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    Business

    Marketing School – Digital Marketing and Online Marketing Tips

    Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or you’re an established business, you’ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you’re sure to find something that will help you grow faster. Also don’t forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

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    Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

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    Latest Episodes:
    Here's How Starbucks Is Embracing NFTs #2243 Oct 09, 2022
    Show notes

    In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs.

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs.
    • [00:39] Updates on Starbucks' recent partnership with Polygon.
    • [00:52] Thoughts on why Starbucks is taking these steps right now.
    • [01:52] The example that Starbucks is setting for embracing new tech.
    • [02:55] Some of the exciting avenues that are emerging from this partnership.
    • [04:16] That’s it for today!
    • [04:21] Go to https://www.marketingschool.io for more resources.

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Starbucks
    • Polygon
    • Jeff Bezos

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    "The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242 Oct 08, 2022
    Show notes

    In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine.
    • [00:41] What inspired Codie to depart from M&A to create content and how it blew up?
    • [02:01] How content is the new leverage and its misunderstood value?
    • [02:19] The four types of leverage and how they came into existence.
    • [03:02] The 21st-century type of leverage: attention.
    • [03:23] Why having a personal brand is essential to using leverage to its maximum potential.
    • [03:49] The power of attention arbitrage.
    • [04:39] Why and how you should grow on the internet without dancing like a teenager.
    • [05:07] Why Cody is focusing more on the why than the how.
    • [05:31] The problem of people not spending enough time on content.
    • [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com.
    • [06:22] That’s it for today! Don’t forget to rate, review and subscribe!
    • [06:29] Go to https://marketingschool.io/ to learn more!

    Links Mentioned in Today’s Episode:

    • Codie Sanchez
    • Find out more about the Leveling Up Founders Event at live.levelingup.com
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How to Throw a Slam Dunk Live Event #2241 Oct 07, 2022
    Show notes

    In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: How To Throw A Slam Dunk Live Event.
    • [00:27] The event that Eric recently threw in Beverly Hills.
    • [01:17] Breaking down the priorities of events, and why people are the main focus.
    • [02:17] Creating an event that has space for connection, collaboration, and elevation.
    • [03:22] Why filtering the attendees can the boost the value on offer.
    • [04:04] Reasons to attend different size events to spread a wider net.
    • [04:32] The infrastructure and planning that goes into something memorable.
    • [05:15] That is it for today!
    • [05:20] Go to https://www.marketingschool.io for more resources.

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Leveling Up Mastermind

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    The $100M Brand Building Playbook with Alex Hormozi #2240 Oct 06, 2022
    Show notes

    In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: The $100M Brand Building Playbook.
    • [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies.
    • [03:55] How Alex founded Acquisition.com.
    • [04:28] The story of how Alex obtained the domain name for Acquisition.com.
    • [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser.
    • [07:52] Alex’s brand-building playbook and an overview of their current online reach.
    • [08:26] Why it’s faster to buy rather than build.
    • [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [03:24] Visit https://live.levelingup.com for information on our Private Founders Events!
    • [03:24] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Alex Hormozi on Linkedin
    • Alex Hormozi on YouTube
    • Acquisition.com
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How Event Based Tokens Will Change Marketing #2239 Oct 05, 2022
    Show notes

    In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more!

    TIME-STAMPED SHOW NOTES:

    • [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing.
    • [00:28] Unpacking the meaning and potential of event-based tokens.
    • [01:30] Building a community and having fun while doing it!
    • [01:57] The difference between tokens and charging dollars.
    • [02:56] Examples of how we become tied to communities.
    • [03:12] That is it for today!
    • [03:20] Go to https://www.marketingschool.io for more resources.

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Leveling Up Podcast
    • Creators of Web3
    • Capital Camp

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238 Oct 04, 2022
    Show notes

    In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau.
    • [00:44] The first lesson: pay attention to what is fueling growth for other people.
    • [01:21] Lesson two: Piggybacking on titles to get on “suggested”.
    • [02:34] The benefits of investing in third-party platforms like TubeBuddy.
    • [02:59] Why a higher click-through rate shouldn’t always be the goal.
    • [03:51] The next lesson: How to read your audience retention report.
    • [04:35] Why your intro should be 30 seconds or less.
    • [05:16] What you want to aim for when looking at your audience retention report.
    • [05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com
    • [06:06] That’s it for today! Don’t forget to rate, review and subscribe!
    • [06:13] Go to https://marketingschool.io/ to learn more!

    Links Mentioned in Today’s Episode:

    • Vanessa Lau
    • Vanessa Lau on Instagram
    • Vanessa Lau on YouTube
    • Find out more about the Leveling Up Founders Event at live.levelingup.com
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • TubeBuddy

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Recap of Eric's Leveling Up Founders LA Private Event #2237 Oct 03, 2022
    Show notes

    In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event.
    • [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun!
    • [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere.
    • [03:18] Communicating different perspectives through the presentations.
    • [03:28] A few thoughts on future events.
    • [04:13] That’s it for today!
    • [04:15] Go to https://www.marketingschool.io/live to learn more!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Should You Work With SMB Clients? #2236 Oct 02, 2022
    Show notes

    In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue.

    TIME-STAMPED SHOW NOTES:

    • [00:22] Today’s topic: Should You Work With SMB Clients?
    • [00:25] Typical messaging about working with SMB clients.
    • [00:46] A few things to keep in mind about reducing churn and ensuring growth.
    • [02:00] The skillset associated with working with SMB clients.
    • [02:46] That’s it for today!
    • [03:24] Go to https://www.marketingschool.io to find more episodes.

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Our Framework For Scheduling Social Content #2235 Oct 01, 2022
    Show notes

    In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more.

    TIME-STAMPED SHOW NOTES:

    • [00:23] Today’s topic: Our Framework For Scheduling Social Content.
    • [00:37] Neil's process for his different forms of content, and the parts he outsources.
    • [02:25] Eric's team's scheduling process and how Sprout Social fits into this.
    • [03:31] Why podcasts are the easiest kind of content to schedule.
    • [02:35] A reminder to go check out our YouTube channel!
    • [03:50] That’s it for today!
    • [03:53] Go to https://www.marketingschool.io/improve to help us get better.

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Sprout Social

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How We Stay Focused To Achieve The Best Marketing Results #2234 Sep 30, 2022
    Show notes

    In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!

    TIME-STAMPED SHOW NOTES:

    • [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results.
    • [00:34] Focusing on continually causing compounded growth.
    • [01:42] Tackling one big thing every day.
    • [03:48] Why focus is so important and the mistakes we made early on.
    • [04:27] That’s it for today!
    • [04:38] Go to https://www.marketingschool.io to learn more.

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • RescueTime
    • The ONE Thing
    • Rize
    • Joe Hruska

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

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