Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

5 Marketing Services That We Use To Grow Faster #2153 Jul 11, 2022

Show notes

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more!

TIME-STAMPED SHOW NOTES:

[00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster.
[00:33] How Shortlist can help you with your outreach and link building.
[00:52] Making use of MarketerHire to find and recruit great talent.
[01:23] Konstant Kreative's service for churning out content at scale.
[01:51] Why you should consider checking out Spiralyze.
[02:18] How GrowthMasters can help you up your LinkedIn reach.
[02:43] That’s it for today!
[02:48] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Shortlist
MarketerHire
Konstant Kreative
Spiralyze
GrowthMasters

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Twitter Launches Product Drops #2152 Jul 10, 2022

Show notes

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Twitter Launches Product Drops.
[00:30] Some quick context on why Twitter is launching product drops.
[01:14] How this latest innovation relates to Web3.
[01:22] How this development could help companies expand their revenue.
[02:15] Why you should use AB tests for this new feature.
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:08] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Twitter
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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Spotify Podcasting Revenues & Their $20B Opportunity #2151 Jul 09, 2022

Show notes

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Spotify Podcasting Revenues & Their $20B Opportunity
[00:29] An overview of Spotify’s huge earnings and how this relates to podcasting.
[02:36] The challenge of growing a podcast and why it’s worth it.
[02:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:51] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Edison Research
Edison Research Infinite Dial
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker Jul 08, 2022

Show notes

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.
[00:21] Introducing Chris Walker, CEO of Refine Labs.
[01:02] An overview of Refine Labs and the new product they’re launching called The Vault.
[02:49] The concept of Dark Social and what it means for businesses.
[04:40] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.
[05:33] Understanding the distinction between creating demand and capturing demand.
[07:35] How to create demand during an economic slowdown.
[09:50] Chris’s approach to creating content.
[13:13] How to use virtual live events in a simplified marketing stack.
[15:37] The value of consistency when creating content and writing your own copy.
[17:58] Why filming live content has been so effective for Chris.
[18:36] Why Chris recommends narrowing your focus as a marketer.
[20:19] How Chris’s content team is structured.
[22:31] Why Chris describes Refine Labs as an experimentation lab, rather than an agency.
[26:02] Why agencies are so effective as a launchpad business.
[27:43] Examples of the excellent companies that have financed Refine Labs.
[29:38] Chris answers our rapid-fire questions.
[31:34] Learn where you can find Chris online.
[31:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[31:58] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Mastery

State of Demand Gen Podcast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How To Execute During A Recession #2149 Jul 07, 2022

Show notes

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Execute During A Recession.
[00:24] How to be more cautious with your costs.
[00:40] Advice on how to keep running experiments during a recession.
[01:17] Examples of successful companies that were built during a recession.
[01:41] How to determine your runway and how to act accordingly.
[02:01] An overview of the limits of cutting costs.
[02:20] The importance of cash flow and how you can monitor yours.
[03:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:29] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Startup Runway
Cashflow Story
Cashflow Story webinar with Alan Miltz
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell Jul 06, 2022

Show notes

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more!

TIME-STAMPED SHOW NOTES:

[01:49] Get to know today’s guest, Will Weinraub CEO and Co-Founder at OnChain Studios.
[05:21] How Will’s daughter inspired the creation of Cryptoys.
[08:52] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment.
[09:36] Insights into how Cryptoys plans to scale.
[11:44] How Cryptoys became connected with Mattel and why they are ideal partners.
[14:28] The challenges of communicating an entirely new vision during a pitch meeting.
[20:50] Why storytelling is one of the most important skills an entrepreneur can invest in.
[23:13] Why good storytelling is the equivalent of good communication.
[24:33] Will shares his approach to recruiting.
[27:08] How to recruit and retain top talent in the Web3 space.
[31:23] Our thoughts on some of the liquidations that have been happening in the crypto space.
[33:48] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams!
[37:32] Our thoughts on Solana’s plans to release a smartphone in 2023.
[41:25] An overview of Shopify’s decision to add NFT gated features and what it means for the broader NFT culture.
[47:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[47:25] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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Should You Run Audio Ads? #2147 Jul 05, 2022

Show notes

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Run Audio Ads?
[00:27] An overview of what mediums are included under the audio ad category.
[00:36] Where audio ads are usually placed during an audio segment and which ones perform best.
[01:22] Why you should run audio ads, especially on podcasts.
[02:25] How to choose where you should place your audio ads.
[03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Spotify Advertising
Audio Ads on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What Is The Future Of Advertising? #2146 Jul 04, 2022

Show notes

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Is The Future Of Advertising?
[00:26] Why we expect the future of marketing to be a lot more integrated.
[00:41] The challenges of a more integrated approach.
[00:46] The current lack of tools to integrate your campaign across platforms.
[01:33] Why tracking needs to improve and the role it plays in advertising today.
[02:38] The concept of Web 5.0 and what it could mean for marketing.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:21] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:33] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

All of Crypto Has Crashed. Is The Fad Over? #2145 Jul 03, 2022

Show notes

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over?
[00:27] How crypto benefits users through easy transfers.
[00:58] The slow incremental progress over time that crypto is experiencing.
[02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems.
[03:18] The real-world utility you can expect from crypto in future.
[03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:57] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:10] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Five Marketing Trends We're Looking At In Q2 2022 #2144 Jul 02, 2022

Show notes

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022.
[00:27] The growth of audio ads and how to place them.
[01:02] Why companies are choosing to control their own channels.
[01:50] Recommendations on how to build an audience with TikTok.
[02:19] How to use influencer marketing.
[02:56] The methods that FTX used to gain a bigger share of the market.
[04:29] How to capitalize on LinkedIn’s new features.
[04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[05:11] Go to https://www.marketingschool.io to learn more!