Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Where to Get Better at Marketing in 2023 Jan 19, 2023

Show notes

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, why you need to experiment, and what the most important thing to focus on is!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Where to Get Better at Marketing in 2023.
[00:29] Why we wanted to talk about this today.
[00:39] Some resources you can use to help with marketing.
[00:55] The one thing you need to focus on to be a better marketer in 2023.
[01:36] The importance of experiencing things to get better at marketing.
[03:47] The many different ways to create a website.
[04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:12] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Mastermind
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Should You Use A CDP? Jan 19, 2023

Show notes

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Use A CDP?
[00:30] What a CDP is and what it does.
[01:53] How a CDP affects your marketing and advertising.
[02:51] What CDPs are looking for and what scale do you need to have?
[03:24] How data compliance can be helpful.
[03:37] When using a CDP is a positive.
[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:07] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Mastermind
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Our Thoughts On Elon Running Twitter So Far Jan 19, 2023

Show notes

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon’s involvement in Twitter may cause more harm than good.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Our thoughts On Elon Running Twitter So Far.
[00:49] Why you shouldn’t bet against Elon.
[01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.
[02:30] Why it’s hurting Elon more than helping and why we think he should take a step back.
[04:50] That’s it for today!
[05:03] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

Twitter
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Creative Ways To Use ChatGPT for Marketing Jan 19, 2023

Show notes

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.
[00:27] A quick recap on ChatGPT by Open AI.
[00:53] Some of the implications behind ChatGPT.
[01:09] Ways in which ChatGPT is relevant for marketing.
[01:26] How ChatGPT can help you to communicate with customers and boost conversions.
[01:56] Using ChatGPT to create outlines.
[02:18] An example of using ChatGPT to create a script before making a video from scratch.
[03:04] Using ChatGPT to create landing pages.
[03:24] A prediction for how ChatGPT will monetize in the future.
[04:19] That’s it for today! Don’t forget to rate, review and subscribe!
[04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders.
[04:32] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Why More CMOs Are Investing in Their Personal Brand #2338 Jan 13, 2023

Show notes

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: why more CMOs are investing in their personal brands.
[00:34] Why we can see the rise of CMOs building their brands.
[00:44] Why it makes sense that CMOs are making this choice?
[00:59] Why it is worthwhile for every member of a company to invest in a personal brand.
[01:53] The end goal: is to become a person of value rather than pursuing fame.
[01:57] How the Rule of 7 applies to build a personal brand.
[02:37] Being interested in others rather than trying to be an interesting person.
[02:44] Sharing data to back up the claims you make about your brand.
[03:11] Why sharing numbers is so powerful?
[03:22] That’s it for today! Don’t forget to rate, review and subscribe!
[03:25] A reminder to sign up for Leveling Up Founders online.
[03:38] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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How to Come Up with Unlimited Content Ideas #2337 Jan 12, 2023

Show notes

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: how to come up with unlimited content ideas.
[00:25] Tools you can use to see what your competitors are creating and what is popular.
[00:58] Leveraging AI tools to generate more and more ideas.
[01:22] The importance of bearing in mind that a lot of AI tools create duplicate content.
[01:32] Using exploding topics, Google trends, and the internal search feature to guide content.
[01:52] How Neil and Eric capitalize on analytics to generate new content.
[02:06] Why SEO performance marketing content tends to perform best for them.
[02:16] How the news can guide your content decisions.
[03:08] Why generating ideas is not the big thing that marketers mess up on.
[03:17] Following through and updating your content so that your rankings don’t slip.
[03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders.
[03:40] That’s it for today! Don’t forget to rate, review and subscribe!
[03:47] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Should You Raise Prices in a Recession? #2336 Jan 11, 2023

Show notes

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: whether you should raise your prices during a recession.
[00:30] The consensus among economists today regarding the possibility of an upcoming recession.
[01:06] The decline in digital ad spend and digital overall.
[01:28] The last real recession we had in 2008.
[01:58] Why you shouldn’t increase your prices during this time unless you have to.
[02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to.
[02:17] An example of how focusing on pay for performance is effective in a recession.
[03:36] An invitation to join us in Miami for Leveling Up Founders.
[03:52] That’s it for today! Don’t forget to rate, review and subscribe!
[03:59] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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What Disney+’s Strategy Tells Us as Marketers #2335 Jan 10, 2023

Show notes

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
[00:30] Disney+’s recent decision to turn on ads.
[00:50] Our relationship with ads as consumers.
[01:12] Allowing users the option to pay more not to have ads.
[01:16] Why Neil considers this a better way to monetize.
[01:36] Using the Marketing School podcast as an example of a successful ad model.
[02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
[02:13] Why is consumer indication that they don’t like something not enough?
[02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
[02:56] Why you shouldn’t be afraid to show ads or monetize using them.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334 Jan 09, 2023

Show notes

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts.
[00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023.
[01:13] The value of the data shared by companies like Pinterest to you and your industry.
[02:12] How Pinterest’s predictions have an 80% chance of being correct.
[02:29] A demonstration of how you can use Pinterest Predicts.
[02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them.
[03:47] How this information can be helpful to you.
[04:06] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pinterest Predicts
Google's Year in Search

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Why We Repeat The Same Things #2333 Jan 08, 2023

Show notes

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why We Repeat The Same Things.
[00:56] Focus on a reason why you may repeat some of the same things in your content.
[01:16] How repetition can be beneficial because you often don’t take action the first time.
[02:36] How the same content may hit differently depending on the stage that you’re in.
[03:41] The importance of getting the fundamentals right.
[03:59] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode: