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Latest Episodes:

Why SEO is Great During a Recession #2173 Jul 31, 2022

Show notes

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Why SEO is Great During a Recession.
[00:25] The continual long-term sales that SEO enables!
[01:34] Why SEO extends beyond Google.
[02:23] The links between great businesses and a grounding in SEO.
[02:55] The long-term payoff of investing in SEO now!
[02:59] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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The Best Free SEO Tools for Beginners #2172 Jul 30, 2022

Show notes

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Best Free SEO Tools for Beginners.
[00:27] A little bit of self-promotion for Ubersuggest!
[01:04] Why you should check out Google Search Console.
[01:19] Video SEO tools such as vidIQ, and TubeBuddy.
[01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.
[02:00] How AnswerThePublic can help you find the most popular questions being asked.
[02:22] Examples of email collection tools and how these can boost your reach.
[02:52] A reminder about the power of Backlinko's Exploding Topics!
[03:07] Why brands need to keep an eye on Google Trends.
[03:38] That’s it for today!
[03:40] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Ubersuggest
Google Search Console
vidIQ
TubeBuddy
Google Data Studio
AnswerThePublic
OptinMonster
Hello Bar
Sumo
Exploding Topics
Banklinko
Google Trends

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171 Jul 29, 2022

Show notes

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: 3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow.
[00:40] Using your blog to promote your own product or service!
[01:30] There is more to traffic than SEO; think about retargeting your email list.
[02:17] How partnerships can take your blog's reach to the next level.
[03:37] That’s it for today!
[03:39] Go to https://www.marketingschool.io/live to apply for our live event.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The Most Important Leadership Skills According to The Hustle Founder, Sam Parr Jul 28, 2022

Show notes

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
[00:35] Get to know Sam Parr and his podcast called My First Million.
[00:55] Learn about The Hustle, a daily business email that is read by over a million people every day.
[01:32] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
[04:51] Learn about the HubSpot Podcast Network and what it’s been like for Sam being a part of it.
[06:10] An overview of what it takes to become famous on Twitter.
[06:18] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
[10:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[10:37] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

HubSpot

HubSpot Podcast Network

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Lessons Learned Consulting for Agency Owners #2169 Jul 27, 2022

Show notes

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring!

TIME-STAMPED SHOW NOTES:

[00:23] Today’s topic: 3 Lessons Learned Consulting for Agency Owners 2165.
[00:43] The mistake of not selecting a proper niche for your agency.
[01:49] Why focus is so important; making sure not to split resources too thinly.
[02:28] Avoiding the huge issue of hiring the wrong people.
[03:01] That’s it for today!
[03:04] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168 Jul 26, 2022

Show notes

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product.
[00:29] Why pre-validation is important for your next big idea.
[00:41] Examples of where we like to spend money in the beginning.
[01:27] How to spend and in what sort of increments.
[02:16] Bringing in the idea of the total accessible market.
[02:32] Useful tools that can help you build early on.
[03:20] Learning through iteration over time.
[04:02] Why taking action and diving in is the best way forward.
[04:25] That is it for today!
[04:29] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Meta Is Making It 'Easier' For Creators to Make Money #2167 Jul 25, 2022

Show notes

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money.
[00:27] An overview of Meta's new features.
[01:12] How creators can benefit from these new features.
[02:02] How these developments tie into Web3.
[02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[03:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Meta
Facebook
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Bigger Your TAM The Easier Your Marketing Will Be #2166 Jul 24, 2022

Show notes

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be.
[00:25] An overview of TAM (Total Addressable Market).
[00:30] How to determine the TAM of the market you are in.
[01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM.
[01:57] The role that TAM plays in the projects that investors choose to pursue.
[02:51] The challenges of entering a field with a larger TAM.
[05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[05:34] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

UberSuggest
Ahrefs
Similar Web
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Do High Interest Rates Mean for Marketing? #2165 Jul 23, 2022

Show notes

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?.
[00:25] An overview of current interest rates and how it affects borrowing.
[01:10] Why we are seeing a global rise in interest rates.
[01:45] Neil’s advice to marketers on conversion optimization and customer retention.
[04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
[04:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Thoughts on Twitter's New Ad Features #2164 Jul 22, 2022

Show notes

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features.
[00:28] An overview of Twitter’s new ad features.
[00:44] Learn about the new Twitter campaign planner.
[01:11] The ‘branded likes’ feature and how to use it.
[01:33] Why Twitter has decided to release these new ad features.
[02:25] A sneak peek into Twitter shop.
[03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: