Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

This is What's Causing Your Ads to Struggle #2272 Nov 08, 2022

Show notes

In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: This is What's Causing Your Ads to Struggle.
[00:25] Why conversion rate optimization (CRO) is integral to the success of your ads.
[01:25] How to use Facebook ad library for research and inspiration.
[01:55] Stay informed on the best practices for CRO.
[02:19] The best tools for doing ad research on different platforms.
[02:38] Why marketing is becoming more challenging.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook Ad Library
Ahrefs
Semrush
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Marketing Lessons Learned From Amazon #2271 Nov 07, 2022

Show notes

In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and services, and how these lessons have made Amazon the giant it is today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Lessons Learned From Amazon.
[00:25] How having more products and services impacts your traffic and revenue.
[01:13] Why Amazon is arguably the most customer-centric company in the world.
[01:33] Amazon’s repeated investment in its own business ventures.
[02:25] Why Amazon is willing to lose money in the short term.
[03:53] Once your audience is big enough, you are essentially an ad company.
[04:36] Why transparency is such a powerful marketing tool.
[05:23] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Amazon
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How We're Growing This Podcast To 100M Downloads #2270 Nov 06, 2022

Show notes

In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the crowd and increase your downloads. Find out how to use evergreen content to increase your downloads over time, what YouTube can do for your discoverability, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We're Growing This Podcast To 100M Downloads.
[00:29] How to curate your podcast subjects to ensure more listens.
[00:53] Why you should regularly include evergreen episodes that do well in the long run.
[01:34] How to use YouTube to increase your discoverability.
[02:38] Examples of how you can increase your topics.
[03:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:49] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269 Nov 05, 2022

Show notes

In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Program that Eric joined through his Entrepreneurs’ Organization membership and what he gained from the experience. We discuss some of Eric’s biggest takeaways, including the importance of having an X factor, how to identify yours, and the networking potential of joining a course!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric Goes Back to School: Does College Help You Become a Better Entrepreneur?
[00:27] Learn about the Entrepreneurial Master's Program that Eric joined.
[00:37] The Entrepreneurs’ Organization (EO) and its benefits.
[02:04] What Eric has learned from the Entrepreneurial Master's Program thus far.
[02:31] How one company found its X factor and transformed its business.
[03:24] The networking benefits of joining a program like this.
[04:15] Eric discusses whether he’d recommend this course to someone who wants to become a better entrepreneur.
[06:29] Visit https://live.levelingup.com/founders for information on our Private Founder's Events!
[06:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Entrepreneurs’ Organization
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3 Things We Are Excited About in 2023 #2268 Nov 04, 2022

Show notes

In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty in the economy. But it’s not all doom and gloom. In today’s episode, we break down how these events are impacting the world and the three surprising things we are excited about for 2023.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Things We Are Excited About in 2023.
[00:25] Why a bad economy can present exciting business opportunities.
[02:04] An overview of how silicon valley has influenced hiring practices in other industries.
[03:11] Why Eric is excited about YouTube in 2023.
[03:40] Neil’s thoughts on international expansion and why he’s excited about it.
[04:32] Understanding asymmetrical expansion.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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The Simplest Way to Grow Your Business #2267 Nov 03, 2022

Show notes

In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilitated the growth of countless businesses. Tune in to learn about the simplest method for expanding your reach and growing your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Simplest Way to Grow Your Business.
[00:25] How to use international expansion to transform your business.
[00:32] What MrBeast did to appeal to an international audience.
[00:41] How Neil expanded his ad agency across the globe.
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:04] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

MrBeast on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What should we talk about next? Please let us know in the comments below
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Counterintuitive YouTube Growth Tips #2266 Nov 02, 2022

Show notes

In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes and subscribers don’t matter nearly as much as you may think!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Counterintuitive YouTube Growth Tips.
[00:25] How YouTube’s algorithm understands which video length you prefer.
[01:01] Why you should generate your own transcripts.
[01:47] Why your number of likes and subscribers don’t matter as much as you may think.
[02:29] What you need to know about clickbait headlines.
[03:03] The value of translating your videos.
[03:34] How much you should invest in your production quality.
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:45] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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How AI Is Completely Changing The Marketing Game #2265 Nov 01, 2022

Show notes

In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. Tune in as we discuss these exciting advancements and how it is changing the marketing game!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How AI Is Completely Changing The Marketing Game.
[00:25] An outline of text-to-video technology and how it works.
[03:21] How AI can assist your creative team.
[04:01] The impact that AI could have on marketing in the long run.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:32] Visit https://live.levelingup.com for information on our Private Founders Events!
[04:46] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Stable Diffusion
Jasper
Neuralink
Open Source
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How To Grow A Podcast FAST In 2023 #2264 Oct 31, 2022

Show notes

In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Grow A Podcast FAST In 2023.
[00:35] How to use short-form content to increase your discoverability.
[01:20] SEO tactics and how they can help you grow your podcast.
[01:54] What keyword research can do for your podcast growth.
[02:58] How interviewing established figures can boost your traffic.
[03:53] Why you should make all your past episodes available in your feed.
[04:51] Our advice on how to run ads and impressions on other podcasts.
[06:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:12] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Diary Of A CEO with Steven Bartlett Podcast
Ubersuggest
Logan Paul on YouTube
MrBeast on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Why Podcasts Are A Huge Growth Hack for 2023 & Beyond #2263 Oct 30, 2022

Show notes

In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond.
[00:27] The challenges of discoverability in podcasting and how to increase yours.
[00:56] What we can learn from the Andrew Tate model.
[01:34] The current level of competition you can expect when you enter podcasting.
[03:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: