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Latest Episodes:

Apple's Sly Move Into Ads #2193 Aug 20, 2022

Show notes

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Apple's Sly Move Into Ads.
[00:40] How Apple’s changes to their tracking system impacted advertising on Facebook.
[01:25] How Apple has guided the public narrative to suit their agenda.
[02:00] How Apple fits into the advert ecosystem.
[02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:52] Go to https://www.marketingschool.io to learn more!

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Should You Measure Everything? #2192 Aug 19, 2022

Show notes

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Measure Everything?
[00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
[01:10] The metrics you should focus on when you’re measuring.
[02:14] The concept of analysis paralysis.
[03:19] Why large organizations can afford to conduct more measuring.
[03:57] Check https://www.marketingschool.io/jobs to see our job postings!
[04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Win at LinkedIn #2191 Aug 18, 2022

Show notes

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Win at LinkedIn.
[00:25] Two tips for winning at LinkedIn: firstly, post consistent content.
[01:15] Secondly: encourage people to leave engaging comments on your posts.
[02:14] Eric shares an example of how comments boosted impressions on one of his posts.
[02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach.
[03:37] That’s it for today! Don’t forget to rate, review and subscribe!
[03:39] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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How We Batch Our Content #2190 Aug 17, 2022

Show notes

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe that, if you’re not batching your content, you’re making a huge mistake! You won’t want to miss this episode.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We Batch Our Content.
[00:25] How Neil batches his content, from blog posts to videos and podcasts.
[01:11] Why we think you’re making a big mistake if you’re not batching your content.
[01:45] The benefits of using a tool like Sprout Social to help you batch your content.
[02:55] Why Eric believes that Tweets cannot be batched.
[03:46] That’s it for today! Don’t forget to rate, review and subscribe!
[03:48] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sprout Social

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YouTube Success Secrets #2189 Aug 16, 2022

Show notes

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, and so much more! We hope you’ll join us.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: YouTube Success Secrets.
[00:40] Neil’s number one secret for success: push videos really hard in the first 24 hours!
[01:50] Whether or not we recommend using paid ads to boost your organic reach on YouTube.
[02:28] Mistakes Eric has made with his YouTube channel and what you can learn from them.
[03:59] The importance of adapting and learning as algorithms change.
[04:08] Tools we recommend: TubeBuddy for AP testing and vidIQ for content planning.
[04:55] That’s it for today! Don’t forget to rate, review and subscribe!
[04:56] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Neil Patel on YouTube
Eric Siu on YouTube
Film Booth
TubeBuddy
vidIQ

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Our Boneheaded YouTube Mistake with Marketing School #2188 Aug 15, 2022

Show notes

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our Boneheaded YouTube Mistake with Marketing School.
[00:28] How Libsyn helped us grow our views by automatically publishing consistent content.
[01:25] The mistake we made when we stopped publishing videos to YouTube.
[01:55] What we would do if we still had that YouTube channel today.
[02:11] Why every view counts and consistency is key.
[02:40] That’s it for today! Don’t forget to rate, review and subscribe!
[02:41] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Libsyn

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How Eric is Utilizing Product-Led Growth for NFTs #2187 Aug 14, 2022

Show notes

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! Make sure to tune in today.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Eric Is Utilizing Product-Led Growth for NFTs
[00:34] Defining product-led growth (PLG): letting your product drive customer acquisition, conversion, and expansion.
[01:15] How to use PLG for NFTs by giving away what is known as a ‘free mint’.
[02:19] Some insight into Eric’s NFT project, Leveling Up Heroes.
[03:06] Why many are struggling to launch NFTs in the current bear market.
[03:55] How to ensure you give your free mint to the right people.
[05:27] Tips for building and leveraging the community around your NFTs.
[06:11] That’s it for today! Don’t forget to rate, review and subscribe!
[06:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Product-Led Growth
Leveling Up Heroes
PREMINT

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The Ideal Content Cadence (If We Had Unlimited Resources) #2186 Aug 13, 2022

Show notes

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Ideal Content Cadence (If We Had Unlimited Resources).
[00:37] Neil’s ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories.
[01:38] What Eric’s ideal team would look like, including up to 50 people!
[02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn.
[03:06] Tips for implementing these ideas using the resources you have available to you.
[03:22] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Hire Short Form Video Editors at Scale. #2185 Aug 12, 2022

Show notes

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Hire Short Form Video Editors at Scale.
[00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale.
[01:51] How you can use social media to identify people with good video editing skills.
[02:18] Find out how to reach out to us if you are interested in this type of work!
[02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[03:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Upwork
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How This Business Game Can 40x Your Company's Valuation Aug 11, 2022

Show notes

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
[01:23] A high-level overview of Cash Flow Story and why Alan founded it.
[03:14] Alan breaks down the concept of The Power of One.
[04:11] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
[06:23] How The Power of One empowers employees to contribute to optimizing cash flow.
[09:31] The immense impact that a 1% change can have within a company.
[11:00] How daily changes accumulate to have a much larger impact.
[12:47] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.
[13:44] The growing number of companies that have implemented Cash Flow Story.
[15:13] The typical amount of time it takes to see results after implementing The Power of One.
[16:26] Alan shares a case study of how one company transformed after implementing The Power of One.
[18:08] How their software will change the way people understand their company’s numbers and how they react to them.
[18:57] Find out how you can contact Alan Miltz and take advantage of his unique product.
[19:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[19:21] Go to https://www.marketingschool.io to learn more!