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Latest Episodes:

How to Create Videos in 60 Different Languages Using AI #2183 Aug 10, 2022

Show notes

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI.
[00:25] Learn about the new platform called Synthesia for translating videos into different languages.
[00:41] The biggest problem with Synthesia: it’s not as good as manual translations.
[01:05] An overview of Synthesia’s market presence and offerings.
[02:01] The promise of AI and why there is still a lot of development that needs to happen.
[02:17] Why Synthesia is worth checking out, despite its flaws.
[03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[03:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Synthesia
G2 Reviews
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How We Would Start From Scratch Today #2182 Aug 09, 2022

Show notes

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We Would Start From Scratch Today.
[00:25] What Neil’s experiences have taught him about entrepreneurship as a risky undertaking.
[01:10] Why Eric loves what he’s doing and why money isn’t everything.
[02:59] What Neil would do from scratch as a marketer to build his audience.
[03:25] Eric’s strategy for how he would focus on video if he were to start from scratch.
[04:25] The important role that blogging and content writing still plays in marketing and exposure.
[05:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:34] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!
[05:46] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Reaction: Meta Announces TikTok Redesign of Facebook #2181 Aug 08, 2022

Show notes

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Meta Announces TikTok Redesign of Facebook.
[01:07] The Federal Trade Commission’s opinion of TikTok and the looming threat that it might be banned.
[01:28] How TikTok is winning the attention game.
[01:56] The surprising amount of activity and vibrancy we’ve seen on Facebook lately.
[02:12] Examples of how Facebook’s strategies have worked in the past and why it bodes well for the future.
[02:55] Our key takeaways from the latest developments at Facebook: seize the opportunity early.
[03:42] Check https://www.marketingschool.io/jobs to see our job postings!
[04:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:02] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Why It’s Better To Experience Share Than To Give Advice #2180 Aug 07, 2022

Show notes

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice.
[00:34] Why Eric prefers to experience share than give advice.
[01:29] The risks of giving advice to someone.
[02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer.
[03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data.
[04:03] The expression ‘strong view loosely held’ and why it resonates with us.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:34] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

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Twitter @ericosiu

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The Layoff Tidal Wave Has Started #2179 Aug 06, 2022

Show notes

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers!

TIME-STAMPED SHOW NOTES:

[00:23] Today’s topic: The Layoff Tidal Wave Has Started.
[00:30] Why market downturns are so closely related to layoffs.
[00:49] What Michael Burry has said about the near future!
[01:20] A few stats from around the world right now about staff cuts.
[01:47] What marketers should be thinking about during a recession.
[02:47] Why these layoffs have been a long time coming for many companies.
[03:06] Examples of the heavy inflation we have been seeing.
[03:28] Making the most of the opportunities of a recession.
[04:00] That’s it for today!
[04:01] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Michael Burry

The Big Short

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Why Neil and Eric Don't Blog Often #2178 Aug 05, 2022

Show notes

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing!

TIME-STAMPED SHOW NOTES:

[00:23] Today’s topic: Why Neil and Eric Don't Blog Often.
[00:27] How our blogging practice has evolved over the years.
[00:58] Why content goes stale and stops ranking highly.
[01:27] The spaces that are still worth exploring and exploiting right now.
[02:45] Updating content, and integrating elements from other examples.
[03:08] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

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Lessons Learned Doing Audits on Our Youtube Channels #2177 Aug 04, 2022

Show notes

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels.
[00:25] Differences between SEO on YouTube and Google!
[00:53] Why auditing your channel is so important to your improvement.
[01:21] The metrics to focus on and try to boost.
[02:06] Noting the topics that are most successful.
[02:41] The power of research; why diving deep into content performance can make all the difference.
[03:36] That’s it!
[03:40] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
MrBeast

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If It's Too Good To Be True, It Probably Is #2176 Aug 03, 2022

Show notes

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject!

TIME-STAMPED SHOW NOTES:

[00:23] Today’s topic: If It's Too Good To Be True, It Probably Is.
[00:27] The current bloodbath in crypto and what this exemplifies.
[01:52] Returns are never guaranteed, so beware!
[02:20] Understanding risk and return, and how to balance these.
[03:09] Why listening to your gut is not such a bad idea.
[03:41] Our own experiences of risky investments and learning the hard way.
[03:57] That’s it for today!
[04:00] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
BlockFi
Celcius

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Why Neil Bought AnswerThePublic #2175 Aug 02, 2022

Show notes

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: Why Neil Bought AnswerThePublic.
[00:26] An introduction to AnswerThePublic and the service it provides.
[00:48] Examples of who can use AnswerThePublic.
[01:22] Neil's long term plan for this expensive purchase.
[03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate.
[04:04] The lack of affordable and powerful SEO tools available for acquisition.
[05:01] Where Neil might look in the future for new tools and companies.
[06:10] That’s it for today!
[06:24] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
AnswerThePublic
Ubersuggest
Ahrefs

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The Simplest Way to Build Links #2174 Aug 01, 2022

Show notes

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in!

TIME-STAMPED SHOW NOTES: