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Latest Episodes:

Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143 Jul 01, 2022

Show notes

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal?
[00:32] An overview of the companies that are currently laying people off.
[00:42] Why big tech companies are currently laying people off.
[01:56] The three types of conversations that are happening right now depending on the company.
[04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:50] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

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How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142 Jun 30, 2022

Show notes

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.)
[00:28] How to identify the best content creators on different platforms.
[01:21] Why you should look for micro-content creators.
[01:53] What to do if you already have a substantial audience.
[02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Hiring Social Media Creative Talent Like Crazy
TikTok
Twitter
Instagram
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Quick Sprout

Growth Everywhere

Single Grain

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Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

Neil & Eric's Weird Habits That Triple Productivity #2141 Jun 29, 2022

Show notes

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity.
[00:34] Why Neil doesn’t go to bed without having read all his emails.
[01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity.
[02:01] Why Eric uses a daily time tracker
[03:19] How Eric is building his store inventory.
[03:50] The benefits of daily walks.
[04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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Why You Should Own Your Traffic Sources. #2140 Jun 28, 2022

Show notes

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why You Should Own Your Traffic Sources.
[00:25] Why owning your own traffic sources gives you more options for advertising.
[01:29] Why you shouldn’t let an ad agency create and control your accounts.
[02:44] Examples of how businesses are creating their own media companies.
[03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How Pillar Content Makes Content Creation 10x Easier #2139 Jun 27, 2022

Show notes

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Pillar Content Makes Content Creation 10x Easier.
[00:27] Understanding pillar Content and how you can repurpose it.
[01:13] Why pillar content is a great foundation for your overall content plan.
[03:00] The creative aspect of content creation, and why pillar content makes it easier.
[03:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

5 Marketing Fallacies That Will Stunt Your Growth #2138 Jun 26, 2022

Show notes

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Marketing Fallacies That Will Stunt Your Growth.
[00:35] Why ads will only grow your business if you already have momentum.
[01:11] Why an omnichannel approach works best.
[01:45] The fallacy that you need to create content on everything when you’re starting out.
[02:17] Why it’s a fallacy that marketing needs to have an ROI.
[03:26] Why link building is still essential for SEO.
[03:47] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:48] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:01] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Brutal Truths About the Future of SEO #2137 Jun 25, 2022

Show notes

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Brutal Truths About the Future of SEO.
[00:25] Why having an amazing product or service is more important than your links.
[01:15] How to prioritize user experience
[02:24] Content may not be king, but fresh content is.
[02:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Do Colors Really Impact Conversions? #2136 Jun 24, 2022

Show notes

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Do Colors Really Impact Conversions.
[00:34] How colors can drastically impact your conversions, positively and negatively.
[01:46] Other variables that can affect conversion rates.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Run 10 Growth Experiments Per Quarter #2135 Jun 23, 2022

Show notes

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Run 10 Growth Experiments Per Quarter.
[00:25] The simple process for running weekly experiments with your teams.
[01:38] An overview of the marketing conclave framework.
[02:45] How to use the ICE model: Impact, Confidence, and Ease.
[03:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Marketing Masterminds Still Worth It? #2134 Jun 22, 2022

Show notes

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and why masterminds provide so much value if you navigate them well!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Are Marketing Masterminds Still Worth It?
[00:35] How being in a space with like-minded people can inspire and motivate you.
[02:09] The value Neil has gotten from attending Eric’s mastermind events.
[02:22] Why good speakers are so important.
[03:09] The positive experience Eric had at an investors conference in Missouri.
[04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:06] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:18] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: