Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Mastering Influencer Marketing: Tips and Tactics Jan 27, 2023

Show notes

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
[00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
[00:46] Reasons why you should avoid using influencers who have a very broad follower base.
[01:09] What an influencer should be posting about your product or service?
[01:52] The benefits of rotating through a wide range of different influencers.
[02:16] A story that highlights the importance of timing.
[02:56] Valuable tools for measuring engagement.
[03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Use Sparktoro and MightyScale to measure engagement.

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How To Get More Newsletter Subscribers In 2023 Jan 26, 2023

Show notes

In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023.
[00:26] Why you should care about email marketing.
[02:13] Why we recommend creating a Substack for your newsletter.
[02:53] The benefits of only allowing subscribers to access some of your premium content.
[03:32] Examples of what the creation of a better offer can look like.
[04:05] Value that lies in doing exit pop-ups.
[04:37] Why doing trades is helpful in acquiring more newsletter subscribers.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Visit marketingschool.io/newsletter to sign up for our newsletter.
Create a Substack or use beehiiv to grow your newsletter subscribers.

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5 Evergreen SEO Tactics That Just Work Jan 25, 2023

Show notes

In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work.
[00:32] The two most important SEO factors: are good content and links.
[01:07] Why keeping your content up to date will help your SEO rankings.
[01:32] The importance of internal links (as well as external ones).
[02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy).
[03:02] Value in focusing on trends, statistics, and alternatives.
[03:36] The 6th bonus SEO tactic: translation.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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The Future of SEO: Predictions and Trends for 2023 Jan 24, 2023

Show notes

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023
[00:49] How the role of links will change when it comes to search results.
[00:49] Why we expect Google to release its own version of ChatGPT this year.
[01:25] Examples of how we expect content to become shorter.
[02:08] Why good content will always be essential to successful SEO.
[03:16] What we expect to see from AI content creation going forward.
[05:14] That’s it for today! Don't forget to rate, review and subscribe to the show!
[03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Create a Winning Content Marketing Strategy in 2023 Jan 23, 2023

Show notes

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023.
[00:35] Why experimentation is the key to creating a successful content strategy.
[01:17] How to integrate current trends into your content.
[02:08] The value of collaborating with other influencers.
[04:12] Examples of how platforms favor certain types of content.
[05:19] That’s it for today! Go to https://www.levelingup.com/foundersto join Neil and Eric in Miami, from 12-14 February!
[05:28] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Get 50% Email Marketing Open Rates Jan 22, 2023

Show notes

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Get 50% Email Marketing Open Rates.
[01:00] How the quality of your emails affects your open rates.
[01:17] The argument behind not sending too many emails.
[01:25] How to prevent your emails from ending up in users’ spam folders.
[02:17] What you can do to create intrigue with your headers and content.
[03:52] That’s it for today! Go to https://www.levelingup.com/foundersto join Neil and Eric in Miami from 12-14 February!
[04:02] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Growth Weekly Newsletter
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Maximize Your ROI With Social Media This Year Jan 21, 2023

Show notes

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year.
[00:27] Some of the key issues facing social media advertising and reach.
[01:07] Learn how to leverage influencer marketing effectively in 2023.
[01:45] How to find the right influencer marketers for you.
[02:24] Why influencer marketing can be so cost-effective.
[03:07] How to remix your content for maximum ROI.
[03:20] That’s it for today! Don't forget to rate, review and subscribe to the show!
[04:07] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Trends
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Secret to Converting More Leads into Customers Jan 20, 2023

Show notes

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Secret to Converting More Leads into Customers.
[00:25] The biggest mistake people make when it comes to lead conversion.
[00:35] How clear framing can elevate your lead generation.
[01:55] Steps that will help you maximize time to value.
[03:16] Why it will take multiple improvements to increase lead conversion.
[03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[03:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

SmartForms

ZoomInfo
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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3 Cash-Flowing Businesses You Can Start in 2023 Jan 19, 2023

Show notes

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually enjoy! The most important thing you can do is just start. To be inspired by three business ideas, tune in now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Cash-Flowing Businesses You Can Start in 2023.
[00:27] Number one: a website with a blog discussing your passions using affiliate links.
[01:59] Number two: a social media agency.
[02:58] Number three: flipping.
[03:58] The importance of simply getting started and learning through fire.
[04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:34] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

Red Ventures
The Points Guy
All-In Podcast
My First Million Podcast
Gary Vaynerchuk
Leveling Up Mastermind
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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7 Business Trends We’re Excited About for 2023 Jan 19, 2023

Show notes

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: 7 Business Trends We’re Excited About for 2023.
[00:30] Number one: the growth of AI.
[00:56] Number two: advertisement on streaming platforms.
[01:19] Number three: the idea of building a media company.
[02:00] Number four: podcast advertising.
[02:42] Number five: more M&A opportunities.
[03:10] Number six: working in offices which enhances creativity.
[04:19] Number seven: taking control of your own data.
[05:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:11] Go to https://www.marketingschool.io/pro to learn more!