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Latest Episodes:

Airbnb’s “Brand vs Search” Bet Pays Off #2302 Dec 08, 2022

Show notes

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to its marketing strategy in recent years.
[01:08] Why relying on brand marketing rather than SEO is a good move.
[02:18] The demand creation that comes with brand marketing.
[03:28] How to leverage things like search and social while focusing on your product.
[03:47] That’s it for today! Don’t forget to rate, review and subscribe!
[03:50] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
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Where We Think Twitter is Going in the Long-Term #2301 Dec 07, 2022

Show notes

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term.
[00:29] Elon Musk's short time in charge so far and the changes thus far.
[00:46] Looking at Elon's amazing track record with different projects.
[01:22] Questions about the new features that Elon has proposed for Twitter.
[02:14] What would success look like for Twitter and Elon?
[03:19] The prioritization of interesting and helpful products.
[04:18] Elon's work ethic and his history with companies like SpaceX.
[05:02] Why we are still fans of the work that Elon does!
[05:47] That's it for today!
[05:53] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

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Elon Musk
MrBeast
SpaceX

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5 Tools to Help Scale Up Your Content Production #2300 Dec 06, 2022

Show notes

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production.
[00:23] How Jasper can save you a lot of time and energy when writing content.
[00:49] The power of Frame.io for streamlining your video creation processes.
[01:18] Using Canva for template creation.
[01:50] Planning and scheduling with Airtable.
[02:18] How vidIQ can up your YouTube game!
[02:54] That’s it for today!
[03:01] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Jasper
Frame.io
Canva
Airtable
vidIQ

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Do White Papers and Webinars Still Work? #2299 Dec 05, 2022

Show notes

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Do White Papers and Webinars Still Work?
[00:24] Explaining exactly what white papers and webinars are.
[01:30] Good content works; why this rule applies to white papers and webinars.
[02:08] Reasons that webinars have worked well for us.
[03:10] Getting specific to boost revenue.
[03:32] That’s it for today!
[03:37] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Eric's Content Plan for 2023 #2298 Dec 04, 2022

Show notes

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: Eric's Content Plan for 2023.
[00:38] Explaining the concept of content remixing.
[02:19] Conferences in the new year, and the benefits we have seen doing this 2022.
[02:49] Why you do not have to follow the trends from the content kings.
[03:20] That is it for today!
[03:27] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Logan Paul
MrBeast

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Neil's Content Plan for 2023 #2297 Dec 03, 2022

Show notes

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play!

TIME-STAMPED SHOW NOTES:

[00:23] Today’s topic: Neil's Content Plan for 2023.
[00:34] Why Neil is planning to produce less content next year!
[01:24] Current ROI for the different content avenues.
[02:51] Neil's reach at the moment.
[03:00] Avoiding vanity metrics in favor of direct revenue.
[03:30] That is it for today!
[03:32] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How We Have Been Leveraging AI Writers #2296 Dec 02, 2022

Show notes

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We Have Been Leveraging AI Writers.
[00:25] Examples of the AI writing tools that we have been using.
[00:53] Why Neil likes to leverage AI writes for shorter sections.
[02:36] How to structure your prompts for the best results from your AI.
[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders!
[04:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Jasper
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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[If this episode is about NFT then add this below - just change to black font:]

"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295 Dec 01, 2022

Show notes

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do.
[00:25] An overview of the study done by Semrush and its findings on zero click trends.
[00:41] The definition of zero-click and why it’s on the rise.
[01:18] How to counteract the zero-click trend.
[01:25] Tips on how to find long-tail keywords to avoid zero-click search results.
[02:03] How to get traffic through other search engines, like Quora.
[03:50] How building an excellent brand and community can help you combat the zero-click trend.
[05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Semrush
Ahrefs
Quora
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Should You Hire Friends or Family? #2294 Nov 30, 2022

Show notes

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn the importance of setting expectations upfront, what is at risk if hiring a friend or family member doesn’t work out, and why transparency is key, plus so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Hire Friends or Family?
[00:24] Why setting expectations upfront is key.
[00:39] How to focus on who is the best fit for the job, not your personal relationships.
[01:56] Examples that illustrate the importance of defining your outcomes.
[03:08] What is at risk if hiring a friend or family member doesn’t work out.
[03:28] Why we don’t suggest hiring family unless you have a big organization.
[04:00] The importance of transparency.
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
[04:19] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Why Some Ad Platforms Will Struggle in The Future #2293 Nov 29, 2022

Show notes

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.
[00:26] How Apple’s privacy changes have slashed ad ROI across platforms.
[00:59] The impact it will have when Google follows in Apple’s footsteps.
[02:05] How App Tracking Transparency helped Apple boost its own ad business.
[02:58] Why you win if you have first-party data.
[03:05] Why you need to be prepared and take an omnichannel approach to marketing.
[03:25] The importance of building an audience and a loyal community.
[04:03] Why you can’t rely solely on Meta or Google for digital marketing.
[04:16] That’s it for today! Don’t forget to rate, review and subscribe!
[04:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode: