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Latest Episodes:

The Biggest Problem With AI Content #2232 Jan 07, 2023

Show notes

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Biggest Problem With AI Content.
[00:33] How Neil’s team has experimented with different AI content generation tools.
[01:06] The degree to which the content was duplicated or plagiarized.
[01:29] The rapid rise and fall of an affiliate site that used all AI content.
[01:43] Why being generic is better than being specific when it comes to creating AI content.
[01:58] How to generate articles that are undetectable by AI output detectors.
[04:00] Final words of caution.
[04:19] That’s it for today!
[04:24] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
GPT-2 Output Detector Demo

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How to Level Up Your Content In 2023 #2331 Jan 06, 2023

Show notes

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Level Up Your Content In 2023.
[00:50] Why we are going to see more companies becoming media companies?
[01:26] How you can use AI tools to improve your content
[02:09] The two ways marketers are spending a lot of money on podcasting.
[02:56] The value of creating video content.
[03:36] A tool that Eric recommends when using AI to make content.
[04:27] Maximising your reach by repurposing content for different channels or platforms.
[05:31] That’s it for today!
[05:36] How you can stay up-to-date with Marketing School podcasts.
[05:57] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Hubspot
Hubspot Podcast Network
The Hustle
GPT-2 Output Detector Demo

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Is YouTube Organic Good For Customer Acquisition #2330 Jan 05, 2023

Show notes

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition?
[00:40] A breakdown of the top channels for acquisition in order.
[01:03] How YouTube works for both B2B and B2C.
[01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist.
[02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment.
[02:29] Shorts versus longer videos for acquisition.
[03:48] What you can learn by looking at competitors in your space.
[04:14] That’s it for today!
[04:19] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Nomad Capitalist

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How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329 Jan 04, 2023

Show notes

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month.
[00:26] A reminder of the kind of numbers we are doing on the show currently.
[01:03] Leveraging short-form content; why this is an easy way to go further with what you have.
[01:41] Initial strategies and how these have evolved.
[02:07] Our best means of growth so far: impression trades!
[02:48] Staying consistent and utilizing YouTube viewership.
[04:20] Why collaborations can answer a few questions for the parties involved.
[04:51] Joining a podcast network as a means to increase reach.
[04:59] That’s it for today!
[05:07] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How We Grew Our Podcast to Over 50 Million Listens #2328 Jan 03, 2023

Show notes

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens.
[00:38] The power of consistency; producing content on a regular schedule.
[02:13] Using partnerships to grow your audience.
[02:46] Reminders about subscribing and past episodes.
[03:02] Tools and strategies for trading impressions.
[03:49] Using interviews and guests to increase your reach.
[04:43] That’s it for today!
[04:38] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Jordan Harbinger
Megaphone
Chartable

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Why Overlearning Is Stunting Your Growth #2327 Jan 02, 2023

Show notes

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Overlearning Is Stunting Your Growth.
[00:25] The common issue that marketers and entrepreneurs face when it comes to learning.
[01:09] Why being a professional student is not good for business!
[02:05] Implementing and learning through doing.
[02:38] Goal for the next few days: take some action!
[03:32] That is it for today!
[03:37] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Elon Musk
Tinder
Bumble
ChatGPT

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How ChatGPT Will Fundamentally Change Business #2326 Jan 01, 2023

Show notes

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business.
[00:25] An overview of ChatGPT's history and how it was developed.
[01:21] The business model that OpenAI uses.
[02:07] Powerful possibilities for new ways to communicate.
[03:16] Why ChatGPT is offering more than Google right now.
[04:22] Using chat assistants for tasks such as caption writing.
[05:09] The future of search and which platforms might dominate.
[05:27] That’s it for today!
[05:30] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
ChatGPT
OpenAI
Y Combinator
Sam Altman

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Why Neil & Eric Are Thinking About Getting Office Space Again #2325 Dec 31, 2022

Show notes

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again.
[00:40] Why getting together, physically, still means something!
[01:29] How office space and in-person touch points can boost creativity.
[02:55] Help that we can all get from embracing the return to the office.
[03:38] That’s it!
[03:40] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Entrepreneur First
Y Combinator

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4 Powerful Ways to Improve Your Content Marketing #2324 Dec 30, 2022

Show notes

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing.
[00:26] Find out how to leverage the power of AI to improve your content.
[01:04] Learn why integrating a call to action throughout your content is recommended.
[01:42] Discover how to leverage the power of content analytics.
[02:27] Identifying gaps in traffic, what it entails, and the benefits.
[02:40] That’s it for today!
[02:45] Go to levelingup.com/founders to apply.
[02:57] Go to https://marketingschool.io/ to learn more.

Links Mentioned in Today’s Episode:

Neil Patel’s Blog
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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3 Marketing Strategies that will Disappear in 2023 #2323 Dec 29, 2022

Show notes

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023.
[00:30] Why AI-based content in its current form will no longer be used in 2023.
[01:05] How AI-based marketing content will be used in the future.
[01:14] Hear how LinkedIn marketing content will change in the coming year.
[02:12] Reasons why multi-channel marketing is becoming unpopular.
[03:08] That’s it for today!
[03:13] Go to levelingup.com/founders to hang out with us live.
[03:28] Go to https://marketingschool.io/ to learn more.

Links Mentioned in Today’s Episode: