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Latest Episodes:

How Generative Search Will Change Marketing Forever #2233 Sep 29, 2022

Show notes

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Generative Search Will Change Marketing Forever.
[00:28] The conversation that sparked this episode.
[01:53] What will change in the realm of content creation with these advances?
[02:49] Why you should start playing around with this technology now.
[03:30] That’s it for today!
[03:24] Go to https://www.marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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If We Could Only Have One Marketing Tool - Our Choice Is #2232 Sep 28, 2022

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In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is.
[00:32] Why AB tests are crucial to successful marketing.
[01:01] Learn what Neil’s top tool choice would be.
[01:07] Eric’s top tool and why he would choose it.
[01:38] Why experimenting is integral to creating leverage.
[02:08] Why creating a culture of experimentation is so important.
[02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

WYSIWYG
Mutiny HQ
Andrew Chen
Andreessen Horowitz
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What You Can Learn From Andrew Tate's Marketing #2231 Sep 27, 2022

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In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing.
[00:25] Disclaimer: Why we do not support Andrew Tate.
[00:39] How being controversial online can cause virality.
[01:24] Why being controversial generally doesn’t result in successful marketing.
[02:04] How Andrew Tate’s relevance has fluctuated.
[02:24] Marketing lessons anyone can learn from Andrew Tate’s social media.
[02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue.
[03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:57] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Investments We Missed Out On and Lessons Learned #2230 Sep 26, 2022

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In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Investments We Missed Out On and Lessons Learned.
[00:25] Learn about some of the companies Neil missed out on investing in.
[00:37] What Neil learned from missing out on investing.
[00:49] Why it’s actually okay to miss out on other people’s investments.
[02:13] Companies that Eric didn’t invest in and why he decided to invest in himself instead.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Uber
Airbnb
Riverside
Betterment
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7 Split Tests You Won’t Regret Running #2229 Sep 25, 2022

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In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Split Tests You Won’t Regret Running.
[00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test.
[00:59] Why you should test one and two-step checkouts.
[01:22] Learn what order bumps are and how to implement them.
[01:47] Why upsells are crucial.
[02:11] How personalization can increase optimization.
[02:30] Find out who you should be surveying and how to run tests based on the results.
[03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
[03:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

PayPal
Apple Pay
Shop Pay
Optimizely
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Rising Interest Rates Will Make Marketing More Affordable #2228 Sep 24, 2022

Show notes

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and capitalize on more affordable marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Rising Interest Rates Will Make Marketing More Affordable.
[00:25] The relationship between debt and rising rates.
[01:43] What Warren Buffet can teach us about how to deal with rising interest rates.
[02:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Why the Easiest Way to Go Broke is By Acting Rich #2227 Sep 23, 2022

Show notes

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich.
[00:25] Why the best way to succeed as a marketer is by saving your money.
[02:35] Why people often feel pressure to appear rich and how to live more frugally.
[03:12] The difference between being wealthy and rich.
[03:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:52] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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3 Reasons Why Your Lookalike Audience Isn’t Converting #2226 Sep 22, 2022

Show notes

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting.
[00:25] Why you need to narrow your focus to optimize conversion rates.
[00:48] Learn how ad fatigue could be affecting your conversion rates.
[01:18] How to use a more hard-sell approach with your lookalike audience.
[02:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:06] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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The #1 Benefit of Joining a Mastermind Nobody Talks About #2225 Sep 21, 2022

Show notes

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About.
[00:30] How masterminds can help you network.
[01:02] How to know when you should do business with your peers in a mastermind.
[02:58] Advice on how to choose a mastermind that will help you grow your business.
[03:20] Sign up for our mastermind at https://www.live.levelingup.com.
[03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YPO
yWhales
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3 Reasons to Take One Day Off - Especially From the Screens #2224 Sep 20, 2022

Show notes

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens.
[00:32] The benefits of being in nature when you take a break from your screen.
[01:07] How getting away from your screen can help you be more productive.
[01:45] Learn about Eric’s morning routine and how it helps him achieve balance.
[03:15] Why setting aside time to do nothing is great for creativity.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:47] Go to https://www.marketingschool.io to learn more!

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