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Latest Episodes:

How Neil Works With No Direct Reports #2213 Sep 09, 2022

Show notes

In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good at!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Neil Works With No Direct Reports.
[00:38] Learn how Dharmesh Shah, CTO of HubSpot, has zero direct reports.
[01:07] How Neil’s company is structured to allow for him to have no direct reports.
[02:11] How to understand your strengths and weaknesses and hire accordingly.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Why the Riches are NOT in the Niches (Beginner Mistake) #2212 Sep 08, 2022

Show notes

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake).
[00:25] Why focusing on a niche is limiting and what you should prioritize instead.
[00:43] Why total addressable market (TAM) is such an important indicator.
[01:34] A reminder of what type of businesses this advice applies to.
[03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:59] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Why Clubhouse Failed and What Marketers Can Learn From It? #2211 Sep 07, 2022

Show notes

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Clubhouse Failed and What Marketers Can Learn From It.
[00:25] Clubhouse’s biggest error: they limited how users could gain value from it.
[01:02] How this caused a shortage of content creators.
[01:11] What you can learn from this as a marketer.
[01:26] Why marketers should focus on the things that will produce value for customers long-term.
[02:08] What Google Trends demonstrates about Clubhouse’s ability to adapt (or not adapt).
[03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Clubhouse
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7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210 Sep 06, 2022

Show notes

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet’s lessons have helped us become better marketers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett.
[00:25] The power of compounding interest and long-term thinking.
[01:08] Why you should always be skeptical of anything that seems too good to be true.
[01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing.
[02:41] Why you should never risk your reputation or your integrity for the sake of revenue.
[03:55] The importance of focus and why you shouldn’t try to do everything.
[05:12] The benefits of uncertainty and why focusing on building an amazing company and delighting your customers pays off in the long run.
[06:19] The concept of a strike zone and how it applies to marketing.
[07:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[07:03] Check out https://www.marketingschool.io/jobs to see our job postings or advertise jobs that you have available!
[07:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Why Every Marketer Should Start Listening to Earnings Calls #2209 Sep 05, 2022

Show notes

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further into this topic!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Every Marketer Should Start Listening to Earnings Calls
[00:25] Some of the insights you can gain from listening to earnings calls.
[01:05] Our resource and newsletter recommendations that help you look ahead as a marketer.
[01:56] Words of advice from Warren Buffet and Charlie Munger.
[02:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
[02:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Finimize
Grit Capital Newsletter
Quill Intelligence
Brian Feroldi on YouTube
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How to Hire Good SEO Freelancers #2208 Sep 04, 2022

Show notes

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Hire Good SEO Freelancers.
[00:25] How to identify SEO freelancers on job sites and follow up with their employers.
[01:34] The concept of a role scorecard and how to implement it.
[02:51] Book and newsletter recommendations for tips on hiring.
[03:09] Why you need to be patient when hiring new freelancers.
[03:29] The importance of being clear with your expectations.
[03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conversion rates.
[04:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:58] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own!
[05:07] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Who: The A Method for Hiring

SEO Notebook Newsletter
SEO Fomo Newsletter
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Why Product Market Fit is Important For Marketers #2207 Sep 03, 2022

Show notes

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Product Market Fit is Important For Marketers.
[00:25] A brief overview of product market fit.
[00:50] How product market fit impacts your ROI.
[01:18] Why having an excellent product is so important for marketers.
[01:47] Why marketing won’t solve your product issues.
[02:44] The importance of a good NPS score.
[02:57] Why SaaS companies should keep an eye on their retention rates.
[03:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:09] Check out https://www.marketingschool.io/jobs to see our job postings!
[03:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

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He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health) Sep 02, 2022

Show notes

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.

Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
[00:29] The transformative health plans Fountain Health provides.
[00:37] The value of preventative healthcare.
[01:19] Rob shares his background in insurance.
[01:56] The tests involved in preventative healthcare.
[02:19] How Fountain Health applies the concept of convergence to its mission.
[03:33] Rob’s specialty in insurance and what led him to Fountain Health.
[04:38] Fountain Health Insurance’s core offering.
[06:09] How Fountain enables companies to provide employees with premium healthcare.
[07:37] How they aim to bring healthcare breakthroughs to the general public.
[07:59] The competitive cost of Fountain Health Insurance.
[08:41] The types of companies Fountain is currently working with.
[09:46] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
[10:27] What Rob is most excited about in terms of health trends and breakthroughs.
[11:29] Fountain’s plan to extend outside of the States.
[12:15] Fountain’s approach to marketing.
[13:11] The value Rob gleans from the challenges he’s faced along his career path.
[14:43] How his upbringing informed his value system.
[16:07] Rob shares his favorite business or personal growth books.
[17:20] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health.
[18:17] The importance of preparation.
[19:12] How self-employed individuals can gain access to Fountain Health Insurance.
[20:13] A recap of the medical tests covered by Fountain Health.
[21:06] Find out how to reach Fountain Health!
[21:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[21:25] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

The Future Is Faster Than You Think

Levels

Never Split the Difference

Personal Power

Life Force

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Neilpatel.com

Quick Sprout

Twitter @neilpatel

Twitter @ericosiu

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7 Copywriting Hacks for High-Converting Copy #2205 Sep 01, 2022

Show notes

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy.
[00:28] An overview of what we mean by high-converting copy.
[00:38] How comparisons can help you increase conversion rates.
[00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor.
[01:21] Why you should be incorporating stellar testimonials.
[01:43] How to address all the potential objections people may have to buying your product.
[03:03] Use your company data to back up your claims.
[03:32] How to optimally write your headlines and encourage followers to read further.
[04:26] Think about how your writing can be entertaining.
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:05] Check out https://www.marketingschool.io/jobs to see our job postings!
[05:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

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A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204 Aug 31, 2022

Show notes

In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being used to great effect, and what this could mean for your social media channels.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of.
[00:25] How to use the live feature to grow your YouTube channel.
[01:23] How to apply this growth hack to other social media platforms.
[01:46] Why your content needs to be amazing for this strategy to work.
[02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: