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Latest Episodes:

The Best Way to Learn Marketing is to Work at an Agency #2282 Nov 18, 2022

Show notes

In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the benefits of working at an agency and everything the experience has to offer!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Best Way to Learn Marketing is to Work at an Agency.
[00:38] What Eric learned from working at an agency.
[01:26] How working at an agency allows you to access data across different industries.
[02:02] The importance of learning how to adapt.
[02:55] How working at an agency gives you access to training and allows you to grow.
[03:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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An Early Sign Your SEO Isn't Working #2281 Nov 17, 2022

Show notes

In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: An Early Sign Your SEO Isn't Working.
[00:25] Why SEO is a slow and steady process.
[00:51] How to use impressions to see whether your SEO is working.
[02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Search Console
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Why Marketing Videos on Your Homepage Aren't the Best Idea #2280 Nov 16, 2022

Show notes

In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren't the Best Idea.
[00:30] Why you shouldn’t need an explainer video to describe what you do.
[01:06] How explainer videos decrease conversions.
[01:15] What explainer videos can teach you about the quality of your copy.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

vidIQ
HubSpot
Ahrefs
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How to Hire A-Player Marketers #2279 Nov 15, 2022

Show notes

In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Hire A-Player Marketers.
[00:25] The benefits of hiring someone who has already accomplished what you need.
[01:38] Why finding someone who is a good culture fit is important.
[01:54] How to hire for outcomes.
[02:20] The importance of creating a good job description.
[03:38] How to hire interns and find the right fit for mid-level roles.
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

37Signals
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Why MrBeast Thinks Podcasts Are Overpowered #2278 Nov 14, 2022

Show notes

In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why MrBeast Thinks Podcasts Are Overpowered.
[00:25] Some context around MrBeast’s recent statements around podcasts.
[01:54] The current state of podcasts and how it’s growing.
[02:12] Why you should create a podcast if you don’t currently have one.
[02:28] The incredible retention rate that podcasts have compared to other mediums.
[03:39] Why advertising converts so well on podcasts.
[04:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

MrBeast on YouTube
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Which Social Channels Will Drive More or Less Traffic in 2023 #2277 Nov 13, 2022

Show notes

In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic in 2023.
[00:25] What we expect from Twitter in 2023.
[01:05] How YouTube’s algorithm is changing and the impact it will have.
[02:36] An overview of the amount of traffic you can expect to generate from LinkedIn.
[03:46] Why TikTok has the potential to grow in 2023.
[04:51] How Facebook and Instagram will continue in 2023.
[05:35] What we predict for Pinterest and Snap in 2023.
[05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Twitter
YouTube
LinkedIn
TikTok
Instagram
Facebook
BeReal
Pinterest
Snap
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Make The Most Out Of Conferences #2276 Nov 12, 2022

Show notes

In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the heights of lockdown and the COVID-19 pandemic. To hear some great tips on how to make the most out of conferences, and make great connections, be sure to press play now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Make The Most Out Of Conferences.
[00:25] What Eric is doing to prepare for his next conference in Dublin.
[00:43] The benefits of becoming a speaker, even if it’s on a panel.
[01:26] How you can use apps at conferences to connect with people.
[02:13] Identify your goals and use your time at conferences accordingly.
[04:32] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:40] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Our Favorite Way to Grow Faster On YouTube #2275 Nov 11, 2022

Show notes

In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are so effective!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s Topic: Our Favorite Way to Grow Faster On YouTube.
[00:25] An overview of Eric’s YouTube channel.
[00:37] The key error that Eric made with his YouTube channel.
[01:17] Why consistency is so important.
[01:47] Learn about Neil’s favorite way to grow on YouTube.
[03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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How To Run The Perfect Marketing Meeting #2274 Nov 10, 2022

Show notes

In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Run The Perfect Marketing Meeting.
[00:25] How to ensure that your marketing team is aligned.
[01:35] What you can do to make marketing meetings more productive.
[02:51] How Jeff Bezos approaches his marketing meetings.
[03:13] Ensuring your meetings have an objective and solve a problem.
[03:50] How to give people the opportunity to give feedback on meetings.
[03:59] The value of tracking how much money you are spending on meetings.
[06:21]That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:24] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
[06:36] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Traction: Get a Grip on Your Business

Chorus.ai
Gong
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Where To Get Winning Content Ideas #2273 Nov 09, 2022

Show notes

In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right audience!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where To Get Winning Content Ideas.
[00:26] Why we love using Quora to understand what is popular.
[01:27] How vidIQ can help you create excellent content on YouTube.
[02:31] Using social media and comments to get content ideas around trends.
[03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: