Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

TCG bets $100M On Finding The Next 'Mr. Beast' #2253 Oct 19, 2022

Show notes

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'.
[00:25] Learn about TCG, a private equity firm, and who they invest in.
[00:38] An overview of Mr. Beast, his channels, and his stature on YouTube.
[01:25] Why being an influencer isn’t always as profitable as it may seem.
[02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos.
[04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

TCG
Night Media
Mr. Beast on YouTube
Logan Paul on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Building a Skool Community with Sam Ovens #2252 Oct 18, 2022

Show notes

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expands on how you can change your products while keeping your brand consistent, why Masterminds are so important and why he loves them so much!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Building a Skool Community with Sam Ovens.
[00:35] Get to know our guest, Sam Ovens.
[00:51] Sam’s fundamental advice to his mastermind members.
[01:45] How to create good synergy between cash flow and assets.
[02:07] Why the best investment is in your own business.
[04:20] How Sam was able to create his companies without investors.
[04:36] An overview of Sam’s current business expenses.
[05:39] Why your brand can stay constant even when you change your products.
[06:26] Learn why Sam’s mastermind is so successful and how it has helped its clients.
[08:35] How Sam differentiated himself to build Consulting.com.
[09:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[09:24] Visit https://live.levelingup.com for information on our Private Founders Events!
[09:51] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Sam Ovens
Skool
Consulting.com
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Grow a Media Company (led by Erik Rivera) #2251 Oct 17, 2022

Show notes

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Erik Rivera on How to Grow a Media Company.
[00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months.
[00:55] An introduction to the topical authority framework and how it works.
[01:34] How to find the keywords to create your content around.
[02:59] Other tools to help you finalize your roadmap to being an authority on your subject.
[03:30] Why you should publish your content all at the same time.
[04:20] An introduction to the digital PR framework.
[05:04] How to find trending topics to intersect with the topic you cover.
[05:25] The value of running a data-driven survey.
[05:38] How to find and reach out to journalists that cover your topic
[06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
[06:43] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

Erik Rivera

Ahrefs
Keyword Insights
Clearscope
Surfer SEO
Google Trends
BuzzSumo
PollFish
Muck Rack
lemlist
Find out more about the Leveling Up Founders Event at live.levelingup.com
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Leveling Up Your Personal Brand & Building Influence with Chris Do #2250 Oct 16, 2022

Show notes

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence.
[00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer!
[00:58] Why Chris identifies as a teacher, not an influencer.
[02:22] How Chris started making YouTube content and how the decision changed his career.
[03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization.
[05:13] Understanding what constitutes a strong brand.
[07:19] Why everyone has an unintentional personal brand and how to build yours intentionally.
[09:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[09:39] Visit https://live.levelingup.com for information on our Private Founders Events!
[10:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Pricing and Retention Strategies (led by Patrick Campbell) #2249 Oct 15, 2022

Show notes

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies
[00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?”
[01:20] Why you should raise your prices if your NPS is over 20.
[01:32] How to raise your prices and suggestions around messaging.
[02:46] The most important point to include in your messaging.
[03:13] The importance of add-ons.
[03:48] Price localization: why you should have different prices for different regions.
[04:14] Why you should cap discounts at 15%
[04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base.
[04:57] Patrick’s closing words on cuddling with the chaos.
[05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com
[05:50] That’s it for today! Don’t forget to rate, review and subscribe!
[05:56] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Find out more about the Leveling Up Founders Event at live.levelingup.com
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Ultimate Hot Seat Session with Eric and Neil #2248 Oct 14, 2022

Show notes

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil.
[00:20] Learn about the Leveling Up Founders Event.
[00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius.
[01:47] Why running a successful company takes time.
[02:06] The greatest difficulties of running an agency.
[03:36] An outline of how to build courses and run masterminds.
[05:25] How Neil founded his agency.
[08:30] Why you should focus on what you enjoy doing.
[10:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[10:25] To learn more about the Leveling Up Founders Event, visit https://live.levelingup.com/.
[10:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Inbound
Leveling Up Mastermind
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What's Happening with Marketing in this Economy #2247 Oct 13, 2022

Show notes

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What's Happening With Marketing in this Economy.
[00:26] Current cutbacks in light of the stock market movements and inflation.
[00:52] How to take this information and make the best decisions for your business.
[01:14] When to stick with your marketing budget and plan despite the dips.
[01:59] Bucking the trends and spending more when others are not!
[02:07] That’s it for today!
[02:13] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Warren Buffett

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246 Oct 12, 2022

Show notes

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Ayman Abdullah on Advanced Hiring Techniques.
[00:43] The playbook used by some of the best companies in the world that nobody talks about.
[00:55] How to find the people willing and able to be promoted into the role you’re recruiting for.
[01:29] Why if you want a specific VP, you should hire them as an advisor.
[01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar.
[02:19] How to relieve the pressure on your team if you can’t find the right candidate.
[02:33] Why you shouldn’t be too passive in the hiring process.
[02:49] Why you should never underpay.
[03:49] How people who interview well don’t necessarily make the best hires.
[04:07] Why skills tests should be part of your hiring process.
[05:04] Why hiring is your number one job as a CEO.
[05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com
[05:47] That’s it for today! Don’t forget to rate, review and subscribe!
[05:54] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Find out more about the Leveling Up Founders Event at live.levelingup.com
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245 Oct 11, 2022

Show notes

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels.
[00:29] What the statistics show us currently.
[00:44] Other features on Instagram, and why TikTok is not necessarily winning.
[01:35] Repurposing content and maximizing your reach across the platforms.
[01:48] Meta's numbers around engagement with Reels.
[02:20] Why we recommend posting to YouTube Shorts.
[02:51] The benefits of the social media sites copying each other.
[03:14] That’s it for today!
[03:19] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244 Oct 10, 2022

Show notes

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine.
[00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com.
[00:35] Learn about Acquisition.com’s three-step mechanism.
[00:58] An overview of what it’s like to partner with Acquisition.com.
[01:11] The value of optimizing before you scale a company.
[01:41] How Acquitision.com helps companies optimize.
[02:35] Examples of what most companies need to optimize.
[04:37] How customers that are reached through organic marketing differ from those reached through paid marketing.
[09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[10:03] Visit https://live.levelingup.com for information on our Private Founders Events!
[10:30] Go to https://www.marketingschool.io to learn more!