[03:45] That’s it for today!
[03:46] Go to marketingschool.io/live to learn more about our upcoming live event.

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The Pros and Cons of Batching Content #1839 Aug 27, 2021

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Pros and Cons of Batching Content.
[00:27] How Neil and Eric batch produce this podcast.
[01:01] The efficiency of batching content.
[01:50] Cons in the form of fatigue and dated content.
[02:24] Solving for the fatigue and dated content problems.
[03:52] Finding a healthy way of batching because it is still a good idea overall.
[04:08] That’s it for today!
[04:19] Go to marketingschool.io/live to learn more about our upcoming live event.

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Emergency Pod!

Jason Calcanis

Vanessa Lau

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How to Bring in Customers Without Using Bait #1838 Aug 26, 2021

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Bring in Customers Without Using Bait.
[00:25] Using clickbait is not that bad if you deliver on what you promise.
[00:46] Hear what works better than bait.
[02:03] Thinking about product-led growth and why this works.
[02:55] If you lead with utility, you don’t have to bait people.
[03:09] When you don't deliver on your promises, people will feel like they got scammed.
[03:26] Leverage something that is time-based and can provide value.
[03:48] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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HubSpot

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How to Use SEO to Figure Out Customer Needs #1837 Aug 25, 2021

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs.
[00:27] How Neil uses SEO to find out what his customers need.
[01:30] What you can use to find out what people are searching for.
[02:00] Insights you can gain from Google autocomplete.
[02:23] Other tools you can use to see what’s trending.
[02:42] What to do once you are getting a lot of SEO traffic.
[03:24] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Google Trends Exploding Topics

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Day in the Life of a Newbie SEO #1836 Aug 24, 2021

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Day in the Life of a Newbie SEO.
[00:32] What most people think a newbie SEO's day-to-day will entail.
[00:49] What we think a newbie SEO should be doing every day.
[01:39] You will learn the most by running your own site you are passionate about.
[01:57] How Eric got his start in SEO and the many lessons he learned.
[03:25] Neil’s first site and the big lesson he learned about traffic and conversions.
[04:16] Try things people tell you not to do, just to see what will happen.
[05:26] As a general rule, long-term plays work better in the world of SEO.
[05:40] You will never learn as much as you do from hands-on experience.
[05:57] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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DreamHost Google Search Console Jarvis Moz

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What's New with Ubersuggest #1835 Aug 23, 2021

In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's New with Ubersuggest.
[00:30] Insights into Neil's SEO software and the need it serves.
[00:46] Neil's current involvement in the business and what the company structure looks like.
[01:09] Four of Ubersuggest's recently released features.
[03:13] Ubersuggest's growth timeline from Neil's acquisition to now.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Hard Thing About Hard Things

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What's New with ClickFlow #1834 Aug 22, 2021

In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's New with ClickFlow .
[00:32] Insights into Eric's product, ClickFlow and what it does.
[01:17] Hear about the new feature ClickFlow has.
[02:43] How ClickFlow helps customers with content creation.
[03:36] What ClickFlow will hopefully be offering with GPT-3.
[04:07] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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ClickFlow Rand Fishkin The Mom Test

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Would You Rather Buy Pinterest Ads or Snapchat Ads? #1833 Aug 21, 2021

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads?
[00:32] The current status of Pinterest and Snapchat.
[01:02] Going with whichever channel is profitable according to your tests.
[02:04] Where is your audience hanging out and where can you arbitrage it?
[03:10] The value of running many tests.
[04:05] That’s it for today!
[04:06] Go to marketingschool.io/live to get access to our virtual and live events.

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How Neil and Eric Would Do Twitter If They Focused On It #1832 Aug 20, 2021

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It.
[01:09] Using tweetstorms to grow your impressions.
[02:22] Coming up with educational content and posting that on Twitter.
[03:10] Getting your tweet shared by injecting it with ego bait.
[04:37] Using anything that appeals to emotion.
[05:49] That’s it for today!
[05:50] Go to marketingschool.io/live to get access to our virtual and live events.

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Links Mentioned in Today’s Episode:

Marketing Examples

Alex Garcia

Anthony Pompliano

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3 Quick Copy Fixes For A Better Conversion Rate #1831 Aug 19, 2021

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate.
[00:29] Optimizing the copy in your call to actions.
[01:09] Different ways to add extra personalization.
[01:25] Surveying your audience and taking action on objections.
[02:21] That’s it for today!
[02:22] Go to marketingschool.io/live to get access to our virtual and live events.

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How Many Marketing Channels Is Too Many At A Time? #1830 Aug 18, 2021

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time?
[00:27] When to go for many channels and when to rein it in.
[01:18] Eric and Neil’s journey with an omnichannel approach.
[02:11] You get what you focus on.
[02:49] Waiting until a channel is popular.
[03:20] Eric’s journey on Clubhouse and the results he got.
[04:11] That’s it for today!
[04:12] Go to marketingschool.io/live to get access to our virtual and live events.

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It’s Not Just You, Everyone’s Web Traffic Is Down #1929 Aug 17, 2021

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down.
[00:36] The Google update and how this has affected traffic.
[01:19] A deeper dive into the traffic drops and rises different industries are seeing.
[02:12] Diversifying the sources of your traffic to safeguard yourself.
[02:47] What to do if your traffic is down.
[02:48] Tweaking title tags, checking for cannibalization, and updating old content.
[03:18] Playing with leading, consolidating, and upgrading content.
[03:49] While traffic is dipping, conversion rates are climbing.
[04:27] Optimizing for everything: conversions, funnels, and sales teams.
[04:50] That’s it for today!
[04:51] Go to marketingschool.io/live to get access to our virtual and live events.

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3 Fractional Marketing Roles to Hire For #1828 Aug 16, 2021

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For.
[00:38] Why content creators can fit in easily as fractional hires.
[00:55] The outside perspective that fractional social media marketers can bring.
[01:34] Utilizing the relationships that fractional SEO link-builders have.
[02:13] That’s it for today!
[02:14] Go to marketingschool.io/live to get access to our virtual and live events.

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3 Creative Ways to Use YouTube for Traffic #1827 Aug 15, 2021

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Creative Ways to Use YouTube for Traffic.
[00:50] Finding out what is popular and making content on those topics.
[01:23] How to drive traffic to your services through free offers.
[02:03] Finding the hottest videos and creating response videos to them.
[02:38] That is it for today!
[02:39] Go to marketingschool.io/live to get access to our virtual and live events.

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How to Meet Billionaires (The Easy Way) #1826 Aug 14, 2021

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Meet Billionaires (The Easy Way).
[00:26] The benefits of meeting billionaires and how to meet them.
[00:57] Engaging with smart and successful people on Twitter.
[01:17] How to reach out to billionaires after conferences.
[01:51] Why billionaires can teach you so much.
[02:05] How to go beyond the first meeting and build a relationship.
[02:29] That is it for today!
[02:30] Go to marketingschool.io/live to get access to our virtual and live events.

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How to Grow Your Podcast Consistently #1825 Aug 13, 2021

In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Grow Your Podcast Consistently.
[00:59] Leveraging other peoples’ audiences by inviting guests.
[01:10] Consistently posting your podcast on your social channels.
[01:45] Asking for ratings and reviews.
[02:06] Using Chartable and its retention graph feature.
[02:54] Distilling your message and using click bate titles.
[03:50] That’s it for today!
[03:51] Visit marketingschool.io/live to join our community!

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5 Unorthodox Ways to Get More Backlinks #1824 Aug 12, 2021

In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks.
[00:30] Using 3D infographics and ‘gifographics’ to be more descriptive.
[01:02] Buying a successful widget or tool.
[01:49] Doing a linked intersect and reaching out to ask for backlinks.
[02:10] Getting alerts when you get backlinks and reaching out for collaborations.
[03:19] Using performance-based press and paying only when you get seen.
[04:14] That’s it for today!
[04:15] Visit marketingschool.io/live to join our community!

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When Should You Continue, Pause, or Scrap a Marketing Campaign #1823 Aug 11, 2021

In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign?
[00:30] Going all in when your campaign is meeting its goals.
[01:08] Scrapping a campaign when you have tried everything.
[01:44] Pausing the campaign if the product/service is not serving customers.
[02:27] Cycling offers and why pausing is often better than scrapping.
[03:16] That’s it for today!
[03:17] Visit marketingschool.io/live to join our community!

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Russel Brunson

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You Should Spend 90% of Your Time Focused on This #1822 Aug 10, 2021

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: You Should Spend 90% of Your Time Focused on This.
[00:25] The role of recruiting in a successful business.
[01:07] The value that good staff brings to a company.
[01:49] How to get better at recruiting.
[02:25] The three jobs of a CEO.
[03:03] Why you should hire people with experience over potential.
[03:22] Losing time and money from bad hires.
[05:03] That’s it for today!
[05:04] Visit marketingschool.io/live to join our community!

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How to Segment Your Email List for Maximum Response #1821 Aug 09, 2021

In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Segment Your Email List for Maximum Response.
[00:29] What it means to segment your email list and an example of when you would do it.
[01:30] You are only going to engage with content that resonates with you.
[02:44] An easy-to-implement strategy for how to segment your email list.
[03:05] At the end of the day, you are trying to deliver the right message to the right people.
[03:20] That’s it for today!
[03: 20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Peter Diamandis

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How to Produce 5 Pieces of Content a Day #1820 Aug 08, 2021

In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Produce 5 Pieces of Content a Day.
[00:30] Why we believe five pieces of content is optimal.
[01:05] Your content doesn't have to be all new; you can repurpose what you have.
[01:50] Examples of people who recycle content.
[02:30] How we could repurpose this podcast.
[03:00] Why video is the easiest way to repurpose content.
[03:43] That’s it for today!
[03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Joe Rogan Tom Bilyeu Repurpose House Descript

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How To Counteract SEO Traffic Drops #1819 Aug 07, 2021

In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Counteract SEO Traffic Drops.
[00:24] How many pages Neil and Eric recently lost traffic for.
[00:57] Don't just focus on SEO; look at conversion rate optimization too.
[01:27] What Neil means by building a brand to counteract SEO traffic drops.
[02:25] With SEO, do not put all of your eggs in one basket.
[03:07] You can only control what you own.
[03:35] Never rely on one channel in your business.
[04:02] How to know if you are too reliant on SEO.
[04:21] That’s it for today!
[04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Best Way to Monetize Your Email List in 2021 #1818 Aug 06, 2021

In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021.
[00:26] Selling your product or service over email is the most effective way to make money.
[01:18] How Neil uses his email list to make money.
[01:31] Tactics on how to leverage your email list effectively.
[02:47] How Neil generates more leads through offering webinars.
[04:00] Find newsletters where it makes sense for you to advertise your products.
[04:24] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Entrepreneurs on Fire with John Lee Dumas

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How to Make $5,000+_mo from Podcasting With a Small Audience #1817 Aug 05, 2021

In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience.
[00:30] Defining what a small audience means.
[00:37] How to leverage a high-net-worth, small audience.
[01:31] Figure out how to capture leads from your podcast audience.
[02:30] How paid guest slots can help you generate income.
[03:19] Become a brand evangelist and do it everywhere.
[03:56] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Should You Even Start a Blog Today #1816 Aug 04, 2021

In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Even Start a Blog Today?
[00:28] Why Eric wouldn't start a blog today and the conditions under which he would.
[01:36] Neil's take on starting a blog: it's a long-term play.
[01:57] If you have a business that's making money, you can buy a published blog.
[02:13] The playbook you can use if you are starting from scratch.
[03:01] That’s it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Underrated Marketing Lessons We Wish Schools Taught Better #1815 Aug 03, 2021

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better.
[00:30] The value of learning that failure is the ticket to success.
[01:19] Lessons should go deeper into what customer development means.
[02:01] Learning to look at the numbers as a way of guiding decisions.
[02:40] The power of branding and the value of understanding it.
[03:32] The power of good copy and the importance of understanding hooks.
[04:26] That’s it for today!
[04:27] Go to marketingschool.io/live to learn about our virtual and live events.

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How Neil & Eric Would Grow Their YouTube Channels In A Perfect World #1814 Aug 02, 2021

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World.
[01:13] A lesson Eric learned about doubling down on one subject.
[03:25] Neil’s aim to brush up on clickbait type articles.
[03:48] Another diagnosis from Neil around his reluctance to share his private life.
[04:15] Ideating and combining educational content with entertainment too.
[05:22] Figuring out the best way to grow your business.
[06:43] Go to marketingschool.io/live to learn about our virtual and live events.

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Conferences Are Coming Back. Here's How To Make The Most Of Them #1813 Aug 01, 2021

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them.
[00:57] Throwing dinners as a way of supercharging networking.
[01:25] Which part of the conference experience Eric gets the most value from.
[01:40] Signing up as a speaker and bringing a team member to process new opportunities.
[02:24] The long-term compensation of free speaking gigs.
[02:54] That’s it!
[02:55] Go to marketingschool.io/live to learn about our virtual and live events.

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Why So Few People Finish Courses (And How to Make Yours Pop) #1812 Jul 31, 2021

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop).
[00:33] The numbers around course completion.
[00:59] What a cohort-based course is and why they are more successful than self-service courses.
[01:50] The benefits of doing a course that has a strong community component.
[02:05] Neil’s experience of a course that had weekly calls.
[03:10] Community management and engagement is key to course success.
[04:10] Tips on how you can make your course stand out.
[04:16] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Maven

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Where To Hire The Best Marketers For The Rest of 2021 #1811 Jul 30, 2021

In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021.
[00:25] Learning from and hiring the best marketers.
[00:36] Scouring LinkedIn and the good response rates this produces.
[01:39] Finding the people who are doing the marketing of your successful competitors.
[02:15] Getting verified leads through referral recruiting.
[03:52] Finding good people on gig websites like Toptal.
[04:25] That’s it!
[04:26] Go to marketingschool.io/live to learn about our virtual and live events.

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Why You Need to Go Talk to Potential Customers Instead of Reading #1810 Jul 29, 2021

In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading.
[00:27] You learn the most by doing; reading can only get you so far.
[01:22] An example of why it is important to go out there and learn from customers.
[01:50] The importance of sharing experiences rather than giving advice.
[03:09] There is nothing wrong with reading, but you will learn so much from your customers ultimately.
[03:23] That’s it for today!
[03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Moz Ahrefs The Mom Test

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How Big is Facebook Going to Get? #1809 Jul 28, 2021

In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Big is Facebook Going to Get?
[00:30] As of this recording, Facebook is a trillion-dollar company.
[01:00] Why Facebook’s growth is not going to slow down anytime soon.
[01:44] Marketers are going to become increasingly reliant on Facebook and the companies it owns.
[02:17] Reasons why Facebook is likely to become a multi-trillion-dollar company.
[02:51] Facebook has been responsible for Instagram’s explosive growth.
[03:18] There is still a lot of monetization that can happen with WhatsApp.
[03:57] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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When to Seriously Consider Dropping Out of College #1808 Jul 27, 2021

In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Seriously Consider Dropping Out of College.

[00:38] Neil and Eric both took longer than the allotted time to finish college.

[01:06] What agency is and how it relates to being in college.

[02:08] If you are pursuing a career that does not require a degree, college might not be for you.

[02:28] Neil's business would have been much bigger if he had started earlier.

[03:05] Ultimately, you learn by doing.

[03:58] You can lose money in multiple ways by going to school.

[04:38] Experience, like interest, compounds, so the sooner you start, the better.

[04:45] That’s it for today!

[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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3 AI Tools to Make Your Marketing More Efficient #1807 Jul 26, 2021

In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient.
[00:30] Number 1: Conversion.ai, the great copy tool!
[00:53] Number 2: UiPath, an excellent way to streamline several tasks.
[01:44] Number 3: Google Analytics has many under-utilized features.
[02:16] That’s it for today!
[02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Conversion.ai UiPath Google Analytics

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Why You Should Work for a Marketer Before You Become an Entrepreneur #1806 Jul 25, 2021

In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur.
[00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer.
[01:55] Marketing is one of the biggest levers you have in your business.
[02:20] A key cost that marketing knowledge helps you reduce.
[02:34] That’s it for today!
[02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Andrew Wilkinson

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How Big Clients Can Break Your Business #1805 Jul 24, 2021

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Big Clients Can Break Your Business
[00:29] An example of how a big client could break your business.
[00:47] If you are not set up to deal with a big client, it takes away from your other clients.
[01:33] You have to think long-term when taking on a big client.
[02:09] Why it is also important to consider client concentration.
[02:30] The importance of defining your client profile.
[03:03] Stop it at the start; what Neil means by this.
[03:26] Slowing work your way up to bigger clients rather than going all at once.
[03:58] Cut toxic clients off as soon as possible.
[04:24] Take on a small project from a big client if you can.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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4 Marketing Traits to Emulate from Businesses like Amazon #1804 Jul 23, 2021

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon.
[00:29] The first trait you can emulate to help you grow: obsess about your customer.
[00:48] An example of how adding reviews helped Amazon build trust and increase revenue.
[01:19] Trait two: prioritize learning over profit in the early phases of your business.
[02:22] Trait number three: optimize for LTV or life time value.
[02:59] Last but not least, trait number four: cultivate company culture.
[03:40] That’s it for today!
[03:41] Go to marketingschool.io/live to join our virtual and live events.

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Amazon

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Why Marketers Should Be Angel Investors #1803 Jul 22, 2021

In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Marketers Should Be Angel Investors.
[00:29] Defining an angel investor: someone who invests in early stage companies.
[00:44] Why there is no limit on how much angel investors can invest.
[00:55] The window that angel investing provides into market trends.
[01:48] The potential of angel investing for marketers specifically.
[03:12] Why we believe that Twitter is an untapped channel for marketing.
[03:23] The partnership opportunities that come from investing and how to syndicate them.
[04:14] That’s it for today!
[04:14] Go to marketingschool.io/live to join our virtual and live events.

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Student Athletes Can Now Make Money Through Endorsements (Here's What That Means) #1802 Jul 21, 2021

In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:19] Today’s topic: Student Athletes Can Now Make Money Through Endorsements (Here's What That Means).
[00:30] An example of how endorsements used to work in the past.
[01:16] The implications of the new regulations for student athletes.
[02:50] How to sponsor your favorite player through endorsements and the ripple effects of that.
[03:52] Viewing student athletes as a type of influencer marketers.
[03:20] That’s it for today!
[04:26] Go to marketingschool.io/live to join our virtual and live events.

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5 Marketing Trends That Will End Up Being Long Term #1801 Jul 20, 2021

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term.
[00:35] Drop-in audio is here to stay as a feature.
[01:37] How many people are purchasing through voice commerce.
[02:15] Shifts in power toward more decentralized systems.
[02:50] The rise of influencer marketing which will become a staple.
[03:23] The open rates of SMS marketing and how it is being used.
[04:09] That’s it for today!
[04:10] Go to marketingschool.io/live to join our virtual and live events.

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BOXYCHARM

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3 Office Activities That Don’t Translate Well Working Remotely #1800 Jul 19, 2021

In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely.
[00:30] The difficulty of brainstorming and white boarding remotely.
[01:12] Sales and sales training is an activity that happens best in person.
[01:52] It is tough to build a strong company culture from a distance.
[02:57] That’s it for today!
[02:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Miro

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Why You Should Make Marketing Meetings 25 Minutes Or Less #1799 Jul 18, 2021

In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less.
[00:30] Honing in on a specific problem while focus is laser sharp.
[01:50] Using memos to prepare everybody for a quick meeting.
[03:22] Focusing on execution and not chit-chat.
[04:00] Keeping meetings short as a way of preserving your sanity.
[04:29] How much money gets wasted during meetings.
[05:20] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Rize

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The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798 Jul 17, 2021

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.

[00:40] Investing in free tools that gobble up the marketplace.
[01:07] Leveraging an audience built off a free tool through upsells.
[01:27] This tactic is more cost-effective than advertising.
[01:31] The long-run effectiveness of controlling a big buyer pool.
[01:41] Examples of product-led growth.
[02:29] Examples of companies investing in ‘free’.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

OpenView Ventures

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5 Ways to Create a Fantastic Company Social Media Account #1797 Jul 16, 2021

In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account.
[00:32] Tip 1: post wins about people in the company.
[01:08] Tip 2: humanize the people in your company by sharing personal details about them.
[01:41] Tip 3: showcase the amazing work you have been doing.
[02:16] Tip 4: share customer wins and testimonials.
[02:47] Tip 5: get input from your team about what you should and shouldn’t share online.
[03:52] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Neil & Eric Would Invest In Today #1796 Jul 15, 2021

In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil & Eric Would Invest In Today.
[00:40] Why Neil recommends investing in yourself first and foremost.
[01:18] You get rich by doing something really, really well, so learn as much as you can!
[01:51] The difference between masterminds and peer groups.
[03:18] If you don’t have money to join a mastermind, start your own one.
[03:50] Books are another great way for you to level up your knowledge.
[04:30] You can never go wrong if you invest in yourself.
[04:38] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett

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How to Teach Without Giving All the Answers #1795 Jul 14, 2021

In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Teach Without Giving All the Answers.
[00:51] The main way course creators don’t give away too much content.
[01:44] How Eric and Neil’s approach differs from normal course creators.
[02:02] Hear what you should not do.
[02:45] Overdelivering is what will build a great community in the long run.
[03:22] Some things are long-term plays, so don’t monetize every single thing.
[03:26] That’s it for today!
[03:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Shaan Puri My First Million Podcast

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5 Ways to Validate Your Course Before You Launch #1794 Jul 13, 2021

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch.
[00:26] Leveraging your email list to ask for prepayments.
[01:11] Selling the product before you create it.
[01:54] Building a landing page and using insights gleaned from it.
[02:50] Checking if the topic you want to cover is hot already.
[03:19] Using Adbeat insights to assess your competition.
[03:25] That is it for today!
[03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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3 Big E-Commerce Marketing Trends for Q3 2021 #1793 Jul 12, 2021

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021.
[00:40] Rising ad costs and the need to focus on CRO.
[01:17] Jumping on shoppable live streaming before cost prohibitions.
[01:43] The rise in voice search and how many e-commerce purchases use it.
[03:25] That is it for today!
[03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Is Twitter A Viable Marketing Platform Today? #1792 Jul 11, 2021

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today?
[00:30] Why some people don’t see Twitter as valuable.
[00:57] The value of taking an omnichannel approach.
[02:23] How Twitter helped Shaan Puri and others build an audience.
[03:51] The large amount of high net worth people on Twitter.
[04:49] That is it for today!
[04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Links Mentioned in Today’s Episode:

Anthony Pompliano

Typefully

Eight Sleep

Matteo Franceschetti

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The Marketing Behind Cryptopunks (And Why Eric Buys Them) #1791 Jul 10, 2021

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them).
[00:47] Scarcity, authenticity, and the value proposition of NFTs.
[02:04] Jumping in on a price dip in a technology that is here to stay.
[03:09] Being ready to accept that the value might drop to zero.
[04:32] What makes coins like Bitcoin and Dogecoin appealing.
[05:15] That is it for today!
[05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Why Do We Continue to Do This Podcast? #1790 Jul 09, 2021

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Do We Continue to Do This Podcast?
[00:27] The real reason we have stuck with this project for the last five years!
[01:31] The opportunity to learn and the continued growth that has been possible.
[02:17] How the events we have hosted have surprised us.
[02:39] The importance of the audience and how its growth has influenced deals.
[03:12] Building a brand within a specific community through a podcast.
[03:46] That is it for today!
[03:48] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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5 Marketing Expenses You Shouldn’t Be Cheap On #1789 Jul 08, 2021

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On.
[00:30] Trying to save a few bucks while hiring is just not worth it.
[01:12] Becoming more aware of the power of branding.
[01:52] A cheaply held event does more damage than good.
[03:01] Going all out on content creation with the goal of building an audience.
[03:48] Paying for the best versions of the most critical marketing software.
[04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Brex

Ramp

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5 Marketing Bets We Are Doubling Down On #1788 Jul 07, 2021

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On.
[00:30] The prospects offered by TV advertising and how to test this channel out.
[01:15] Attacking the platforms where Gen-Z is hanging out.
[01:46] Buying companies as a way to grow.
[02:23] Tapping into the hunger that people have for communities.
[03:22] Hiring people that have been successful at previous jobs with your competition.
[04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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3 Easy Ways to “Gamify” Your Onboarding Process #1787 Jul 06, 2021

In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey into a process involving levels with prizes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Easy Ways to “Gamify” Your Onboarding Process.
[00:30] Gamifying success in the workplace using Bonusly.
[01:01] Breaking down an onboarding process into levels.
[01:50] Dangling carrots in front of clients to motivate them to ‘level up’.
[02:40] Encouraging referrals as a challenge in the onboarding process.
[04:04] How blockchain will factor into gamification in the future.
[04:38] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Bonusly

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The Key Ingredient in Marketing #1786 Jul 05, 2021

In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Key Ingredient in Marketing.
[00:29] The key ingredient to marketing is patience!
[01:33] Focusing on delayed gratification and resilience to stay the course.
[03:16] Adding tweaks and experiments to your strategies to constantly improve.
[03:34] Things do not often work out the way you want or hope!
[04:04] Good SEO takes time to fine-tune in order to reap the rewards.
[04:20] Patience is the thing that will help you beat out your competition!
[05:14] That’s it!
[05:18] Go to marketingschool.io/live to learn about our virtual and live events.

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Nike

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Should You Create an Internal Podcast? #1785 Jul 04, 2021

In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Create an Internal Podcast?
[00:27] What do we mean by an 'internal podcast'?
[01:02] The primary value of culture and communication at any company.
[01:51] The best times to consider starting an internal podcast during your company's growth.
[02:13] Other mediums to consider using to communicate with your team.
[02:55] The risks associated with broadcasting company podcasts.
[03:41] Go to marketingschool.io/live to learn about our virtual and live events.

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Should You Manage Your Own Social Media Or Hand It Off? #1784 Jul 03, 2021

In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Manage Your Own Social Media Or Hand It Off?
[00:28] The two things to consider when wondering about handing off the management of your social media accounts.
[01:34] Investment needed in order to run social media, and tools that can help with this.
[01:51] Looking at the great example of Gary V and how he has grown.
[02:30] Tailoring the content you post to the platform for maximum impact.
[03:17] How we currently approach running our own accounts.
[03:29] Why handing off social media is preferable when trying to scale your business.
[03:45] The training and time that it takes to align an employee with your brand.
[04:33] That’s it for today!
[04:35] Go to marketingschool.io/live to learn about our virtual and live events.

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How to Increase Your Newsletter Engagement Rate #1783 Jul 02, 2021

In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate.
[00:27] What do we mean by the term 'engagement rate'?
[00:48] Ensuring that your emails and newsletters are valuable to your audience.
[02:07] Tactics to use to stay out of the spam folder!
[02:34] Tricks for getting higher open rates and interest in your communications.
[02:49] Storytelling strategies and evoking curiosity and excitement.
[03:13] The value of using personalization in your subject lines.
[04:01] Using questions early on to boost response rates and deliverability.
[04:22] That’s it!
[04:24] Go to marketingschool.io/live to learn about our virtual and live events.

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Study - Why Twice As Many Kids Want to Be YouTubers (Not Astronauts) #1782 Jul 01, 2021

In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take on this situation.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Twice As Many Kids Want to Be YouTubers (Not Astronauts).
[00:30] The move from kids wanting to be astronauts to YouTubers.
[01:40] How the ways people make money are going to drastically change.
[02:20] The different reasons why people love watching YouTube.
[03:15] What is alluring about YouTubers and how to monetize an audience.
[01:50] How people like Floyd Mayweather, Logan Paul, and Kylie Jenner make money.
[06:40] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Floyd Mayweather

Logan Paul

Kylie Jenner

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Where to Focus Your Marketing Over the Next 6 Months #1781 Jun 30, 2021

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months.
[00:40] Rising costs and optimizing for conversion optimization.
[01:50] Decentralization in media and building one’s own audiences.
[03:50] How to avoid the pitfalls of social algorithms and build a lasting audience.
[04:32] Thinking about marketing and retention in tandem.
[05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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If You Are Just Entering The Workforce, Master This One Thing #1780 Jun 29, 2021

In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most important thing that separates successful companies and people from the rest is their ability to learn from their mistakes. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Are Just Entering The Workforce, Master This One Thing.
[00:33] Learning from the failures of yourself and others.
[01:46] How to see what you do well and optimize for those strengths.
[03:11] Developing scar tissue through failing to get more comfortable with risk.
[03:17] The core principles of running a successful business haven’t changed.
[04:28] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Managing Oneself

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3 Simple Tricks to Get More Blog Traffic #1779 Jun 28, 2021

In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creation, but people just aren’t doing them. Listen along and get up to speed on three ways to leverage relationships to expand your reach.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Simple Tricks to Get More Blog Traffic.
[00:40] Emailing the people that you link out to on a piece of content.
[01:17] Setting up an alert for when other people mention you.
[01:54] Getting people who share your competitors’ content to share yours.
[02:50] How to perform advanced searches on Twitter search.
[03:22] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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How To Get A Promotion At Work #1778 Jun 27, 2021

In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might get a promotion if you ask for one, but this strategy is the one that we recommend the least. What bosses want to see in their employees is a willingness to go above and beyond, and what’s more, people are willing to pay top dollar for talent these days.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Get A Promotion At Work.
[00:54] Going above and beyond and what employers want to see in employees.
[01:39] Coming to your boss with solutions rather than problems.
[02:16] Giving your boss a feeling of relief by volunteering to solve problems.
[02:55] People are willing to pay top dollar for talent.
[04:45] The worst way to get a promotion is by asking for one.
[05:04] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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If Your Social Media Posts Get Low Engagement, Do This #1777 Jun 26, 2021

In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up your content, the connection between comments and reach, the tests that Eric and Neil have run, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If Your Social Media Posts Get Low Engagement, Do This.
[00:35] Change up the content you are creating.
[00:51] Ask your friends with a lot of followers to make open-ended comments.
[01:26] The limits of reels and using tweets as quotes.
[02:33] Trying things out and getting high engagement for content out of your niche.
[03:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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5 Inexpensive Client Gift Ideas (that Win Repeat Business) #1776 Jun 25, 2021

In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift that is memorable, not only does this generate goodwill but it amounts to free marketing because it keeps you top of mind. Listen in today and hear about great gift ideas for helping clients better themselves, making kick-off calls more congenial, and a whole lot more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Inexpensive Client Gift Ideas (that Win Repeat Business).
[00:27] The benefit of gifting as far as staying top of mind.
[01:12] Why a good pair of headphones is inexpensive compared to what your client gives you.
[01:44] Using a gift basket filled with snacks to make kick-off calls as good as possible.
[02:16] Giving gifts people can use and tips for how to personalize them.
[03:08] The value of any gift that can help clients improve themselves.
[03:49] How to find out what a client likes and buy them a gift that matches their interests.
[04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Giftology

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What Kind of Blog Should You Create in 2021? #1775 Jun 24, 2021

In episode #1775, we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and LinkedIn.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Kind of Blog Should You Create in 2021?
[00:31] The different types of content out there and the difficulty of choosing which type to post.
[01:01] Competition in the blogging space; other platforms that might offer more reach.
[01:14] Why Eric would rather focus on LinkedIn and Twitter than blogging.
[02:13] Getting past competition in the text space by starting a video-based blog.
[02:59] How people are using text generation tools like Conversion.ai.
[03:29] Starting with a pillar audio piece and then converting and repurposing it.
[04:19] Whatever channel you choose, remember that if you want eyeballs, you have to create content.
[04:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Conversion.ai

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The Biggest SEO Opportunity You’re Missing #1774 Jun 23, 2021

In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest SEO Opportunity You’re Missing.
[00:27] People want to easily find the solution to a problem they search Google for.
[01:12] Typical SEO features like backlinks catch the attention of algorithms but not people.
[01:42] Solving people’s problems is the real key to ranking high on Google.
[02:04] The mistakes Eric made early on.
[02:47] Approaching SEO from a customer-centric mindset.
[04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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5 New Marketing Trends We’re Excited About for Q3 2021 #1773 Jun 22, 2021

In episode #1773, we share the five marketing trends we are most excited about for Q3. We are currently in the month of May and there are a few storms brewing in the marketing world! LinkedIn is finally ramping up its ad platform, people are making serious money out of NFTs, and the creator economy is stronger than ever. Tune in and hear all five!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 New Marketing Trends We’re Excited About for Q3 2021.

[00:37] New features on LinkedIn such as boosting and event ads.

[01:15] Automating tedious marketing processes with UiPath.

[01:51] All the platforms and features out there that support the creator economy.

[02:33] The advent of Instagram messenger bots.

[03:21] How promising NFTs are as a marketing mechanism.

[04:37] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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UiPath

DJ BT

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Why the Easiest Way to Go Broke is By Acting Rich #1772 Jun 21, 2021

In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability and financial safety. Ideally you do not want to be living beyond your means to impress others, so listen in to hear a few tips for some better lifestyle choices!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich.

[00:29] What does it mean to 'act rich'? The difference between being wealthy and being rich.

[01:16] Making sure your income is greater than your expenses and making space for saving.

[02:15] Adding unnecessary stresses onto your life in order to compete with others.

[02:55] The importance of making sure you have a margin of financial safety.

[03:28] Focus on a comfortable and sustainable life rather than other people's opinions.

[04:09] That’s it for today!

[04:12] Go to marketingschool.io/live to meet Eric and Neil in person!

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Charlie Munger

Warren Buffett

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How to Collaborate With Big Influencers for Cheap #1771 Jun 20, 2021

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap.
[00:29] How do we define 'big influencers'? Looking at follower numbers.
[00:42] Thinking about possible equal exchanges between you and a big influencer.
[01:30] Offering equity or revenue share to entice bigger names.
[01:40] Why you should avoid partnering with big influencers!
[02:09] Looking to micro-influencers for better returns on investment and conversions.
[03:07] Tools for finding the best influencers to partner up with!
[03:53] Go to marketingschool.io/live to meet Eric and Neil in person!

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Should You Still Have A Newsletter? #1770 Jun 19, 2021

In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Still Have A Newsletter?
[00:42] Email open and click-through rates are down.
[00:53] Why we still think you should have a newsletter.
[01:24] The issue isn’t newsletters, but that people don’t scrub their lists.
[02:13] Building a list for the long-term by creating good information.
[02:25] The creator economy and why newsletters are here to stay.
[04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Anthony Pompliano

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Why Every Marketer Should Listen to Earnings Calls. #1769 Jun 18, 2021

In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings calls can set you apart from the rest!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Every Marketer Should Listen to Earnings Calls.
[00:30] What are earnings calls?
[01:05] Following the paid advertising strategies of big social platforms.
[02:33] Getting ahead of trends by tapping into CEOs’ thinking.
[03:19] Understanding what sets the companies you admire apart.
[04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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What We Do On Our Days Off #1768 Jun 17, 2021

In episode #1768, we share the things we like to do to unwind on our days off. While Neil has a daughter and another child on the way, Eric is still a single man so our two hosts have very different ways of spending their free time. Tune in and see which type of day off resonates with you and pick up a few pointers along the way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Do On Our Days Off.
[00:38] Neil’s experiences in parks playing with his daughter.
[01:33] Eric’s love of taking walks and catching up on his favorite reading.
[02:19] The ‘rose, bud, thorns’ conversations Eric has with his friends.
[03:18] Text us at 310 349 3785 if you want to stay up to date on all we do.

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Jason Gaignard

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7 Podcasting Hacks for 2021 #1767 Jun 16, 2021

In episode #1767, we give you our top seven podcasting hacks for 2021. Podcasting is blowing up right now and there is still so much room to grow. Using these seven hacks, you can make sure the efforts you are spending creating a great show get the reach they deserve. Join us today and learn about how to increase your audience using email blasts, competitions, advertising, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Podcasting Hacks for 2021.
[00:38] Take a look at your analytics using Chartable.
[01:22] Climb the charts and get more downloads using email blasts.
[01:52] Do whatever you can to get more reviews.
[02:33] Find ways of getting more downloads such as competitions.
[03:05] Advertise your show on other influential podcasts.
[03:50] Join a podcasting network.
[04:21] Get onto a podcasting subscription platform.
[05:11] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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The Jordan Harbinger Show

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How to Buy A Business with No Money Down #1766 Jun 15, 2021

In episode #1766, we share a few different approaches to purchasing businesses that don’t require you to put any of your own capital on the table. We spoke previously about the value of investing in hard assets during inflationary periods, and a business is another form of hard asset. So if you can get a hard asset right now by spending no money, that is a double whammy. Tune in and hear which types of businesses to look for and how to buy them using seller financing, capital raising, and call options!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Buy A Business with No Money Down.
[00:25] Why the idea that you have to spend money to buy a business is false.
[01:05] Use seller-based financing to pay off the seller while you run their business.
[02:15] The abundance of businesses to be bought from senior business owners.
[02:47] How to raise capital for the downpayment of an acquisition.
[03:47] Failing businesses are cheaper to buy but more work to fix.
[04:00] Another option in the form of buying a business using a call option.
[04:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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MicroAcquire

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Inflation is Here. Here’s How We Are Dealing with It #1765 Jun 14, 2021

In episode #1765, we talk about the current period of inflation and share some of the ways we are dealing with it. The term inflation refers to a process whereby currency becomes somewhat devalued and things gradually begin to cost more. While what we say should not be considered financial advice, listen along and hear about a strategy involving putting cash into hard assets.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Inflation is Here. Here’s How We Are Dealing with It.
[00:38] Understanding inflation: decreased buying power.
[01:12] Signs of the inflationary landscape right now.
[01:50] Don’t leave as much of your money in cash.
[02:30] Aim for hard assets.
[02:53] Remembering the period of hyperinflation in post-WW1 Germany.
[04:13] Be careful not to take on too much risk.
[04:56] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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How to Recruit A-Player Marketing Talent to Grow Your Revenue #1764 Jun 13, 2021

In episode #1764, we show you how to recruit A-player marketing talent to grow your revenue. Unsuccessful hiring is the single biggest problem in business today, so you need to know what you are looking for and how to get it when it comes to your team. Follow along in this episode and hear how we approach hiring in our businesses.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Recruit A-Player Marketing Talent to Grow Your Revenue.
[00:30] The three types of A-players.
[01:11] How Neil looks for and poaches his A-players!
[02:28] Defining the type of employee you want.
[03:53] Hooking the A-players more easily by not pitching directly.
[04:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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StrengthsFinder

Who

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The #1 Way to Attract More Leads in Your Consulting Business This Year #1763 Jun 12, 2021

In episode #1763, we share the #1 way to attract more leads to your consulting business this year. Tanner has a unique way of generating leads for any service business that uses Facebook Messenger bots. Tune in to learn a breakdown of how Tanner’s funnel works and how you can leverage it to enjoy extremely high closing rates!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The #1 Way to Attract More Leads in Your Consulting Business This Year.
[00:36] Generating leads using Facebook Messenger bots.
[01:01] A breakdown of Tanner Chidester’s funnel.
[02:25] How to train your messenger team.
[03:45] Where to learn more about Tanner’s funnel online.
[04:09] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Tanner Chidester

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4 Powerful SEO Campaigns You Probably Haven’t Tried #1762 Jun 11, 2021

In episode #1762, we share four powerful SEO campaigns that have generated amazing results on our side. SEO campaigns, in contrast to small and quick hacks, are strategies that are implemented for the long term. Tune in and learn about expanding globally, using pillar pages, hosting non static content on a CDN, and leveraging existing domain authority through M&As.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Powerful SEO Campaigns You Probably Haven’t Tried.
[00:30] What we mean by SEO campaigns.
[00:42] All the work that goes into expanding globally.
[01:11] Using pillar pages with links to child pages.
[02:10] Hosting non-static content on a CDN.
[02:41] Using existing domain authority with M&A.
[04:03] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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When Will AI Replace PPC Jobs? #1761 Jun 10, 2021

In episode #1761, we share our perspectives on when AI will replace PPC jobs. While AI doesn’t have much on human beings when it comes to creativity, computers take the gold medal when it comes to optimization. Tune in and hear about how it won’t be long before we will see AI do a better job of figuring out what titles and descriptions will end up generating the most clicks!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Will AI Replace PPC Jobs?
[00:32] What we mean by PPC ads.
[01:01] AI will soon do a better job of generating the most clicks.
[02:11] Humans can’t compete with computers when it comes to optimization.
[03:28] Making sure you don’t get replaced by focusing on creativity.
[03:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Why Your Employees Should Have Side Hustles #1760 Jun 09, 2021

In episode #1760, we share our thoughts on why employees should have side hustles. While the idea of employees having side hustles may seem at like a threat to the work you are paying them to do at first, Eric and Neil actually encourage it. Listening in, you’ll hear how side hustles can help employees upskill, provide investment opportunities, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Your Employees Should Have Side Hustles.
[00:30] Neil’s take on side hustles at his company.
[01:06] Side hustles can help employees upskill.
[01:31] Why Eric encourages side hustles at his company.
[02:17] What Eric will and won’t allow regarding employee side hustles.
[04:00] Encouraging transparency around side hustles in the workplace.
[04:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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When Will AI Replace Content Marketing Jobs? #1759 Jun 08, 2021

In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Will AI Replace Content Marketing Jobs?
[00:50] When companies will start using AI to speed up content marketing.
[01:27] AI can remix old data but cannot display creativity yet.
[01:53] Content that does the best is new content, not repurposed content.
[03:16] Whether using AI to supplement copywriting really saves time.
[03:50] If you are in content marketing, sharpen up your creativity.
[04:28] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Kai-Fu Lee

Conversion.ai

Copy.ai

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How to Drill Down Your Unique Selling Proposition #1758 Jun 07, 2021

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
[00:28] What a USP is and how it helps you differentiate yourself.
[00:51] Examples of how companies drilled down on their positioning.
[02:11] Figuring out your USP by talking to customers.
[02:44] How to do customer development without asking leading questions.
[03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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April Dunford

SharpSpring

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How to Launch A Successful Book Funnel in 2021 #1757 Jun 06, 2021

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021.
[00:28] Why Eric chose a book funnel rather than going a conventional publishing route.
[01:09] Metrics for the success of Eric’s book funnel.
[02:05] How a book funnel ends up being profitable using upsells and back-end offers.
[03:38] Recommendations for how to build a book funnel as a newbie.
[05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Click Funnels

Chandler Bolt

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How to Succeed in Podcasting in 2021 #1756 Jun 05, 2021

In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to improve it based on the data, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Succeed in Podcasting in 2021.
[00:28] How long we have been doing podcasting for.
[01:18] Aim for a daily podcast and be sure to repurpose it.
[01:53] How to push the marketing of your podcast hard at first.
[03:01] Play around with your calls to action.
[03:10] Show as many episodes as possible on the hosting page.
[03:35] Working out how to keep retention rates up.
[04:03] Why Neil and Eric upgraded their mics.
[05:05] Be sure to watch your analytics and optimize based on your insights.
[06:48] Advertising your podcast by doing collaborations.
[07:14] Why lots of downloads aren’t an indicator of success.
[07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best? #1755 Jun 04, 2021

In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best?
[00:35] A brief overview of TikTok, Instagram Reels, and YouTube Shorts.
[01:08] Which of the three perform best from a traffic standpoint.
[01:30] Jake Fellman’s approach to his YouTube channel.
[02:40] The moral of the story: Use all three!
[03:20] Repurposing your content to any channel that offers a reel feature.
[03:50] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Jake Fellman

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Should You Start A Personal Brand or Business Brand? #1754 Jun 03, 2021

In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Start A Personal Brand or Business Brand?
[00:30] Examples of personal and business brands.
[00:57] Assessing one of the biggest personal brands, Gary V.
[01:31] Corporate brands are easier to sell and have longer lasting power.
[02:17] Why building your business brand around your personal brand is risky.
[02:55] Personal brands follow from great business brands.
[03:48] It depends on your aims.
[04:14] Leveraging your personal brand and building a business brand out of it.
[05:38] Go to marketingschool.io/live if you want to master SEO!

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How to Master SEO #1753 Jun 02, 2021

In episode #1753, we share our SEO expertise with you so that you can learn how to master it. We don’t see ourselves as SEO masters because with mastery comes complacency, but we still have a few tricks up our sleeves learned on our long journeys in the space. Tune in and hear about optimizing for user experience, obsessing over customer feedback, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Master SEO.
[00:30] Thinking you have mastered something makes you complacent.
[01:00] Google prioritizes user experience above all else.
[01:57] Building a great user experience using extensive customer feedback.
[03:00] The value of being open to new things and continuous learning.
[03:14] Omnichannel marketing and building your brand.
[03:58] Keeping your marketing in line with Google’s preferences.
[04:49] Go to marketingschool.io/live if you want to master SEO!

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3 Skills You Need to Teach Your Children #1752 Jun 01, 2021

In episode #1752, we cover three essential life skills we think you should teach your kids so they can become the best versions of themselves. Whether it applies to marketing or not, we believe that learning creative problem solving, independent thinking, and social skills will stand your child in good stead to navigate the world of tomorrow. Tune in to hear why!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Skills You Need to Teach Your Children.
[00:30] Help your child learn how to solve problems by teaching them creativity.
[01:21] Avoiding force-feeding kids information so they learn to think for themselves.
[02:14] Getting kids off their phones and teaching them social skills.
[05:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Why You Should Send Gifts to Clients #1751 May 31, 2021

In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients will love!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Send Gifts to Clients.
[00:30] Setting yourself apart by sending physical gifts.
[01:26] What to do and what not to do when it comes to sending gifts.
[02:06] Why Neil’s wife hated the knife Eric gave her.
[03:13] Don’t give gifts with your brand on them.
[03:52] Giving gifts with long-term use cases that improve client experiences.
[05:07] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Giftology

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How to Get More Reviews Without Asking #1750 May 30, 2021

In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get More Reviews Without Asking.
[00:30] Why reviews are important.
[00:47] How to ask for reviews without explicitly asking.
[02:22] Differentiating the signal from the noise when it comes to feedback.
[03:30] Getting more feedback opportunities by using more channels.
[03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Ask Nicely

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How to Rebrand Your Website Without Losing Organic Traffic #1749 May 29, 2021

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
[00:30] Changing the name of your website using a 301 redirect.
[00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
[01:32] Getting an overview of your internal links using Screaming Frog.
[02:10] Using marketing to spread awareness of your new brand.
[02:31] Your homepage has the most link equity.
[03:00] Be ready to wait a few weeks or months to recover traffic.
[03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
[03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Screaming Frog

Trends.co Sam Parr Moz Backlinko DigitalMarketer Podcast Spiralyze.com Harry's Marketing Examples on Twitter Alex Garcia on Twitter The Hustle

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5 Ways to Stay on Top of Marketing Trends #1748 May 28, 2021

5 Ways to Stay on Top of Marketing Trends

In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends.
[00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends.
[01:11] Number 3: Follow more traditional marketing publications.
[01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed.
[02:18] Number 4: Track your competitors and tools.
[02:55] Number 5: Make use of Twitter; some of the best marketers hang out there.
[03:30] Bonus tip: Hang out in Clubhouse and engage with people
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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When to Say “No” to Customers #1747 May 27, 2021

When to Say “No” to Customers

In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Say “No” to Customers.
[00:39] What happens when you always just say yes to customers.
[00:52] When you say no, give customers a reason why and provide an alternative.
[01:48] Why you won't get results if you always do what the customer wants.
[02:09] Find who you are and who you aren't as an agency.
[02:50] Set expectations, be clear on scope, and stay focused
[03:46] When you take on the wrong customers, it affects your company culture.
[04:02] An example of a form that Neil and Eric use to see whether a customer is right for them.
[04:47] You get way more respect when you put your foot down.
[04:49] That’s it for today!
[04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Make the Most of Google Analytics to Grow Faster #1746 May 26, 2021

How to Make the Most of Google Analytics to Grow Faster

In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
[00:26] Why you should look at more than your traffic metrics if you want to grow.
[00:50] Setting up advanced segmentation on Google Analytics to get better insights.
[02:00] Using conversion tracking to increase qualified traffic.
[02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
[03:16] Getting more repeat users using the cohort report.
[03:45] Adding multitouch attributions to track the content your conversions are seeing.
[04:10] Using the funnel report to find out what is causing people to leave your site.
[04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
[05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Annielytics

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How to Make the Most of Your Podcast Analytics to Grow Faster #1745 May 25, 2021

How to Make the Most of Your Podcast Analytics to Grow Faster

In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
[00:26] The tools Eric and Neil love and how they use Chartable.
[01:45] Using title metrics to know what to do more or less of.
[02:00] Insights from the 30-day download path on Chartable and Spotify Analytics.
[02:52] Looking at which older podcast episodes continue to get traffic.
[04:02] Racking up view counts by producing episodes consistently.
[04:16] Getting insights by checking the retention per episode.
[05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Spotify Analytics

Apple Analytics

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How to Actually Make Money From Podcasting May 25, 2021

Today we are going to talk How to Actually Make Money From Podcasting?

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Is It Too Late To Grow A Twitter Following? #1744 May 24, 2021

Is It Too Late To Grow A Twitter Following?

In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It Too Late To Grow A Twitter Following?
[00:49] Putting out consistent, thoughtful tweets and using tweetstorms.
[01:07] Creating well-thought-out tweetstorms.
[01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter.
[02:54] Twitter does not push reach down as aggressively as other platforms.
[03:05] The goals of Twitter versus other platforms.
[03:40] Remember to rate, review, and subscribe to this show!

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How Rohan Seth Grew Clubhouse to 10M Users #1743 May 23, 2021

How Rohan Seth Grew Clubhouse to 10M Users

In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users.
[00:36] Creating exclusivity by using an invite-only system.
[01:19] The tactics that Andreessen Horowitz brought to the table.
[02:09] Leveraging the cabin fever during the lockdowns.
[02:21] Making it easier to get followers with algorithms optimized for organic reach.
[03:53] Whether Clubhouse will end up being a big company.
[04:33] The many ways to grow other than SEO.
[04:40] Remember to rate, review, and subscribe to this show!

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4 Uncommon Items Every Marketer Should Own #1742 May 22, 2021

4 Uncommon Items Every Marketer Should Own

In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own.
[00:49] Taking moments for reflection and creativity with a pen and pad.
[01:21] The great ideas that come while going for walks in nature.
[02:21] Good sleep equals high performance; products for sleeping better.
[04:01] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Oura Ring

Eight Sleep

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How Neil and Eric Get Smarter #1741 May 21, 2021

How Neil and Eric Get Smarter

In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil and Eric Get Smarter.
[00:50] Surround yourself with people who are smarter than you.
[01:32] Learn from your competition.
[03:07] How to filter good from bad people by acting like you are not smart.
[03:31] Resources to consult to learn from other successful people.
[04:25] Remember to rate, review, and subscribe to this show!

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3 Quick Ways to Improve Ad Creatives #1740 May 20, 2021

3 Quick Ways to Improve Ad Creatives

In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives.
[00:27] Ad creatives are one of the most important but overlooked strategies.
[00:54] When you launch an ad, iterate on it for three to six months.
[01:15] Get inspiration from your competition.
[01:37] Let your customers guide your messaging.
[02:12] Create variation on your ad using Fiverr and Canva.
[03:11] Make a swipe file of things you find that work.
[03:53] Remember to rate, review, and subscribe to this show!

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How Eric Would Create Another Book (But Neil Won't) #1739 May 19, 2021

How Eric Would Create Another Book (But Neil Won’t)

In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t).
[00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing.
[01:36] Timelessness and why Eric chose to write a philosophical book.
[02:07] Looking for the Lindy effect.
[02:36] Saving time and the sense it makes to co-write a book.
[03:38] That is it for today!
[03:39] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Sahil Lavingia on Twitter

Leveling Up

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How to Pay Yourself Without Slowing Down Your Growth #1738 May 18, 2021

How To Pay Yourself Without Slowing Your Growth

In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Pay Yourself Without Slowing Your Growth.
[00:30] The many expenses of starting and growing a business.
[01:04] Putting all of the money you earn back into your business.
[02:46] Work out how to legally write off as many expenses as possible.
[03:37] Figure out how to be more scrappy!
[04:00] The late gratification philosophy of many great entrepreneurs.
[05:03] That is it for today!
[05:04] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Copilot

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Is Luck A Factor In Business #1737 May 17, 2021

Is Luck A Factor in Business?

In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Luck A Factor in Business?
[00:37] A Guy Kawasaki quote arguing for the role of luck in success.
[01:48] Preparing well for the lucky breaks you do get.
[03:05] The value of consistency in creating luck.
[03:40] That is it for today!
[04:10] Go to marketingschool.io/live to join our community!

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Guy Kawasaki

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7 Overrated Marketing Channels #1736 May 16, 2021

7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Overrated Marketing Channels.
[00:35] Why using Clubhouse to grow your audience is unsustainable.
[01:01] The reach of Instagram is continuing to drop.
[01:35] Organic reach on Facebook is even lower, go figure!
[02:05] Messenger bots on Facebook will not last.
[02:36] Advertising at scale on Reddit will get harder.
[03:02] Push notifications are great for traffic but terrible for conversions.
[03:25] Advertising on any channel will not work unless you understand your audience.
[04:07] That is it for today!
[04:10] Text us on 310-349-3785!

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7 Underrated Marketing Channels #1735 May 15, 2021

7 Underrated Marketing Channels

In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Underrated Marketing Channels.
[00:38] LinkedIn is strong from an organic and paid standpoint.
[01:27] Accessing influential people on Twitter.
[02:25] What was old is new again, such as direct mail!
[02:53] Snapchat ads work as well as Instagram ones but are cheaper.
[03:06] Audio continues to grow making podcasting advertising very effective.
[03:47] Don’t forget about Pinterest for B2B and B2C!
[04:25] Open rates are still very high when it comes to text advertising.
[04:59] That is it for today!
[05:00] Head over to marketingschoo.io/live to learn more about our live events!

Links Mentioned in Today’s Episode:

audience.co

community.com

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Can You Have an Unlimited SEO Budget? #1734 May 14, 2021

Can You Have an Unlimited SEO Budget?

In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Can You Have an Unlimited SEO Budget?.
[00:29] Common questions around budgeting for SEO.
[01:02] The law of diminishing returns and what this teaches us about reallocation.
[01:20] How impatience for results and returns can stifle success.
[01:55] Using a stop-start approach to SEO with a big budget.
[02:11] Using more money on SEO than paid media and why we recommend this.
[02:37] The slow and steady approach to SEO for young businesses and websites.
[03:07] That is it for today!
[03:10] Don't forget to rate, review and subscribe!

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Our Favorite Twitter Marketing Hack #1733 May 13, 2021

Our Favorite Twitter Marketing Hack

In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms. For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite Twitter Marketing Hack.
[00:27] We use Twitter because it’s where leaders hang out.
[00:53] How to get the right people sharing your content.
[01:46] The best way of connecting to important people.
[03:29] World leaders don’t hang out on Instagram as much.
[03:43] Make sure to rate and review this podcast!

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What We Do with Our Profits #1732 May 12, 2021

What We Do with Our Profits

In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Do with Our Profits.
[00:27] What we used to do with our profits.
[00:40] The danger of burning profit on things that show status.
[01:24] Why you should put your profits back into your business.
[02:05] Taking more profit for yourself when you have a family.
[02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle.
[03:55] Having fun and getting better each day.
[03:19] Text us at 310-349-3785!

Links Mentioned in Today’s Episode:

Alex Becker on Twitter

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Don’t Make This Blogging Mistake #1731 May 11, 2021

Don’t Make This Blogging Mistake

In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Don’t Make This Blogging Mistake.
[00:27] Most bloggers experience a decline in traffic over time.
[00:56] The danger of blogging about the same topic over and over.
[01:28] How the same keywords cause ranking cannibalization.
[02:14] Using child pieces to rank back up to pillar pages.
[02:46] The value of using a content library to monitor duplications.
[02:55] Searching your blog for used keywords before writing a new post.
[02:55] How to fix cannibalization using combination and 301 redirects.
[03:19] Remember to rate, review, and subscribe to this show!

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This Is Where You Should Invest Your Marketing Dollars #1730 May 10, 2021

This Is Where You Should Invest Your Marketing Dollars

In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: This Is Where You Should Invest Your Marketing Dollars.
[00:26] Why you should start investing in podcast advertising.
[01:48] How well Jordan Harbinger is doing from podcast advertising.
[03:14] The power of voice for earning people’s trust.
[04:03] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Jordan Harbinger

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What You Should Do If Your Paid Ads Aren’t Profitable #1729 May 09, 2021

What You Should Do If Your Paid Ads Aren’t Profitable

In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable.
[00:28] If your paid ads aren’t profitable, you need to adjust your approach.
[01:00] Add upsells and downsells in increase cart size and LTV.
[01:29] Constantly iterate on your creative in your campaigns
[02:19] Don’t expect to see results immediately.
[02:52] Increase conversions by helping people instead of focusing on selling.
[04:06] There are resources to consult for granular paid ad strategies.
[04:42] Your offer is what matters most.
[05:21] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Adbeat

Olay

Billy Gene Is Marketing

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How Media is The New Marketing #1728 May 08, 2021

How Media is The New Marketing

In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Media is The New Marketing.
[00:25] Different forms of media: anything with tons of readership.
[00:50] How media is a form of leverage.
[01:18] Why media is a moat around your business.
[01:34] Examples of different businesses buying communities.
[02:40] Marketing to your audience without using ads.
[03:12] The extra control you have by using media to market.
[04:04] Remember to rate, review, and subscribe to this show!

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5 Easy Ways to Diversify Your Income #1727 May 07, 2021

5 Easy Ways to Diversify Your Income

In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Easy Ways to Diversify Your Income.
[00:27] The value of diversifying businesses, income streams, and marketing.
[01:12] Different ways to diversify marketing to earn separate income streams.
[01:47] How to build a service business to reach seven income streams.
[02:28] Ways to measure if you need to add new income streams.
[02:51] Hiring staff to add extra streams of income.
[03:19] Using partnerships to expand without putting in too much cash.
[03:34] How to buy other media properties or websites.
[04:11] Text us at 310 349 3785 for updates and feedback.

Links Mentioned in Today’s Episode:

Flippa

feinternational.com

microacquire.com

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Why You Need to Remove Yourself From Your Business #1726 May 06, 2021

Why You Need to Remove Yourself From Your Business

In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Need to Remove Yourself From Your Business.
[00:30] Lessons Neil learned in his early days of running a business.
[00:49] You won’t grow your business unless you implement systems.
[00:57] The value of hiring staff that is smarter and better than you.
[01:10] Replacing yourself using premier staff and systems.
[01:54] The three jobs of the CEO: vision, recruiting, and financing.
[02:56] Measuring your time using Dan Sullivan’s task prioritization chart.
[03:53] Even if you are the best, you are only one person.
[04:00] What to look for in people you intend to hire.
[04:20] Check out marketingschool.io/pro and join our community today!

Links Mentioned in Today’s Episode:

Dan Sullivan

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Why NFTs Will Impact the Future of Marketing #1725 May 05, 2021

Why NFTs Will Impact the Future of Marketing

In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing.
[00:45] Recent lucrative NFT drops and the dynamics involved.
[01:00] NFTs are creating more buzz and revenue for already famous names.
[01:41] The leveraging that happened in the example of the burned Banksy NFT.
[02:20] You can use NFTs to sell access to tiered services and products.
[03:32] How people can recoup their costs by reselling NFTs.
[03:53] Resources to help you learn more about NFTs.
[04:43] The parts about the NFT craze that are here to stay.
[05:03] How the blockchain is creating scarcity around NFTs.
[06:17] How artists are using Clubhouse to launch NFTs.
[06:54] Please rate, review, and subscribe to this podcast!

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5 Ways to Leverage Twitter to Build Your Network #1724 May 04, 2021

5 Ways to Leverage Twitter to Build Your Network

In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network.
[00:33] DM people to collaborate with them.
[01:10] Reaching out to people tweeting on competitor URLs.
[01:50] Writing tweet storms to maximize reach.
[02:50] Do some targeting Twitter advertising.
[03:24] Use Twitter lists and condense your Twitter focus.
[04:02] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Michael Dubin

Josh Constine

hunter.io

Shaan Puri Tweet Storm

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5 Trending SEO Hacks You Need to Start Using #1723 May 03, 2021

5 Trending SEO Hacks You Need To Start Using

In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using.
[00:29] Optimizing your site for more voice traffic.
[01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness.
[01:44] Advanced posts generate more backlinks, improving authority.
[02:35] Look into ‘on SERP (Search Engine Results Page) SEO’.
[03:28] Getting backlinks by releasing free tools.
[04:21] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Jetson.ai

What is E-A-T?

'The New Way To Blog'

CodeCanyon

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How to Get a Great NPS Score in 6 Months #1722 May 02, 2021

How to Get a Great NPS Score in 6 Months

In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get a Great NPS Score in 6 Months.
[00:27] What is NPS or Net Promoter Score?
[01:08] How to incorporate feedback from people who leave bad reviews.
[01:55] Getting a better NPS score is not just about improving one thing.
[02:20] Separating the signal from the noise.
[02:34] How Eric runs his NPS measuring automatically.
[03:47] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Ask Nicely

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How to Find Great Employees on LinkedIn #1721 May 01, 2021

How to Find Great Employees on LinkedIn

In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Find Great Employees on LinkedIn.
[00:32] Using referral recruiting and how to do this.
[01:00] Giving team members a bonus for referring their friends.
[01:26] Poaching staff from your competitors.
[02:40] Finding great leads on Clubhouse.
[03:17] Keeping in touch with great people who aren’t ready.
[03:53] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

SaneBox

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Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720 Apr 30, 2021

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads

In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
[00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
[01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
[01:55] The organic reach on LinkedIn is great.
[02:00] Strategies for advertising and finding new clients on LinkedIn.
[02:50] Allocating not just advertising but social budget to LinkedIn.
[03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

The Marketing Millennials

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Should You Buy a Business as a New Entrepreneur? #1719 Apr 29, 2021

Should You Buy a Business as a New Entrepreneur?

In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur?
[00:30] The value of making rookie mistakes before buying a business.
[01:45] The mistakes Eric made in the first few businesses he bought.
[02:56] Making junior mistakes can bring a higher level business down.
[03:08] If you don’t beat your current level, you cant get to the next one.
[03:19] Please rate, review, and subscribe to this podcast!

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How to Spend Less Time on Your Phone (and More Time Building A Business) #1718 Apr 28, 2021

How to Spend Less Time on Your Phone (and More Time Building A Business)

In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business).
[00:30] Why trying to do business on a phone does not work well.
[00:45] How to monitor the time you spend on your phone.
[01:30] Eric’s experiences with too much screen time after using Clubhouse.
[02:18] How screen time compromises higher leverage activities.
[03:04] Only using your phone for the most important things.
[04:23] Remembering to enjoy the moment and life’s important things.
[05:39] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

RescueTime

Timeular

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How to Go Beyond Being a Tech Marketer #1717 Apr 27, 2021

How to Go Beyond Being a Tech Marketer

In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Beyond Being a Tech Marketer.
[00:30] A look into what a tech marketer is and the work they do.
[00:35] Eric’s experience working at a variety of tech companies.
[01:23] Why tech marketers are good at acquisition and outstanding at retention.
[02:22] Neil’s top tip for being a great tech marketer: get good at tech!
[03:13] What to do if you want to go to the next level as a tech marketer.
[03:52] The peer groups Eric held at his home when he was 26.
[04:29] It’s all about reframing and mindset if you want to make it to the top.
[04:43] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot Sean Ellis

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How to Go Beyond Being an Internet Marketer #1716 Apr 26, 2021

How to Go Beyond Being an Internet Marketer

In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Beyond Being an Internet Marketer.
[00:32] Skills and niched knowledge a great internet marketer would typically display.
[00:57] Characteristics of scammy marketers who think short-term.
[02:09] How internet marketers approach acquisition and retention.
[02:40] Be a great internet marketer by starting with your passion.
[03:20] What long-term thinking involves and the gains it offers.
[04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Coffeezilla

'The Paradox of Content Marketing to Beginners vs. Experts'

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Is Everything Right From This Podcast? #1715 Apr 25, 2021

Is Everything Right From This Podcast?

In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Everything Right From This Podcast?
[00:28] Should you agree with everything we say?
[00:55] We are constantly learning and open to new information.
[01:08] Testing whether the things we say work for you or not.
[01:35] Using this podcast as one of many sources to get 1% better each day.
[01:55] We don’t know everything but do use data as our guide.
[02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy.
[03:31] Accepting that nothing one does will be 100% perfect.
[04:01] Don’t forget to rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Marc Andreessen

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How to Set Your Blog Apart from the Rest #1714 Apr 24, 2021

How to Set Your Blog Apart from the Rest

In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Set Your Blog Apart from the Rest.
[00:35] There are over a billion blogs out there, so it's a competitive space.
[00:50] How unique expert content can help set your blog apart.
[01:24] Why Brian Dean is a good example of someone who produces expert content.
[02:05] Different ways you can go about creating unique content.
[02:47] It is not just about creating new content; take the time to update your old posts too.
[03:26] Think about the full experience when people visit your blog.
[04:09] Neil's most clicked on part of his website and what you can learn from it.
[05:06] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Marketing Tools to Help Level You Up #1713 Apr 23, 2021

7 Marketing Tools to Help Level You Up

In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Tools to Help Level You Up.
[00:29] Tool 1: Sendoso, the platform that allows you to send gifts.
[00:52] Tool 2: Attentive, an innovative text messaging solution.
[01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale.
[01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool.
[02:00] Tool 5: Revealbot, a powerful tool to help automate your ads.
[02:31] Tool 6: PicSnippets, which lets you customize your emails.
[02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags.
[03:34] That’s it for today!
[03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Difference Between Organic Social Vs. Paid Social #1712 Apr 22, 2021

The Difference Between Organic Social Vs. Paid Social

In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social.
[00:44] Organic is what you get for free; paid is what you get when you spend money.
[01:23] How you can use paid to help you get more organic traffic.
[02:23] Eric's take on paid versus organic and how he leverages them.
[03:30] Marketers often forget to double down on what's already working.
[03:53] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MightyScout

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How to Build an Email Newsletter From Scratch in 2021 #1711 Apr 21, 2021

How to Build an Email Newsletter From Scratch in 2021

In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build an Email Newsletter From Scratch in 2021.
[00:26] Current email trends that we have noticed around the rise of the creator economy.
[01:58] Using blog content to grow over time and convert into traffic.
[02:55] Creating quizzes and engaging content to grow an audience and engagement.
[03:09] The strength of your offer is the number one factor for determining conversions!
[04:32] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

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Old Marketing That Is New For 2021 #1710 Apr 20, 2021

Old Marketing That Is New For 2021

In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Old Marketing That Is New For 2021.
[00:30] The impact of handwritten notes and letters as a means of communication.
[01:24] Sending out signed copies of a book that you have published!
[02:13] Utilizing old-fashioned texting as a way to get your message out there.
[02:42] Do not forget about the television; this branch of advertising still works!
[03:20] Making use of automated gifting services to show how much you care.
[03:52] That’s it!
[04:01] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

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How We Would Do Blogging in 2021 #1709 Apr 19, 2021

How We Would Do Blogging in 2021

In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We Would Do Blogging in 2021.
[00:29] The statistics that prove that blogging is not dead or dying!
[01:05] Buying a blog when starting out to skip a few steps.
[01:21] The difference between expert and beginner content.
[02:34] Aiming for search traffic, and social shares and backlinks through diverse content.
[03:18] The power of consistent content creation over an extended period of time.
[03:34] That is it for today!
[03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

The Paradox of Content Marketing to Beginners vs. Experts

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How to Talk Directly to Your Customer's Desires #1708 Apr 18, 2021

How to Talk Directly to Your Customer's Desires

In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Talk Directly to Your Customer's Desires.
[00:27] Early lessons in 'product/market fit'; getting to grips with your customers.
[01:33] Getting out of a vacuum and meeting your customers where they are.
[03:38] The power of customer conversations for understanding your business!
[04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community!

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Our Most Profitable Marketing Funnels Revealed #1707 Apr 17, 2021

Our Most Profitable Marketing Funnels Revealed

In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed.
[00:47] Neil's experiences with webinars and the lessons he learned about his audience.
[01:49] A simple model that starts with content creation and promotion.
[02:55] Differences between funnels and cycles; adopting a longer-term vision.
[03:34] Learning in public and why Eric has used this to build an audience.
[04:27] Offering value and assistance and the organic opportunities that can result from this.
[05:24] Doubling down on your own strengths to boost business.
[05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community!

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What's Neil and Eric's Biggest Marketing Regret? #1706 Apr 16, 2021

What's Neil and Eric's Biggest Marketing Regret?

In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret?
[00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot.
[02:02] Eric's regrets around focusing on too many different channels.
[03:24] Mistakes are a part of business; learning from them is what counts.
[03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

HubSpot

Dharmesh Shah

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What Marketing Channel Has the Best ROI? #1705 Apr 15, 2021

What Marketing Channel Has the Best ROI?

In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Marketing Channel Has the Best ROI?
[00:33] The results of Neil's survey on ROI: the power of SEO!
[01:27] Compounding effects of organic traffic through quality content.
[02:34] Weaker short term ROI from SEO and sticking it out through this.
[02:35] Why conversion rate optimization ranks highest as an overall channel.
[03:33] Links between SEO and the mindset of an investor.
[04:07] That’s it for today!
[04:13] Go to marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

What You Do Is Who You Are

Clearbit

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Instagram vs LinkedIn - what's better for ROI #1704 Apr 14, 2021

Instagram VS LinkedIn – What’s Better For ROI?

In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI?
[00:39] Main channels where Instagram beats LinkedIn and vice versa.
[01:05] It depends on where your audience is.
[01:10] Why LinkedIn works best for both Eric and Neil
[02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

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The Difference Between Audience vs Community #1703 Apr 13, 2021

The Difference Between Audience VS Community

In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Audience VS Community.
[00:27] Audiences are not as engaged and active as communities.
[01:24] Why Eric puts effort into fostering community.
[02:08] The idea that communities are like motes and how to build one.
[03:16] Why people flock to like-minded communities.
[03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode:

Greg Isenberg

community.club

Jayson Gaignard

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The Genius Growth Strategy of Logan Paul and Charli D'Amelio #1702 Apr 12, 2021

The Genius Growth Strategy of Logan Paul and Charli D’Amelio

In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio.
[00:35] Starting on one channel and then diversifying.
[01:20] Focusing on other business strategies after blowing up.
[02:00] Use one channel to promote your content on another.
[02:56] Early adopters have a huge advantage.
[03:40] Applying this concept to business more generally.
[04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Logan Paul

Charli D’Amelio

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How Culture Helps Scale a Company #1701 Apr 11, 2021

How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Culture Helps Scale A Company.
[01:00] The top CEOs in the world are obsessed with culture.
[01:20] Types of activities that fall under culture.
[01:37] Keeping everybody marching in the same direction.
[02:00] Neil’s approach to building culture at Neil Patel Digital.
[03:10] How to recruit people and see if they are a good fit.
[04:00] Eric’s approach to finding out if job candidates have long-term vision.
[05:07] Mirroring the approach to culture found at the great companies.
[05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Delivering Happiness

Tribal Leadership

Neil Patel Digital

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How to Build The Best Team #1700 Apr 10, 2021

How to Build The Best Team

In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build The Best Team.
[00:28] How Neil and Eric’s mindsets about teams have changed over time.
[01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times.
[02:33] Businesses are not built off of one person; it takes a team.
[03:17] What Andrew Wilkinson means by lazy leadership.
[03:58] Advice on how to incentivize A-players.
[04:33] Always be on the lookout for talent on various platforms.
[05:00] Hiring is one of the most important levers in your business.
[05:28] That’s it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

iProspect Lazy Leadership Who

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What Eric and Neil Would Invest In #1699 Apr 09, 2021

What Eric and Neil Would Invest In

In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Eric and Neil Would Invest In.
[00:26] Why Neil and Eric are talking about investing.
[00:52] The value of understanding macroeconomics and valuable educational resources.
[01:54] Why Eric is interested in buying more cashflow at the moment.
[02:48] Neil’s interest in buying media and the growing value of it.
[03:19] Find websites similar to yours and see how they are monetizing.
[04:03] That’s it for today!
[04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

George Gammon

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Are Coaches and Course Creators Scammy? Biz Ops #1698 Apr 08, 2021

Are Coaches and Course Creators Scammy? Biz Ops

In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops
[00:34] What Jason Calacanis said on Clubhouse about coaches and courses.
[01:00] There are scammy coaches and courses and legitimate ones.
[02:36] Legitimate courses help people who might not have access to other opportunities.
[02:55] When you feel pressure in a course, that is usually a red flag.
[04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam.
[04:58] Who Eric’s business coach is and the importance of vetting a coach properly.
[05:42] You can easily do research about courses and coaches that might be scams.
[05:50] That’s it for today!
[05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jason Calacanis Hotmart Udemy Coursera Coffeezilla YouTube Backlinko Twilio

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How to Collect Feedback That Matters #1697 Apr 07, 2021

How to Collect Feedback That Matters

In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Collect Feedback That Matters.
[00:29] What we mean by ‘feedback that matters.’
[01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made.
[02:08] The importance of getting feedback during the right phases of people using the product.
[03:11] Lessons from The Mom Test about collecting feedback.
[03:30] What Eric learned from Rahul Vohra about feedback and customer development.
[04:07] Eric’s experience with Levels and how they did their surveys.
[04:36] Some tools you can use to conduct your surveys.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey UserTesting The Mom Test

Superhuman

Rahul Vohra Levels

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7 Marketing Predictions #1696 Apr 06, 2021

7 Marketing Predictions

In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: 7 Marketing Predictions.
[00:30] We will see an NFT bubble in the short-term.
[00:59] Voice search commerce will explode.
[01:30] Communities are stronger than audiences.
[02:03] People will build media companies before they build businesses.
[02:49] You will see a lot more M&A activity.
[03:21] Podcasts will overtake video.
[04:07] Tracking will subside more and more.
[04:47] That is it for today!
[04:48] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Kylie Cosmetics

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Is SEO Dying in 2021? #1695 Apr 05, 2021

Is SEO Dying in 2021?

In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: Is SEO Dying in 2021?
[00:30] Many believe that SEO is dead, but are they right?
[00:56] SEO is harder for newer companies, but it does well long-term.
[01:30] Findings of AJ Kohn’s survey on SEO.
[02:33] Buying websites that are under-monetized and taking advantage of SEO.
[03:07] If you have no resources, start where organic reach is strong
[03:54] That is it for today!
[03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Eric Siu on Pomp Podcast

AJ Kohn on Twitter

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How To Grow Fast On Youtube Shorts #1694 Apr 04, 2021

Today we are going to talk about how to grow fast on Youtube Shorts!

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How To Grow Faster On Linkedin #1693 Apr 03, 2021

How To Grow Faster On LinkedIn

In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: How To Grow Faster On LinkedIn.
[00:50] Consistency is important.
[01:33] Post unique industry research.
[02:06] Put your Instagram carousels in PDF form on LinkedIn.
[02:25] Keep sentences short so users click the ‘more’ link.
[03:13] Post content that asks questions and encourages engagement.
[03:54] That is it for today!
[03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Marketing Millennials

Gong

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7 marketing trends we are excited about #1692 Apr 02, 2021

7 Marketing Trends We Are Excited About

In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: 7 Marketing Trends We Are Excited About.
[00:32] Investing in cohort-based courses.
[01:25] Podcasting is starting to get bigger in places where it wasn’t before.
[02:42] The drop-in audio feature should expand even more.
[03:22] Expanding your audience by translating your content.
[03:57] Pollution in the NFT space for the next few years.
[04:32] Hosting your podcast on the Live feature of different social platforms.
[05:11] The organic reach of shorter format videos.
[05:59] That is it for today!
[06:00] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Didactic

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The Cons of Clubhouse #1691 Apr 01, 2021

The Cons of Clubhouse

In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: The Cons of Clubhouse.
[00:54] The tendency for people to lie and boast about their success.
[01:45] You have to be logged in on Clubhouse to get attention.
[02:42] Excessive Clubhouse time ruins your good habits.
[03:55] The juice is not worth the squeeze.
[05:07] You can be banned by saying offensive things.
[05:43] That is it for today!
[05:44] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Craig Clemens

Golden Hippo

Marie Forleo

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The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino Mar 31, 2021

In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there from Tricia’s perspective, and the main channels she is using to market her company currently. Tune in to hear about how just one top-tier VA can turn your business around today!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino.
[01:10] The importance of good VAs and how Tricia sources hers for BELAY.
[02:30] Metrics for the success of BELAY as far as how many VAs they have under contract.
[03:24] Different specializations BELAY VAs provide in the virtual marketing space.
[05:26] The level of service the BELAY Social Media Strategist VA can provide.
[06:49] The rate clients can expect to pay for a BELAY VA.
[07:54] More specialized services that BELAY VAs are trained to provide.
[09:47] The value that one BELAY VA can provide to entrepreneurs.
[11:36] Which type of clients at which level will get the most value from a BELAY VA.
[13:34] Tricia’s approach to building relationships with her VA.
[15:30] How much time Tricia requires from her VA each week.
[15:58] Whether it works to have a main VA that delegates to a team of VAs.
[17:30] The argument about the value of VAs to be found in Tricia’s book.
[19:05] Tricia’s utilization of podcast interviews as a branding exercise.
[20:05] Tricia and Eric’s thoughts on the value of showing up on Clubhouse.
[21:43] Favorite business books of Tricia’s.
[22:43] Why Tricia’s favorite business tool is Zoom.
[22:57] How to find Tricia online and read her blog post about effective VA use.
[23:37] That is it for today!
[23:38] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tricia Sciortino on LinkedIn

Tricia Sciortino on Instagram

’25 Things You Can Delegate to an Assistant Today’

Rise Up & Lead Well

Leveling Up with Tricia Sciortino

BELAY

Michael Hyatt

Clubhouse Guide

Leadership on the Line

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7 Ways To Grow Fast on Clubhouse #1690 Mar 30, 2021

7 Ways To Grow Fast On Clubhouse

In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse.
[00:40] Stand out by hosting your own rooms.
[01:12] Cross-pollinate audiences by doing interviews on Clubhouse.
[02:12] Grab extra airtime by talking for as long as possible.
[02:38] Consistency is as important on Clubhouse as on other social media.
[03:21] Use old earphones to make farming less distracting.
[04:15] Quotes do well on social media, so drop knowledge bombs.
[05:08] Remembering to repurpose Clubhouse content on other channels.
[05:45] That is it for today!
[05:46] Go to marketingschool.io/pro to learn more about our free community.

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How to Hire A Community Manager #1689 Mar 29, 2021

How To Hire A Community Manager

In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: How To Hire A Community Manager.
[00:27] Community managers keep your community organized, clean, and active.
[01:01] Why communities are so much more robust than audiences.
[01:34] Find community managers on community.club.
[01:48] Your competition’s community’s active members make good managers.
[02:34] How to vet a community manager candidate.
[03:31] Look for people who are social and good at writing!
[03:38] That is it for today!
[03:39] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

community.club

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How Do NFTs Fit In With Marketing? #1688 Mar 28, 2021

How Do NFTs Fit In With Marketing?

In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: How Do NFTs Fit In With Marketing?
[00:54] What are NFT’s?
[01:22] Beeple’s recent sale of his NFT for $69M.
[02:01] How influencers can leverage their reputation to make money from NFTs.
[02:55] How NFTs play on the human desire to collect things.
[03:22] The value of being an early adopter.
[03:38] Where you can buy and see predictions about NFTs.
[03:51] All the different ways to make money from NFTs.
[05:18] That is it for today!
[05:19] Go to marketingschool.io/pro to learn more about our free community.

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Should You Give Away Your Content For Free? #1687 Mar 27, 2021

If You Can Drive Sales Via Text Messages

In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
[00:30] Text messages' main usage: not to generate new sales.
[01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
[01:49] Open rates for SMSs are higher than emails.
[02:24] Why we will see an influx of chat support services.
[02:14] Gains Neil saw when he added SMS marketing as a sales channel.
[03:53] That is it for today!
[03:53] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tanner Chidester

LTVplus

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Can You Drive Sales Via Text Messages? #1686 Mar 26, 2021

If You Can Drive Sales Via Text Messages

In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
[00:30] Text messages' main usage: not to generate new sales.
[01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
[01:49] Open rates for SMSs are higher than emails.
[02:24] Why we will see an influx of chat support services.
[02:14] Gains Neil saw when he added SMS marketing as a sales channel.
[03:53] That is it for today!
[03:53] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tanner Chidester

Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts' SparkToro Marketing Land Search Engine Land

LTVplus

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The Paradox of Expert Vs. Beginner Content #1685 Mar 25, 2021

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.
[00:40] The idea behind Rand Fishkin’s article that inspired this episode.
[00:56] Differences between beginner and expert content.
[01:20] There are different levels of amplification based on different content.
[01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.
[02:14] Content either gets backlinks and social shares or search traffic, not usually all three.
[02:28] The type of content that sits at the beginner-expert nexus.
[03:22] Expert content takes time to produce but people will want to share it.
[03:43] The type of content you produce depends on so many factors.
[03:55] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Ahead of the Curve Internet Marketing with Lucas Lee-Tyson Mar 24, 2021

Ahead of the Curve Internet Marketing with Lucas Lee-Tyson

In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas Lee-Tyson.
[01:00] The services offered by Growth Cave and how Lucas got into internet marketing.
[03:50] The different structures that Growth Cave uses to charge clients.
[05:32] Metrics for revenue and employees at Growth Cave.
[06:23] The hand-to-hand combat techniques that Lucas used to secure his first clients.
[08:01] Lucas’ goals for how he will optimize his sales funnel at growthcave.com
[09:57] Longer-term goals of Lucas’ for how he will utilize his capital.
[11:57] Lucas’ thoughts on Google and YouTube advertising versus Facebook advertising.
[14:02] A secret YouTube advertising strategy involving targeting trending videos.
[16:07] Strategies for advertising on TikTok and where things will go in the future.
[17:43] Resources Lucas consults to get better as an entrepreneur.
[19:01] Top tools in Lucas’ marketing stack right now; Madgicx and Roam Research.
[22:18] How Lucas deals with ego as a successful internet marketer.
[24:52] Thought leaders in the marketing space that Lucas follows.
[25:52] Why Lucas’ favorite business books are Ready, Fire, Aim, and The Third Door.
[27:37] The best way to connect with Lucas online.
[28:03] That is it for today!
[28:04] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Lucas Lee-Tyson

Lucas Lee-Tyson on YouTube

Connect with Lucas

Leveling Up with Alex Banayan

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What To Do After Your Book Launch To Maximize Success #1684 Mar 23, 2021

In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success.
[01:00] What Neil could have done differently after his book was released.
[01:30] How to sell your book using a Click Funnel.
[02:15] Offer buyers the book for free but add in upsells into their click funnel.
[02:33] Making a journal accompanying your book which you use as your upsell.
[02:33] Working in a system for recurring revenue where the book is at the top of the funnel.
[04:30] That is it for today!
[04:31] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Click Funnels

Self-Publishing School

High-Performance Habits

DotCom Secrets

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How Eric Got $50,000 in Book Sales From Clubhouse #1863 Mar 22, 2021

In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse
[01:05] The Clubhouse room that Eric organized to promote his book.
[01:27] The number of people that showed up online.
[01:27] Promoting levelingup.com in the room which has bonus bulk sale offers.
[02:33] People who changed their profile pictures to receipts they got after buying the book.
[02:59] How genuine the voice testimonies to Eric were.
[04:18] What people who don’t have audiences like Eric’s should do first.
[05:53] That is it for today!
[05:54] Go to marketingschool.io/pro to learn more about our free community.

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Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682 Mar 21, 2021

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
[00:30] Social platforms are auction-based, meaning prices will keep going up.
[00:58] Optimize conversions to squeeze more revenue out of each visitor.
[01:32] Experience a new form of shopping and selling using B8TA.
[02:10] Experiment with product-led growth instead of paying per click.
[03:38] The compounding effects of a solid SEO strategy.
[03:47] Targeting people based on what parts of your site they interact on.
[04:10] Rotating between different versions of an ad.
[05:46] Partner with relevant products and splitting the costs.
[04:42] That is it for today!
[04:45] Go to marketingschool.io/pro to learn more about our free community.

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How to Buy a Business When You Don't Have Tons of Money #1681 Mar 20, 2021

In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money.
[00:39] Why to consider buying a business in the first place.
[01:22] The story of Single Grain; the merger and acquisition, and lessons learned.
[02:15] Finding the money through different means that will suit you.
[02:50] It's not as hard as you may think if you find the right business.
[03:20] Buying businesses at a small scale and building from there.
[04:11] There are so many different financing options to look into!
[03:30] Helpful resources for getting into the business acquisition game.
[04:42] That is it for today!
[04:45] Go to marketingschool.io/pro to learn more about our free community..

Links Mentioned in Today’s Episode:

Pipe

Buy Then Build

HBR Guide to Buying a Small Business

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The Best Social Channels for Organic Growth #1680 Mar 19, 2021

The Best Social Channels for Organic Growth

In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Social Channels for Organic Growth
[00:35] Build your following organically using visual posts on Pinterest.
[01:13] The reach LinkedIn offers, especially in the B2B space.
[01:49] Quora ranks high on google, so answering Quora questions can get you followers.
[02:36] Don’t forget about YouTube, the second largest search engine in the world.
[03:16] TikTok is offering big reach so they don’t get crushed by Instagram.
[03:35] New features on social platforms get more love.
[04:15] Exploring YouTube shorts and Snapchat spotlight.
[04:35] That’s it for today!
[04:36] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Noah Kagan

AppSumo

Gary Tan

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Should You Self-Publish Your Book or Go Traditional? #1679 Mar 18, 2021

Should You Self-Publish Your Book or Go Traditional?

In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional?
[00:30] The differences and pros and cons between traditional and self-publishing.
[01:46] Why traditional publishers can be annoying.
[02:25] Traditional publishers help you publicize your book.
[03:03] Limitations to the freedom of the author who publishes traditionally.
[03:38] How Eric is getting the best of both worlds using hybrid publishing.
[04:40] That’s it for today!
[04:44] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Leveling Up

Page Two

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Ask Yourself This Before You Post on Social Media #1678 Mar 17, 2021

Ask Yourself This Before You Post on Social Media

In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Ask Yourself This Before You Post on Social Media.
[00:30] Would you re-share this piece of content if someone else shared it?
[01:47] Algorithms show your content less if it tends to get low engagement.
[02:08] Aim for content that is informative, concise, and to the point.
[02:48] Why Eric loves Warren Buffet’s annual letters.
[03:13] Don’t push out content that is mediocre.
[03:40] That’s it for today!
[03:37] Go to marketingschool.io/pro to learn more about our community.

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How to Stand Out on Social Media in 2021 #1677 Mar 16, 2021

In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Stand Out on Social Media in 2021.
[00:37] How trends change and the value of zigging while others zag.
[01:17] Look for what is doing well and latch onto that type of content.
[02:18] How this podcast has differentiated itself.
[02:45] Jumping onto platforms while they are still young.
[03:38] Bringing back older trends that end up functioning like new ones.
[03:53] That’s it for today!
[03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community.

Links Mentioned in Today’s Episode:

Chris Do

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5 Powerful Ways to Monetize Your Blog Fast #1675 Mar 14, 2021

5 Powerful Ways to Monetize Your Blog Fast

In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast.
[00:30] Use affiliate products that you add links to on your blog.
[01:01] Add tracking pixels; companies pay a lot for the data they gather.
[01:33] Sell native ads.
[02:10] Add a consulting page to your website.
[02:42] Sell courses that relate to your topic.
[03:17] That’s it for today!
[03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community.

Links Mentioned in Today’s Episode:

Clutch

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How to Rank Higher By Writing Shorter Content #1674 Mar 13, 2021

How to Rank Higher By Writing Shorter Content

In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rank Higher By Writing Shorter Content.
[00:35] Why word count is not everything!
[01:04] Focussing on user experience as a way to rank higher.
[02:04] Aiming for the 'rank zero' position and getting a snippet featured!
[02:53] The power of linking to other articles and branching out into related topics.
[03:27] Including multimedia in posts to aid the ranking of your content.
[03:45] The power pages concept; creating useful sub-topics under a larger banner.
[04:59] Go to levelingup.com to order a copy of Eric's new book!

Links Mentioned in Today’s Episode:

Beginners Guide to SEO by Moz

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Does the Skyscraper Technique Work in 2021? #1673 Mar 12, 2021

Does the Skyscraper Technique Work in 2021?

In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?
[00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.
[01:14] Ways in which the technique is still working and how it is being misunderstood too.
[02:37] Word count is not the most important thing, it's about value.
[03:54] The example of Wikipedia and why this proves the importance of updating content.
[04:37] Usability, links and more to improve you traffic!
[04:56] That is it for today!
[04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!

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What's Google's #1 Ranking Factor for 2021? #1672 Mar 11, 2021

What’s Google’s #1 Ranking Factor for 2021?

In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: What is Google’s number one ranking factor for 2021?
[00:41] Google is all about showing websites with the best user experience.
[01:20] We define what user experience is.
[01:56] What core web vitals are.
[02:52] Think about what kind of user experience you enjoy.
[03:10] What usability really means.
[03:37] That’s it for today!

Links Mentioned in Today’s Episode:

Search Engine Land

Screaming Frog

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Will AI Content Writers Replace Humans? #1671 Mar 10, 2021

Will AI Content Writers Replace Humans?

In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Will AI Content Writers Replace Humans?
[00:44] AI copywriting tools built off GPT-3.
[01:06] The lack of creativity of AI copywriting and how long this will take to fix.
[01:47] The one thing you cannot take away from humans is creativity.
[02:22] While it wont replace the best humans, there are indisputable uses for AI.
[02:45] Will AI copywriting tools actually save time?
[03:17] How will competing tools survive when they are built on open-source tech?
[04:03] That’s it for today!
[05:20] Go to levelingup.com to check out the book Eric is about to release!

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How to Grow Your Search Traffic Predictably #1670 Mar 09, 2021

How To Grow Your Search Traffic Predictably

In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Grow Your Search Traffic Predictably
[00:44] Strategies Eric implemented to grow traffic on the Single Grain website.
[01:08] Increase the frequency of content publishing.
[01:14] Link-building strategies like posting guest content on other blogs.
[01:36] Being consistent and experiencing compounding effects over time.
[02:08] Neil’s process for building traffic.
[02:15] Find the keywords your competitors rank for that you don’t.
[02:50] Crank out content on the terms that you don’t rank for.
[03:06] Find your declining articles and update them.
[04:00] Focus more on serving your audience than algorithm updates.
[04:20] SEO is a slow slog compared to the quick fix of social media platforms.
[04:50] How Neil divides his team between creating new content and updates.
[05:19] That’s it for today!
[05:20] Go to marketingschool.io/pro to start your free trial in our marketing community.

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The Quickest, Easiest Way to Connect With Top Influencers #1669 Mar 08, 2021

The Quickest, Easiest Way To Connect With Top Influencers

In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers.
[00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks.
[01:44] Build lasting, two-way relationships by offering a lot of free help first.
[03:18] The concrete results that Eric got by using his quick approach.
[04:39] How your approach to connecting with influencers changes as your clout grows.
[05:08] That’s it for today!
[03:24] Go to marketingschool.io/pro to start your free trial in our marketing community.

Links Mentioned in Today’s Episode:

Howard Marks

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7 Marketing Trends We're Excited About for 2021 #1668 Mar 07, 2021

7 Marketing Trends We're Excited About for 2021

In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021.
[00:29] The possibilities of recording on Clubhouse; even more to look forward to!
[00:52] Instagram Live interviews and why we can expect more and more of these.
[01:17] The power of community and the rising tied that raises all boats.
[01:53] Why free tools might surpass the popularity of content marketing this year.
[02:19] The comeback course that email newsletters are on right now.
[02:57] The steady and strong rise of voice technology and particularly voice search.
[03:50] What's old is now new; the continued value and growth of YouTube.
[04:18] That is it for today!
[04:20] Go to https://www.levelingup.com/ to learn more about Eric's new book!

Links Mentioned in Today’s Episode:

MrBeast

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7 Marketing Tools We Love For 2021 #1667 Mar 06, 2021

7 Marketing Tools We Love For 2021

In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Tools We Love For 2021.
[00:30] The usefulness of Lately for optimizing your content.
[01:08] How Recurly can help you with your subscription management.
[02:00] The rise of meme culture and tools like Piñata Farms for meme creation.
[02:27] Compiling and collating all your relevant data in Google Data Studio.
[02:54] The power of the Circle community for content creators.
[03:13] Get ready for the revamped version of the All in One SEO pack for WordPress!
[03:35] Metadata for account-based marketing; finding specific targets.
[04:03] That is it for today!
[04:24] Go to http://marketingschool.io/pro for a free trial of our Marketing School Community!

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When Should You Consider BUYING Email Subscribers? #1666 Mar 05, 2021

When You Should Consider BUYING Email Subscribers

In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
[00:27] Different ways of buying email subscribers.
[00:46] A method of buying subscribers we don’t recommend.
[01:08] Advertising on the email lists of your competitors.
[01:53] How to look at your numbers to see if paying makes sense.
[01:53] Ways some of the best newsletters are incorporating this strategy.
[03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
[03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Billy Gene Is Marketing

Morning Brew

The Hustle

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How Email Marketing Will Change In 2021 #1665 Mar 04, 2021

How Email Marketing Will Change in 2021

In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Email Marketing Will Change in 2021.
[00:27] The ability to sell or purchase products from within an email.
[01:58] Bundled subscriptions that will emerge in the newsletter space.
[02:51] That’s it for today!
[02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

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The Smart Marketing Strategies That Foundr Used To Build A Long Term Business Mar 03, 2021

Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business'

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5 SEO ‘Quick Fixes’ to Boost Your Site Today #1664 Mar 02, 2021

5 SEO ‘Quick Fixes’ To Boost Your Site Today.

In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.

These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today.
[00:27] Put both your static and dynamic content on your CDN.
[01:30] Update your content to boost your site’s traffic.
[01:56] Make your website as user-friendly as possible.
[02:33] Use the Ahrefs SEO Health Tool to check your SEO score.
[02:51] Get the top ten pages from Google Search Console and link to them in your blog.
[03:15] That’s it for today!
[03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Google Page Insights

Pingdom

Google Page Experience

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Why Google Is Re-Ranking Your OLD Content? #1663 Mar 01, 2021

Why Google Is Re-Ranking Your OLD Content?

In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content?
[00:29] When you produce content, its ranking can fluctuate over time.
[00:59] Some content, like events, is timebound but other things are evergreen.
[01:37] Keep things updated and fresh, even just the videos, images, and UX.
[02:09] You have to think about whether you are creating the best experience possible.
[02:22] Look at the keywords on old posts and see how they rank.
[02:45] That’s it for today!
[02:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:

Google Search Central

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Google’s Top 3 Major Ranking Factors for 2021 #1662 Feb 28, 2021

Google’s Top 3 Major Ranking Factors for 2021

In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
[00:30] Number 1: User metrics, usability, and user experience.
[01:35] Google’s job is to deliver a good search experience so they can run ads.
[02:10] Number 2: Think long-term, similar to how investors think about compound returns.
[02:54] Number 3: Keep your content up-to-date and fresh.
[03:59] What can we be doing better on this podcast? Text us!
[04:19] That’s it for today!
[04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How To Level Up #1661 Feb 27, 2021

How To Level Up

In episode #1661, we talk about how to level up! Today is the day that Eric’s book, Leveling Up is being released. On that theme, our hosts will be sharing the main habits they practice that have helped them level up to where they are today. Tune in and hear about the value of being motivated more by the game of life than by money, thinking in decades, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Level Up.
[00:50] Today is the launch day of Eric’s book, Leveling Up!
[00:54] Learning to see life and work as a game.
[02:04] If you focus on money, it is hard to make it.
[02:25] Learn to think in decades, but keep hustling short term.
[02:51] Mistakes are fine as long as you learn from them.
[03:11] Nothing in the world is new; so copy, but remix things.
[04:01] Using the concept of the wealth ladder to leverage your current situation and level up.
[04:51] Be patient and consistent and understand compounding effects.
[06:30] Visit levelingup.com to purchase Eric’s new book!

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How to Spend $100 on Amazon Ads and Get $1,000 Back #1660 Feb 26, 2021

How to Spend $100 on Amazon Ads and Get $1,000 Back

In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back
[00:30] Generate good reviews because they lead to more purchases over time.
[01:27] Amazon has the most searches in the e-commerce space.
[01:38] Advertising on Amazon is still simplistic and there are different ad formats.
[02:19] Spending money on ads delivers ROI in the long run, so be patient.
[02:32] Start with a great product and the ROI will follow.
[02:41] Use retargeting to help your conversions more.
[02:50] Visit levelingup.com to purchase Eric’s new book!

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How to Get 5-Star Reviews Organically on Amazon #1659 Feb 25, 2021

How to Get 5-Star Reviews Organically on Amazon

In episode #1659, we talk about ways to get 5-star reviews organically on Amazon. Whether you are publishing a book or selling any other kind of product, these strategies are guaranteed to help you on this important mission. Reviews can drastically improve your sales numbers, so tune in to hear about the best tips we have for you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get 5-Star Reviews Organically on Amazon.
[00:28] Why your Amazon reviews are important!
[00:59] Ways that people are gaming the system in order to get good reviews.
[01:34] Utilizing the power of ambassadors for your business or product.
[02:35] Listening to feedback and comments to boost your average review score.
[03:12] A useful tool for bulk review requests.
[03:52] The place of patience in this endeavor; it takes time!
[04:24] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Unstoppable Entrepreneur Show

JungleScout

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How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On *Gasp* Retention! Feb 24, 2021

How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On Gasp Retention!

In this episode, we sit down with Kelly Roach, the CEO and founder of Unstoppable Entrepreneur, an online business incubator that helps CEOs scale their business. In today’s show, we find out from Kelly what this process looks like, how Unstoppable Entrepreneurs nurture their clients, and why live launches helped accelerate Unstoppable Entrepreneur’s growth. We kick off the episode by finding out more about Kelly and her background, as well as her business. Kelly shares details about the Unstoppable Entrepreneur customer journey, where clients learn skills like revenue competence, audience building, and how to stand out in the market. Following this, we hear about how accountability sets Kelly’s business apart from similar services. Kelly uses dozens of touchpoints throughout her program on a weekly basis, like a live Facebook group, for example. Building on this, she then delves into what has given her business so much success. Listeners will benefit from hearing about live launches, and how they became one of Kelly’s most important tools in business. The live launch method, as Kelly tells us, was born from a series of failures, and was used as a slow build to accumulate clients through social selling. To hear more about how you can scale your business, be sure to join us today!

TIME-STAMPED SHOW NOTES:

[00:24] Today’s guest is Kelly Roach, CEO, and founder of Unstoppable Entrepreneur.
[00:50] Kelly shares information about herself and Unstoppable Entrepreneur.
[01:12] What Kelly focusses on with her Unstoppable Entrepreneur business.
[01:44] The market-type that Kelly targets.
[02:32] The skills Kelly brings from her Fortune 500 background.
[02:51] Kelly’s client sweet spot.
[03:24] Kelly describes the client journey for Unstoppable Entrepreneur sign-ups.
[04:34] What conviction means to Kelly and what it implies for her core offering.
[08:16] Why accountability is a game-changer and what it can do for you.
[09:15] How Kelly keeps her clients accountable.
[11:32] Hear some of the numbers of Kelly’s business.
[15:20] We talk about the importance of retention and long-term thinking.
[18:10] Kelly shares how to hire the right people, the right way.
[19:54] The most effective thing Kelly has been doing for customer acquisition.
[22:15] How Kelly makes the live structure work for her brand and customer acquisition.
[23:17] Kelly details how she structures her offerings.
[24:56] Then, Kelly expands on what the daily structure of her course looks like.
[27:14] Kelly’s business journey so far.
[29:20] The method to Kelly’s book funnels.
[31:02] One must-read book Kelly recommends to listeners.
[31:44] A helpful tool that Kelly uses to aid her success.
[32:24] That’s it for today!

Links Mentioned in Today’s Episode:

Kelly Roach

Kelly Roach on LinkedIn

Tribe of Unstoppables

Bigger Than You on Amazon

Live Launch Method on Amazon

Think and Grow Rich on Amazon

Muse

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5 Email Marketing Tips for Book Launches #1658 Feb 23, 2021

5 Email Marketing Tips for Book Launches

In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Email Marketing Tips for Book Launches.
[00:29] The power of bulk sales for books and tiered offers for customers.
[01:25] Using pieces from a book as content to send to your email list.
[01:59] Deadlines, countdowns, and contests as a launch date approaches.
[02:29] Growing your list by connecting with peers and useful partners through cross-promotion.
[02:57] Creating ambassadors and offering incentives for interested parties from your community.
[04:08] That’s it for today!
[04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Will Clubhouse Stand The Test of Time? #1657 Feb 22, 2021

Will Clubhouse Stand The Test of Time?

In episode #1657, we consider whether Clubhouse will stand the test of time. With so much excitement about the new platform and the rush of a host of different business owners and personalities trying to maximize its early real estate, hopes are high for this new way of connecting. Tune in to hear us talk about the reasons we think it will continue to grow and what its ceiling might be!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Will Clubhouse Stand The Test of Time?
[00:28] Clubhouse's recent billion-dollar valuation.
[01:05] Heavy usage early on and the numbers game as it grows over time.
[02:02] The question of moderation and how this might play out in Clubhouse's rooms.
[03:02] Recording rooms, avoiding ads, and the possibility of monetization.
[04:45] Plotting the likely future of Clubhouse, and the size to which it might grow.
[05:00] A smart strategy from Eric for growing your network on the platform!
[05:41] Strong oration mixed with the potential for discoverability.
[06:33] That is it for today!
[06:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Marc Andreessen

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1 Metric That Reveals If Your Page Is Actually Converting #1656 Feb 21, 2021

1 Metric That Reveals If Your Page Is Actually Converting

In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting.
[00:29] Why conversion rates are relative thus not fully truthful.
[00:49] Rather assess how much revenue you are generating per visitor.
[01:35] Different ways to use to increase your average revenue per user.
[02:02] Find purchasing objections customers have, and answer them.
[02:18] The relationship between price, conversions, and profitability.
[02:35] You can close deals using DMs too.
[03:27] That is it for today.
[03:28] Go to levelingup.com to check out Eric’s new book!

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When Is Page Design More Important Than Copywriting? #1655 Feb 20, 2021

When Is Page Design More Important Than Copywriting?

In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Is Page Design More Important Than Copywriting?
[00:29] Copy is responsible for conversion, but sometimes page design is more important.
[00:45] Why page design is so important in your checkout process.
[01:15] Design has to be consistent across the different platforms you use.
[01:52] User experience is a key part of good design.
[02:36] Airbnb and Apple are standout examples of companies with carefully considered design.
[03:36] Great design is the product of meticulous decision-making.
[04:08] That’s it for today!
[04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Small CRO Tweaks That Had BIG Impacts #1654 Feb 19, 2021

7 Small CRO Tweaks That Had BIG Impacts

In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts.
[00:30] Number 1: Insert a countdown timer somewhere on your page.
[00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’
[01:03] Number 3: Add personalization to the page.
[01:40] Number 4: Look at what Legion Athletics does with price per serving.
[02:13] Number 5: Include an extra pop-up on the page to see magic happen.
[02:24] Number 6: Make your checkout two steps instead of one.
[02:45] Number 7: Figure out ways to add order bumps.
[03:09] That’s it for today!
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Legion Athletics

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The 1 Habit That Will Grow Your Personal Brand #1653 Feb 18, 2021

The 1 Habit That Will Grow Your Personal Brand

In episode #1653, Neil and Eric talk about how consistency will grow your personal brand. We learn about the importance of consistently posting on social media and why you should be patient when it comes to your success. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 1 Habit That Will Grow Your Personal Brand.
[00:27] Get out there and push your brand on social media consistently.
[01:05] You are not necessarily going for home runs every time you make content.
[01:55] It takes two to three years to build an audience.
[02:29] Consistency stacks on itself and ultimately leads to results that stick.
[03:20] Overnight success takes years to happen.
[03:34] That’s it for today!
[03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Michael Jordan Leveling Up

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3 Ways to Restore Lost Trust With Your Audience #1652 Feb 17, 2021

3 Ways to Restore Lost Trust with Your Audience

In episode #1652, we talk about three ways you can restore trust you might have lost with your audience. It is not uncommon for this to happen, so be proactive in how you choose to fix it. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Ways to Restore Lost Trust with Your Audience.
[00:29] Number one: Confront what happened and tell people how you will fix it.
[01:20] Number two: Go above and beyond when trying to restore trust.
[02:10] Number three: Give it time and keep pushing forward.
[02:52] If things get super dire, you can always totally rebrand.
[03:18] That’s it for today!
[03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

BP

Spectrum

Verizon

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How to Make Your Brand Feel More Authentic #1651 Feb 16, 2021

How to Make Your Brand Feel More Authentic

In episode #1651, Neil and Eric talk about ways to make your brand feel more authentic. We find out about the power of having your audience see and hear you, and the benefit of being real and having faith that you will find your tribe. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make Your Brand Feel More Authentic.
[00:39] How hearing a voice gives you an immediate insight into authenticity.
[01:19] The importance of being real when talking about your brand.
[02:07] You will never be able to please everyone, so be yourself.
[02:50] Examples of influencers who are authentic and have stuck to their guns.
[04:04] That’s it for today!
[04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Oprah Winfrey Gary Vaynerchuk Logan Paul Jake Paul MrBeast Nate Robinson Floyd Mayweather Conor McGregor

Will.i.am

Paris Hilton

Grant Cardone

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10x Your Book Preorders With This Bulk Strategy #1650 Feb 15, 2021

Today we are going to talk about 'How to 10x Your Preorders With This Bulk Strategy?'

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What All Bestselling Book Launches Have In Common #1649 Feb 14, 2021

What All Bestselling Book Launches Have in Common

In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
[00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
[01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
[01:54] The Lindy Effect and the importance of having a book that stands the test of time.
[02:32] Why Neil wouldn’t write a book again.
[03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
[04:13] That’s it for today!
[04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ResultSource How to Win Friends & Influence People The Lindy Effect The Coaching Habit

Michael Bungay Stanier

Tomasz Tunguz Redpoint Ventures Russell Brunson

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5 Book Promotion Ideas To Get Your First 1,000 Sales #1648 Feb 13, 2021

Today we are going to talk about 5 Book Promotion Ideas To Get Your First 1,000 Sales!

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How to Market Your Book Without an Audience #1647 Feb 12, 2021

How to Market Your Book Without an Audience

In episode #1647, Neil and Eric share ways to market your book without an audience. As a New York Times best-selling author, Neil has firsthand experience on the matter, and Eric offers details on his podcast tour to promote his soon-to-be-released book. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Market Your Book Without an Audience.
[00:49] Why podcast interviews are one of the best ways to promote your book.
[01:44] Audio is a powerful way to build relationships with people.
[02:04] Eric’s approach to setting up his podcast tour for his upcoming book.
[03:24] How Eric got booked on 25 podcasts through Clubhouse.
[03:58] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Do Fractional SEOs Work? #1646 Feb 11, 2021

Do Fractional SEOs Work?

In episode #1646, we explore the topic of whether fractional SEOs work. What we mean by fractional is ‘part-time’. Part-time employees occupy what we call the murky middle — they have no incentive to go all-in on your vision for your company. Tune in and hear more about why fractional employees don’t work out and why you should hire contractors or full-time staff instead!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Fractional SEOs Work?
[00:30] What ‘fractional’ means in the context of employees.
[01:20] Rather hire a contractor than a part-time employee.
[01:54] Fractional employees can’t go all-in and gel with a company
[02:22] If you can’t afford contractors, hold off until you are ready.
[03:00] That is it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Charlie Munger

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Funnels Vs. Cycles #1645 Feb 10, 2021

Funnels Vs. Cycles

In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Funnels Vs. Cycles.
[00:27] Explaining what a funnel is and the major problem with it.
[01:13] How a cycle differs from a funnel in terms of its timeline.
[01:45] Funnels eventually end, whereas cycles never do.
[01:52] Marketing companies are good at acquisition and weak at retention.
[02:38] Some of the benefits of improving retention.
[03:16] Why even 5% churn is not sustainable at all.
[04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do.
[04:41] That’s it for today!
[04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Creative Ways to Use Instagram #1644 Feb 09, 2021

Today we are going to talk about 5 Creative Ways to Use Instagram!

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5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643 Feb 08, 2021

5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
[00:25] Finding successful strategies your competition use on Facebook Ad Library.
[00:59] Getting people to engage more using the double-edged sword of controversy.
[01:36] Collecting leads on Facebook itself instead of via your website.
[01:52] Another double-edged sword: Widening your targeting.
[02:14] Drive traffic to an educational piece and retarget from there.
[02:47] That’s it for today!
[02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Hidden Importance of Reputation Management #1642 Feb 07, 2021

The Hidden Importance of Reputation Management

In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Hidden Importance of Reputation Management.
[00:35] What is reputation management?
[00:49] Making sure people see positive things when they see you online.
[01:48] How to correct your reputation if it has been damaged.
[02:10] You can’t please everybody.
[02:56] Hacking Google versus generating goodwill.
[03:14] ‘Neutral’ ways of reputation management.
[04:06] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

Warren Buffet

Apple

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Why It's Better to Get Rich Slowly #1641 Feb 06, 2021

Today we are going to talk Why It's Better to Get Rich Slowly?

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Where to Hire Star Marketing Talent In 2021 #1640 Feb 05, 2021

Today we are going to talk 'Where to Hire Star Marketing Talent In 2021?'

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What Mr. Beast Burger Tells You About The Future of Influencer Marketing #1639 Feb 04, 2021

What MrBeast Burger Tells You About The Future of Influencer Marketing

In episode #1639, we explore what the MrBeast burger says about the future of influencer marketing. Recently MrBeast opened 300 burger joints at once and this initiative has been very successful due to the fact that he has leveraged his influence and partnered up to sell a product. Tune in to find out how brands and celebrities can successfully partner to make one plus one equal four today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What MrBeast Burger Tells You About The Future of Influencer Marketing.
[00:36] Introducing YouTuber MrBeast and the 300 burger joints he opened at once.
[01:10] How much per year MrBeast’s burger joints will make.
[01:18] The notion that influencer marketing will blow up very soon.
[01:36] Brands that have used influencer marketing effectively.
[01:55] What brands that have been unsuccessful with influencer marketing have got wrong.
[02:33] What clout kitchens are and how they combine a back-end service with an influencer.
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast

1stPhorm

Shreds

SkinnyFit

My First Million Podcast

Clout Kitchens

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How This One Tool Will Help You Easily Drive 20%+ More Conversions (With Oribi CEO Iris Shoor) Feb 03, 2021

In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Easy Analytics with Iris Shoor.
[00:56] An introduction into Oribi; a more accessible alternative to Google Analytics.
[04:40] Which kinds of online businesses Oribi is the best fit for.
[05:48] Metrics for the performance of Oribi such as the conversion rate it increases.
[07:10] How Oribi makes money.
[07:47] The ideal traffic amount for sites looking to derive value from Oribi.
[08:47] How much Oribi has raised and how many clients they serve.
[09:35] The type of company and founder-vision that suits a capital raise.
[11:55] Why Oribi is a good fit for agencies.
[12:53] The customer acquisition strategy at Oribi and the platforms they market on.
[14:47] Why Oribi markets itself as an easier alternative to Google Analytics.
[16:41] Iris’ thoughts on Oribi’s messaging; creating a demand for a product.
[17:55] The features of Oribi that their customers love.
[19:00] Iris’ favorite business tool at the moment.
[19:50] The value of aligning product and marketing.
[20:40] Tools that are providing value in our remote working environments.
[21:46] Fantasy and business book recommendations from Iris.
[23:13] How to sign up for Oribi for a discounted rate and find Iris online.
[23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Build a Community That Lasts #1638 Feb 02, 2021

How to Build a Community That Lasts

In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build a Community That Lasts.
[00:29] The definition of a community and why it is so important.
[00:55] Why Neil recommends reading books about how churches and cults build their community.
[01:15] What happened when Neil and Eric had their first live event.
[02:17] People like belonging to something they believe in.
[02:28] Why your first 1000 followers are the most important when building your community.
[03:18] Community is a form of media and, therefore, a lever.
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Social Capital

Chamath Palihapitiya Kevin Kelly

1,000 True Fans

Naval

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How to Hook People to Clicking #1637 Feb 01, 2021

How to Hook People to Clicking

In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Hook People to Clicking.
[00:29] Defining hooking in the digital marketing space.
[01:17] The headline and thumbnail of YouTube videos are more important than the content.
[02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
[03:22] How Eric researches headlines that hook people best.
[05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
[05:25] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Creator Economics

MrBeast Clubhouse

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The Difference Between Neil & Eric's Agency Models #1636 Jan 31, 2021

The Difference Between Neil & Eric’s Agency Models

In episode #1636, we speak about the main differences between Neil and Eric’s agency models. While Neil and Eric both run agencies, their philosophies around who they serve, who they hire, and what their respective endgames look like are very different. Despite these differences, the driving force behind each of our hosts’ passion for what they do is very similar! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Neil & Eric’s Agency Models.
[00:45] Neil built his agency around his goal to hire people he would like to work on his projects.
[01:05] Another goal of Neil’s around building an agency that can serve clients globally.
[01:28] A third goal of Neil’s agency: being scale-agnostic.
[01:54] Eric’s goal to siphon the capital his agency makes into exponential revenue sources.
[02:38] Why Eric’s agency primarily serves clients who spend over $30 - $50,000 a month.
[02:54] The role of the traffic that Neil receives in the success of his model.
[03:23] Why Neil’s true joy comes from his clients’ growth.
[03:36] The game of business is all about enjoying the journey!
[03:57] That’s it for today!
[03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Marketing Apps and Tools We're Excited About for 2021 #1635 Jan 30, 2021

7 Marketing Apps and Tools We're Excited About for 2021

In episode #1635, you will hear about the seven marketing apps and tools we are excited about this year. We talk about Copysmith, SparkToro, and Descript, among others, and share why they are some of the best in the business. To hear more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Apps and Tools We're Excited About for 2021.
[00:30] Number one: Copysmith, a tool that can help with captions and headlines.
[00:50] Number two: SparkToro, a platform that helps you discover what your audience reads
[01:32] Number three: AlsoAsked, which allows you to discover questions people are asking.
[01:58] Number four: Clubhouse, an easy way to get followers if you have time.
[02:14] Number five: Exploding Topics, which gives you insights into trending topics.
[02:30] Number six: reMarkable, a modern note-taking paper replacement.
[02:51] Number seven: Descript, a tool that helps streamline video and audio editing.
[03:37] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Clubhouse Stories #1634 Jan 29, 2021

Clubhouse Stories

In episode #1634, Neil and Eric share their experience with the hottest new platform, Clubhouse. You will hear about why Neil is not devoting much time to it at the moment, the effort Eric is putting in, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Clubhouse Stories.
[00:40] Neil’s experience with Clubhouse and why he is waiting for it to blow up.
[01:48] Why people are spending hours growing their Clubhouse following.
[02:29] The amount of time Eric spent on Clubhouse and his choice to scale back.
[03:08] The value of establishing yourself on a platform early on.
[03:30] Eric’s experience on Clubhouse with a famous DJ, BT.
[04:29] There is a lot of room for serendipitous encounters on Clubhouse.
[05:40] Most people can’t afford to take Neil’s approach to growing his Clubhouse following.
[05:51] Like bitcoin, Clubhouse will probably be zero or hero.
[06:00] That’s it for today!
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The 7 Hottest Marketing Trends for 2021 #1633 Jan 28, 2021

The 7 Hottest Marketing Trends for 2021

In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021.
[00:29] Communities are getting bigger and bigger; leveraging community as media.
[01:57] Content updating will be a bigger hire than content creation.
[02:55] Leveraging the power of AI for writing copy.
[03:45] How length standards are changing regarding text-based and video content.
[05:03] Solutions for automated accounts based marketing.
[05:44] Adapting to the rise of voice search and voice commerce.
[06:27] The rise of subscription-based business models and platforms.
[08:00] That’s it for today!
[08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How Billy Gene Used This One Key Secret To Explode His Marketing Jan 27, 2021

In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene.
[01:01] Billy's background and the customer base that he serves.
[02:36] Moving from agency work to more durable sources of income.
[03:55] Using Billy's service as a foundation to build on and grow a business.
[04:41] Tactics that have Billy excited; getting customers interested on the front end first!
[10:48] The time it took Billy to learn about the importance of the offer.
[11:40] How Bill approaches switching things up — focussing on the numbers.
[15:21] Billy's tips for improving your sales calls; reading and practicing!
[18:09] Some information on Billy's educational program and how to sign up.
[19:52] Billy's market-focus and how his business is influenced by growing up on welfare.
[23:22] Thoughts on personal brands and how much money to pour into them.
[28:10] Considering Billy's template for success — how to level up in a similar way.
[31:01] Having fun with your work — why Billy prioritizes this part of his business.
[33:38] Billy Gene's surprising favorite tool!
[34:32] A must-read book recommendation from Billy about business.
[35:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Billy Gene is Marketing

Billy Gene on Instagram

The GENEIUS Ad-vantage

Verne Harnish Leveling Up Episode

EO

YPO

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Should You Micromanage Your Consultants? #1632 Jan 26, 2021

If You Should Micromanage Your Consultants

In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Micromanage Your Consultants.

[00:31] What we mean by micromanaging.

[01:01] It depends on how fast you want something done.

[02:05] If you pay peanuts, you get monkeys.

[02:53] Weighing up the risk of the task with the skill of the consultant.

[03:40] That’s it for today!

[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Paul Graham

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3 Productivity Tips That Changed Our Lives #1631 Jan 25, 2021

3 Productivity Tips That Changed Our Lives

In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Three Productivity Tips That Changed Our Lives.
[00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more.
[02:00] Neil’s habit of finishing all his emails before bed.
[02:20] Eric’s practice of writing his major goals down to keep him focused.
[03:46] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Is Link Building Still Important? #1630 Jan 24, 2021

Is Link Building Still Important?

In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Link Building Still Important?
[00:37] Links are still important, but a site with fewer links can still rank highly.
[01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement.
[02:33] Links are becoming less and less important.
[02:43] Links will help you begin to rank highly but user metrics will keep you up there.
[03:00] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Quick SEO Tips For 2021 #1629 Jan 23, 2021

7 Quick SEO Tips For 2021

In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Quick SEO Tips For 2021.
[00:37] Number one: Host your site from a content delivery network.
[00:48] Number two: If you have the resources, go and buy websites.
[01:18] Number three: Update your content faster than you create new stuff.
[01:55] Number four: Embed audio and video content on your blog to increase dwell time.
[02:15] Number five: See where your content lands in the first two to three months and only build links afterwards.
[02:43] Number six: Study the Google Analytics data of already well-performing content.
[03:01] Number seven: Look at pages that rank well and add them to page one of your blog.
[03:32] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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CDN by MaxCDN

Cloudflare

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5 Ways to Increase Your Customer LTV in 2021 #1628 Jan 22, 2021

5 Ways to Increase Your Customer LTV in 2021

In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021.
[00:31] Number one: Increase your prices because pricing is your biggest lever.
[01:15] Number two: Add in upsells and downsells to get people to buy more.
[01:45] Number three: Work on your retention, not only sales.
[02:27] Number four: Create an ecosystem where your products all work together.
[03:33] Number five: Focus on customer development and find out people’s needs.
[04:48] That’s it for today!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Do You Really Need to Write 2000 Word Articles to Rank High on Google #1627 Jan 21, 2021

Do You Need To Write 2,000-word Articles To Rank High on Google?

In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google?
[01:12] The misconceptions about high ranking long-style articles.
[01:31] Why you don’t need to write that much to rank highly.
[01:49] Why you shouldn’t apply long-form writing to every piece of content you put out.
[02:09] How you should be thinking about the strategy side of things.
[02:28] The risk of using a content style that isn’t fit for purpose.
[02:35] What you should be focussing on to best serve the user experience
[03:02] Reasons why you shouldn’t take all SEO advice literally.
[03:38] That’s it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Brain Dean

WickedFire

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How to Monetize Your SEO Traffic WIthout Ads #1626 Jan 20, 2021

How to Monetize Your SEO Traffic Without Ads

In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: how to monetize how to your SEO traffic without ads.
[00:26] Answering the question: what’s so bad about ads?
[00:40] Why people typically use ads on their platforms.
[01:30] Examples of partnership deals with podcast advertising companies.
[01:53] When you should start thinking about affiliate marketing.
[02:06] If you can optimize conversion through sign-up, you can make more money.
[02:26] Strategies behind the services and products you offer and the content you create.
[02:32] What you can do instead of call-to-actions.
[02:57] Taking your SEO traffic to email.
[03:34] The value of having an exit popup.
[04:13] That is it for today!

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Facebook

Amazon

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How to Rank on Page 1 of Google in 2021 #1625 Jan 19, 2021

How to Rank on Page 1 of Google in 2021

In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rank on Page 1 of Google in 2021
[00:30] Optimize the functionality and UX of your website.
[00:59] Build fewer links and keep the few you make high-quality.
[01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search.
[02:09] Iterate and make your content feel like a great product.
[02:42] Increasing click-through by leveraging user signals and core web vitals.
[03:38] Create content with titles that evoke curiosity.
[03:50] Upping the time a person spends on a page by packing in different content types.
[04:19] Update your old content to refresh it for Google’s search algorithms.
[05:03] That is it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Should You Pay to Promote Your Content? #1624 Jan 18, 2021

If You Should Pay To Promote Your Content

In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Pay To Promote Your Content
[00:28] You might not get the best organic reach, so is paying worth it?
[01:11] The ratio between what to spend on content creation versus promotion.
[01:45] Reasons why it is a good idea to pay to promote your content.
[02:16] How paid content ends up boosting organic reach too.
[02:37] Reach is the key in a content business, so you have to pay to play.
[03:10] Leveraging the reach you have from paid promotions.
[03:28] That is it for today!
[03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Will Clubhouse Make You Rich? #1623 Jan 17, 2021

Will Clubhouse Make You Rich?

In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Will Clubhouse Make You Rich?
[00:45] The way to make money from products on Clubhouse is not clear yet.
[01:35] You may be able to find indirect ways of making money from Clubhouse.
[02:05] A new way to connect with investors and find funding!
[03:30] Finding value in relationships and sticking it out for the long game.
[03:56] The unsustainable time investment necessary for success on Clubhouse.
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Is Clubhouse The Next Big Thing? #1622 Jan 16, 2021

Is Clubhouse the Next Big Thing?

In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Clubhouse the Next Big Thing?
[00:30] A brief introduction to Clubhouse for those unfamiliar.
[01:20] A voice version of LinkedIn — great for networking and learning.
[01:42] Jump on now to make the most of growing a following quickly!
[02:05] The time investment needed for Clubhouse; choosing which social network to focus on.
[03:50] How Eric is using Clubhouse to book podcast appearances.
[05:01] How to divide time between Clubhouse and running a business.
[05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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4 Marketing Lessons We Learned The Hard Way #1621 Jan 15, 2021

4 Marketing Lessons that We Learned the Hard Way

In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way.
[00:32] Think bigger picture — you have to optimize for keywords that drive volume!
[01:13] Use the extra time you have in the beginning to make mistakes.
[01:29] Most channels are saturated, so do your research before implementation.
[02:25] Content marketing is not a quick fix — get ready for a longer journey.
[03:09] Marketing experience does not always equate to success and new ideas are also powerful!
[04:16] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Secret to a High-Converting P.S. Section #1620 Jan 14, 2021

The Secret to a High-Converting PS Section

In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Secret to a High-Converting PS Section.
[00:31] The PS section at the end of emails and examples of how it can be used.
[00:45] Different places that PS sections can pop up outside of emails.
[00:50] Neil's PS section; underlining speed and automation for higher conversions.
[01:35] Mentioning a related topic that will interest the reader.
[01:45] Eric's strategy for his PS section; keeping it light and breezy.
[02:23] Using different language and tone for different accounts.
[02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers.
[03:15] That’s it for today!
[03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Jayson Gaignard on LinkedIn

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#1 Go-To Headline Formula If You’re Out Of Ideas #1619 Jan 13, 2021

The Number 1 Go-To Headline Formula If You Are Out of Ideas

In episode #1619, we share the number one go-to headline formula that you can use if you are out of ideas. It may sound simple but just sticking to the task of telling people how you can solve their problem in your headline is what will make the difference for you. This combined with good research through surveys and customer conversations will ensure that you are getting the most out of your headlines. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number 1 Go-To Headline Formula If You Are Out of Ideas.
[00:34] Telling people the solution to their problem in your headline!
[00:44] Acknowledge the problem while describing how you can help.
[01:50] Compiling information through surveys for your stock of ideas.
[02:51] That’s it for today!
[02:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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3 Things Your Mobile Landing Page Needs to Have #1618 Jan 12, 2021

Today we are going to talk about 3 Things Your Mobile Landing Page Needs to Have.

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5 Simple CRO Hacks You Can Do In 24 Hours Or Less #1617 Jan 11, 2021

Today we are going to talk about 5 Simple CRO Hacks You Can Do In 24 Hours Or Less.

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How to Skyrocket Conversions on Your SaaS Landing Page #1616 Jan 10, 2021

How To Skyrocket Conversions on Your SaaS Landing Page

In episode #1616, we teach you how to skyrocket conversions on your SaaS landing page. There are common mistakes that some landing pages for SaaS products make but in today’s show you will hear how to clear those up while optimizing conversions using the best tools out there for exit popups, countdown timers, heat mapping, personalization, and more. We also cover a great strategy that involves allowing users to test your product out before signing up, so tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Skyrocket Conversions on Your SaaS Landing Page.
[00:42] Getting people to engage in your SaaS product before registering.
[03:27] Great tools to use for exit popups and countdown timers.
[04:08] Classic mistakes SaaS landing pages make.
[04:22] Testing using heat mapping tools like Crazy Egg and Hotjar.
[04:33] Adding a level of personalization using Clearbit.
[04:55] The possibility of reversing your funnel for any app.
[05:23] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Network With People That Are More Successful Than You #1615 Jan 09, 2021

How To Network With People That Are More Successful Than You

In episode #1615, we talk about how to network with people that are more successful than you! Having a strong network is of utmost importance for the success of your business, so it is important to know how to reach out and build relationships with people who can help you grow. Tune in to learn about how you can form connections by hosting free dinners and offering free help!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Network With People That Are More Successful Than You.
[00:33] The benefits of networking with those more successful than us.
[01:22] What Eric did to build his network in the early days when he didn’t have one.
[02:28] Neil’s trick of offering free help to those he aims to build relationships with.
[04:17] Reframing your mindset from ‘how to get more money’, to ‘how to help more’.
[05:13] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Zig Ziglar

Influence

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How to Run a Remote-First Business The Right Way Ep. #1614 Jan 08, 2021

How to Run a Remote-First Business The Right Way.

In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Run a Remote-First Business The Right Way.
[00:31] Examples of what a remote-first business is.
[01:02] Importance of having a clear operating system for your remote-first business.
[01:42] Creating a results-based culture for running a successful remote team.
[02:58] Using project management tools to create accountability within your team.
[04:17] Setting out core values, measurables, and goals.
[04:47] The benefits of keeping your remote teams small.
[05:49] Understanding the value of face-to-face meetings for your teams.
[06:33] That’s it for today!
[06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Scaling Up

Traction: Entrepreneurial Operating System (EOS)

Asana

Zapier

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What’s The Best / Worst Cold Email We’ve Ever Received| Ep. #1613 Jan 07, 2021

What’s The Best or Worst Cold Email We’ve Ever Received

In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received.
[00:33] Two best cold emails that we’ve ever received — employment outreach.
[01:32] Why a cold email that points out an error is so effective.
[03:04] The most common cold emails that never work: unclear, unformatted.
[03:50] How a bad subject line can immediately tank your cold email.
[04:13] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How Many Times Should You Followup on Cold Outreach?| Ep. #1612 Jan 06, 2021

How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
[00:31] The definition of cold outreach.
[00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
[01:38] How to space out your three followup emails.
[01:47] Why cold outreach should still be used for all aspects of your business.
[02:06] Process for cold outreach followup: sales cadence.
[02:49] When to actually stop reaching out or following up.
[03:27] What to do when you are not getting any responses at all: who are you targeting?
[04:00] That’s it for today!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to 10x Cold Email Conversions Before Hitting Send | Ep. #1611 Jan 05, 2021

How to 10x Cold Email Conversions Before Hitting Send

In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send.
[00:34] The benefits of using re-marketing pixels attached to your cold emails.
[02:13] Using an account based marketing tool .
[02:52] Use an enticing headline: short, personalized.
[03:16] Drawing potential clients in through feedback calls.
[03:35] Understanding that cold email still works and is a valid marketing skill.
[03:47] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Business Tax Secrets That Have Saved Us +$1,000,000s | Ep. #1610 Jan 04, 2021

Business Tax Secrets That Have Saved Us +$1,000,000s

In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3.
[00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes.
[01:13] How to put your R&D tax credit on autopilot.
[01:50] The benefit of investing your money back into business growth.
[02:21] Deferring tax while the value of your business grows.
[03:03] Moving to a lower tax state or Puerto Rico.
[03:26] Changing your perspective on taxation as a benefit to your life.
[04:01] R&D back-tax range: up to three years.
[04:19] The tax benefits surrounding depreciation.
[04:50] Alternate options to paying taxes: reinvesting in people and business growth.
[05:36] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Boast.ai

MainStreet

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All The Products and Software We Use to Create Marketing School | Ep. #1609 Jan 03, 2021

Today we're gonna talk about All The Products and Software We Use to Create Marketing School.

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2021 Is Here. How To Get Off To A Blazing Start | Ep. #1608 Jan 02, 2021

2021 Is Here. How to Get Off to A Blazing Start

In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start.
[01:12] Why most people fail to reach their goals and how to let this not happen to you.
[01:35] Reverse engineer your goal by breaking down daily tasks to get you there.
[02:06] How Eric sets his business, personal, and fun goals for the year.
[03:26] What Eric’s morning routine looks like; the power of reinforcement.
[04:02] Having 90-day goals and aligning your company with these.
[04:14] Neil’s morning routine and how it contributes to his productivity.
[04:57] There should be some type of cadence to all of your days.
[05:27] That’s it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Noah Kagan

Think and Grow Rich

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Poor Onboarding Will Destroy your Retention. Here's Why (& What To Do About It) | Ep. #1607 Jan 01, 2021

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It)

In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It).
[00:35] Onboarding is about more than just software; it’s about products and services too.
[01:04] If customers aren’t happy with your onboarding, they won’t keep coming back.
[01:22] How to create a successful onboarding experience.
[02:12] Why poor onboarding is the biggest contributor to churn.
[02:45] Metrics to look at to better understand onboarding.
[03:35] Neil’s onboarding experience with Conversion Rate Experts.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amplitude Conversion Rate Experts

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How to Deliver a 7-Star Experience for Clients | Ep. #1606 Dec 31, 2020

How to Deliver a 7-Star Experience for Clients

In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients.
[00:41] Neil’s most recent experience of incredible customer service.
[01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas.
[02:30] What separates a 7-star experience from a 5-star one.
[02:55] Outline what each starred experience looks like and exceed expectations.
[03:00] How Neil went above and beyond for a client.
[04:33] The link between a 7-star experience and marketing.
[05:00] There is no one way to stand out; find what works for you.
[05:14] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Four Seasons Hotels

Airbnb

Mandarin Oriental Las Vegas

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When Should You ‘Fire’ Bad Clients? | Ep. #1605 Dec 30, 2020

When You Should “Fire” Bad Clients

In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should “Fire” Bad Clients.
[00:45] Why bad clients are not just those who are not profitable.
[00:52] Neil’s biggest red flag with clients: If they are rude to his team.
[01:35] Why scope creep is another indicator of a bad client.
[02:06] Unethical practices that Neil has fired clients over.
[02:36] Misaligned expectations and why this a reason to let clients go.
[03:17] If you decide to change agency direction, you should fire some clients.
[04:09] That’s it for today!
[04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Moz

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5 Powerful Questions to Ask on Customer Surveys | Ep. #1604 Dec 29, 2020

5 Powerful Questions to Ask on Customer Surveys

In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys.
[00:33] Why customer surveys are so important for your business.
[00:47] Leave an optional, open-ended question at the end of the survey.
[01:22] The benefits of asking customers about what you could have done better.
[02:04] A question to ask about referring customers.
[02:51] Demographic questions that are important to ask.
[03:37] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Business Lessons That Eric Learned from 2020 | Ep. #1603 Dec 28, 2020

Business Lessons That Eric Learned from 2020

In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Lessons That Eric Learned from 2020.
[00:36] Eric’s biggest lesson: Turning inward and unlearning his programming.
[01:24] How the turtle Eric got from Puerto Rico reminds him to slow down.
[01:51] Overreacting is a lot better than not reacting.
[02:26] Cut quickly and do it all at once – Another big takeaway from the year.
[02:38] Even in the pandemic, people still crave human connection.
[03:03] Media is still an incredibly high form of leverage.
[03:09] The benefits Eric has seen spending more time on Twitter and YouTube.
[04:13] Communicate the overall vision of your activities to your team.
[04:56] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Only the Paranoid Survive

Andrew S. Grove

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Business Lessons That Neil Learned from 2020 | Ep. #1602 Dec 27, 2020

Business Lessons That Neil Learned from 2020

In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Lessons That Neil Learned from 2020.
[00:39] The biggest thing Neil learned: Double down on what’s working.
[01:14] Hire multiple people for the same role and let them compete.
[01:49] Don’t spend more money on ads; find out what you can give away for free.
[02:47] You have to be patient and give things a few tries.
[04:28] The importance of hiring people who have already done what you’re looking for.
[05:55] You must give people a good severance if you let them go.
[05:57] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp

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Top 5 Marketing Lessons Learned in 2020 | Ep. #1601 Dec 26, 2020

Top Five Marketing Lessons Learned in 2020.

In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020.
[00:46] Number one: Why not focusing on YouTube enough is a mistake.
[01:58] Number two: Give more stuff away for free; it’s cheaper.
[03:29] Number three: Why you should align all of your big projects.
[04:24] Number four: Hire more fresh blood because they are more creative.
[06:37] Number five: Creating content is the most high leverage thing you can do.
[07:49] That’s it for today!
[07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast Anthony Pompliano

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Our Worst Marketing Mistakes of 2020 (+ What We Learned) | Ep. #1600 Dec 25, 2020

Our Worst Marketing Mistakes of 2020 (+ What We Learned)

In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned).
[00:35] Why Neil’s biggest mistake was not posting enough personal content on social media.
[01:57] What Neil noticed about his conversion rate when he put more personal content out there.
[02:25] Eric’s biggest mistake this year: Not posting on Twitter enough.
[03:41] That’s it for today!
[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Morning Brew

Kat Cole

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How The Covid Vaccine Will Affect Marketing | Ep. #1599 Dec 24, 2020

How the COVID Vaccine Will Affect Marketing

In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing.
[00:45] Current developments with the COVID vaccine.
[01:10] Neil’s thoughts on how the vaccine will be rolled out.
[01:58] Not everyone will take the vaccine, so marketing will become more online-focused.
[03:16] Consumers have seen the value of online shopping, so they are likely to continue.
[04:04] For the first time in history, digital marketing spending has surpassed 50%.
[04:24] There are still big issues with the economy, which heavily affects marketing and sales.
[05:22] Why Neil and Eric believe that you should still be cautious in 2021.
[06:09] Be safe and take care of yourself.
[06:16] That’s it for today!
[06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Pfizer Moderna AstraZeneca

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Are You Ready For This Google Algorithm Update in 2021? | Ep. #1598 Dec 23, 2020

Today we're gonna talk about this Google Algorithm Update in 2021.

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Should you be doing podcast tours to help with sales? | Ep. #1597 Dec 22, 2020

Today we're gonna talk about Should you be doing podcast tours to help with sales?

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This Silicon Valley Investor's Growth Philosophy will 10x your company | Ep. #1596 Dec 21, 2020

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Why Your Emails Get Opened, But Fail to Convert | Ep. #1595 Dec 20, 2020

Why Your Emails Get Opened But Fail To Convert

In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert.
[00:56] Why the problem is not your email but the landing page thereafter.
[01:37] Answering any final objections to purchasing on your landing page.
[02:07] Metrics for what good click-through rates look like.
[02:44] Questions to ask to optimize your click-through rates.
[03:20] Using Crazy Egg and Hotjar to assess prospect behavior.
[03:33] Using non-buyer surveys to find out why people didn’t convert.
[03:46] Why people end up not buying due to unanswered questions.
[05:07] Making money from actual conversions rather than affiliate offers.
[05:46] That’s it for today!
[05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crazy Egg

Hotjar

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How to Write Emails People Are Excited to Receive | Ep. #1594 Dec 19, 2020

How To Write Emails That People Are Excited To Receive

In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Write Emails That People Are Excited To Receive.
[00:34] Your goal for emails should be for people to be excited to receive the next one.
[01:08] Asking people questions in emails to drive engagement.
[01:28] Include content about timely topics in your emails.
[01:51] Keep your emails short and to the point, and add a clickable link at the end.
[02:22] Don’t provide the solution in the email, but at the other end of the link.
[03:20] Some popular newsletters Eric reads.
[04:08] Metrics from Neil about how well different email tactics work.
[05:00] Learning about what works in emails from SEO data.
[05:18] Gather data on effectiveness and use it to guide future tactics.
[05:43] That’s it for today!
[05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Perry Marshall

David Ogilvy

Wall Street Journal CMO

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7 Best Practices For Starting Your First Podcast | Ep. #1593 Dec 18, 2020

Seven Best Practices for Starting Your First Podcast

In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast.
[00:41] Have a good microphone that doesn’t plug in using USB.
[01:28] Be spontaneous in your conversation rather than scripted.
[02:12] Grow your podcast by leveraging your existing audience.
[02:56] Keep traffic high by listing all past episodes on hosting platforms.
[03:41] Maximize reach by repurposing your content.
[04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists.
[04:52] What unsolicited response rates are and how they indicate the value of your show.
[06:17] That’s it for today!
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Heil PR40

Jay Acunzo

Marketing Showrunners

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How to Convert Podcast Listeners Into Customers | Ep. #1592 Dec 17, 2020

Today we're gonna talk about How to Convert Podcast Listeners Into Customers.

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7 Growth Levers You Can Pull for 2021 | Ep. #1591 Dec 16, 2020

7 Growth Levers You Can Pull for 2021

In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021.
[01:45] Hiring people from the community onto the payroll: How this helped Twitch explode.
[02:08] Going live podcast style: What this means and how it works.
[03:10] Use LinkedIn to offer people something irresistible and build your network.
[04:14] Why you should give away more for free to grow your business.
[05:43] Don’t underestimate the power of Twitter DMs.
[06:41] How to personalize content on your website and why this works.
[07:40] Be aware of your surroundings if you want to increase your sales.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Justin Kan on Twitter

The Quest with Justin Kan

Loom

Blizzard Entertainment

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YouTube Secrets From Creators With MILLIONS of Followers | Ep. #1590 Dec 15, 2020

YouTube Secrets from Creators with Tens of Millions of Followers

In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers.
[00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates.
[01:35] Some of the most important YouTube metrics to look at when creating videos.
[02:24] What Eric discovered when he looked at the analytics for his videos.
[02:54] Why the title and thumbnail are more important than the video itself.
[03:30] The two things that increase click-through rate the most.
[05:12] Why you should link viewers to you channel rather than directly to a video.
[05:40] There is no need to reinvent the wheel; stick with what works.
[06:39] That’s it for today!
[06:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast Logan Paul Jake Paul

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How Marketing Can Help Sales in 2021 | Ep. #1589 Dec 14, 2020

How Marketing Can Help Sales in 2021

In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketing Can Help Sales in 2021.
[00:30] Marketing and sales should help, rather than clash with, each other.
[00:55] Why setting moonshot goals does not work for most teams.
[01:35] The importance of having sane sales quotas and goals in 2021.
[01:58] How the marketing team can help sales look at things like a funnel.
[02:35] Schedule sales calls; benefits and how to do it.
[03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io.
[03:40] Marketing can get the messaging out there to sync with the sales team.
[04:39] Figure out how you can streamline and automate the sales team’s work.
[04:46] The importance of alignment meetings between marketing and sales teams.
[05:27] That’s it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our thoughts on Onlyfans and Patreon | Ep. #1588 Dec 13, 2020

7 Insider’s Secrets to Launching A Book

In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.
[00:34] Bulk book sales are now being counted as a single sale.
[01:04] Use a company like ResultSource that counts bulk sales individually.
[01:23] Have quotes and testimonials from other book authors on the front and back cover.
[02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
[03:02] Keep in mind that traditional publishers have all the control.
[03:31] Some traditional publishers also own magazines in which they can promote your book.
[04:00] Keep in mind that most books don’t sell very well.
[04:29] Use a well-known agent if you want to go the traditional route.
[04:50] Publishers are not going to drive sales for you – the marketing is up to you.
[05:35] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Insider Secrets to Launching a Book | Ep. #1587 Dec 12, 2020

7 Insider’s Secrets to Launching A Book

In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.
[00:34] Bulk book sales are now being counted as a single sale.
[01:04] Use a company like ResultSource that counts bulk sales individually.
[01:23] Have quotes and testimonials from other book authors on the front and back cover.
[02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
[03:02] Keep in mind that traditional publishers have all the control.
[03:31] Some traditional publishers also own magazines in which they can promote your book.
[04:00] Keep in mind that most books don’t sell very well.
[04:29] Use a well-known agent if you want to go the traditional route.
[04:50] Publishers are not going to drive sales for you – the marketing is up to you.
[05:35] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Mistakes to Avoid When Launching a Book | Ep. #1586 Dec 11, 2020

7 Mistakes to Avoid When Launching a Book

In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book.
[00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out.
[01:02] Don’t waste your time getting press if the audience is irrelevant.
[01:30] Get press with the right audience so you can get the right people.
[01:45] Don’t try to do everything by yourself, especially if you lack experience.
[02:24] The importance of doing Amazon ads to sell your books.
[02:53] Verify that things are working and your team is on track.
[03:44] Start promotions early enough – six months before the book is coming out.
[04:20] Avoid spreading yourself and your team too thin.
[04:45] Why you have to optimize your book for SEO.
[05:38] That’s it for today!
[05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Simon Sinek

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7 Nifty Things You Can Do to Market Your Book | Ep. #1585 Dec 10, 2020

7 Nifty Things You Can Do to Market Your Book

In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book
[00:30] Neil and Eric both have books on the market.
[01:09] Think about running Facebook ads and directing people to a contest.
[01:37] When you are doing a giveaway, you get lower quality emails coming in.
[01:55] Gain exposure by pitching yourself and talking on podcasts.
[02:40] Look for a gap where the attention is miss-priced.
[03:43] Consider doing email list swaps and cross-promotions with other people.
[04:48] Figure out where your community is hanging out and go there.
[05:28] Apply and speak at conferences to generate more sales.
[06:02] Many people are promoting their books on Kickstarter.
[07:02] That’s it for today!
[07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Why Eric is Doing a Book | Ep. #1584 Dec 09, 2020

In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age.
[00:42] Reasons that Eric still likes physical books in 2020!
[01:38] The world of gaming and gamers and how Eric plans to take advantage of this.
[02:51] Bringing excitement and energy into every day and your business.
[03:02] How this book plays into a larger marketing strategy.
[03:17] The main goals to keep in mind when writing a book.
[04:28] Supplementary ways that publishing a book can aid your business.
[04:55] Arbitrage in the book industry — connecting with gaming influencers.
[06:07] That is it for today!
[06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Naval Ravikant

Tim Ferriss

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The Right Way Vs The Wrong Way to View Failure | Ep. #1583 Dec 08, 2020

In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure.
[00:35] Learning happens when you fail — but you need the right approach.
[02:02] If you can avoid the same mistakes you will find your way to success!
[02:40] Overly critical attitudes towards oneself and the results of these.
[03:36] Using failure as fuel — no pain, no gain!
[04:20] That is it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Warning Signs You’re Not Cut Out to be an Entrepreneur | Ep. #1582 Dec 07, 2020

In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur.
[00:33] Public perception of entrepreneurs as rock stars.
[01:03] The weakness of emotions — business and feelings do not mix well.
[01:48] The importance of a growth-oriented approach and mindset.
[02:53] Dealing with uncertainty — this is central to entrepreneurship.
[04:10] Fostering a long-term outlook and getting away from shiny object syndrome.
[05:35] A lack of creativity will be your downfall!
[06:04] That’s it for today!
[06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our Top Performing Blog Posts Have 1 Thing In Common | Ep. #1581 Dec 06, 2020

In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common.
[00:35] The power and elusive nature of luck!
[01:01] Cranking out content so that some of it will inevitably stick.
[01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation.
[02:12] Staying consistent and creating good content through research, hard work, and repetition.
[03:22] Developing a thick skin to losing and failing.
[04:29] That’s it!
[04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tim Ferriss

Naval Ravikant on Twitter

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How & Why You Should Promote Your Blog Content On Twitter In Today's World | Ep. #1580 Dec 05, 2020

How and Why You Should Promote Your Blog Content on Twitter in Today’s World

In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World.
[00:40] The smartest people in the world hang out on Twitter.
[01:00] Twitter can be used organically or from a paid perspective.
[01:16] Traffic might not be as high, but the quality of a Twitter visitor is.
[02:14] A paid strategy for targeting accounts in your niche.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What We Can Learn From The Fall of Dan Bilzerian | Ep. #1579 Dec 04, 2020

In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian.
[00:37] Hear more about who Dan Bilzerian – the topic of this show – is.
[01:38] The beginning of the end: How things started going downhill for Dan.
[02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle.
[03:30] Facts about Dan that show his wealth was just a charade.
[04:37] The problem with issuing personal expenses to your company.
[05:34] There is no doubt Dan has done a great job of building his brand.
[06:09] Ignite CBD was not driven to serve their customers; they relied too much on Dan’s brand.
[06:20] Hear some of the unbelievable expenses Dan racked up.
[07:31] Neil’s main takeaway: Dan’s company was consistently mismanaged.
[08:20] Why Eric doesn’t necessarily think it’s the end for Dan and Ignite.
[09:05] That’s it for today!
[09:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dan Bilzerian on Instagram

Dan Bilzerian on Twitter

Ignite CBD

Paul Bilzerian Kevin O'Leary ‘Dan Bilzerian Is A Renter, And Someone Else Pays His Credit Card Bills: Lawsuit’

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Never Polish A Turd. | Ep. #1578 Dec 03, 2020

In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Never Polish A Turd.
[00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on.
[01:35] Find something that provides value and polish that rather.
[02:06] Good marketing on a turd still won’t work.
[02:40] The best marketers are customer-obsessed.
[03:11] That’s it for today!
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How Neil & Eric Are Approaching Their 2021 Goals (Feel Free To Swipe) | Ep. #1577 Dec 02, 2020

How We Are Approaching our 2021 Goals

In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We Are Approaching our 2021 Goals.
[00:56] The framework Neil uses to plan and achieve his goals going into a new year.
[01:46] Why reverse engineering your goals is so helpful.
[02:18] How Eric and his team approach achieving their goals for the year.
[03:25] Books Eric uses to help him create his goals.
[04:00] How Eric’s framework helps his team push toward their goals.
[04:08] Eric’s personal goal setting and how he uses Post-It notes to do this.
[05:15] That’s it for today!
[05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode: Traction 3HAG WAY Leave Some Feedback:

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Connect with Us: • Neilpatel.com • Quick Sprout • Growth Everywhere • Single Grain • Twitter @neilpatel • Twitter @ericosiu

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All Marketing Seems to be The Same Nowadays. Here's What to do About It. | Ep. #1576 Dec 01, 2020

In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your customer first. To learn some great tips and tricks on how to win at marketing, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How All Marketing Seems to Be the Same and What to Do About It.
[00:48] Neil and Eric’s take on the current state of marketing.
[01:24] If everyone is doing the same thing, your tactics will not work for as long.
[01:51] Focus on the strategies you have created, not the tactics.
[02:13] The benefits of reading strategy-related books.
[02:43] Figure out the channel you are doing well at and double down on it.
[03:31] Obsess about your customers and do what is best for them.
[05:02] Great strategy book recommendations from Eric.
[05:29] Having a customer-centric company creates a brand.
[05:45] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Traction Jeff Bezos Playing to Win Blue Ocean Strategy Good Strategy Bad Strategy

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7 Simple Holiday Marketing Ideas To Boost Sales | Ep. #1575 Nov 30, 2020

In episode #1575, we share seven holiday marketing strategies to boost your sales for products and services. Whether you create a sense of urgency by having a countdown clock on your promotions, or you collaborate with others to cross-promote each others’ goods, there is a lot you can do to boost your sales this holiday season. Tune in to learn how a Bag of Crap can be the best thing you can offer!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Holiday Marketing Ideas to Boost Sales
[00:34] Create urgency by having countdown timers within your holiday sale emails.
[01:00] Make use of a chat function to capture more people at the conversion point.
[01:36] Have a charity option on your checkout page and see your conversion rate goes up!
[02:38] Think about how you can bundle gift cards creatively.
[03:03] Help yourself and another company by cross-promoting each others’ products/services.
[03:53] Think about the different landing pages you can create to drive traffic.
[04:26] Do a Bag of Crap – a super effective strategy to boost sales for products and services!
[05:10] That’s it for today!
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Toms

Woot

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7 Evergreen Marketing Campaigns You Should Always Have Running | Ep. #1574 Nov 29, 2020

In episode #1574, we share seven evergreen marketing campaigns that you should be running permanently. Evergreen campaigns are easily automated so, once set up, there is little effort required from your side. Tune in to hear how retargeting campaigns, email sequences, and text messages can be leveraged to keep the dollars rolling in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Evergreen Marketing Campaigns That You Should Always Have Running
[00:36] An evergreen campaign is one that stands the test of time.
[00:45] Consider a retargeting campaign for those who visit your page without converting.
[01:20] Always have a set email sequence to send to your growing email list.
[01:49] Look at your Google analytics to see which posts perform best and boost them.
[02:39] Do a push notification drip sequence and watch how many visitors you get!
[03:05] Text messages have more than a 90% open rate, so be sure to use this opportunity.
[03:44] Check out Russell Brunson’s webinar formula and create one of your own.
[04:21] Leverage the power of the nine-word email, created by Dean Jackson.
[05:16] That’s it for today!
[05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Neil Patel Master Class

Naval David Sacks on LinkedIn

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What Do You Do When You Run Out of Marketing Ideas? | Ep. #1573 Nov 28, 2020

In episode #1573, we share some things you can do when you feel stuck in your marketing strategy. Coming up with new ideas can be as simple as reading a book or blog, or going out for a walk to draw inspiration from your environment. Tune in to hear how you can tap into more creativity by speaking to other people in different industries!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What to do When You Run Out of Marketing Ideas
[00:46] You often see the same marketing ideas offered across various platforms.
[01:06] Reading widely can help you come up with new ideas.
[01:52] Sometimes, switching up what you are doing produces fresh ideas.
[02:12] We tend to get stuck when we keep focusing on the same things.
[02:34] Clear your headspace by going for a walk and getting inspiration out there.
[03:20] Take time to talk to other smart people in your field who are doing interesting things.
[03:44] Also engage with people who are not in marketing to have different conversations.
[04:22] Bring something creative from another industry into the world of marketing.
[04:32] Make use of UserTesting to get ideas and feedback about your website.
[04:48] That’s it for today!
[04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Top 5 Ways to Monetize Your Subscription Newsletter | Ep. #1572 Nov 27, 2020

In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter
[00:34] The most successful newsletters have sponsorships in them.
[00:56] The key is that ads are written creatively and natively into the newsletter.
[01:17] Add up-sells and down-sells to get your audience to purchase your other products.
[01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers.
[02:01] Use Substack to offer a paid premium subscription to your newsletter.
[02:14] Be an affiliate for other related products or services to make extra money.
[02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you.
[03:02] These monetization models apply to any content you produce.
[03:26] That’s it for today!
[03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Launch a Profitable Newsletter in 10 Minutes Flat | Ep. #1571 Nov 26, 2020

In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat
[00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit.
[01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple.
[01:53] Consider using a tool like Kajabi that does it all for you.
[02:33] The importance of maintaining consistency and momentum with your newsletter.
[03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently.
[03:33] Avoiding trying to monetize and get sponsorships too quickly.
[04:04] That’s it for today!
[04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Substack
ConvertKit
MemberPress
Morning Brew
The Hustle
Stacked Marketer
Kajabi
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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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How Positioning Helped Catapult A Failing Software Business To Billions In Sales w/ April Dunford Nov 25, 2020

Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome!

This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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Why You Should Start a Subscription Newsletter In 2021 | Ep. #1570 Nov 24, 2020

In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021.
[00:36] The rise of Substack and how tech writers can go freelance using newsletters.
[01:32] Why you should consider starting a paid newsletter if you are a good writer.
[02:19] People want to specialize thus will pay for niched knowledge.
[03:29] Once you have some traction, move to your own platform.
[03:36] The value of offering people unique services above a subscription offering.
[05:05 That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569 Nov 23, 2020

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The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568 Nov 22, 2020

In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast.
[00:35] Libsyn gives us stats, hosting, and allows us to post to different places.
[01:03] Using Zoom to record video, connect to guests, and repurpose content.
[01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers.
[02:13] Submitting text and audio to Rev for transcriptions and SEO.
[02:26] Spotify and Chartable: Tools for ranking and analytics.
[03:09] Using IFTTT and Zapier for automatic sharing.
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Libsyn

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Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567 Nov 21, 2020

In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures.
[00:35] How paying for better talent–even though it is expensive–has saved Neil money.
[02:15] Avoid micromanaging people and give them goals to achieve instead.
[02:50] Use a performance-based payment structure to help you save costs.
[03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric.
[04:46] The benefits of hiring people who have already executed the tasks you need them to do.
[05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil.
[06:08] That’s it for today!
[06:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Neil Patel Digital

Michael Gullaksen Measure What Matters Traction

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When Should You Trust Your Gut In Business? | Ep. #1566 Nov 20, 2020

In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should Trust Your Gut in Business.
[00:33] What ‘trusting your gut’ actually means.
[00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made.
[01:40] You have to be good at vetting potential partners and not just rely on your gut alone.
[02:22] Neil’s take on when to trust your gut and when not to.
[03:03] How experience can help sharpen your gut instincts.
[03:52] Find the balance between having a beginner’s mindset and leveraging your experience.
[04:15] That’s it for today!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Naval

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SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean Nov 19, 2020

Today we have a special bonus episode with special guest Brian Dean from Backlinko!

This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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Tactics Will Only Get You So Far | Ep. #1565 Nov 18, 2020

In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Tactics Will Only Get You So Far.
[00:33] Strategies versus tactics: The differences between the two.
[01:08] Without a strategy to back it up, tactics will always fall short.
[01:14] Businesses are built off of strategies and concepts, not tactics.
[02:35] The strategy that Neil used to beat his competition when he created Ubersuggest.
[02:51] Tesla’s business strategies and why they are so effective.
[04:20] Disruption is the key to winning in your business.
[04:50] Learn about strategy first, before you get to the granular tactics.
[04:53] That’s it for today!
[04:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tesla

Elon Musk on Twitter

The Art of Strategy

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Creative Financing Options For Your Business | Ep. #1564 Nov 17, 2020

In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Creative Financing Options for Your Business.
[00:33] Unpacking the financing options that are available.
[01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue.
[01:59] Why getting a personal guarantor on a loan is a creative financing option.
[02:37] Deferring down payments; another imaginative finance solution.
[03:33] You can combine several strategies to fund your business.
[03:38] The benefits Neil has seen using performance-based deals.
[04:26] Companies that can help with revenue-based financing.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Pipe

Stripe

Roland Frasier

Lighter Capital

TIMIA Capital

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7 Business Leaders to Grow Faster | Ep. #1563 Nov 16, 2020

In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster.
[00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker.
[01:33] Why Elon Musk is a leader and visionary worth looking up to.
[02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry.
[03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following.
[04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor.
[04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him.
[05:41] Why admire Jack Dorsey, CEO of Square and Twitter.
[06:47] That’s it for today!
[06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Constellation Software

Mark Leonard

Chamath Palihapitiya on Twitter

Social Capital

Robert F. Smith on Twitter

Goldman Sachs

Vista Equity Partners

Jack Dorsey on Twitter

Cash App

Hatching Twitter

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What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562 Nov 15, 2020

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Does Leverage Actually Mean?
[00:46] Capital is the first and most commonly known leverage.
[00:55] Labor is a powerful type of leverage; hire people better than you.
[01:27] Why code and software are considered the third type of leverage.
[01:39] Content is king: Media is the fourth and newest type of leverage.
[02:12] Hear why Neil believes media is the hardest thing for companies to get right.
[02:58] How the Kardashians have effectively leveraged media to build an empire.
[03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.
[03:54] If people know who you are, you will have a better shot at success.
[04:04] Other examples of great brand builders like Gary V and Tim Ferriss.
[05:06] Whatever you can, focus on the media.
[05:34] That’s it for today!
[05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

AngelList

Naval

Kardashians Kylie Cosmetics Alexandria Ocasio-Cortez on Twitter Donald Trump on Twitter Arnold Schwarzenegger

Crushing It!

Wine Library:

Tim Ferriss

The 4-Hour Workweek Logan Paul

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How to Create A Scalable Agency | Ep. #1561 Nov 14, 2020

In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Scaling - Part One.
[00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency.
[00:53] The most common problem Eric sees with agencies.
[01:30] Benefits of creating an affiliate agency and how it helps to scale.
[02:13] The power of niching down your agency when it comes to scaling.
[03:11] Eric’s experience of niching down at Single Grain.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Yelp

Yext

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Is AI Relevant Yet? Here's What You Can Use | Ep. #1560 Nov 13, 2020

In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If AI is Relevant Yet and The Tools You Can Use.
[00:37] AI has a lot of potential but there is still a long way to go.
[01:10] Using RankScience for A/B testing and SEO.
[01:20] Adopting ClickFlow for title tags and meta tags.
[02:01] The capabilities for content generation using GPT-3.
[02:44] Optimizing email with Mixmax.
[03:00] How solid the AI and data insights at Facebook and Google are.
[03:31] Determining high ranking keywords with MarketMuse.
[03:42] Using Gong for optimizing sales conversations.
[04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The Most Cost-Effective Way To Onboard New Hires | Ep. #1559 Nov 12, 2020

In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Cost-Effective Way to Onboard New Hires.
[00:39] Having an interviewee say yes to your hiring offer is just the beginning.
[00:58] Giving a new employee a list of company practices.
[01:36] Documenting everything internally and using that data to onboard people.
[03:36] Giving new employees a buddy and making videos for them to watch.
[04:24] Using a ‘no action period’ to fully indoctrinate new employees.
[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Facebook

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Our Best Employees All Share This One Uncommon Trait | Ep. #1558 Nov 11, 2020

In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Best Employees and How They Share This One Common Trait.
[00:38] Scaling is easier with employees who are process-oriented.
[01:33] The three traits of the ideal team player and why humility is the top one.
[02:47] Using secret tests in interviews to test the character of interviewees.
[04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Ideal Team Player

Disney

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5 Red Flags It’s Time To Hire More Employees | Ep. #1557 Nov 10, 2020

In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 Red Flags When It's Time to Hire More Employees.
[00:32] Don't pay peanuts if you want to get good help!
[01:25] Overloading yourself with responsibilities in the company.
[01:47] Increased profit margins means more funds to grow the team.
[02:05] Maintaining a good utilization rate and a happy set of employees.
[02:40] Hitting a wall with growth while being profitable.
[03:48] A swamped customer service department means dropping standards.
[04:05] Preparing for any scenario before you have to hire quickly.
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What goes into a great creative | Ep. #1556 Nov 09, 2020

In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Goes into a Great Creative?
[00:46] Incorporating user feedback and answering customer questions.
[01:15] Getting to grips with customer psychology, funnel and decision position and more!
[02:01] Useful resources for upping your conversational game.
[02:40] Answering objections — the foundation of a good landing page.
[03:15] Adopting a strategic standpoint and fitting in your tactics from there.
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Levels

Jobs to Be Done

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How to get creatives made | Ep. #1555 Nov 08, 2020

In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Creatives Made
[00:34] If you have good ideas for creatives, the challenging part is making them.
[00:48] To get videos created, check out Duck Video, Chamber Media, and Harmon Brothers.
[01:39] Use Design Pickle that can create images for you quickly.
[01:49] Go to Upwork for content and video creation and development.
[01:54] CodeCanyon offers pre-made tools that you can modify or white label.
[02:04] Sites like Dribbble and 99design can help you find designers and inspiration.
[02:47] Where to go to repurpose your content and segment it into multiple pieces.
[03:06] If you have the budget, find help instead of doing everything yourself.
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Where to Get Creative Inspiration | Ep. #1554 Nov 07, 2020

In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where to Get Creative Inspiration
[00:39] Creatives are the most important aspect of drawing attention and making ads perform.
[00:49] People like Russell Brunson drive new creatives every month.
[01:09] Go to your competitors’ websites to get inspiration for ads and ad copy.
[01:56] For landing page and other inspiration, visit land-book.com and swiped.co.
[02:19] The idea with swiped.co is to create a swipe file of ads or copy you like.
[02:41] Sometimes creative ideas come from the most random places!
[03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.
[03:41] Suggestions for things you can do that might give you bright ideas.
[04:05] When scrolling social media, pay attention to the things that make you stop and look.
[04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Anti Advertising Advertising Club

Click Funnels

Wayback Machine

land-book.com

swiped.co

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When Should You Trust Your Gut In Business? | Ep. #1553 Nov 06, 2020

In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should Trust Your Gut in Business
[00:42] Neil shares how experience refines your gut instincts over the years.
[01:14] An example of how trusting your gut pays off despite what others tell you.
[02:09] The failures you go through end up teaching you the most.
[02:29] Eric talks about learning to use black hat tactics in a white hat way.
[03:01] When you do affiliate, you are forced to create a landing page and design stuff.
[03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.
[04:10] It’s okay to make mistakes but do not repeat them.
[04:25] What sets great business people apart is their ability to learn from mistakes.
[04:50] Learn from other people’s experiences to sidestep the same pitfalls.
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Bill Gates

Elon Musk

Mark Zuckerberg

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Here’s What Will Replace Content Marketing In 2021 | Ep. #1552 Nov 05, 2020

In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Will Replace Content Marketing in 2021.
[00:35] Going live on social media: It’s great for selling and people love the interaction.
[01:48] All the big platforms have live capabilities now.
[02:17] How much easier going live is: Blog posts take ages.
[02:50] Chopping up live content and repurposing it.
[03:11] Your following grows faster if you go live.
[03:33] That’s it for today.
[03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Build an Audience When You’re Not an Expert | Ep. #1551 Nov 04, 2020

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
[00:50] Documenting your journey along the way.
[01:50] Using the ‘interviewing other people’ strategy.
[02:31] How many hugely famous and successful people will say yes to being interviewed.
[03:08] That’s it for today.
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

How To Win Friends & Influence People

Mixergy

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Our #1 E-Com Strategy for Black Friday 2020 (Hint: Not Discounts) | Ep. #1550 Nov 03, 2020

In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020.
[00:41] Partner with other people in similar spaces and do promotions together.
[00:52] Examples of how you can collaborate with brands in the same industry.
[01:17] After promoting your offerings to your list, promote someone else’s.
[01:32] The value of creating a contest and generating buzz around Black Friday.
[01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do.
[02:16] While not many people run contests nowadays, the ones who do it well, see results.
[02:26] Remember that you might not get it right on the first go, so test them out first.
[03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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KingSumo Giveaways

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How to Make Content Go Viral On Reddit (Without Getting Banned) | Ep. #1549 Nov 02, 2020

In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned.
[00:31] When wanting to go viral, look at the content that is already going viral.
[00:54] You won’t go viral if you write about topics people don’t care about.
[01:02] It is important to have realistic expectations – going viral is hard.
[01:21] Engage with people in the communities and threads that are going viral.
[01:57] The Reddit community generally doesn’t like people sharing their own stuff.
[02:21] If you regularly engage with Reddit members, they will help to push your content.
[02:54] Go in there and add value and contribute to the interaction.
[03:06] That’s it for today!
[03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How Many Experiments Should You Run? | Ep. #1548 Nov 01, 2020

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How many experiments you should run.
[00:34] What do we mean by experiments?
[01:00] The cadence of testing depends on how big your company is.
[01:20] The ratio of marketing to business experiments you should run.
[01:40] Neil suggests doing one experiment a week.
[02:14] Realizing that testing will produce diminishing returns, and moving on.
[02:40] How Eric systematizes the testing process in his business.
[03:31] That’s it for today.
[03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Anthony Pompliano on Twitter

Andreessen Horowitz

Brian Balfour

What The Heck is EOS

Traction

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Why Top Marketers Love Risk and Actively Seek It Out | Ep. #1547 Oct 31, 2020

In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out.
[00:33] A story about Eric proving how much he loves taking risks.
[01:20] The rush of taking risks and how it keeps pushing you.
[02:11] The dopamine rush of gaming and how it is similar to digital marketing.
[02:29] From affiliate marketing to business and how this process is like a game.
[03:12] Examples of great digital marketers.
[03:47] With no risk, there is no reward.
[04:00] Taking no risk is the biggest risk one can take.
[05:28] More examples of risk-taking marketers.
[05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chase Hero on Instagram

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The Hidden Link Between Email Marketing and SEO | Ep. #1546 Oct 30, 2020

In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO.
[00:34] Over 200 different factors go into successful SEO.
[00:55] The importance of brand and people who have reiterated this message.
[01:19] When people click on emails, it allows them to keep coming back to your site, building your brand.
[01:50] Google is built by human beings who want to drive engagement metrics up.
[02:14] The link between emails and YouTube SEO.
[02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Eric Schmidt Matt Cutts

Subscribers.com

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3 Simple Ways to Make Your Webinars More Engaging | Ep. #1545 Oct 29, 2020

In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging.
[00:34] Webinars are still a very effective way to get sales.
[00:43] Learn more about what webinars actually are.
[00:55] Ask people questions in the webinar to keep them engaged and get more sales.
[01:23] Focus less on teaching and more on giving people ‘aha moments’.
[02:55] Have someone else man the chat during your webinar.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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ClickFunnels Livestorm

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How to Build a Defensible Moat Around Your Income | Ep. #1544 Oct 28, 2020

In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build A Defensible Moat Around Your Income.
[00:35] What we talk about when we refer to businesses that have a moat.
[00:58] Examples of what a moat in your business can be.
[01:19] Over the years, moats have become harder to build but brands still seem to work.
[01:41] Brands take a long time to build and you have to offer a quality product.
[02:21] Get people to interact with your brand seven times by going omnichannel.
[03:00] The importance of diversifying your income to protect yourself and how to do it.
[04:00] Survey and ask your audience what they need and expand by offering the solution.
[04:21] Building multiple income streams and making it defensible takes time – so be patient.
[04:56] A list of things you can do to create defensible moats.
[05:37] That’s it for today!
[05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Eric Learned From Spending $60K A Year On Coaching | Ep. #1543 Oct 27, 2020

In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Spends $60 000 A Year On Coaching and What He’s Learned.
[00:41] When Eric first started investing in coaching and what it helped him do.
[01:08] Hear about the person he met two years ago who got him interested in coaching again.
[01:37] Think about hiring a coach when you see that person doing the thing you want to do.
[02:00] Find out what makes the CEO Whisperer’s approach to coaching unique.
[02:23] Our behavior and programming in business come from our childhoods.
[03:00] Why you shouldn’t expect to get a lot of value from every single call/meeting.
[03:24] Keeping in mind that coaching can involve the slow unwinding of issues.
[03:57] The feedback Eric got about having to slow down and where his striving comes from.
[05:16] Why Eric believes that coaching is worth the money and advice for those considering it.
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Gather Priceless Customer Research for Free | Ep. #1542 Oct 26, 2020

In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Gather Priceless Customer Research for Free.
[00:32] What do we mean when we say customer research?
[00:51] Easy online searches for content around learnings.
[01:29] Doubling down on the signals that someone important is giving out.
[02:29] Sending out surveys to your email list.
[03:25] Tracking the behavior and engagement of groups of users.
[04:22] Doing what you can for the cheapest price.
[04:29] That’s it for today!
[04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Marketing Trends We Are Excited About for Q4 | Ep. #1541 Oct 25, 2020

In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Marketing Trends We Are Excited About for Q4.
[00:50] Stories on LinkedIn — why this is super exciting!
[01:40] The rise of voice search and its use for purchases.
[02:28] Paid newsletters and podcast subscriptions.
[03:25] Interactive purchases and more, directly through emails!
[04:40] Great resources to check out for more trends.
[05:23] That’s pretty much it!
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our New #1 Instagram Strategy for Growing Brand New Accounts | Ep. #1540 Oct 24, 2020

In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our New #1 Instagram Strategy for Growing Brand New Accounts.
[00:35] Going live with other people on Instagram.
[01:45] Using guest posts to up your follower count.
[02:18] Living in comments and DMs.
[03:14] That’s it for today!
[03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Spot Nightmare Clients Before They Ever Waste Your Time | Ep. #1539 Oct 23, 2020

In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Spot Nightmare Clients Before They Ever Waste Your Time.
[00:30] What do we mean by nightmare clients?
[01:00] Deflecting nightmare clients early by setting expectations.
[01:25] The danger of working with energy vampires and how to spot them.
[01:59] Using lead forms to know whether clients will be the wrong fit.
[02:56] If you can afford it, get rid of your current nightmare clients.
[03:30] Being the bigger person and blaming yourself when getting rid of nightmare clients.
[03:56] Knock-on effects of working with nightmare clients – a demotivated team.
[05:10] That’s it for today!
[05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Are TV Ads Still Relevant? | Ep. #1538 Oct 22, 2020

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are TV Ads Still Relevant?
[00:33] Why Neil is about to start running TV ads.
[00:53] Running a TV ad creates the impression you are a big firm.
[01:50] If you want to be big, you have to be branded, and branding is priceless.
[02:10] How much your reach and impressions matter.
[02:35] Running ads on Hulu, Disney and Roku.
[02:45] Hit up the channels that rich people typically watch.
[03:02] While TV could produce results, this is unknown, and testing is expensive.
[03:34] Consider your level and market before testing TV adverts.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Do This If Your Facebook Ad Account Gets Banned or Suspended | Ep. #1537 Oct 21, 2020

In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended.
[00:38] The story of how Eric’s Consulting School ad account got blocked.
[01:04] Hear what Eric did when his account got suspended.
[01:39] Why Eric’s method of unblocking his account will not work for everyone.
[02:01] What you can do to prevent your account from being banned.
[02:29] When your account gets suspended, people’s jobs are on the line.
[02:47] Neil’s advice: Create a new account!
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sam Ovens

Sam Ovens’ YouTube Video

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How to Write Perfect Cold Emails That Don’t Get Ignored | Ep. #1536 Oct 20, 2020

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
[00:35] Hear about the cold email Neil just received.
[01:06] The cold email subject lines that Neil believes do really well.
[01:26] Eric’s take on the subject lines that stand out.
[02:28] Neil and Eric’s experience cold emailing Zynga.
[02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
[04:00] The body of your email has to match the catchy title.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Nathan Latka Zynga Poker

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#1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC) | Ep. #1535 Oct 19, 2020

In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021.
[00:38] Creativity is the number one skill that will get you hired!
[00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity.
[01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing.
[01:30] Neil’s creative branding strategy that is using the TV commercial format.
[02:02] Getting around ‘banner blindness’ by keeping things fresh.
[02:39] How Eric and his team got more creative in their Consulting School program.
[03:10] The need for more truly creative people and what skills they should have.
[03:35] Knowledge of execution will take your value one step further.
[03:56] Iterating quickly, a common discussion in Eric’s Consulting School program.
[04:24] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

‎The Joe Rogan Experience

Russel Brunson

Facebook Ad Library

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How to Get Clients in Today's Environment | Ep. #1534 Oct 18, 2020

In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Clients in Today’s Environment.
[00:30] We talk about clients for your agency or any type of service-based business.
[01:01] Look for recently funded companies in your space and see how you can help them.
[01:31] Use tools like predictleads.com to see when new staff members come on board.
[02:12] Go to people with solutions and offer to work for free at first.
[02:40] Show people how you will fix their problem and be self-sufficient when you do it.
[03:14] Make Loom videos for prospective clients to give them a sense of who you are.
[04:02] Make the most of the networking opportunities in the context of virtual events.
[04:22] Why you should not consider partnering up with other agencies or similar businesses.
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Find Lower Cost Engineers | Ep. #1533 Oct 17, 2020

In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Find Lower Cost Engineers.
[00:34] What Neil and Eric mean by ‘lower-cost engineers.’
[00:58] Eric’s experience with Support Shepard, a platform with a strong vetting process.
[01:44] How using Net Solutions has worked for Neil and Eric over the years.
[02:05] Net Solutions versus Support Shepard: When to use each platform.
[02:18] Some other talent marketplaces, including Upwork and Toptal.
[02:59] The story of how Eric found one of his best WordPress developers.
[03:30] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Laws of Podcasting | Ep. #1532 Oct 16, 2020

In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Seven Laws of Podcasting.
[00:32] How long Eric and Neil have been podcasting for.
[01:18] Law 1: Be consistent, consistently.
[01:47] Law 2: Have a lot of content to get more listens.
[02:16] Law 3: Repurpose content across channels.
[03:01] Law 4: Do keyword research, no matter the topic.
[03:13] Law 5: Pay attention to your audio quality and make use of a mixer and a good mic.
[04:12] Law 6: Always ask your audience for ratings.
[04:33] Law 7: Stay on top of your numbers, particularly retention.
[05:30] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Entrepreneurs on Fire with John Lee Dumas

Repurpose House

Focusrite

Ravi Abuvala on Instagram

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7 Business Lessons From Instagram Launching 'Reels' | Ep. #1531 Oct 15, 2020

In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
[00:30] Currently, there is an ongoing battle against TikTok.
[00:56] Instagram, owned by Facebook, is copying the concept of TikTik.
[01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
[01:22] Don’t expect every launch to be a success, and keep trying new things.
[01:45] When you launch, launch with a fanfare and make sure to market correctly.
[02:20] Create buzz and noise around your offer before you launch.
[03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
[03:21] A key business philosophy: if you can’t build it, crush it, or buy it!
[04:05] Know when something is not working and take it off the market quickly.
[04:49] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Generate Content Ideas For Long Form Articles | Ep. #1529 Oct 14, 2020

In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Generate Content Ideas for Long-Form Articles.
[00:31] Why are long-form articles worth your time and energy?
[01:02] Finding the topics that are hot right now to write about.
[01:39] The process of discovering what your competitors are doing and stealing their traffic.
[02:40] Brainstorming with your team for new ideas and content creation.
[03:46] That’s it for today!
[03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How We've Been using Community's SMS As Another Marketing Channel | Ep. #1530 Oct 13, 2020

In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We’ve Been Using the SMS Features of Community.com As Another Marketing Channel.
[00:41] Have you noticed how we sometimes invite you to text us on the podcast?
[01:01] Community allows you to have text-based communication with people.
[01:11] Personalization, automation, and other features that Community offers.
[01:30] Hear how you can use texting to speak to a specific group of people directly.
[02:05] We are creating a community by telling people what we are going to do.
[02:30] Remember: your open and click rates with text messaging is much higher.
[02:53] Thoughts on how long it will be before the channel gets regulated.
[03:33] Neils talks about the high volume of spam he has been getting lately.
[04:39] Be careful not to get spammy by sending multiple messages.
[05:10] That’s it for today!
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com

Ashton Kutcher

Diddy

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Tools To Help With Instagram Growth | Ep. #1528 Oct 12, 2020

In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth.
[00:31] The power of Tensor Social for social media insights and finding relevant accounts.
[01:19] Utilizing Canva to create amazing carousels that boost engagement.
[01:47] Tags matter — Ingramer can help you find the best ones.
[02:25] Spying on your competition with Social Blade!
[02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library.
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook Creator Studio

Sprout Social

Sendible

Facebook Ad Library

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The Unemployment Stimulus Is Making It Hard To Hire Employees - Here's What To Do | Ep. #1527 Oct 11, 2020

In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find employment. Tune in to hear how to navigate this tricky terrain!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Unemployment Stimulus Making it Harder to Hire Employees.
[00:34] What is happening around the world right now with unemployment checks.
[01:18] The right kind of people still want to work in this climate!
[01:37] Looking for people who have proven themselves before.
[01:52] Marketing is about storytelling — let them know the plan for the long term.
[02:46] The ethics around stimulus checks and the responsibility to find work if possible.
[02:57] Short term thinking and the stupidity of turning down a good work opportunity.
[03:45] That is it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Should You Boost Your Ads Or Just Use The Ad Manager? | Ep. #1526 Oct 10, 2020

In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager?
[00:38] Boosting ads is a Facebook feature that allows you to promote content.
[00:59] Using Ads Manager involves going to a separate section and doing things manually.
[01:14] It is far simpler to boost ads initially than to use Ads Manager, which is complex.
[01:23] If you lack the time and resources to hire someone, use boost around your area.
[01:45] Ads Manager allows you to get more specific and advanced, thus a better ROI.
[02:31] Establish and implement a framework according to which to boost your content.
[03:24] For conversion-related things, you might need to use Ads Manager.
[03:50] That’s it for today!
[03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook Ads Manager

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7 Simple Facebook Ad Hacks For The Rest of 2020 | Ep. #1525 Oct 09, 2020

In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020.
[00:33] Implement the set-it-and-forget-it-retargeting strategy.
[01:12] Why you should go for the reach objective rather than the conversion objective.
[01:34] Remember to do audience swops – it’s an easy way of expanding your audience.
[02:02] Hear an example of how the boomerang ad can be utilized.
[02:43] Make the cold ad traffic warm by sending them to educational content first.
[03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat.
[03:38] Get into the habit of creating files with content where you can get ideas from.
[04:11] When people leave before buying, show them to a marketing video about the offer.
[04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past.
[05:44] That’s it for today!
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Hire Good Freelancers from Fiverr and Upwork | Ep. #1524 Oct 08, 2020

In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork.
[00:39] Look at people’s ratings and whether they have done relevant projects.
[00:50] Test out three or four people at the same time and choose the best one.
[01:29] It is easy to run into sketchy issues like people who outsource to others.
[02:03] Doing a test run is the only way to know the quality of their work and if they will fit in.
[02:31] If you are evaluating multiple candidates, ensure that you supply the same test.
[02:55] The book Who has a scorecard that is a great tool for hiring people.
[03:27] The value of following a specific framework when it comes to hiring.
[03:57] Remember: Hiring is the key to success because employees are everything.
[04:03] That’s it for today!
[04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fiverr

Upwork

Who

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How to Use Calculators and Quizzes to Skyrocket Leads with Randy Rayess, Co-Founder of Outgrow Oct 07, 2020

In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess.
[01:25] How Outgrow works, the service they provide, and how they make money.
[02:12] The business model at the company and some of their interesting statistics.
[03:56] Why people should use calculators — adding this tool to your business.
[05:31] The case studies that Outgrow have conducted and the data they have collected.
[07:20] Getting started with Outgrow; implementing this versatile tool!
[09:28] Examples of the different tools that suit specific business and applications.
[11:25] Ways to promote interactive content — how Outgrow helps with this too!
[13:27] Marketing strategies and tools that have been working well for Outgrow.
[15:09] Outgrow's channels that experience the most customer traffic.
[16:29] The team numbers at Outgrow currently.
[16:40] The best business advice that Randy has ever received!
[17:42] How Randy has gone about building a good company culture.
[19:32] The app that Randy has found the most useful recently!
[20:12] Randy's favorite marketing tool and where he draws inspiration from currently.
[20:54] A final book recommendation from Randy and how to connect with him and Outgrow.
[21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Outgrow

Randy Rayess on LinkedIn

Randy Rayess on Twitter

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How to Prevent Problems in Your Business Before They Happen | Ep. #1523 Oct 06, 2020

In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen.
[00:31] In the early days of business, it feels like you are constantly putting out fires.
[00:42] When you only attend to the urgent, you neglect what is important.
[01:05] Create processes for the successful ways of scaling your marketing.
[01:18] For things that do not work, collect the data for why it didn’t work.
[01:49] When your business starts growing, follow an operating system like Traction.
[02:24] An operating system will teach you how to set a cadence for your company each week.
[02:56] It is about identifying long-term issues and putting solutions in place.
[03:25] Ask yourself each quarter what you should stop, start, and keep doing.
[03:49] The importance of making your business defensible.
[04:08] Try to learn from the mistakes that others have made by reading business books.
[04:50] Learn from CEO interviews or by joining peer groups.
[05:24] That’s it for today!
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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#1 Way to Grow Your Instagram Following | Ep. #1522 Oct 05, 2020

In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number One Way to Grow Your Instagram Following.
[00:44] Neil’s Instagram growth tip – Go live with other popular people on the platform.
[01:26] Collaboration is the key to growth on any platform.
[01:44] How engaging with influencers has helped Eric grow his page.
[02:47] That’s it for today!
[02:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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#1 Way to Scale Your Marketing | Ep. #1521 Oct 04, 2020

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number One Way to Scale Your Marketing.
[00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
[01:05] The link between good culture, marketing, and scaling.
[01:55] A team of very good marketers is still better than one outstanding individual.
[02:35] Neil’s scaling tip – Make processes around things that are working.
[03:09] Break down the things that don’t work and lessons learned.
[03:47] Get the mundane stuff in order.
[03:57] Resources to learn about scaling.
[04:31] That’s it for today!
[04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Brutal SEO Truths | Ep. #1520 Oct 03, 2020

In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Brutal SEO Truths.
[00:31] The SEO game never ends — you have to constantly update your content.
[00:54] A long-term mindset is vitally important for success in SEO!
[01:16] Content is king and the main tool for ranking higher.
[01:32] SEO is not free, time, money, and other expenses.
[01:50] Pay per click always converts better than SEO!
[02:16] Tomorrow is unknown and there are constant fluctuations in the space.
[02:48] Do not rely on SEO completely — go omnichannel for real success.
[03:11] That’s it for today!
[03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Type of People Make the Best Marketers | Ep. #1519 Oct 02, 2020

In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Type of People Make the Best Marketers.
[00:32] The qualities that are common to amazing marketers.
[00:55] The centrality of a growth mindset for the role of a marketer.
[01:19] The player-coach mentality; finding people who work hard and also educate.
[01:38] Side-projects are your friend and can translate well into the main business!
[02:04] The importance of creativity and how this plays out with customers.
[02:55] Research, learning and analytics — beating out the competition from different sectors.
[04:06] Developing a numbness to losing in order to have staying power in the marketing game.
[05:06] Finding persistent players who can accumulate marginal gains.
[05:38] The value of coachable team members — taking feedback and involving a coach.
[06:47] That’s it for today!
[06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MarketerHire

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The 2020 Way to Hire Marketers | Ep. #1518 Oct 01, 2020

In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 2020 Way to Hire Marketers.
[00:31] With so much going on this year, you need a good way to hire!
[00:50] Test new people as contractors and then hire those working well.
[01:28] The most common question we receive in our businesses.
[01:57] Using the helpful services provided by MarketerHire by SupportShepherd!
[02:49] Effective ways to use LinkedIn to find the best people.
[03:24] Hire early and test quickly — actions speak louder than words.
[03:55] Where the rubber meets the road; getting employees to do the work.
[04:52] That is it for today!
[04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How To Scale Your Offer With Ravi Abuvala From Scaling With Systems Sep 30, 2020

In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Scaling with Systems with Ravi Abuvala.
[01:13] What Scaling with Systems does and examples of the types of clients they help.
[01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling.
[04:06] Crafting the offer and scaling — the most common focus for the company.
[05:02] Ravi's tips for businesses just starting out around PMF.
[06:49] The company's case study 'Zero to 3 Million in 2 Years'.
[08:18] Ravi's thoughts on virtual assistants and the ones they work with.
[10:22] The roles that Ravi sees as the best fit for virtual assistants.
[11:58] The systems at Scaling with Systems! The importance of the seven-hour rule.
[13:39] Lead generation at the company and Ravi's deep connection to this part of the business.
[14:40] The team setup at Scaling with Systems and the different roles they employ.
[15:55] Pricing for customers and Ravi's philosophy towards the packages they offer.
[17:10] Revenue numbers to aim for and the best time to systematize in this way.
[18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule!
[20:01] The software tools that have helped Ravi the most recently; Plecto and Close.
[21:30] Ravi's favorite business book: The Slight Edge.
[22:29] Connecting with Ravi and taking advantage of some of his great offers!
[23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Scaling with Systems

Scaling with Systems School

The Compound Effect

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The Role of Marketing Has Changed (Here's How) | Ep. #1517 Sep 29, 2020

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How The Role of Marketing Has Changed.
[00:43] Old ways of marketing that were outbound and focused on alignment.
[01:33] Before, there were not many channels, compared with the current amount.
[02:51] Learning to wear multiple hats to succeed in the current landscape.
[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
[02:40] Marketing used to target individuals, now it targets entire accounts.
[03:06] Tapping into dynamic retargeting to stay top of mind.
[03:28] Understand how to use all channels together if you want to do well.
[04:00] Modern marketers have to understand technology and marketing stacks.
[04:28] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516 Sep 28, 2020

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.
[00:47] There is a resurgence in basketball and Pokemon cards at the moment.
[01:18] If more people talk about something, prices for it will rise.
[01:32] Cards can be thought about as art, which people pay insane prices for.
[02:10] Understanding the scarcity mentality and how scarce things fetch high prices.
[02:51] How to capitalize on the card trend with blog posts and card selling.
[02:50] Beware that rapid rises in value also come with rapid decreases.
[03:14] Increasing the value of your product or service by getting influencers on board.
[04:00] Remembering trends are subjective and how to capitalize on them.
[04:27] The rise in SEO versus social media marketing.
[04:42] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Michael Jordan

Kobe Bryant on Instagram

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7 Content Tools That Will Make You Shine | Ep. #1515 Sep 27, 2020

In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Content Tools that will Make You Shine.
[00:42] Jazzing up your presentations and video calls with the Mmhmm app.
[01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool.
[01:59] Scheduling your content using CoSchedule.
[02:18] Growing your blog by translating it into different languages using Polylang.
[02:32] Automating your content creation workflow in Zapier.
[03:09] Leveraging all the networks out there for your videos using Restream.
[03:28] Airtable: Build Excel spreadsheets on steroids.
[04:13] That’s it for today!
[04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Why You Should Think Like a Businessperson (not an entrepreneur) | Ep. #1514 Sep 26, 2020

In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur.
[00:30] The distinction between entrepreneurs and businesspeople.
[01:36] Thinking about financial impact versus dreaming up big ideas.
[02:07] Do not stress about truly innovating, rather use existing business models.
[03:22] Follow the best investors like Warren Buffet who just buy things that work.
[04:04] Being the next Elon Musk requires living his lifestyle, which is not easy.
[04:30] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Tools to Grow Your Traffic | Ep. #1513 Sep 25, 2020

In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Tools to Grow Your Traffic.
[00:32] Traffic insights using ClickFlow and their Content Decay feature.
[00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic.
[01:23] Ad insights and driving conversions with Facebook Ad Library.
[01:44] Doing keyword research using Ubersuggest, which has a free version.
[02:15] Check out Wordpress’s Rank Math SEO plugin.
[02:32] Implementing Ingramer’s functionality for finding the best Instagram tags.
[03:00] Facebook Messenger, email, and text-based marketing with ManyChat.
[03:21] That’s it for today!
[03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Tools to Grow Your SaaS Company | Ep. #1512 Sep 24, 2020

In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Tools to Grow Your SaaS Company.
[00:30] Using Notion as a daily to-do list and note taking tool.
[01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg.
[01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell.
[01:52] Lifting conversions using Convertly which offers many integrations.
[02:27] B2B sales coaching with the help of Gong and Chorus.
[02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom.
[03:19] ProductBoard for customer development and product roadmap development.
[03:56] That’s it for today!
[03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue Sep 23, 2020

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.
[01:24] John's background and how he ended up in his current role.
[02:21] The steps that led to John getting into the world of traffic.
[03:10] ClickFunnel's revenue numbers and the effect of the pandemic.
[03:39] The free trial and array of resources you can find on the ClickFunnels website.
[04:11] New strategies that John and his team are trying out currently.
[05:54] Which of Russel Brunson's three books to start with!
[06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.
[07:29] The tools and frameworks that keep things rolling at ClickFunnels.
[09:22] The challenge funnels that John and his team are currently offering clients.
[12:15] Projects that ClickFunnel experiment with — some work and some do not!
[13:51] Recent steps that the company has taken to up-sell their customers.
[15:00] The collection of courses at ClickFunnels and how much it has grown.
[15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.
[18:43] The little hack that John has recently implemented for Facebook ads!
[19:54] Methods for recycling older ads that were successful in the past.
[20:57] The components of the operating system of the ClickFunnels marketing team!
[23:35] Important parts of the marketing stack at the company.
[25:56] The two biggest lessons that John has learned on his journey with traffic.
[28:47] Exploring the ClickFunnels community and the conference they hold.
[30:50] John's recommendations for building your own community.
[31:35] Why John loves Voxer; starting direct, convenient conversations.
[34:45] Resources and people that John follows to up his marketing game.
[35:12] John's best marketing book recommendation.
[35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels!
[36:36] How to find and connect with John online and his tip for a challenge to start with.
[37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

John Parkes on Instagram

ClickFunnels

One Funnel Away Challenge

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7 Tools to Grow Your Agency | Ep. #1511 Sep 22, 2020

In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Tools to Grow Your Agency.
[00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media.
[00:52] Dealing with sales, new leads, and new customers using Salesforce.
[01:18] Building spreadsheets with superpowers using Airtable.
[01:48] Using a scheduling software like ScheduleOnce to boost your closing rates.
[02:04] Asana or Basecamp for project management; use one and be consistent!
[02:24] Creating actionable analytics using Google Data Studio.
[02:57] Enjoying the workflow automation functionality provided by Zapier.
[03:45] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The Best B2B LinkedIn Marketing Strategies | Ep. #1510 Sep 21, 2020

In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy.
[00:42] How carousels work and the value of posting them for building organic traffic.
[01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats.
[01:34] Put a link to your post in the first comment, not the post itself.
[01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function.
[02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits.
[02:52] Making groups for your target audience in your region and networking in them.
[03:29] Using LinkedIn’s events feature to connect with your contacts.
[03:45] Start running LinkedIn ads if you know your audience’s LTV.
[04:17] That’s it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

'The Word of Mouth Coefficient'

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Should You Go to War With a Larger Company | Ep. #1509 Sep 20, 2020

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Go to War with A Larger Company.
[00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
[00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
[01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
[01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
[03:12] The significance of the discount Fortnite users have been given.
[03:49] That’s it for today!
[03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Why Word of Mouth Is Becoming More Important | Ep. #1508 Sep 19, 2020

In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Word of Mouth is Becoming More Important.
[00:35] What word of mouth is and some examples of companies that get spoken about a lot.
[01:11] Key findings about word of mouth from a Reforge article.
[01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email.
[01:45] Companies like Google are changing advertising, leaving a window for word of mouth.
[02:17] If you have good word of mouth marketing, you’ve built a good product.
[02:57] Build a brand first and then build products and services around it.
[04:20] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amazon

Apple

Google

Kylie Jenner on Instagram

Anthony Pompliano on Twitter

Dave Perell

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Why Marketers Should Think Like Investors | Ep. #1507 Sep 18, 2020

In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Marketers Should Think Like Investors.
[00:34] Find out which two books will help you think like an investor.
[01:08] Investors go after huge TAMs (total addressable markets) and you should too!
[01:52] Why email service providers are far bigger than SEO tools.
[02:19] Focus on delivering a good customer experience rather than making quick cash.
[03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
[04:08] Wall Street is incentivized to look at results from a quarterly perspective.
[04:28] Make things easier by cultivating a long-term relationship and business outlook.
[05:16] Just look at this podcast – we’ve focused on offering a good experience over time.
[05:42] That’s it for today!
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Tao of Charlie Munger

The Tao of Warren Buffett

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What You Should Keep Doing as a Marketer | Ep. #1506 Sep 16, 2020

In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Keep Doing As A Marketer.
[00:36] Why you must keep creating content consistently for a long time.
[01:01] Keep doing whatever is working for you and double down on it.
[01:21] As a manager, remember to also focus on the problems your team is experiencing.
[01:55] When you care for people, the best ones will stay longer and perform better.
[02:12] Keep experimenting because what works now might not work later.
[03:04] The importance of having strong opinions but being willing to change your mind.
[03:24] Keep in touch with people on a personal level and keep networking.
[04:21] Always continue to learn through articles, networking events, conferences, etc.
[04:42] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Kissmetrics

Andreessen Horowitz

The Jordan Harbinger Show

Jordan Harbinger Free Course

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What You Should Stop Doing as a Marketer | Ep. #1505 Sep 15, 2020

In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Stop Doing As A Marketer.
[00:39] While you should try new things, don’t try every tactic under the sun.
[01:17] Why it is imperative that you only have one north star – one goal.
[02:05] Advance beyond being a top performer by scaling and building a team.
[03:11] Stop micromanaging your team and hiring people that need to be micromanaged.
[03:53] The high price of being cheap when it comes to hiring people.
[04:40] Why you should exchange your long-term goals for short-term ones.
[05:32] Short-term tactics will help you achieve your long-term strategy.
[05:58] That’s it for today!
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tribal Leadership

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What You Should Start Doing as a Marketer | Ep. #1504 Sep 14, 2020

In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Start Doing As A Marketer.
[00:47] The value of going live once a week and testing new channels.
[01:10] Why you have to constantly try new things to keep improving.
[01:26] Hear about sprouting your content and an example of how it can be done.
[02:11] Sprouting is a way of getting the most out of your efforts.
[02:30] The best marketers read the top marketing blogs for at least an hour a week.
[03:04] Create or join a peer group or community such as a mastermind.
[04:09] Avoid drowning yourself in too much but keep learning and experimenting.
[04:26] The importance of blocking time out to strategize and think about things.
[05:06] That’s it for today!
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Vistage

Entrepreneur’s Organization (EO)

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Why This Little-Known Trend Reveals the Future of Digital Marketing  | Ep. #1503 Sep 13, 2020

In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing.
[00:33] The trend towards voice search devices in our homes.
[01:02] Digital marketing is following this trend and will soon rely on voice technology.
[01:30] How these devices allow better targeted advertising.
[02:29] Prediction and the power of AI; advances in the near future.
[02:41] The general voice tech field and the rise of podcasting as a medium.
[03:00] Recent developments from big companies for ease of use for purchases.
[04:09] Remember, digital marketing follows the general trends of the world.
[04:20] That is it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The Fastest Way to Boost Your Page Speed (Rank Higher)  | Ep. #1502 Sep 12, 2020

In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Fastest Way to Boost Your Page Speed.
[00:34] Why page speed is so important; higher conversions and better user experience.
[01:12] Using content delivery networks to minimize load times.
[01:47] Other measures to take; fix code, optimize structure and images.
[02:02] Lowering your hosting bill while making a site quicker!
[02:51] Maximizing efficiency with advanced options after covering the basics.
[03:20] That’s it!
[03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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#1 Productivity Hack for Working From Home  | Ep. #1501 Sep 11, 2020

In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home.
[00:34] The power of daily checklists and linking them to annual goals.
[01:41] Jeff Bezos' rule of three big decisions each day.
[02:08] The problem with long, shit-to-do lists.
[03:08] There is no need to overcomplicate your goals for the day!
[03:25] Keeping a checklist manageable — this will help you get through it.
[03:46] Starting with the toughest task on the list, first thing in the morning.
[04:02] Meditation and exercise can help boost your productivity too!
[04:49] That’s it for today!
[04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

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How Many Marketing Emails Should You Send?  | Ep. #1500 Sep 10, 2020

In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Many Marketing Emails Should You Send?
[00:30] Our email numbers currently and the different categories these fall into.
[01:03] Do not burn your list by sending too many, low quality emails!
[01:39] Long term strategies and saving your 'money in the bank'.
[02:17] Where to monetize and how to effectively market slowly.
[02:39] The benefits of a long term mindset.
[03:22] That’s it!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett

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Blogging vs Podcasting? Which One Should You Choose?  | Ep. #1499 Sep 09, 2020

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose.
[00:54] Podcast if you’re just starting, but blog if you have an audience.
[01:10] No matter the strengths of either, pick whichever one you are better at.
[02:11] Play to your strengths and hire to fill the gaps.
[03:10] In an ideal world, do both!
[03:17] Hiring a show notes company to write your content into copy.
[03:51] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Joe Rogan Show

Naval Ravikant on Twitter

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4 Memory Hacks to Remember Books and Podcasts Better  | Ep. #1498 Sep 08, 2020

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better.
[00:32] People remember stuff more when they write it down.
[01:29] After writing something down, turn it into an action.
[02:09] Remembering not to digest too much information.
[03:00] Curate what you read by moving on if you don’t feel you’re getting value.
[03:45] That’s it for today!
[03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Asana

Apple Notes

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Focus! Stop Doing Too Much Shit  | Ep. #1497 Sep 07, 2020

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Focus: Stop Doing So Much Shit.
[00:45] If you’re in a big enough market, why would you do too many different things?
[01:16] Having a business that covers your costs before parlaying and taking other risks.
[02:23] Bringing on leaders to focus on your different projects if you can.
[02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus.
[03:08] Following Charles Munger’s example and not getting into the weeds of your businesses.
[03:35] That’s it for today!
[03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Lee on LinkedIn

LegalZoom

ShoeDazzle

Kim Kardashian on Instagram

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What’s the Easiest Way to Scale an Offer to Cold Traffic?  | Ep. #1496 Sep 06, 2020

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
[00:50] This offer strategy relates to an info product or coaching program.
[00:59] Making sure your initial offer makes sense rather than blasting advertising.
[01:33] Don’t put your whole program together initially; what’s the bare minimum?
[01:38] Pushing people to a squeeze page using Unbounce.
[01:51] Luring people to give you their email address once on your landing page.
[02:07] Offering people a phone call in the video you email them.
[02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly.
[03:28] Learn as much as you can and iterate.
[04:15] How to warm up cold traffic.
[04:25] Send cold traffic to educational-based content then re-market them to your offers.
[04:57] Using the path of least resistance by retargeting people that already know you.
[05:30] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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7 Ways to Boost Conversions on Retargeting Ads  | Ep. #1495 Sep 05, 2020

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
[00:35] Rotating your creative strategies when retargeting.
[01:16] Thinking about reach instead of conversions, especially on Facebook.
[01:40] Video ads and spelling out exactly what your product or service does for customers.
[02:16] The power of case studies and testimonials!
[02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
[03:22] Using lifetime value information and finding similar customers with this data.
[03:46] Sending visitors to a different page when retargeting.
[04:24] That is it for today!
[04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Fix Low Engagement on Your YouTube Videos  | Ep. #1494 Sep 04, 2020

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Why Your Instagram Account Isn’t Generating You Sales  | Ep. #1493 Sep 03, 2020

In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales.
[00:39] If you do not try to sell, you will not sell!
[01:00] Making offers relevant to the Instagram audience; generating sales this way.
[01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy.
[02:25] Using Instagram Live to drive sales!
[02:39] Make use of all the tactics that you know already work.
[03:11] That is it for today everyone!
[03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Get More Podcast Listeners  | Ep. #1492 Sep 02, 2020

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Get More Podcast Listeners.
[00:40] The continual growth of podcasts and the influence of the pandemic.
[00:50] Consistency is key — sticking with the project will bring you success.
[01:31] Promote your content through all your channels so people know about it.
[02:00] Repurposing your content and making the most of what you have.
[02:55] Directing traffic to old episodes — do not neglect them!
[03:40] Collaborating and making use of extra marketing for both parties.
[03:56] That’s pretty much it!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Edison Podcast Report

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How to Schedule Your Time More Effectively  | Ep. #1491 Sep 01, 2020

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The Right Way (and the Wrong Way) to Ask for Reviews  | Ep. #1490 Aug 31, 2020

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Quickest Way to Get Your First 1,000 Youtube Subscribers  | Ep. #1489 Aug 30, 2020

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers.
[00:44] Hear how collaborating with somebody can help you get subscribers fast.
[01:12] George Gammon went from 200 subscribers 165 000 in less than a year.
[01:28] Create unique content that is presented in a professional, understandable manner.
[01:48] Ask yourself: What am I good at? This will be your secret sauce to success.
[02:05] If you already have an audience, tell them on the other channels to subscribe.
[02:23] Use email to tell your whole list to subscribe to your video or channel.
[02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny.
[03:26] Look at your YouTube analytics and pay attention to your top-performing videos.
[04:10] YouTube wants content that performs because they have shareholders to please.
[04:38] That’s it for today!
[04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chris Do

George Gammon

Hot Script

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Is it a Good Idea to Start a Digital Agency in 2020?  | Ep. #1488 Aug 29, 2020

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020?
[00:39] Many people are starting up an agency amid the worldwide economic uncertainty.
[00:54] People are doing surprisingly well with digital agencies – they are still growing!
[01:21] It depends on what industry you are in – hospitality and events are doing poorly.
[01:37] Hear the reason why digital agencies are doing so well in the COVID world.
[02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator.
[02:21] The rapid increase in e-commerce and how it is reflected in the markets.
[02:41] Why digital agencies are unlikely to ever go away.
[03:09] Ensure that you don’t have all your eggs in one basket (or niche).
[04:03] That’s it for today!
[04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Shopify

Microsoft

Apple

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5 Likely Reasons Why Your Landing Page Isn’t Converting  | Ep. #1487 Aug 28, 2020

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting.
[00:35] Your landing page might not answer the objections people have.
[01:13] Copywriting does not have to be hard – you just have to know how people think.
[01:51] Write content that touches on people’s dreams, fears, and feelings in general.
[02:40] Think about the reasons why people might not be buying from you and address them.
[04:16] Hear about the framework that helps you create landing pages that convert.
[04:56] The importance of the UPSYD method from Breakthrough Advertising.
[05:52] Ensure that your price is not too expensive compared to your competitors’.
[06:12] If your offer is super expensive, show people why it is worth the money.
[06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow.
[07:04] That’s it for today!
[07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Frank Kern

Levels Health

DigitalMarketer

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Why SEO is Still Our #1 Marketing Strategy in 2020  | Ep. #1486 Aug 27, 2020

In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020.
[00:51] SEO requires time and human capital to get good results.
[01:02] However, it is still one of the cheapest, most consistent ways of getting traffic.
[01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving.
[02:13] Once you have SEO as a bedrock, you can begin building out the other channels.
[02:25] If you continue to provide value, you will get a ton of traffic.
[03:03] No other traffic source produces such consistent quality traffic that drives conversions.
[03:14] The smartest entrepreneurs understand business and SEO.
[03:41] When you’ve built up domain authority, you have a unique arbitrage opportunity.
[04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to 10x Conversions on Your Order Form  | Ep. #1485 Aug 26, 2020

In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to 10X Conversions on Your Order Form.
[00:32] An explanation of what an order form on a website is.
[01:00] If you can personalize on the order form, you can lift conversions.
[02:00] How small tweaks like testimonials and logos can also boost conversions.
[02:35] Look at big companies’ order forms to see what works.
[02:47] Make use of exit pop-ups on the order form page.
[03:00] Be careful of website bloat and slow checkout pages.
[03:25] See what your competition is doing.
[03:20] That’s it for today!
[03:28] Conversion XL’s order form page examples.
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What’s Working Right Now with YouTube SEO  | Ep. #1484 Aug 25, 2020

In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s Working Right Now with YouTube SEO.
[00:46] Most YouTube SEO advice is very generic and not applicable to the platform.
[01:13] How YouTube SEO is different from Google SEO.
[01:30] Ways to push a video hard in the first 24-hours of release.
[02:27] How to promote a YouTube video if you don’t have an audience.
[03:06] The story of how George Gammon grew his YouTube following organically.
[03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable.
[04:26] Appeal to the Average Joe, not the Ivy League graduate.
[04:32] The problem with the YouTube algorithm.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

George Gammon on YouTube

Robert Kiyosaki

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Why You Need to Optimize Your Content for Search Intent  | Ep. #1483 Aug 24, 2020

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent.
[00:33] What we mean when we talk about search intent.
[01:04] An example of how our agency websites and content are set up.
[01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
[02:08] Choose keywords that have buy-related words in them such as “discount”.
[02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
[02:35] When you do your keyword research, look for ones with a high CPC.
[03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic.
[03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp

ConvertKit

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How Important is it to Have a Good Logo? | Ep. #1482 Aug 23, 2020

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Importance of a Good Logo.
[00:31] The logo for Nike was very cheap initially.
[00:43] When Pepsi rebranded it cost them $1 million.
[00:52] Do not spend a lot on your logo when you are just starting.
[01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense.
[01:18] Spending on a logo is not as important and you can always change it later on.
[01:51] There is a lot more risk involved in rebranding so spending more is sensible.
[02:15] In most cases, modifying your logo will not make you more money.
[02:36] That’s it for today!
[02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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How to Build a Recognizable Brand Like Coca-Cola | Ep. #1481 Aug 22, 2020

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.
[00:36] Consider the different things that come to mind when you think about Coca-Cola.
[00:50] The first thing you need to have a recognizable brand is a good product or service.
[01:19] Brands are not built overnight – you need to deliver a good product consistently.
[01:25] The Coca-Cola formula kept moving around for many years.
[01:47] The success of Coca-Cola shows us how important distribution channels are.
[02:03] They offer a consistent product and have formed strong partnerships.
[02:20] Follow the rule of seven to ensure that your audience remembers your product.
[02:43] Tell a captivating brand story that people like and can relate to.
[03:16] It takes time to create a recognizable brand, so don’t give up!
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Quickest, Easiest Way to Boost Email Open Rates | Ep. #1480 Aug 21, 2020

In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates.
[00:36] One of the best ways to boost your open rate is by asking a question.
[00:49] Asking simple yes or no questions works well and builds trust with your audience.
[01:02] Your emails will start going into their inbox instead of promotions or spam.
[01:29] Ask your question according to the nine-word email formula of Dean Jackson.
[02:08] At the end of your email you can also make the call to action, “Reply if interested.”
[02:45] Try adding their first name in the subject line and use lower case.
[03:06] That’s it for today!
[03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ScheduleOnce

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5 Reasons Why Your YouTube Ads Aren’t Converting | Ep. #1479 Aug 20, 2020

In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting.
[00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook.
[01:02] Why you have to pattern-interrupt on YouTube.
[01:23] Remarket your traffic and flip your pitches for higher conversion.
[01:59] New hooks mean new conversions — switch it up!
[02:46] Collecting emails from YouTube ads when applicable.
[03:03] Lessons from Breakthrough Advertising; understanding the customer journey.
[03:54] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Adbeat

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Why You Shouldn't Create Content Daily (Unless It Meets This) | Ep. #1478 Aug 19, 2020

In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This.
[00:33] It hurts your visibility if you create content that people do not like.
[01:22] Looking at the Gary V model — decent quality, seeing what sticks.
[02:57] Putting purpose first and thinking about engagement every time.
[04:36] That is it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Entrepreneur’s Organization

RepurposeHouse

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How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477 Aug 18, 2020

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys.
[00:38] What we did with the bi-annual survey we give to our Marketing School audience.
[00:53] Using SurveyMonkey or Typeform to ask your audience questions.
[01:04] If you are not surveying your audience, you can’t get better.
[01:15] The value of appreciating and using negative feedback to grow your business.
[01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge.
[02:13] Directing our content to our listeners who we discovered are CEOs and podcasters.
[02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy.
[03:32] Refining your product to market fit by listening to your audience.
[04:10] Improving your audience’s experience using surveys and giving them what they want.
[05:06] Audience suggestions: More guests, longer episodes, and more!
[06:10] What people said when we asked if they would pay for Marketing School.
[06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter.
[06:51] Using the questions we ask and applying them to your own surveys.
[07:11] Offer the audience the chance to add their extra thoughts at the end of the survey.
[07:27] That’s it for today!
[07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey

Typeform

Sean Ellis

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What You Should Copy From Eric Siu in Business | Ep. #1476 Aug 17, 2020

In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Copy from Eric Siu in Business.
[00:35] How long Eric and Neil have known each other for.
[01:05] Eric is always learning by reading, podcasting, and more.
[01:51] What happened with Single Grain that proves the power of relentlessness.
[03:00] The value of being more patient with people; Eric takes the time to train his teams well.
[03:58] When you see opportunities for making revenue you should be open to them.
[05:06] Eric’s great talent for networking; the value of always expanding your circle.
[05:58] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Single Grain

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What You Should Copy From Neil Patel in Business | Ep. #1475 Aug 16, 2020

In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Copy From Neil Patel in Business.
[00:51] Hear the story of how Eric and Neil met and became friends.
[01:31] Neil’s fast execution and fearless pursuit of trying new things.
[02:19] Do what Neil does and call people – don’t wait for a call to be set up.
[02:33] You can waste a lot of valuable time when trying to schedule a meeting.
[02:51] Don’t reinvent the wheel but take advantage of what others have built before you.
[03:33] Be willing to test and take risks on things that other people are not.
[04:06] The advantage of ignoring the noise and sticking to your thing.
[04:34] Neil knows when to cut people and things that are not working.
[05:04] In recent years, Neil has become willing to pay good money for good talent.
[05:14] Neils focuses on what he is world-class at and leaves the rest to others.
[05:32] That’s it for today!
[05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Why You Should Diversify Your Revenue | Ep. #1474 Aug 15, 2020

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Diversify Your Revenue.
[00:49] The problem of having only one revenue stream.
[01:08] If you are in an agency, think about how you can expand your services.
[01:39] LegalZoom could charge people for setting up their corporation and renewing it.
[02:00] Don’t diversify your revenue stream until you begin making some good money.
[02:24] A drop shipping business is a great way to launch or start.
[02:47] Consider the people in the restaurant business who put all their eggs in one basket.
[03:15] It is easy to get into panic mode if your only income stream is hampered.
[03:31] Think about what your existing customers can also be buying from you.
[03:52] Take one step at a time and don’t compare yourself to the billionaires.
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

LegalZoom

Andrew Wilkinson

Tiny Capital

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Short-Term SEO vs Long-Term SEO (Which One is Better) | Ep. #1473 Aug 13, 2020

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Short Term SEO Versus Long Term SEO.
[00:36] Buying links and blitzing content without a thought about the long game.
[01:41] The importance of a long term mindset from the beginning.
[02:29] What we can learn from Amazon's strategy of reinvesting and preparation.
[03:29] If you neglect the long term, you will inevitably lose money.
[04:02] Learning from experience and taking these lessons forward.
[04:20] The amazing new capabilities of GPT-3!
[05:29] That’s it for today!
[05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Dean

GPT-3

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How to Build a Brand When You Aren't an Expert | Ep. #1472 Aug 13, 2020

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
[00:35] Common brand-building questions and the two options available to you.
[01:41] The power of documenting your journey and learning process.
[03:01] Growing interest in your opinion and expertise over time.
[03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
[04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
[04:58] That’s it for today!

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How To Rock YouTube Ads With Justin Sardi of TubeSift Aug 12, 2020

In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Your First YouTube Ad Campaign.
[00:53] Justin's background in construction and his transition into internet marketing.
[02:55] Common mistakes made on YouTube and the service that TubeSift provides.
[04:25] Examples of the different types of ads that can be run on YouTube.
[05:19] The opportunities offered by advertising on YouTube — making the most of the platform.
[06:04] The array of offers from TubeSift and things to be rolled out soon!
[06:56] Marketing at TubeSift — what has been working for them.
[08:21] Why TubeSift sticks to running ads exclusively on YouTube currently.
[09:03] The content creation plan at TubeSift; onboarding, training and more!
[10:16] What is a challenge funnel? Helping clients get up and running.
[11:31] The pricing structure for the challenge and the intended forthcoming increase.
[12:35] Bringing in experts to boost the success of the team quickly.
[13:55] Pre-recorded content combined with live coaching.
[14:52] Justin's ideas around wealth creation and making use of profit.
[17:01] Growing businesses until you exit — smart entrepreneurship.
[18:00] Justin's favorite business tool at the moment!
[18:45] The business book that Justin is currently reading and a bonus recommendation!
[20:02] Connecting with Justin and learning more about TubeSift.

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7 Little Known Copywriting Hacks | Ep. #1471 Aug 11, 2020

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
[00:35] You do not need to be an amazing writer — the key is answering objections.
[01:22] Sentiment analysis tools can be your best friend!
[01:52] Timing and placement; showing the right thing at the right time.
[02:35] Creating swipe files and taking note of good pattern interruptors.
[03:26] The importance of headlines and using multiple variations for the same content.
[03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
[04:41] A picture says a thousand words; using images to enhance your message.
[05:21] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Are All Google SERP CTRs Created Equal? | Ep. #1470 Aug 10, 2020

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are All Google SERP CTRs Created Equal?
[00:49] Back in the day SERP ads did not blend in as well.
[01:14] A number one result had an average clickthrough rate of about 30%.
[01:25] If you now have other elements on the page the clickthrough rate drastically changes.
[02:00] It is hard for people to distinguish between an ad and an organic result.
[02:16] Why the results with clickthrough rates for educational content have tanked so much.
[03:20] Counter this effect by using on-SERP SEO to get traffic to your website.
[03:55] It is also a branding game – so use your company name in the title tag.
[04:19] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sistrix

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How to Create a One Man Media Company | Ep. #1469 Aug 09, 2020

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create A One-Man Media Company.
[00:36] Examples of one-man media companies like Gary Vaynerchuk.
[01:02] Gary V also has a host of other deals because his personal brand is so appealing.
[01:42] These guys are the center of their companies — they are the companies!
[02:01] We think during and after COVID the one-man media companies will keep popping up.
[02:13] You can still use staff, interns, and tools to help you scale your content production.
[03:02] Nowadays, people prefer connecting with individuals rather than large corporations.
[03:53] When you have influence, you can do more and make a greater impact.
[05:06] To build a successful one-man media brand, you need to interact with people and care.
[05:31] That’s it for today!
[05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Create Massive Amounts of Content in 2020 | Ep. #1468 Aug 08, 2020

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create Massive Amounts of Content in 2020.
[00:37] Why it is important to create massive amounts of content this year.
[01:06] There is an opportunity to make the most of people’s high demand for content.
[01:23] Each piece of content can be split into smaller pieces and used on social media.
[02:06] If you crank out a ton of content, get someone to divide your content for you.
[02:27] Why you do not want your competition to create more content than you.
[03:07] Content is helpful for B2B and B2C businesses.
[03:35] Get on as many channels as possible to gain as many followers as you can.
[04:17] Use Repurpose House to split your content and Airtable to organize the framework.
[04:42] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Pier 1 Import Transaction - What We Can learn From It | Ep. #1467 Aug 07, 2020

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It.
[00:42] Many retailers are going bankrupt during the COVID-19 pandemic.
[01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies.
[02:06] Why there is little needed to turn these businesses around.
[02:27] Many want to build businesses from scratch but it is far easier to grow an existing one.
[03:02] E-commerce has remarkably gained momentum through this crisis.
[03:30] Tweak your business from retail to online to fit in with the current environment.
[03:56] Removing the emotions from big business decisions and staying objective.
[04:06] Don’t judge a book by its cover – just look at Tai Lopez!
[04:32] That’s it for today!
[04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Why Twitter is a Severely Underrated Platform | Ep. #1466 Aug 06, 2020

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Twitter is A Severely Underrated Platform.
[00:34] An example of how running Twitter ads can lead to important conversations.
[01:00] The branding value you can get for as little as $10 or $15 a day.
[01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts.
[01:41] From an ads and learning perspective, Twitter is the best social media network.
[02:03] Twitter has a lot of smart, high net worth people engaging.
[02:48] Eric shares the number of impressions he is getting on his Twitter posts.
[03:38] There is not a lot of competition for advertising on Twitter.
[04:38] Use Twitter to have your worldview shaped by intelligent people.
[04:54] That’s it for today!
[04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson

Elon Musk

Bill Gates

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7 New Ways to Grow Your SEO Traffic | Ep. #1465 Aug 05, 2020

In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic.
[00:34] Think about how you can do on-SERP SEO and what exactly it means.
[01:25] Create new formats of content like video and podcasts — Google ranks it too!
[02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.
[02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.
[03:01] Consider building your own widget or software as an evergreen SEO tactic.
[03:52] Look at popular tools in your space and add them to your website.
[04:17] If you have your own product, you can make data-loaded posts few others can.
[05:01] That’s it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Run An Amazing Virtual Event | Ep. #1464 Aug 04, 2020

In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Run An Amazing Virtual Event.
[00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing!
[01:14] All the reasons why it is worth investing in virtual events – if you do it right.
[01:47] When we first hosted virtual events, we made a few mistakes along the way.
[02:07] Ensure that you vet the tech platform you are going to use.
[02:58] Do not use software that will just make it seem like a glorified webinar.
[03:53] We set up an interactive event so that we could see everyone’s face.
[04:15] The bonding benefits of using breakout rooms.
[04:50] Keeping the breakout rooms small to ensure that it is effective.
[05:02] Why you should be surveying every time you do a virtual event.
[05:29] The value of one-on-one networking segments in your event.
[06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hopin

Zoom Meetings

Zoom Video Webinar

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How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463 Aug 03, 2020

In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market.
[00:34] A killer offer is something that generates a lot of sales and converts well.
[00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way.
[01:10] The importance of including an anchoring effect and making your offer a no-brainer.
[01:32] Do not worry about how well it is written—worry about answering all the objections.
[02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic.
[03:18] Stacking: an irresistible offer is one that provides more value than what is paid for.
[03:37] Show very clearly how your offer is worth a ton of money.
[04:05] Run surveys to find out what issues people have and what their desires are.
[04:24] The reason why launches do well is that they open and close, creating urgency.
[04:40] The importance of understanding and keeping track of customer development.
[05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves!
[06:33] That’s it for today!
[06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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How to Create Legendary Content When You’re Short on Time | Ep. #1462 Aug 02, 2020

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.
[00:33] When you are super busy, finding time to create content seems impossible.
[00:56] Capture your thoughts in a tweet to make an impact with little time involved.
[01:36] The tweet can later be built out into a more elaborate piece of content.
[02:05] Go to your competitor’s website to find ideas for content quickly.
[02:21] Do not copy your competition but create your own version that is even better.
[02:40] A formula for successful content, including a catchy headline and hook.
[03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.
[04:02] Use Google to check your facts and link to the sources you have used in your article.
[04:15] Remember: your content does not have to be text-based.
[04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.
[05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Glengarry Glen Ross

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The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461 Aug 01, 2020

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.
[00:34] Hear why it is important to spy on your competition’s marketing.
[01:00] You can also benefit from seeing what indirect competitors are getting up to.
[01:04] Examples of the kinds of things to look at when spying on advertising campaigns.
[01:55] BuiltWith and Wayback Machine will show you what technology people are using.
[02:26] Use Social Blade to see the growth rate of various channels.
[02:45] A list of tools that will show you what others are doing in terms of content and SEO.
[03:11] SimilarWeb shows referring websites and the breakdown of traffic.
[03:41] Google Alters will notify you every time your competition does something new.
[04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.
[04:21] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460 Jul 31, 2020

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.
[00:38] What IDFA means, how it works, and what it means for advertisers.
[01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
[01:16] Users now have to give explicit permission for ad publishers to track them.
[01:42] The changes are inevitable and there are likely to be more changes coming.
[02:15] In the future targeting is going to be harder due to all the government restrictions.
[02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.
[03:00] The one-man media company concept and how it applies to all companies.
[03:40] Consider how to build and own those audiences so you don’t need other platforms.
[04:05] Learn to adapt now with these times where people’s rights are protected.
[04:59] That’s it for today!
[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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What We Learned From Analyzing Our Podcast Analytics | Ep. #1459 Jul 30, 2020

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.
[00:36] We want to share our lesson learned from over 37 million downloads.
[00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.
[01:07] When we talk about SEO or content marketing, the retention on those are maxed out.
[01:35] Repurpose your content rather than switching to different topics between platforms.
[02:09] People do not mind ads on your podcast as much as you think.
[02:37] Being consistent is more important than having a wide range of topics.
[03:28] The longer you are around and are consistent, the likelier that you will stick around.
[03:49] Also pay attention to how you are ranking in other countries, not just the US.
[04:29] Many of our views come from old content—so show old episodes in your feed.
[05:10] Reviews are important, so make sure you incorporate the feedback you get from them.
[06:17] Chartable allows you to add an additional link that helps you track more metrics.
[07:04] That’s it for today!
[07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple Podcasts

Spotify

How to Win Friends & Influence People

The Network Studios

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Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458 Jul 29, 2020

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
[00:33] The context for the episode and what companies are demanding from these platforms.
[01:03] Facebook has many other stakeholders to please and has therefore not done much.
[01:14] Many big brands are pulling their ads from Facebook.
[01:38] Why there will be a significant short-term impact on platforms like Facebook.
[01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
[02:10] The relevance of incentives for publicly traded companies.
[02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
[03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.
[03:23] Work hard to build leverage and then you no longer need to work as hard.
[03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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7 Unconventional Ways to Monetize Your Attention | Ep. #1457 Jul 28, 2020

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.
[00:34] We have spoken about different ways in which we have monetized this podcast.
[00:54] You could charge people to appear on your show, even with a small audience.
[01:33] Fundo helps you to monetize your social media and other audiences.
[02:43] Create a paid newsletter by using an email service provider like Substack.
[03:30] You can also consider offering a paid podcast membership with exclusive content.
[03:58] Celebrities get paid for endorsements and you too can get evangelism roles.
[05:19] If you teach people on a certain topic and you have an audience, make online courses.
[05:49] Digital products such as courses are easily scalable and have few overheads.
[06:01] Make more money from your content by creating a course on an existing platform.
[07:16] Consider creating a paid live or virtual community at whichever price point you want.
[08:13] Build the audience first and worry about the product later.
[08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456 Jul 27, 2020

In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
[00:40] The effects of the coronavirus and the move to remote work.
[01:32] The period of adjustment and the realizations that followed.
[02:06] Maintaining efficiency through live, daily practices with a team.
[02:59] Weekly versus daily huddles; when to apply each strategy.
[03:33] Breaking down regular tasks according to urgency and priority.
[04:15] Using randomized grouping of employees as a means to keep growing.
[05:24] Small, daily actions are what will make your business successful!
[05:41] The 'traffic light' system to keep a team accordingly motivated.
[07:13] The different systems that you can use for your company to grow and flourish.
[08:00] Easy for tools for employee engagement you can find online
[08:14] That’s it for today!
[08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

DigitalMarketer on Facebook

The Great CEO Within

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7 Marketing Tools That Will Save You Tons of Time | Ep. #1455 Jul 26, 2020

In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.
[00:38] Repurpose House helps you chop your content into micro-content and various formats.
[01:48] Program things without being a programmer using IFTTT’s amazing tool!
[02:15] You can also use Zapier to connect your apps and automate workflows.
[02:47] Consult Konstant Kreative for fast, creative graphic design solutions.
[03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice.
[04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.
[05:32] The free content decay tool by Clickflow allows you to update content appropriately.
[06:51] Ubersuggest offers a free tool for doing keyword research.
[07:52] That’s it for today!
[07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Should You Join a Marketing Community If You’re Stuck? | Ep. #1454 Jul 25, 2020

In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck?
[00:33] You can be stuck with a problem or perhaps you have stopped growing.
[00:59] Is your growth rate or trajectory not going the way you want?
[01:13] Joining a marketing group or mastermind means meeting people who can help you.
[01:21] The value of joining a community and learning through the mistakes of others.
[02:03] The benefits of joining our Growth Accelerator mastermind.
[02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills.
[02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer.
[03:21] Why it is important to group people who are on a similar level together.
[03:54] That’s it for today!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels on Facebook

Traffic Think Tank

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The 7 Best Hacks for Your Facebook Ads | Ep. #1453 Jul 24, 2020

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.
[00:31] Look at Facebook Ad Library and what ads people are running on other channels.
[00:59] Get fresh ideas from others to keep your creativity in top form.
[01:11] The benefits of rotating your creatives multiple times a day.
[01:38] Tap into the promising opportunity of Facebook Messenger Ads.
[02:14] Show a video to customers who do not convert from the checkout page.
[02:36] Retarget people by providing them with even more content.
[03:41] Use celebrities to record a promo for your product and convert much better!
[04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.
[04:31] That’s it for today!
[04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452 Jul 23, 2020

In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College.
[00:33] You won’t learn how to do personal branding in college.
[00:53] If you are still in college, start building your personal brand now already.
[01:07] Learn to ride the wave of popular trends and focus on the future, not the past.
[01:25] You must learn to become a good speaker through repeated practice.
[02:08] Creativity and critical thinking are necessary if you have limited time and resources.
[02:51] College fails to teach you how to build relationships and network effectively.
[03:33] Know how to win and that, in reality, the winner takes all.
[04:13] Resilience is critical if you are going to make it in the competitive world of marketing.
[05:17] Learn how to conduct experiments and tests to get answers in the real world.
[05:50] Understand that results don’t happen immediately—you need to develop patience.
[06:42] Storytelling is an age-old marketing technique that still works well.
[07:09] That’s it for today!
[07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451 Jul 22, 2020

In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic.
[00:33] Pillar and power pages contribute to good user experiences.
[00:52] Ensure that you are interlinking your related written content.
[01:21] Create pages that are super user-friendly and all about their experience.
[02:15] Build links at scale by creating or buying a product or tool and give it away for free.
[02:51] Consider hiring a full-time developer once your business is up and running.
[03:04] Update your old content and pages that lose traffic to keep Google ranking it.
[03:39] Be careful of updating content pieces that are no longer relevant.
[04:03] Think about finding and adding long-tail keywords to generate more traffic.
[04:50] Host as many of your website pages as possible on your CDN.
[05:45] Optimize your titles and meta descriptions by using Google Search Console.
[06:30] That’s it for today!
[06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

IndieMaker (formerly 1Kprojects)

Jimmy Daly

Outgrow

CodeCanyon

Cloudflare

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Is Affiliate Marketing Dead? | Ep. #1450 Jul 21, 2020

In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Affiliate Marketing Dead?
[00:32] An example illustrating what affiliate marketing is.
[00:54] The beauty of affiliate marketing: it’s a win-win for both parties.
[01:07] The reason why affiliate marketing has a bad rap.
[01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon.
[02:01] There are countless players who can push your products and services and drive sales.
[02:31] If you incentivize people the right way, they will bring in loads of business for you.
[03:12] Affiliate marketing is particularly useful when you are first starting.
[03:33] Search for marketing affiliate products that your audience will be interested in.
[03:54] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449 Jul 20, 2020

In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas.
[00:36] Killer reporting gives you actionable insights so you know what to focus on.
[00:43] People often look at Google Analytics and Data Studio but do nothing with the data.
[01:04] If you don’t use the data, you are wasting your time looking at reports.
[01:18] There are several analytics gurus who have great templates to share.
[01:50] Customize those templates to meet your needs.
[02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics.
[02:33] The importance of setting up the right foundation for reporting.
[03:20] If you have money, hire an analytics consultant to assist you with reporting.
[03:39] Set up alerts that let you know how your traffic and conversion rates are performing.
[04:09] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448 Jul 19, 2020

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune).
[00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.
[00:41] He built his brand from consistently writing good long-form, data-driven content.
[01:10] Larry Kim built a great brand for pay-per-click advertising.
[01:31] You can be known for whatever you are trying to do if you are consistent.
[01:47] The importance of leveraging the rule of seven.
[01:58] Chatbots and other ways you can repeatedly expose people to your brand.
[02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.
[02:51] Start with one channel first—don’t try to do everything at once.
[03:26] A brand is one of the most defensible things you can have.
[03:45] Experiment with different channels to see which ones you like.
[05:00] That’s it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

David Perell on Twitter

Naval on Twitter

Jason Lemkin on Twitter

Quora

Logan Paul on YouTube

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How to Build a Community The Right Way | Ep. #1447 Jul 18, 2020

In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build A Community the Right Way.
[00:36] The importance of community and what it can do for your business.
[01:24] Examples of great communities and our own version of this!
[02:14] The multitude of communities that are out there for you to explore.
[03:35] Using Community.com to interact with an audience and create awareness.
[04:29] The intimacy of communities and what they can do for your business!
[04:34] That’s it for today!
[04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How HEY Will Change Email Marketing | Ep. #1446 Jul 17, 2020

In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How HEY Will Change Email Marketing.
[00:35] What is HEY, who created it and what does it offer?
[01:21] The Basecamp brand and what they are bringing to the email market.
[02:38] More control for the user and ultimately a better experience.
[03:49] Premium accounts of HEY and what these cost.
[04:06] That’s it for today!
[04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HEY

Basecamp

Outlook

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How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445 Jul 16, 2020

In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Long-Tail Keywords to Supercharge Your Traffic.
[00:33] Understanding exactly what long-tail keywords are and some examples.
[01:39] Improving visitor experience; combining updates and long-tail keywords in your content.
[03:01] Refreshing decaying content and shoving keywords in at the same time.
[04:02] Using Content Editor on ClickFlow to make the job of content creation much easier.
[04:41] That’s it for today!
[04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444 Jul 15, 2020

In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Top 5 SEO Hacks for 2020.
[00:32] Updating content regularly to make sure it performs the best it can.
[01:06] Obsessing over customer experience; site speed, pop-ups and more.
[01:49] The riches are in the niches; Google's ranking favors specific content.
[02:22] Zig when others zag and focus on the long term.
[03:05] Thinking about search engines besides Google!
[03:35] That is it for today!
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Here's the Secret to Coming Up with Endless Content Ideas | Ep. #1443 Jul 14, 2020

In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Secret to Coming Up with Endless Content Ideas.
[00:34] Looking at this podcast as an example of endless content creation.
[00:46] Finding popular topics to talk about on social platforms.
[01:06] Using BuzzSumo and Feedly to bookmark noteworthy ideas.
[01:56] Do not regurgitate! Keeping in mind your own spin on things.
[02:29] What makes this podcast different and personal.
[03:05] That’s it!
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

BuzzSumo

Feedly

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Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442 Jul 13, 2020

In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Can You Really Change Your Life with One Piece of Content?
[00:35] The example of the skyscraper technique and what this exemplifies.
[01:05] What is the one piece of content that can do this for you?
[01:38] Using writing to think deeply and articulate your thoughts.
[02:44] The one piece that can lead to many more steps in your journey.
[03:36] The two articles that had huge and unexpected results for Neil!
[04:12] Staying consistent and getting in the reps.
[04:20] That is it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Is It a Good Time to Start a Marketing Agency? | Ep. #1441 Jul 12, 2020

In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It A Good Time to Start a Marketing Agency?
[00:32] The current economic and political climate; the pandemic and protests.
[00:42] An expected return to normal and what this means for starting a business .
[01:19] The types of businesses that are still succeeding in this context.
[02:10] Results that agencies are currently experiencing with small tweaks.
[03:35] Drops in revenue due to COVID-19 and ways to keep growing in spite of it.
[04:44] Using Startup Runway to map out possible scenarios.
[05:35] Where are people hanging out and how can you make the most of these spaces.
[06:20] Picking a niche, finding funded companies and breaking down how they can improve.
[06:57] That’s it for today!
[07:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Startup Runway

CrunchBase

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How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440 Jul 11, 2020

In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad.
[00:39] Neil has no idea which of his many retargeting ads to talk about!
[00:55] The sad faced retargeting ad that Neil ran a few days ago.
[01:38] The Facebook ad that Neil ran to get more likes on his page.
[02:04] Relevant offers to match with retargeting ads.
[02:30] OLAY's clever campaign for skin products utilizing educational info.
[03:12] That is it for today!
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

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4 Underrated SEO Plays That'll Double Your Organic Traffic | Ep. #1439 Jul 10, 2020

In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic.
[00:39] Upgrade your content regularly.
[01:01] Consider your top performers and explore new keywords to update them.
[01:30] Boost your traffic by removing dates from your URLs.
[01:45] Write long-form pieces of content and consolidate different pieces together.
[02:04] Consider what Animalz does with their power and pillar pages.
[02:24] Turn your content into videos and put them on YouTube.
[03:01] That’s it for today!
[03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Creative Ways to Invest in Marketing | Ep. #1438 Jul 09, 2020

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
[00:31] Consider offering free tools such as Ubersuggest to generate traffic.
[01:01] Visit sites like CodeCanyon and pay a small price for a free tool.
[01:23] Examples of what you can do from a broader business perspective.
[02:32] Add at least one upsell and down-sell on your checkout or thank you page.
[03:14] Give your customers the option of being notified when a product is back in stock.
[03:39] The benefits of doing mouse tracking on your website to improve the user experience.
[04:23] Why you might consider using community.com to engage with your community.
[05:06] Check out Cameo where you can get celebrities to record a video about your product.
[05:34] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

A/B Testing Calculator

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How to do a Daily Marketing Standup | Ep. #1437 Jul 08, 2020

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.
[00:35] What we mean with the term “stand-up” in the context of marketing.
[00:59] The communication value that is gained from doing frequent stand-ups.
[01:42] Learn about Eric’s Agency Accelerator coaching program.
[02:10] Why Eric has a daily stand-up for his team working on the ads for this program.
[02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.
[03:20] Examples of the issues/items to address in daily stand-ups.
[04:02] The most important metric to keep an eye on is the click-through rate.
[04:22] Find a solution for metrics that have underperformed for three days in a row.
[04:38] The importance of having alignment and sharing data across the organization.
[05:26] That’s it for today!
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traction

Supermetrics

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Why Learning to Say "No" Will Accelerate Your Success | Ep. #1436 Jul 07, 2020

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success.
[00:35] The damaging effects of saying yes to too many things.
[01:29] What happens when you say no? Doubling down on what really matters.
[02:10] The secret to Bill Gates' and Warren Buffett's success: focus.
[03:12] Shiny object syndrome and missing the best opportunities through overwhelm.
[03:48] Depth instead of breadth and embracing categorization when it comes along.
[04:32] A homework assignment for the next week!
[04:58] That is it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Write a "Power Offer" to Generate New Leads Overnight | Ep. #1435 Jul 06, 2020

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight.
[00:34] What is a power offer and how does it work?
[01:36] Our real life example of a power offer on Single Grain.
[01:59] The success we have experienced with this strategy.
[02:27] The keys to success with power offers; staying on top of numbers and more.
[03:45] Audience resonation and refining the process and script for sales.
[04:55] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Joel Erway Course

Clients on Demand

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7 Brilliant Founders and CEOs We're Studying in 2020 | Ep. #1434 Jul 05, 2020

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020.
[00:43] The deep learning and thinking of Stripe's Patrick Collison.
[01:24] Inspiration from Ray Dalio and his inspiring book, Principles.
[01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic.
[02:57] The example of Nike and how Phil Knight built an unmistakable brand.
[03:51] Naval Ravikant's simple and short-form wisdom.
[04:43] Roelof Botha from Sequoia and forward vision to future trends.
[05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian.
[06:35] That’s it!
[06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Should You Build an Audience Before Launching Your Product? | Ep. #1433 Jul 04, 2020

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.
[00:30] If you have a product, market it, otherwise, build the audience first!
[01:09] Building your audience by documenting your process as a newbie.
[01:32] How long a content marketing journey could take before results come.
[01:58] Examples of different thought leaders and how they built their audience.
[02:10] Understanding the passion economy, helping influencers monetize.
[02:44] Whoever controls the audience, controls a ton of power.
[03:22] Looking at platforms Spotify bought because they understand the power of audience.
[03:54] How much cash Kylie Jenner made selling 51% her company.
[04:23] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432 Jul 03, 2020

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget.
[00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO.
[01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic.
[01:38] Making the most of your content by streaming it to multiple sources.
[02:18] Getting way more traffic from YouTube using vidIQ!
[02:36] How much more effective you become as a writer using Grammarly.
[03:18] Connecting all marketing sources in one place using Google Data Studio.
[03:53] Using fast-growing Zapier to build marketing workflows.
[04:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Data Studio Zapier

Content Decay Restream

vidIQ

Grammarly

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How Much Equity Should You Give To Your Partners? | Ep. #1431 Jul 02, 2020

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Much Equity You Should Give to Your Partners.
[00:55] Basing equity on a combination of capital and effort based value each partner provides.
[02:03] Using a more mathematical approach using Slicing Pie.
[02:30] Gauging if a potential partner is being reasonable in their demands.
[03:24] How Eric split equity in ClickFlow with his business partner.
[04:00] Why the partnerships and business model at SingleGrain didn’t go so well.
[04:54] The idea that equity only becomes a problem when you start making money.
[05:16] That’s it for today!
[05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Slicing Pie

Single Grain

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The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430 Jul 01, 2020

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business.
[00:35] The current landscape, the pandemic and what this means for the future.
[01:01] Big players who are insisting employees stay home.
[01:39] A hybrid model for workspaces and benefits of this arrangement.
[02:10] Using different channels of communication and replacing meetings.
[02:42] Not everyone works well remotely, it might take some education.
[03:06] Avoiding video call fatigue through scheduling and phone calls.
[03:48] Professional hours and adapting to a new daily routine.
[04:41] Holiday times and helping your employees remain sane!
[05:27] The rise of team building, corporate retreats and in-person events.
[06:30] Placing a premium on soft skills and touching in with people as humans.
[07:33] That’s it for today!
[07:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Google's Upcoming Algorithm Update | Ep. #1429 Jun 30, 2020

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google's Upcoming Algorithm Update.
[00:45] The impetus behind the looming updates from Google.
[01:35] User experience and metrics and how Google aims to fine tune these even more.
[03:37] The next few years with Google; more focus in this direction.
[04:29] Weaknesses in Google's algorithms over the last ten years.
[05:03] Addressing the issues on your site; fixing things from all perspectives.
[05:25] That is it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Disney

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What You Can Learn From Black Hat SEOs | Ep. #1428 Jun 29, 2020

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Black Hat SEOs.
[00:44] What it means to be a black hat SEO; breaking the rules for rankings.
[01:24] Learning all the tactics and pushing things as far as possible.
[01:53] Switching from spamming to adding value in the long term.
[02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle.
[03:06] The value of diversifying as a safety net — do not trust one channel!
[03:46] Keeping the secret sauce to yourself instead of bragging to the world about it.
[04:32] The centrality of user experience and why to focus on that.
[05:11] That’s it for today!
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

BlackHatWorld

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What You Can Learn From Growth Hackers | Ep. #1427 Jun 28, 2020

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Growth Hackers.
[00:30] What is growth hacking? Anyone in a company trying to drive more revenue.
[01:00] Using your unique skill in your company to generate more revenue.
[01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking.
[01:33] How growth hacking got perverted and has since been rebranded as growth marketing.
[02:25] Doing true growth hacking by implementing data-driven marketing.
[02:51] How much leverage inside a company there is outside of pure marketing.
[03:03] The use of good design and UI for growth hacking; Amazon’s shipping model.
[03:30] Aligning your different channels into growth hacking using growth teams.
[04:26] Finding more ways to grow by looking outside of the norm!
[04:53] Aligning teams using a north star for your company.
[05:09] That’s it for today!
[05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What You Can Learn From Internet Marketers | Ep. #1426 Jun 27, 2020

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’
[00:38] Eric’s definition of internet marketers involving a willingness to experiment and more!
[01:24] Neil’s definition of internet marketers: anyone who tries to market a business online.
[01:57] How internet marketers come up with innovative ways to sell online.
[02:46] Paying attention to innovative strategies that internet marketers use repetitively.
[03:06] Remembering not to get stuck in your ways; observing new techniques.
[03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they all work!
[03:54] Using techniques that work to make more money to spend on marketing!
[04:07] The biggest impact driver is being creative; observing Russel Brunson.
[04:54] Remembering to keep your eyes open and adopting/adapting tricks.
[05:30] Ryan Deiss’ advice to learn from unethical strategies and make them ethical.
[06:13] That’s it for today!
[06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425 Jun 26, 2020

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody.
[00:30] Building a list using ads and a squeeze page.
[00:55] Create content and use opt-in lists throughout your whole site.
[01:13] Promoting content using podcasts whose guests share the episode.
[01:20] Promoting and putting your stuff out there using newsletters, and Substack.
[02:00] Discovering smart people and building an audience on Twitter.
[02:28] If your content is that good, you can build and charge an audience!
[02:43] How many well-known people will say yes to being interviewed by nobodies.
[03:23] Using pop-ups asking for email addresses to keep reading content.
[04:11] That’s it for today!
[04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424 Jun 25, 2020

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.
[00:35] Don’t think that having your offer on your website is enough—get on the phone.
[01:05] A higher price means more flexibility and more margin for mistakes.
[01:25] Retarget people who have hit your page or have shown interest.
[02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.
[02:17] The benefits of hosting a webinar and the best platforms to use.
[02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.
[03:05] Ensure that your price points are above $1000.
[03:35] Continue marketing to people once you get their email address.
[04:22] Use count-down timers to encourage people to buy before a certain time.
[04:36] Adding a survey to determine which funnel you should send prospects to.
[05:04] That’s it for today!
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423 Jun 24, 2020

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.
[00:51] If you’re just starting, opt for Shopify—they’re doing great right now.
[01:03] At the moment, every day is Black Friday with Shopify!
[01:14] What’s doing well right now are one-product e-commerce stores.
[01:47] Google covid19.within.co to see how e-commerce is performing right now.
[02:21] Ensure that you have your inventory and a strong supply chain.
[02:40] Don’t be afraid of spending money on conversion rate optimization.
[03:14] Google Ads and Facebook Ads will go up and become more expensive over time.
[03:29] Optimize your funnel by offering something else on your thank-you page.
[04:09] Avoid running out of inventory and what to do if that happens.
[04:26] Think about also offering subscriptions in your e-commerce business.
[05:43] Look at railroad traffic: how often goods are being transported across the US.
[05:53] That’s it for today!
[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Simple Tweaks That Can Generate Massive ROI in Your Ads | Ep. #1422 Jun 23, 2020

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Simple Tweaks to Generate Massive ROI in Your Ads.
[00:36] When we say ads, we mean ads in general whether it be CPC, YouTube, Facebook, etc.
[00:51] The best advertisers know to constantly change up their ads.
[01:22] For one of our offerings we write new copy every week.
[01:49] Ask influencers and big brands to record short clips about your product.
[02:18] You can use Google Sheets and Supermetrics to get all the ad data.
[02:53] What we do when an ad performs poorly three days in a row.
[03:04] Look at your platforms and see if you can put your landing page on social platforms.
[04:01] If people buy from your ads, think about adding a one-time order or offer.
[04:38] Find and re-market to those who hit your checkout page but didn’t buy.
[05:10] That’s it for today!
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Cameo

Supermetrics

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If We Had to Start Over in SEO, Here’s What We Would Do First | Ep. #1421 Jun 22, 2020

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First.
[00:30] Setting the criteria: starting SEO with no resources and just our knowledge.
[00:50] Learning from the playbook of successful competitors.
[01:45] Brian Dean’s strategy: long-form content with lots of data.
[02:24] Partner with people, take their data, analyze, and add your unique spin.
[02:32] Publishing one thing a month; taking it one step at a time.
[02:51] The riches are not in the niches: create a site after a big TAM.
[03:16] It’s easier to get a small fraction of a big pie than the other way round.
[03:31] Focus on the easy keywords in the big markets and build traction from there.
[03:42] Diversifying once traction is built; newsletters are a good idea at this point.
[04:20] Don’t bet everything on SEO!
[04:33] That’s it for today!
[04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What’s Changed in Marketing Since The Lockdown | Ep. #1420 Jun 21, 2020

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown.
[00:53] How previous marketing campaigns shut down or shifted their messaging.
[01:18] Fewer businesses bidding for ads has brought the cost of paid ads down.
[01:55] Shifts in how/how many podcasts are created due to higher time availability.
[02:32] Standards about how polished marketing has to be are getting lower.
[03:04] Sweeping up all the talent that has been laid off if you can afford it!
[03:35] That’s it for today!
[03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

smartpassiveincome.com RightMessage

Layoffs Tracker

Parachute

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How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419 Jun 20, 2020

In episode #1419, we show you how to spot marketing opportunities when growth is flat!

Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat.
[00:30] Why looking for new channels is a big mistake when growth is flat.
[00:57] Opening doors on existing channels through conversion rate optimization.
[01:35] Letting go of your original business model and adjusting to meet new conditions.
[02:49] When to know when to pivot: when things are declining, not flat.
[03:20] Constantly innovating by ‘killing your business’.
[04:00] Sometimes you don’t need a drastic change; focus on surviving right now.
[04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.
[04:55] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Why You Should Be Segmenting Your Website Visitors | Ep. #1418 Jun 19, 2020

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors.
[00:30] What is segmentation and how does it help deal with different kinds of website visitors?
[01:09] Using RightMessage to segment visitors according to their income.
[02:53] If you segment people, you serve them better, meaning more revenue for you!
[03:05] Picking the most relevant people to segment because it’s hard to segment everyone.
[03:14] Remembering not to present people with too many offers.
[03:39] Segmenting based on form fields, browser detection, language, and location.
[04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit.
[05:06] People feel better when a website directly caters to them, thus they convert better!
[05:44] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Pat Flynn

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How Your Mental Health Affects Your Marketing (And How To Keep It Healthy) | Ep. #1417 Jun 18, 2020

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy.
[00:30] Mental health doesn’t just affect marketing, but your overall effectiveness!
[00:45] To be able to recognize a good opportunity, one has to be in the right mind frame!
[01:25] Actions and habits that affect your life all start with your mental health.
[01:55] The stress of the pandemic and how it encourages getting depressed or overworking.
[02:56] Setting boundaries about how many calls to do per day.
[03:50] Trying to only fill your calendar with things that produce ROI.
[04:07] A tip for comparing yourself to others to get perspective and stay level headed.
[04:50] Clearing your mind by meditating and taking time off.
[05:28] Giving yourself time to be unproductive.
[05:56] Setting things in order by journalling in The Five Minute Journal.
[06:16] Going outside for a walk and monitoring your HRV using an Oura Ring.
[06:55] That’s it for today!
[06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Calm

Headspace

Peloton

The Five Minute Journal

Oura Ring

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How We're Doing Our Virtual Event | Ep. #1416 Jun 17, 2020

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We’re Doing Our Virtual Event.
[00:30] What our event is and why we have decided to make it virtual.
[02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque.
[03:23] How we have restructured our event to allow for networking online.
[04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions.
[05:14] The many great speakers who will be presenting at the event.
[05:47] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Super Connector Media

Jen Gottlieb

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Should You Accept Guest Bloggers? | Ep. #1415 Jun 16, 2020

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Accept Guest Bloggers.
[00:30] If you can get amazing guest bloggers, why not?
[01:06] How to set specific criteria for a guest blogger to follow stringently.
[01:50] It is a cheap way to grow your traffic initially but you should taper off eventually.
[02:17] Google prefers updated old posts over rehashed new ones now.
[02:43] Work you can do before asking a blogger; researching keywords, etc.
[03:00] Good guest bloggers can turn into future employees!
[03:20] That’s it for today!
[03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Entrepreneur

Huffington Post

Wikipedia

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7 Ways To Keep Your Marketing Knowledge Fresh | Ep. #1414 Jun 15, 2020

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and filter, save, and connect to content so you can keep up to date with the best of it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh.

[00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket.

[01:11] How to hone in on the best of what YouTube creators have to offer.

[01:45] Staying on top of lesser-known trends by reading paid newsletters.

[02:26] Checking out industry-related events many of which are held online now.

[03:05] Copywriting advice to be found at marketingexamples.com.

[03:43] Learning from your competition on podcasts!

[04:24] Joining groups and learning from those you follow on Facebook.

[05:03] That’s it for today!

[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

marketingexamples.com

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How Spending Half a Billion Dollars on Marketing Won't Solve Your Problems | Ep. #1413 Jun 14, 2020

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
[00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
[01:43] The value of making your message relatable to the common person.
[03:05] Not becoming lazy with marketing as you grow richer.
[04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition.
[05:00] That’s it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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3 Actionable Lessons Every Marketer Can Learn from Tim Ferriss | Ep. #1412 Jun 13, 2020

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris.
[00:32] Experimenting and building a brand by consistently marketing those experiments.
[01:26] Don’t make claims! Content that uses data does better than content that doesn’t.
[02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get.
[03:27] That’s it for today!
[03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Tim Ferris

The 4-Hour Workweek

The 4-Hour Chef

Warren Buffet

Mark Cuban

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How Marketers Have Adapted Their Business Model To The New Norm | Ep. #1411 Jun 12, 2020

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm.
[00:34] What the new norm means; social distancing, online shopping, etc.
[01:10] Changes in payment options to match new consumer behavior.
[02:47] Getting people to try what you’re selling without committing much.
[03:50] Learning post COVID business trends from Emerson Spartz.
[04:59] How to be more resilient by reading Antifragile.
[05:04] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How Often Should You Follow Your 'Gut Feeling'? | Ep. #1410 Jun 11, 2020

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:26] Today’s topic: How often you should go with your gut feeling.
[00:30] What your gut feeling is and how to use it to guide you.
[00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings.
[00:57] Neil’s experience of going with his gut feeling and how it’s changed over time.
[02:02] Gut feelings grow and become more aligned with increased experience.
[03:07] When starting out, especially, find data that aligns with your gut feelings.
[03:34] How to share your gut feeling at a company with a variety of stakeholders.
[04:18] That’s it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Amazon Memos

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30 Lessons After 30 Million SEO Visits - Part 4 | Ep. #1409 Jun 10, 2020

In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your titles, and optimizing for search engines besides Google. Tune in to learn more about taking your SEO to the next level!

TIME-STAMPED SHOW NOTES:

[00:28] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:35] The riches are in the niches. You can’t be everything to everyone.
[01:16] How to generate more ROI from your SEO.
[01:43] Find ways to make the most of your titles and meta-descriptions.
[02:15] Why your content that’s decaying the fastest is what you should update first.
[02:28] How an FAQ schema can help get more people to click to your site.
[02:50] Google is not the only search engine, so optimize for other ones too.
[03:22] Why you can achieve more with longer-tail keywords.
[04:08] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Bing Baidu

Yandex

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30 Lessons After 30 Million SEO Visits - Part 3 | Ep. #1408 Jun 09, 2020

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level!

TIME-STAMPED SHOW NOTES:

[00:26] Today’s topic: 30 Lessons After 30 Million SEO visits.
[00:37] The importance of focusing on branding and how it relates to Google ranking.
[01:26] Draw lessons from your competitors and some tools to help with this.
[02:05] Why you should not fear duplicate content across platforms.
[02:32] What a power page is and why you should have one on your site.
[03:37] Benefits of interlinking your content.
[04:01] SEO is a team sport. You can’t do it alone.
[04:39] How having AMPs can help increase your traffic.
[05:07] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Alexa

The 22 Immutable Law of Marketing

AMP

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30 Lessons After 30 Million SEO Visits - Part 2 | Ep. #1407 Jun 08, 2020

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:37] Infographics are the easiest way to boost your numbers.
[01:08] Understand blackhat SEO but execute it in a whitehat way!
[01:56] Don't obsess over SEO updates; not all changes will affect you.
[02:36] Traffic is not everything — it's more about conversion numbers.
[03:15] Specialization and focus can serve you very well in generating traffic.
[03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere!
[04:35] Speed is a great lever for boosting traffic.
[05:07] Bounce rates are not the most important metric, think more about customer experience.
[05:53] That is it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

CodeCanyon

about.com

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30 Lessons After 30 Million SEO Visits - Part 1 | Ep. #1406 Jun 07, 2020

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link building, updating content and more. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:42] Global expansion through translation and transcription.
[01:12] There are no guarantees in SEO, just like in life!
[01:38] Links are central to your growth; you need as many as possible.
[02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate.
[02:40] Updating old content is often better than creating new stuff all the time.
[03:06] The current trend in SEO is around product-led growth — don't underestimate it!
[03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it.
[04:21] Do not bet everything on SEO; diversify as soon as possible.
[04:52] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405 Jun 06, 2020

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
[00:35] What CRO is and how it relates to your acquisition costs.
[01:49] Connecting CRO to SEO and driving more results from existent content.
[02:27] When should you start worrying about CRO and how much should you spend?
[02:53] Taking note of key performance indicators and tracking rates.
[03:56] Base everything on data and you will reap the benefits!
[04:19] That is it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Great CEO Within

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7 Lessons After 30 Million Podcast Downloads | Ep. #1404 Jun 05, 2020

In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads.
[00:45] Four years of the Marketing School Podcast!
[01:21] Consistency is king! You win and grow over time.
[02:11] Aiming for the biggest reach by repurposing on multiple platforms.
[03:00] A mixer goes a long way and sound quality can up your game a lot!
[03:27] Monetization is a great option, even early on.
[04:12] Utilize all your channels and invite an audience to your show.
[04:42] Show all of your episodes on platforms, it leads to more plays and downloads.
[05:17] What makes this show unique? Perspectives and inspiration!
[06:02] That is it for today!
[06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Blue Yeti

Restream

Marketing Showrunners

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7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403 Jun 04, 2020

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020.
[00:31] Using Zest for simple content promotion.
[00:48] Utilizing Pinterest adverts and combining this with affiliate links.
[01:19] Making Taboola and Outbrain work for you!
[01:38] The power of push-notifications for higher visitor numbers.
[01:59] Twitter's untapped advertising potential.
[02:20] The promotional options available through review sites.
[02:38] Collecting phone numbers on your website for more reach.
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402 Jun 03, 2020

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now.
[00:34] Making a no-brainer offer to a company that can help them save.
[01:16] Good project management for better efficiency on the work you do.
[02:00] The power of persuasive copywriting and doing less with more.
[02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses.
[03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning.
[04:22] Streamlining your reporting process to save time and work.
[05:00] Pricing on value and performance.
[06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Get a Good Digital Marketing Intern | Ep. #1401 Jun 02, 2020

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get a Good Digital Marketing Intern.
[00:31] What makes a good marketing intern?
[01:04] Offering value to founders and CEOs through surprising things.
[01:51] The growth of interns into something important in a company.
[02:15] Posting to AngelList, colleges and forums for talent-scouting.
[03:39] Hiring processes, smart training techniques and setting interns up for success.
[04:47] Keeping a great intern on the team through a full time offer.
[05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400 Jun 01, 2020

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
[01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
[02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
[02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
[03:28] How Neil judges when to remove a person from his email list.
[03:41] When to stop worrying about re-engaging people before scrubbing your list.
[03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
[04:15] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConvertKit

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7 Unknown Tools That'll Double Your Revenue | Ep. #1399 May 31, 2020

In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue.
[00:30] Use Zest as a promotion tool to get more qualified clicks.
[00:54] Book personalized video shoutouts from celebrities using Cameo.
[01:10] Pay to have someone evaluate your copy using copytesting.com.
[01:35] Add more payment options using FastSpring, Recurly, or Bolt.
[02:10] Eliminate background noises during podcast recordings using Krisp.
[02:44] Increase your revenue using sales platforms that add upsells.
[03:08] Simplify your reporting using Supermetrics.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398 May 30, 2020

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic.
[00:35] What a blog post angle is: a type of blog post.
[01:00] Utilizing the consistency of how-to style blogs to get returning hits.
[01:10] Using Canva to make visualizations of data on research-based blogs.
[01:52] Collaborating with data providers to get leads and form partnerships.
[02:35] Taking a popular post and turning it into a visual post.
[03:12] Getting more view counts by conducting expert interviews.
[03:37] Roundup posts: asking many experts the same question.
[04:16] Posting about how you solved a specific problem.
[04:42] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Simple Ways to Save Money on Your Marketing | Ep. #1397 May 29, 2020

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing.
[00:32] Cutting costs in other areas to boost your marketing budget.
[01:19] Using Truebill to negotiate your own subscription rates.
[01:45] Changing your payment methods to slightly cheaper ones can save a lot!
[02:18] Outsourcing marketing, finding contractors and making a saving!
[02:49] Finding free tools to replace your paid services.
[03:32] Utilizing influencers at the current discount rates.
[04:01] Reducing wages for staff and contractors if you are struggling.
[04:43] That’s it for today!
[04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Where The Good Investment Opportunities Are Right Now | Ep. #1396 May 28, 2020

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now.
[00:38] Thinking about where we are right now and where you can put your money.
[01:04] The stock market and why it is always a safe bet.
[01:32] Price drops over the next six months to a year.
[02:01] Waiting and watching; taking a leaf out of Warren Buffett's book.
[02:56] Unemployment rates right now in the US and abroad.
[03:50] Now is not the right time to invest; playing the long game and lowering expectations.
[04:40] That’s it for today!
[04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395 May 27, 2020

In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!

TIME-STAMPED SHOW NOTES:

[00:00] The context for today’s Ask Me Anything episode and how you can get in!
[01:03] YouTube and other resources to learn more about marketing and branding.
[01:38] What to do if your CEO does not have the list of top 100 customers/accounts.
[01:58] Don’t wait for the approval or permission of another.
[02:34] Does buying expired or premium domains work?
[02:51] Advice about the most important focus areas in SEO.
[03:53] Buy websites now since you can get good deals at the moment.
[04:16] The best way to rank a page if you don’t have backlinks.
[04:47] Does using social sharing plugins increase your page load speed?
[05:05] Thoughts on whether search engines can crawl video content and rank accordingly.
[05:54] The number one strategy we’ve used to get listeners for our podcast.
[06:21] Leveraging Instagram and other platforms where your ideal customers hang out.
[07:14] Why you might want to splinter your main product and sell it to get people in.
[07:34] That’s it for today!
[07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

DigitalMarketer

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How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394 May 26, 2020

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.
[00:41] Resources for learning more about what the wealth ladder involves.
[00:56] The wealth ladder outlines the process of developing skills and building your business.
[01:27] Understanding that you have to level up into different sections of the ladder.
[01:51] Using affiliate programs to generate revenue.
[02:14] Hear how you can get a cut from each e-commerce transaction that you drive.
[02:35] Developing the right habits and skills before you jump into dropshipping.
[03:30] Examples of the many options ahead after you’ve done dropshipping.
[03:37] Remember that what goes up fast also comes down fast—be patient.
[03:53] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Most Successful Cold Email Eric Has Ever Written | Ep. #1393 May 25, 2020

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.
[00:33] A while ago we talked about Dean Jackson’s 9-word email.
[00:42] What the 9-word email comprises and an example of how it works.
[01:06] How this email drives engagement by evoking curiosity and examples of success.
[01:39] Be wary of overcomplicating your marketing and sales emails.
[01:53] Why you might consider emailing large corporations and how to get hold of their details.
[02:01] Advice for phrasing these emails to be concise and effective.
[02:43] Hear about the time we reached out to the CEO of Zynga.
[03:12] Find out what people are interested in and use that as your best angle.
[03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.
[03:46] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hunter

Zynga

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How to 10x Your Headline Success Rate | Ep. #1392 May 24, 2020

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to 10x Your Headline Success Rate.
[00:41] How we use headlines for this podcast to get more clicks!
[01:01] What a swipe file is and how can you use them.
[01:41] Evoking curiosity instead of going straight for clickbait.
[03:03] Useful resources for finding inspiring advertising.
[03:37] Using numbers and case studies to get people engaged.
[04:21] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Find Great Marketers During Hard Times | Ep. #1391 May 23, 2020

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Find Great Marketers During Hard Times.
[00:33] The difficult context many business find themselves in right now.
[00:54] The tech perspective and finding companies that have been laying off staff.
[01:47] Starting conversations with people at the right companies.
[02:05] Browsing forums and blogs for engaged employees for problem-solvers.
[03:06] The relationship between great writing and marketing - looking for strong writers.
[03:45] Approaches that do not work so well in this regard!
[04:02] That is it for today!
[04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What's A 'Challenge' & Should You Do One? | Ep. #1390 May 22, 2020

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What a "Challenge" is and If You Should Do One.
[00:38] Our experiences running marketing challenges.
[00:57] What do we mean when we say "challenge" in this context?
[02:18] Neil's 100k challenge and how he set things out for it.
[02:49] Indoctrinating and offering value to an audience.
[03:16] That’s it for today!
[03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The One Funnel Away Challenge

Roland Frasier

Leveling Up Podcast

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7 Keyword Research Secrets That'll Help Your Content Rank Faster | Ep. #1389 May 21, 2020

In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster.

[00:31] Using the skyscraper technique to mimic high ranking competitor keywords.

[01:06] How to learn about keyword difficulty and SERPs.

[01:55] Boost your rankings by using the FAQ page schema technique.

[02:29] Getting high ranking keyword permutations using AnswerThePublic

[02:43] Have your URL crawled more quickly by sending it into Google Search Console.

[03:26] Getting up and coming trending keywords using a keyword explorer.

[03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough.

[05:00] Bonus tips for words to add into titles to increase click flow.

[06:08] That is it for today!

[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

AnswerThePublic

Keyword Explorer by Ahrefs

Backlinko Clickflow Analysis

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How to Send Seinfeld Emails | Ep. #1388 May 20, 2020

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Send Seinfeld Emails.
[00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
[01:06] Relating content about daily qualms to your product as a way of pitching it.
[01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
[02:31] Sending educational or sales-based content rather than Seinfeld content.
[03:00] Remembering not to flood your audience with frequent Seinfeld emails.
[03:28] Using the soap opera strategy to take your audience through emotional roller coasters.
[04:34] That’s it for today!
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387 May 19, 2020

In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time.
[00:36] Practicing on your own website, a faster approach than learning from resources.
[01:03] How to start a WordPress website and tweak it to gain SEO insights.
[02:02] Lessons Eric learned making a website to showcase light shows.
[02:33] Don’t build your business around one targeted keyword.
[03:10] The necessity of taking a few blows while experimenting to truly learn the game.
[03:44] Why you should pick a brand-based rather than keyword-rich domain name.
[04:38] The six month timeline in which Eric built three websites and then got hired.
[05:18] Taking grey and black hat strategies and applying them to white hat sites.
[05:29] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Moz

Search Engine Journal

WPBeginner

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How to Livestream The Right Way | Ep. #1386 May 18, 2020

In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going! Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Live Stream the Right Way.
[01:11] The number of channels that Eric and Neil live stream to.
[02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI.
[02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing.
[03:40] Remembering that your recording setup does not have to be perfect.
[04:22] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Restream

Zoom Repurpose

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The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385 May 17, 2020

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them.
[00:43] The risk that Eric took while working at Treehouse!
[02:24] Pulling a rabbit out of a hat and saving the company at the last minute.
[03:23] Neil's strategy for using video to offer a solution through a webinar.
[04:31] Staying focussed on strategy and the effect that this can have.
[05:13] Using AI to optimize your ads — the new way to do things.
[06:06] That is it for today!
[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Treehouse

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Our Favorite Marketing Book of All Time | Ep. #1384 May 16, 2020

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite Marketing Books of All Time.
[00:44] The power of Russell Brunson's new book Traffic Secrets!
[01:28] Eric's two favorites: Breakthrough Advertising and Influence.
[02:20] Neil's all time favorite: Ogilvy on Advertising.
[03:17] The importance of great copywriting and how this ties to success.
[04:15] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Influence

Robert Cialdini

Ogilvy on Advertising

Mad Men

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Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383 May 15, 2020

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Headings Really Impact Your Rankings?
[00:35] The surprising test results that sparked this conversation.
[01:42] The four groups of headings that Neil used to measure efficacy.
[02:29] Which groups improved traffic and which groups declined — what does Google like?
[03:19] Same font sizes result in shorter visits to your site.
[04:05] Pulling snippets from headings and making it easier for search engines.
[04:17] That is it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382 May 14, 2020

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
[00:35] The experience spectrum and the overload of garbage content.
[03:02] One-time offers and making money through up-sells.
[04:34] Bonus — Russell Brunson's book, Traffic Secrets!
[04:41] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jay Acunzo

The Experience Spectrum

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How to Structure a Pay for Performance Deal | Ep. #1381 May 13, 2020

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Structure a Performance Deal.
[00:37] What is a pay-for-performance or affiliate deal?
[01:28] Finding individuals that already have your traffic.
[03:01] Performance agencies that are available for your benefit.
[04:03] The hardest part of working with a performance-based agency.
[04:35] Moving on to a new agency if criteria are not met!
[04:56] That’s it!
[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Centerfield

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The Future of Blogging as a Marketing Channel | Ep. #1380 May 12, 2020

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
[00:31] How many blog posts are being released currently in the crisis.
[01:03] The percentage of customers that find you through blogging: above 20%!
[01:27] Challenges to getting your blog post seen: standing out in the competition.
[01:35] Why certain bloggers get seen more than others: being in the game for long.
[02:27] Strategies to stand out in a competitive space as a newbie.
[02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
[03:44] The value of creating infographics and tools to make a blog post stand out.
[04:10] Other strategies: carousels and repurposing content.
[04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
[05:29] Different sites that posted widely to gobble keywords that have since died.
[05:57] That’s it for today!
[05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Stephen A Smith

The Experience Spectrum

Evergreen Traffic Machine

Infogram

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Should You Run Paid Ads to Get Consulting and Agency Clients? | Ep. #1379 May 11, 2020

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients.
[00:26] Eric’s two programs for getting consulting clients and accelerating agencies.
[01:31] Running ads and the Evergreen Traffic Machine.
[02:09] How effective Eric’s strategy on the agency side is.
[02:52] Driving people to accelerate their agency even more through Eric’s second strategy.
[03:28] That’s it for today!
[03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Stefano Romero

Agency Accelerator Program

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5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success | Ep. #1378 May 10, 2020

In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success.
[00:34] Finding your Dream 100 and people to work with using SparkToro.
[01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution.
[02:45] Checking how successful a competitor’s ads are using Facebook Ad Library.
[03:24] Learning from a competitor’s mistakes on podcasts they featured on.
[04:44] Using Adbeat to see what kinds of ads competitors are using on Google.
[05:24] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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2 Free Ubersuggest Features You Can Use to Grow Your Traffic Today | Ep. #1377 May 09, 2020

In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today.
[00:38] A recap on Ubersuggest and how you can use the tools!
[01:12] The multitude of free ways to use Ubersuggest.
[01:31] The Top Pages report from Ubersuggest for surveying your competitors
[02:44] Choosing between Ubersuggest and other services, such as Ahrefs.
[02:54] The Site Audit report; fixing problems with maximum impact!
[03:44] The pricing at Ubersuggest and Neil's payment model currently.
[04:51] That is it for today!
[04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brian Dean

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My Startup Has Exhausted Its Cash and We’ve Slashed Our Marketing Spend to Zilch | Ep. #1376 May 08, 2020

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch?
[00:41] The first expense that goes out of the window: marketing.
[01:06] Keeping the profitable marketing budget and cutting the rest.
[01:49] The story of ConversionXL and the idea of paid trials.
[03:22] Look for partnerships for a cheap alternative to traditional marketing.
[04:27] Playing the long game, adapting and taking some inspiration from Gary V.
[05:54] Using SparkToro to find your ideal partnership!
[06:20] That is it for today!
[06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConversionXL

SparkToro

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2 Free ClickFlow Features You Can Use to Grow Your Traffic Today | Ep. #1375 May 07, 2020

In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times.
[00:34] The evolution of ClickFlow and the audiences it serves.
[01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content.
[02:24] How often to update your content for best results.
[03:30] Using Content Editor to make your pieces and post more appropriate.
[04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

HubSpot

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4 Unorthodox Social Media Hacks That’ll Double Your Social Traffic | Ep. #1374 May 06, 2020

In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic.
[01:12] Doubling down on the all-important first window of time that a post is live.
[01:53] Posting on multiple channels and making the most of your content.
[02:43] The value of comments; asking questions takes your content so much further!
[03:35] Using ego-bate to get more retweets and reach.
[04:28] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ben Horowitz

Andreessen Horowitz

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5 Secrets to Growing Your Ecommerce Sales with Paid Advertising | Ep. #1373 May 05, 2020

In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising.
[00:32] Re-marketing customers through video advertising.
[01:13] Product reminders through text-messaging and email.
[01:40] Notifications around stock numbers; creating a sense of urgency helps!
[02:35] Customer data platforms to maximize your business' reach and scope.
[03:15] One time offers for e-commerce: up-sells upon checkout!
[04:26] That’s it for today!
[04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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These 5 Tips Will Increase Your CTR | Ep. #1372 May 04, 2020

In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Tips to Increase Your CTR!
[00:59] Updating the dates on your posts to boost your numbers.
[01:31] The reason for higher click-through rates; ranking on search engines.
[02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors.
[02:35] The power of copywriting and how to persuade the human mind.
[03:07] How to go about on-SERP SEO; enticing an audience to visit your site.
[04:03] Using FAQ Schema markup; drawing more attention and high ranking.
[04:45] Avoiding ad-fatigue through rotating and refreshing things.
[05:31] That’s it for today!
[05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Boron Letters

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How to Start a Wildly Successful Podcast from Scratch in 2020 | Ep. #1371 May 03, 2020

In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020.
[00:37] Why now is a better time than any to start a podcast!
[01:30] Interesting current data from the podcast world.
[02:32] Ease of entry with standard tools on your computer or phone.
[02:58] Showing an audience all your episodes for more traffic!
[04:24] The importance of keyword research to find relevant terms.
[04:44] Finding trending topics to discuss and boost traffic.
[04:55] Shorter, daily episodes versus longer, less frequent posts.
[05:21] Using the facility of show notes as a means to higher ranking.
[06:08] There's not too much to podcasting; why not give it a try?
[06:32] Sticking it out and reaping the rewards after some time.
[06:53] That’s it for today!
[06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Tools That Will Help Push Through Tough Times | Ep. #1370 May 02, 2020

In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times.
[00:41] Cutting costs on software through AppSumo!
[01:03] ClickFlow's Content Decay feature for recovering traffic.
[01:26] Free help from ProfitWell around your data and analytics.
[01:41] Affordable email marketing with SendFox.
[02:09] Neil's own Ubersuggest and the offer he has on it at the moment.
[02:22] Optimizing your day and better time management with RescueTime.
[02:51] Screen casts and simpler demonstrations using Loom!
[03:33] That’s it for today!
[03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369 May 01, 2020

In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal.
[00:39] The current job climate and why this topic is so relevant right now.
[01:02] Eric's experience as a SEO strategist trying to add more value.
[01:55] Reaching out through multiple means and finding clients.
[02:51] Looking at recently funded companies and contacting them to help.
[04:26] Getting into the psyche of CEOs and investors.
[05:54] That’s it!
[05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368 Apr 30, 2020

In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent.
[00:35] Increases in users spending time online at the moment.
[00:54] Updating your pages that have been doing well recently.
[01:20] How ClickFlow can help you improve your keywords and up your numbers.
[01:39] The idea of news-jacking; creating a widget that services a need.
[02:27] Finding trends and creating content on those subjects.
[03:14] The usefulness of power-pages for consolidating your traffic to a single point.
[04:21] The crazier the design, the harder it is to update!
[04:37] That’s it!
[04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Get a Job During Hard Times | Ep. #1377 Apr 29, 2020

In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get a Job During Hard Times.
[00:31] The current, unprecedented rates of unemployment in the US.
[01:29] Companies that are currently hiring despite the crisis!
[02:19] Reaching out, offering value and building rapport quickly.
[02:44] Using your skillsets and applying them to a venture-funded company.
[03:04] Ways to find companies that could use your help at this point in time.
[04:09] That’s pretty much it for this episode!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Candor Hiring Freezes

Bird

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The Best Type of Content to Create During Rocky Times | Ep. #1366 Apr 28, 2020

In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Type of Content to Create During Rocky Times.
[00:35] Responding to the current climate and the difficult circumstances in which we find ourselves.
[01:08] The helpful service of well-presented, useful data.
[01:51] Looking at the last year of trends to point you in the right direction.
[02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content.
[03:15] Neil's early coronavirus blogpost and its popularity.
[04:01] Creating infographics and creating links to the original source.
[04:20] The list of priorities at the moment and appealing to what people need now.
[05:02] Remaining flexible and responding to the specific day.
[06:04] That’s it for today!
[06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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This is How Your Business Can Survive During the Coronavirus | Ep. #1365 Apr 27, 2020

In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Your Business Can Survive During The Coronavirus.
[00:37] Placing this conversation within the continuum of the virus and our episodes on the subject.
[01:09] Applying for small business financial aid and disaster relief from the government.
[01:51] Staying in the know and up to date on information and resources.
[02:36] Cutting costs and renegotiating your contracts and wages.
[03:27] The best ways to let people go from your company and lead well.
[04:45] Checking your leading indicators; sales conversations and conversions.
[05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.
[06:20] That’s it for today!
[06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364 Apr 26, 2020

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020.
[00:32] Output for output's sake; you need an audience to have reach.
[01:13] Links do not work as well as they used to!
[01:48] Losing track of your numbers — you need to keep an eye on your analytics.
[02:32] Reusing content from different platforms; post manually on each!
[03:30] Lack of engagement and response breaks down the goal of community building.
[04:12] That is it for today!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sprout Social

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The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363 Apr 25, 2020

In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020.
[00:34] Why buying links is outdated and a waste of time.
[01:20] Publishing content for the sake of it; you need to stand out.
[02:17] It's not about word count, it's about quality! Stop counting words!
[03:20] Don't disrupt the user experience, keep it smooth and user-friendly.
[04:07] Staying away from product pages; those days are gone.
[05:16] That is it for today!
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

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Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362 Apr 24, 2020

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far.
[00:32] The video that taught Neil a big lesson about conversion rates.
[02:01] Using Cameo to get great celebrity affiliations!
[02:35] Using this strategy on a smaller scale with your own staff and friends.
[03:04] That’s it for today!
[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361 Apr 23, 2020

In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far.
[00:44] Continual testing with podcasts; subscription, advertising and events.
[02:15] The macro strategy for getting paid subscriptions to a podcast.
[03:07] What you can do to help Eric in his testing!
[03:21] That is it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Supercast

Kylie Jenner

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7 Simple Tricks for Running More Profitable Ads | Ep. #1360 Apr 22, 2020

In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads.
[00:32] Running engagement ads first! Increased clickthrough rates are exponential!
[01:16] Using landing page content on social media stories.
[01:55] The importance of retargeting on different platforms and focussing on reach.
[02:35] Using different pitches and pages when retargeting an audience.
[03:30] Refreshing ads quickly and batch production of your content.
[04:12] Using educational content and product pitches within this.
[05:10] Finding inspiration for your advertising from the best out there!
[06:04] That is it for today!
[06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

Facebook Ad Library

Swiped

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The 5 Tools You Need to Run a Remote Team | Ep. #1359 Apr 21, 2020

In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team.
[00:34] The current remote climate and what this means for businesses.
[01:38] The great service provided by Zoom!
[02:32] Downturns in the economy and why they are never what you expect.
[03:10] Communication and connection on Slack and Microsoft Teams.
[03:42] Flexible and improved note-taking on Notion.
[04:12] Project management on platforms such as Asana.
[04:56] Feedback and connection to the pulse of organization through 15Five.
[05:51] That’s it!
[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358 Apr 20, 2020

In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers.
[00:44] Using surveys to funnel traffic on your site to specific campaigns.
[01:34] Creating a freemium experience with exciting elements and features.
[02:35] Everywhere retargeting; higher conversion rates and lead generation.
[03:40] Pic snippets for better email open rates.
[04:15] Customer data platforms and weaponizing your collected data!
[05:31] That’s it for today!
[05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357 Apr 19, 2020

In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet.
[00:36] Leveraging the power of tools; acquiring new customers affordably.
[01:05] The power of LinkedIn and its organic reach!
[01:47] Using landing page content for stories on social media platforms.
[02:34] Podcasting versus blogging; it is still a great time to start.
[03:44] Expanding your geographic reach; new regions means more money.
[04:18] Customer data platforms and creating a marketing machine from what you have.
[05:06] Using live platforms for selling as well as education.
[05:54] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356 Apr 18, 2020

In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee.
[00:36] The interest in boosting your career; the reason for today’s topic!
[01:04] The power of writing in sharing your particular type of thinking.
[02:00] Coming up with new and fresh marketing strategies to use at your company.
[02:53] Fearlessness in the face of a challenge; speaking out and using research.
[03:51] Finding ways to cut costs and save money.
[04:35] Bringing in learnings from a side-hustle to your main employer!
[05:24] That is it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Law of Shitty Clickthroughs

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How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355 Apr 17, 2020

In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K.
[00:41] Google's ranking system and which signals to boost for them.
[01:17] Utilizing Google Search Console and making it easier for search engines.
[02:07] Finding articles to convert into infographics for more links.
[02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords.
[04:04] Renewing decayed content and boosting dropping traffic.
[04:41] Using ego bait to reach out to powerful people in a particular space.
[05:29] That’s it!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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When to Go Beyond Basic SEO Tactics | Ep. #1354 Apr 16, 2020

In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Go Beyond Basic SEO Tactics.
[00:35] What do we mean by the term 'basic SEO tactics?
[01:01] A great SEO plugin for WordPress that you should be using!
[01:20] Going above and beyond what everyone else is doing.
[01:55] The power of building a tool or a widget; finding something that you can provide.
[02:55] Linkable content; the work that goes into infographics.
[03:29] Using a 'power page' to up your ranking in many different areas.
[04:10] Transcribing and translating content to reach different markets.
[04:36] Updating old content to keep it alive and ranked.
[05:08] A-B testing your title tags for increased traffic and more persuasion.
[05:29] Using FAQ Schema and covering all your bases on Google.
[06:14] That is it for today!
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353 Apr 15, 2020

In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about. [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

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This is The #1 Reason Your Traffic is Not Growing | Ep. #1352 Apr 14, 2020

In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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‘The Law of Shitty Clickthroughs’

TikTok

Instagram

Andy Johns

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The Top 7 Marketing Tools You Should Pay For | Ep. #1351 Apr 13, 2020

In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Hire Incredible Designers for Cheap | Ep. #1350 Apr 12, 2020

In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.[00:33] How to reach out and confirm designers on Dribble or Behance.[01:08] Finding permanent designers in areas where the currency is weaker than the US.[01:49] Using filters to vet designers on Upwork.[02:40] The value of paying your regular designer per project vs per hour for quality control.[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.[03:58] Testing designers with small initial projects using clear descriptions.[04:39] The more similar a designer’s past work to your brief, the better they will do.[04:55] That’s it for today![04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349 Apr 11, 2020

In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.[00:36] The increase of the concept of stories across the different platforms.[00:55] Monetization will move from landing pages to native social media pages.[01:50] The gift of working your sales pitch into normal copy and conversation.[02:57] Increases in conversion numbers when utilizing cheap influencers.[05:02] The importance of video; better relatability, conversion and engagement.[05:29] Spending a small amount of money every day to boost your reach.[06:02] That’s it for today![06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348 Apr 10, 2020

In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the 'dream 100', we cover some great ways to boost your sales. Tune in to hear how these can help your business and get you ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Crazy Sales Tactics that Work Surprisingly Well.[00:34] Personalized webinars and reaching out to specific companies with solutions.[01:31] Using PicSnippets to trick people into opening a link you want them to access.[02:19] Retargeting based on reach and boosting traffic and action.[03:24] Cold texting with someone’s name to improved response rates.[04:53] Laying out your dream people to work with and giving direction to your work.[05:25] Calendarising calls and appointments to increase show-up rates.[06:10] Dinners and events to make connections (after coronavirus!). [07:13] That’s it for today![07:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Write a Chat Marketing Sequence That Converts! | Ep. #1347 Apr 09, 2020

In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.[00:33] What is chat marketing? Chat-based platforms that convert![01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.[02:39] Mapping which of three main activities a visitor can be funneled down into.[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.[03:48] Text-based strategies: the first message should be the ‘first name question mark’.[04:27] Make the chat educational: customers want a problem solved.[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346 Apr 08, 2020

In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.[00:53] One step further than the Instagram carousel: the LinkedIn carousel![01:00] The result of Neil’s content testing: people respond to family-related content.[01:32] Driving leads to your website using Live rather than Instagram posts.[02:50] Using the Q&A format rather than spitballing in Live sessions.[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Neil Patel on Instagram

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Eric’s Crazy Instagram Strategy for 2020 | Ep #1345 Apr 07, 2020

In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.[01:34] Using guest carousels in which a friend posts your carousel their account.[02:25] When running contests, make the prize geared towards those you intend to reach.[03:30] Better CPA which can be gained through Instagram story ads.[04:09] Repurposing YouTube content to share to other platforms.[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Eric Siu on Instagram

Chris Do on Instagram

RafflePress

KingSumo Giveaways

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What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344 Apr 06, 2020

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. [00:39] Marketing is ROI-centric so do not let the economy throw you off. [01:16] If you spend $1 and make $2 – it’s still worth your while! [01:36] Look at the data instead of responding irrationally to fears.[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.[01:57] VCs look for a formula when deciding whether they want to invest. [02:21] Why you should rather invest in your business than the stock market. [03:06] Go back to the basics and double down on what works. [03:29] As long as you continue to see a profit, the economy should not worry you. [03:50] Dial down the experiments and pull in the guaranteed profits. [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Data Studio

Tesla

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Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343 Apr 05, 2020

In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. [00:39] What we mean by “generalist” and “specialist” and examples of each. [01:32] Why the majority of those listening should specialize as much as possible. [02:26] Specific content that targets specific problems will end up performing better.[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. [04:05] The more you specialize, the more you can ask for subscriptions. [04:39] The many benefits of focusing on a specialist audience rather than a generalist one. [05:05] That’s it for today![05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342 Apr 04, 2020

In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. [00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic. [01:45] Keep in mind that Google will continue to direct traffic for their benefit. [02:11] Stick to the fundamentals and best practices like driving traffic through SEO. [02:21] Focus on your own destiny by creating something independent of other channels. [03:02] Diversify and go omnichannel so that you have several streams of traffic. [03:41] Optimize what you are ranking for or the text in your featured snippet.[03:45] Consider optimizing your title and meta description by using Clickflow.[04:06] Test out your copy and make it as persuasive as possible using Twitter. [05:12] How the FAQ page schema can improve your ranking and increase traffic. [06:30] That’s it for today![06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341 Apr 03, 2020

In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts. [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Beginner’s Guide to SEO by Moz