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Latest Episodes:

$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan Jul 21, 2022

Show notes

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan!

TIME-STAMPED SHOW NOTES:

[00:35] Introducing today's guest speaker, Noah Kagan!
[01:01] Noah's opening remarks about his experiences with passive income.
[01:51] Looking at the growth of AppSumo and the current size of the team.
[02:18] Getting clear on who your customers are!
[02:51] The time investment that is needed to start seeing real results.
[04:20] Noah's approach to measuring other people's success.
[04:56] Why Noah gets excited about the element of play in new tech.
[05:39] Getting active and then leaving things on autopilot.
[06:29] How much money do you actually need to live the life of your dreams?
[07:27] Why Noah does almost no rebalancing and selling.
[07:49] What you can get if you just ask, and why to listen to your calling!
[08:35] Noah reflects on his ayahuasca experience and how it helped him.
[03:24] Go to https://www.marketingschool.io for more resources and episodes!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
AppSumo
Noah Kagan
Leveling Up Live
HubSpot
Shopify
Marketo
Solana
CryptoPunk
Coinbase
Tony Robbins

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"The NFT World is getting more competitive every day, and you don't want to be left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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Neilpatel.com

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Growth Everywhere

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How to Run A Lean Business Without Sacrificing Quality #2162 Jul 20, 2022

Show notes

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality.
[00:25] An overview of what it means to run a lean business.
[00:56] How to ensure you have reliable cash flow.
[02:24] Why you should hire experienced individuals with insight into what is and isn’t essential.
[02:40] How to help your team invest in the concept of a lean business.
[03:01] How to set up a profit sharing pool.
[03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:36] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:49] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Cash Flow Story
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The One KPI to Focus On When You Start Your Agency #2161 Jul 19, 2022

Show notes

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency.
[00:26] Why producing amazing work should be your top priority.
[00:45] How delivering excellent results will reduce your churn.
[01:09] An overview of what your churn goals should be.
[02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:37] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How Our Teams Are Dealing With the Most Recent Apple Updates #2160 Jul 18, 2022

Show notes

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates.
[00:25] Why you shouldn’t worry about stuff you can’t control.
[01:05] The importance of not relying on one channel.
[03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How To Get Your First 10k Followers on Any Channel #2159 Jul 17, 2022

Show notes

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Get Your First 10k Followers on Any Channel.
[00:30] Why you should interview other people to grow your channel.
[01:06] How to be consistent and repurpose your content.
[01:41] Why you need to make it easy to share your content.
[02:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:18] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[02:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Network with Badass People During A Recession #2158 Jul 16, 2022

Show notes

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Network with Badass People During A Recession.
[00:37] Focusing on having fun at events rather than making business connections.
[02:17] Instead of trying to be interesting, be interested in other people.
[04:11] Why you should think of networking as a long-term investment.
[06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[06:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to 10x Your Social Media Presence #2157 Jul 15, 2022

Show notes

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to 10x Your Social Media Presence.
[00:25] How to repurpose your content for different channels.
[01:02] Why an omnichannel approach is essential.
[01:37] What Eric has learned from doing news jacked content on YouTube.
[03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:30] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders Jul 14, 2022

Show notes

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!

TIME-STAMPED SHOW NOTES:

[00:30] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
[01:06] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.
[03:27] Examples of companies where EF played a crucial role in bringing their founders together.
[05:15] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
[06:41] A brief look at the early days of EF.
[08:23] A breakdown of the process EF uses to foster, connect, and support co-founders.
[11:26] The support within the EF community and how they help alumni.
[14:02] An overview of EF’s acceptance criteria.
[15:26] Why the paths to success look different depending on the country you’re in.
[18:50] An outline of how EF’s internal teams are structured around the world.
[20:59] The methods that EF uses to map talent networks.
[22:49] How global economic trends have affected venture capitalists in the past two years.
[25:24] The returns that EF investors have seen over the past seven years.
[28:50] How the pandemic affected EF and the role of remote work in their company.
[32:59] Matt’s reading habits and how they were disrupted by the pandemic and having children.
[34:40] The advice that helped Matt finally finish Ulysses.
[36:08] Matt’s impressive dedication to note keeping and why he uses Obsidian.
[38:05] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[38:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Matt Clifford on LinkedIn
Matt Clifford on Twitter
Entrepreneur First
Y Combinator
Obsidian
Roam Research
Notion
Must read book: Ulysses
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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What is Google Analytics 4? #2155 Jul 13, 2022

Show notes

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What is Google Analytics 4?
[00:28] An overview of GA4, the next generation of Google Analytics.
[00:59] Why GA4 is an excellent analytics tool for all your existing channels.
[01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[02:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them #2154 Jul 12, 2022

Show notes

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them.
[00:28] The benefits of starting a company during a down market.
[01:18] Examples of long-term utility for NFTs.
[01:44] Why the key to success is building something amazing.
[02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Us: