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Latest Episodes:

Our Biggest Marketing Win in 2022 #2312 Dec 18, 2022

Show notes

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! Stay tuned.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our Biggest Marketing Win in 2022.
[00:26] Impression growth from organic social reach, and what Eric likes about it.
[01:21] Why under-monetized tools are Neil’s biggest marketing win in 2022.
[02:07] How you can benefit from leveraging organic social and buying tools.
[02:43] That’s it for today! Don’t forget to rate, review and subscribe!
[02:46] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Shield
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Our Biggest Marketing Mistake in 2022 #2311 Dec 17, 2022

Show notes

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our Biggest Marketing Mistake in 2022.
[00:39] Why focusing too much on reach was a big mistake for Neil.
[01:35] Eric emphasizes the ROI that live events can yield.
[02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups.
[02:44] The importance of showing interest in others.
[02:50] That’s it for today! Don’t forget to rate, review and subscribe!
[02:57] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Sabotage Your Business #2310 Dec 16, 2022

Show notes

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to sabotage your business.
[00:24] Sabotage stories from our extensive business experience.
[00:44] The biggest mistakes Neil made in his business career.
[02:14] The importance of maintaining focus.
[03:13] The biggest lesson Eric has learned thus far.
[03:42] The danger of expanding too fast.
[05:32] That’s it for today!
[05:43] Go to marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The Importance of Storytelling in Marketing #2309 Dec 15, 2022

Show notes

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: The importance of storytelling in marketing.
[00:27] The effectiveness of the age-old marketing technique: storytelling.
[00:53] How to use storytelling effectively.
[01:28] Examples of effective storytelling.
[02:38] The frameworks of good storytelling.
[03:43] Check out neilpatel.com/about for an example of storytelling for B2B.
[04:03] That’s it for today!
[04:15] Go to marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408
Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489

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What We Use to Track Our Marketing #2308 Dec 14, 2022

Show notes

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: what we use to track our marketing.
[00:25] Our simple approach: Google Analytics and Data Studio.
[00:44] What companies are getting wrong when it comes to tracking their marketing?
[01:19] How to optimize tracking with Supermetrics.
[01:49] Why we use different tools for social tracking.
[01:55] The ideal tracking balance.
[02:41] That’s it for today!
[02:51] Go to marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Google Analytics: https://analytics.google.com/
Data Studio: https://datastudio.google.com/
Supermetrics: https://supermetrics.com/

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How To Find Amazing Content Topic Ideas #2307 Dec 13, 2022

Show notes

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to find amazing content topic ideas.
[00:25] How to use vidIQ’s daily ideas feature.
[00:55] Quora as an idea-finding strategy.
[02:15] How to get ideas using the simple google search strategy.
[02:40] How to use your website analytics to generate ideas.
[03:15] That’s it for today!
[03:27] Go to marketingschool.io for more resources on today’s topic!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
vidIQ: https://vidiq.com/
Quora: https://www.quora.com/

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LinkedIn Growth Hacks for 2023 & Beyond #2306 Dec 12, 2022

Show notes

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: LinkedIn growth hacks!
[00:27] How to get engaging comments on your LinkedIn posts.
[01:03] Unorthodox secrets of the LinkedIn algorithm.
[01:23] Why it’s best to comment, then like.
[02:04] Leaving people on LinkedIn.
[02:22] What LinkedIn’s reach is based on.
[02:50] Why short sentences are preferable.
[03:05] A neat carousel posting tip!
[03:29] The recommended amount of engagement.
[03:52] The optimal time to post.
[04:13] The reach of personal posts.
[05:36] That’s it for today!
[05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February 2023.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our founders’ mastermind: levelingup.com/founders

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What should we talk about next? Please let us know in the comments below
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Here’s What Messed Up Your Marketing #2305 Dec 11, 2022

Show notes

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Here’s What Messed Up Your Marketing.
[00:26] Unpacking the biggest challenge for every marketing campaign: people.
[01:24] Why do the best people know how to focus on the right problems?
[02:21] Tips for building a successful marketing team.
[03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast.
[03:18] That’s it for today! Don’t forget to rate, review and subscribe!
[03:22] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Chamath Palihapitiya on the Lex Fridman Podcast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
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10 Things that Always Work in Marketing: Part 2 #2304 Dec 10, 2022

Show notes

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2.
[00:36] Views are better than no views: how to repurpose your content.
[01:25] The power of in-person customer visits.
[02:13] Tactics for generating more revenue from existing customers.
[03:17] How to optimize your conversion rate by making small changes to your offer.
[04:01] Win-win ways to leverage your partnerships.
[05:35] That’s it for today! Don’t forget to rate, review and subscribe!
[05:40] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

10 Things that Always Work in Marketing: Part 1 #2303 Dec 09, 2022

Show notes

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2!

TIME-STAMPED SHOW NOTES: