Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

The Best Way to Engineer Word of Mouth Marketing Feb 16, 2023

Show notes

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
[00:30] What is word-of-mouth marketing and why is it important?
[01:32] Standing out and becoming indispensable.
[02:26] Weighing the usefulness of referral programs.
[03:15] Basing your offer on price, and creating a free version.
[05:39] Using viral content as a means to build hype and promote your offers.
[08:01] That’s it!
[08:06] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Seth Godin
Purple Cow
Linchpin
Harmon Brothers
Ubersuggest
Dharmesh Shah
HubSpot
$100M Offers
Alex Hormozi
Coffeezilla
Logan Paul

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Personal & Professional Habits That Will Make You A High Performing Marketer Feb 15, 2023

Show notes

In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Personal & Professional Habits That Will Make You A High-Performing Marketer.
[00:51] The power of a healthy reading habit and experimentation.
[02:31] Getting the right information and developing your filter.
[03:51] Why organization and specialization go hand-in-hand with high performance.
[05:08] Looking at examples of great marketing and understanding the components.
[06:34] Building the best team and network.
[07:42] Healthy daily rituals; meditations, exercise, and diet.
[08:42] That’s it for this episode!
[09:11] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Marketing Examples

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Meta and Google No Longer Have Majority of the Advertising Market Share Feb 14, 2023

Show notes

In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share.
[00:29] High-level statistics relating to Google and Meta.
[00:51] Why the decrease in market share is not reflective of their revenue?
[01:23] The predicted growth of digital advertising.
[02:21] New options for advertising across the digital landscape.
[04:05] Avoiding complacency and the benefits of competition.
[04:31] That’s it for today!
[04:38] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
ChatGPT
Peter Thiel

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Bing Is Adding ChatGPT - Is Google Doomed? Feb 13, 2023

Show notes

In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft's actions are still to be seen. With that being said, we still believe Google holds a lot of power, tune in to hear our thoughts on what might happen!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Bing Is Adding ChatGPT - Is Google Doomed?
[00:30] The recent reports about Microsoft, Bing, and OpenAI.
[01:00] Estimates of index sizes and user numbers for Google and Bing.
[02:41] The power of good data for improving AI responses.
[03:26] Predictions for what the future of AI chatbots might look like.
[04:38] Why being the first market does not always spell a victory.
[05:32] What Google's monopoly has enabled them to do.
[05:56] The tendency for the biggest tech companies to downplay their monopoly of the market.
[06:40] That’s it for today!
[06:43] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
The Information
OpenAI
ChatGPT
Peter Thiel
Zero to One

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What's The ROI of Speaking at Events? Feb 12, 2023

Show notes

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What's The ROI of Speaking at Events?
[00:48] How speaking engagements have generated ROI for Neil over the years.
[01:32] The benefits of going to the right events and meeting with the right people.
[02:28] Why charging for speaking engagements is a mistake.
[03:21] Viewing speaking engagements as a way to build your personal brand.
[03:28] The “serendipitous touch points” that come from speaking at events.
[03:45] How speaking increases your client's lifetime value and builds new relationships.
[04:45] The short-form video content you gain from speaking events.
[05:23] Advice for speaking at an event: make sure you’re selling!
[06:17] That’s it for today! Don’t forget to rate, review and subscribe!
[06:22] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Google's New Experience Algorithm Feb 11, 2023

Show notes

In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an additional ‘E’ for the experience. Tune in to find out what this means, why good content and quality links are still the most important factors, and how you can showcase your experience to create better content!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Google's New Experience Algorithm.
[00:25] A look at Google’s E-A-T algorithm and the addition of an extra E for the experience.
[01:02] How showcasing your experience can make your content better!
[02:27] Two most important factors: good content and high-quality links.
[03:15] Why you should not obsess over small things like ranking and content ratio.
[04:47] Insight into the metrics that Google uses to improve its algorithms.
[05:50] That’s it for today! Don’t forget to rate, review and subscribe!
[05:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Lessons Learned From 7 Years of Podcasting Feb 10, 2023

Show notes

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting.
[00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016.
[01:36] The value of doing podcast trades early on.
[03:00] How short-form video content can expand your reach.
[03:50] Why we caution against podcast topics that are too niche.
[04:05] Why it’s easier to get more listens on episodes with guests.
[05:02] How you can monetize your podcast audience.
[05:21] Short sales cycles versus the high lifetime value of podcast clients.
[06:42] What we’ve learned about the length of our podcast episodes.
[07:46] Why ratings and reviews are so valuable!
[08:59] The value of consistency, fostering a sense of community, and more.
[10:04] That’s it for today! Don’t forget to rate, review and subscribe!
[10:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Mastermind
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Marketing Through the Recession: Lessons Learned and Best Practices Feb 09, 2023

Show notes

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices.
[00:40] Lessons learned about making your business recession-proof.
[01:48] What it means to have “dry powder” to pour into your business when times are tough.
[02:55] How to double down on your business by selling off what you don’t need.
[03:14] Tips for improving your internal rate of return.
[03:55] Our experience of diversifying our investments with real estate.
[05:34] How to be fearful when others are greedy and greedy when others are fearful.
[06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so).
[06:35] Diversifying your marketing, doubling down on what works, and watching your costs.
[07:22] That’s it for today! Don’t forget to rate, review and subscribe!
[07:32] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How Immutable Plans To Build a $1T Business Feb 08, 2023

Show notes

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Immutable Plans To Build a $1T Business.
[00:48] The quickest and simplest description of Immutable and what they do.
[02:18] Robbie talks about his gaming background and favorite games growing up.
[06:59] Thoughts on the current size and potential growth of the gaming industry.
[09:04] Marketing and partnerships at Immutable.
[11:50] Immutable's recruiting strategy and what they offer developers.
[14:45] The growth trajectory at the company and the priority on high-quality games.
[18:34] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
[20:43] Previous businesses that Robbie and his brother have run.
[23:03] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
[25:34] Immutable's stance on mergers and acquisitions.
[26:30] The efficacy of sponsorships within a strong marketing strategy.
[27:38] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
[28:33] Thoughts on healthier practices for running a business.
[29:45] The recruiting process that Robbie has used to grow an amazing team.
[31:02] How to find Robbie and Immutable online.
[31:20] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Immutable
Robbie Ferguson on Twitter
GameStop
RuneScape
Scaling Up
The Hard Thing About Hard Things
Tim Ferriss
Radical Candor
The Great CEO Within

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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What to Look For in a CMO Feb 07, 2023

Show notes

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What to Look For in a CMO.
[00:24] What a CMO is and why you might need one.
[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.
[03:29] Why it’s redundant to hire a CMO that does what you already do well.
[03:49] The importance of understanding the outcomes you want.
[04:58] How you can benefit from sending a potential CMO a written prompt.
[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project.
[09:32] That’s it for today! Don’t forget to rate, review and subscribe!
[09:35] Go to https://marketingschool.io/live to learn more!