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Latest Episodes:

Focus on Conversions and Then Traffic #2292 Nov 28, 2022

Show notes

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Focus on Conversions and Then Traffic.
[00:25] The disproportionate focus on traffic in marketing.
[00:56] Why you should focus on conversions first if you want to optimize revenue.
[01:51] How to optimize your conversion rate to grow your bottom line.
[02:06] Why resource allocation is critical for any business.
[02:10] An example that illustrates how focusing on traffic can be a waste of time.
[03:31] Common metric-tracking mistakes we see companies make.
[03:58] That’s it for today! Don’t forget to rate, review and subscribe!
[04:00] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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Why Brands Matter #2291 Nov 27, 2022

Show notes

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us!

TIME-STAMPED SHOW NOTES:

[00:19] Today’s topic: Why Brands Matter.
[00:24] An example that illustrates the power of your brand story.
[01:01] How to be a category leader by creating an amazing product and customer experience.
[02:56] How Tesla demonstrates the importance of customer experience.
[03:55] How Joe Rogan capitalized on making his brand an ‘experience.’
[04:26] Why it’s important to focus on what story your brand tells.
[04:47] Why quality of service and content are key.
[05:07] Actionable insights for how to build a great brand using qualitative and quantitative data.
[05:46] That’s it for today! Don’t forget to rate, review and subscribe!
[05:47] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Founders
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Meta Is Adding More Ad Placements - What This Means For You #2290 Nov 26, 2022

Show notes

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Meta Is Adding More Ad Placements: What This Means For You.
[00:28] Some of the new ad placements that Meta is introducing.
[00:50] Why Meta is making these changes.
[01:00] Opportunities and downsides of this increased ad load.
[01:39] How Eric believes you can benefit early on.
[02:08] What to look out for as competition increases.
[02:40] That’s it for today! Don’t forget to rate, review and subscribe!
[02:41] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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The Key Ingredient to Successful Ads #2289 Nov 25, 2022

Show notes

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Key Ingredient to Successful Ads.
[00:25] Why your creative team is so important for unique and impactful ads.
[02:35] Examples of some of our favorite ads.
[01:48] The structure required for successful ads.
[03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:05] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[03:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook Ad Library
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What should we talk about next? Please let us know in the comments below
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What Google's Step Towards First-Party Advertising Means For You #2288 Nov 24, 2022

Show notes

In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You.
[00:25] How the conversation around data privacy has evolved.
[00:49] An overview of the new changes that Google has instituted.
[01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy.
[01:12] Learn how machine learning is creating optimized targeting.
[01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt.
[02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:02] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Use AI-Produced Video #2287 Nov 23, 2022

Show notes

In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Use AI-Produced Video.
[00:25] Learn about Imagen, Google’s new text-to-image diffusion model.
[00:58] How text-to-image AI will help companies save money on the video editing process.
[02:14] Examples of companies that are providing the tools for AI-generated content.
[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:03] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Imagen
Runway
Stable Diffusion
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Any Company Can Leverage Influencer Marketing #2286 Nov 22, 2022

Show notes

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Any Company Can Leverage Influencer Marketing.
[00:25] How enlisting influencers can reinvigorate your company.
[01:19] Examples of how WWE have used celebrities and influencers on their shows.
[03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:20] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[03:28] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Becoming a Media Company Helps You Fight Algorithm Updates #2285 Nov 21, 2022

Show notes

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates.
[00:30] How media companies like The Hustle and Morning Brew achieved success.
[01:19] Why being a media company will lead more people to your content.
[01:59] Why you don’t need to be in the media creation business to create content about your product.
[03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Hustle
Morning Brew
HubSpot
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Main Metrics You Should Track With Your SEO Campaign #2284 Nov 20, 2022

Show notes

In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Main Metrics You Should Track With Your SEO Campaign.
[00:27] What most companies focus on when they track SEO campaigns.
[01:02] The metrics that most companies are neglecting to track.
[01:31] When and how to measure impressions and conversions.
[01:43] How some of the most successful companies invest in SEO.
[02:28] The most important metrics for tracking your SEO campaign.
[03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Just Keep The Main Thing The Main Thing #2283 Nov 19, 2022

Show notes

In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode to learn more about why you should focus on what you are known for and nurture your main ‘thing’ instead of being distracted by multiple pursuits!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Just Keep The Main Thing The Main Thing.
[00:39] Why you should focus on what you are known for.
[00:53] Our advice for companies that are just starting out.
[02:00] Why larger companies can afford to experiment.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:26] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: