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Latest Episodes:

7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123 Jun 11, 2022

Show notes

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022.
[00:37] The AIDA principle: attention, interest, decision, and action.
[01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it.
[01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand.
[02:00] The significant role of content, from text, to audio and video.
[02:31] How to capitalize on new ad formats.
[03:11] Why there is always money in the follow-up and why you need to focus on the long-term strategy.
[03:52] When to expect a decrease in click-through rates.
[04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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How To Price Correctly #2122 Jun 10, 2022

Show notes

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Price Correctly.
[00:27] Why it’s so important to price correctly.
[00:48] When to price yourself below the competition.
[02:05] Online tools and resources to help you price correctly.
[02:44] The value of a metric and how to price accordingly.
[04:10] Why there is more than one strategy to do optimal pricing.
[04:52] Why you should ask yourself whether your pricing is too cheap or too expensive.
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
[05:53] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Price Intelligently
Pricing Creativity
Win Without Pitching
OpenView Venture Partners
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Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole Jun 09, 2022

Show notes

In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Introducing today’s topic: Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole.
[01:29] Why Kat chose Athletic Greens for her next chapter.
[02:47] An overview of Athletic Greens and their incredible growth.
[06:22] The high quality of Athletic Greens’ comprehensive flagship product AG1.
[06:54] Why AG1 is more than just a green drink and the marketing challenge this poses.
[07:52] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
[10:04] Learn what AG1 tastes like and different ways to drink it.
[12:41] A breakdown of Athletic Greens’ marketing strategy.
[13:21] The success they’ve found partnering with creators and influencers.
[14:11] How being largely referral-based made the iOS 14 update less difficult for them.
[14:33] How being a bootstrapped company has affected their marketing strategy.
[15:29] The rapid rate of growth they've experienced, based on the merits of their product.
[18:05] Insights into how marketing is changing.
[19:18] Kat’s advice to anyone who wants to pursue a similar career path.
[24:29] Kat’s monthly process for checking in with her loved ones.
[27:11] How Kat does a similar check-in with her work relationships.
[28:53] Learn where you can find Kat online.
[29:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[29:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Athletic Greens
Athletic Greens Special Offer
Kat Cole on LinkedIn
Kat Cole on Instagram
Checking In With Kat Cole
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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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How To Create An Engaging Podcast That Builds Your Brand #2120 Jun 08, 2022

Show notes

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand.
[00:25] The importance of taking feedback and implementing positive changes.
[00:59] Examples of different approaches you can take with your podcast.
[01:56] A reminder of how long it takes to build an audience.
[02:27] How a long-term podcast builds your brand.
[03:25] Why podcasts can be a great excuse to meet cool people.
[03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles.
[03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119 Jun 07, 2022

Show notes

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It.
[00:28] The AIDA model, and how to implement it.
[01:01] Why you need to include a call to action
[01:28] Which ad formats to use on YouTube.
[02:02] Why your landing page is integral to your conversion rate.
[02:59] How to adjust your video content to diversify your advertising.
[03:42] Make sure to check in with who you’re targeting.
[04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

YouTube
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How to Stay Resilient In a Turbulent Market #2118 Jun 06, 2022

Show notes

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Stay Resilient In a Turbulent Market.
[01:19] How to invest in what’s working and cut back on what isn’t.
[01:47] Learn how to operate a lean ship.
[02:13] Why you should extend your runway and how to do it.
[03:12] What to do when you need to cut back on staff.
[04:06] A list of some of the best companies that were built during a recession.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:28] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Startup Runway
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Who’s Really Responsible For Ads? #2117 Jun 05, 2022

Show notes

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Who’s Really Responsible For Ads.
[00:25] Why your marketing department should not necessarily be responsible for ads.
[00:48] How sales, customer support, design, and other teams can also be responsible for ads.
[01:34] The term directly responsible individual and why it’s useful.
[02:17] Why departments need to help one another and not be siloed.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
[03:36] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Why You Should Create A Swipe File (And What It Is) #2116 Jun 04, 2022

Show notes

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is).
[00:30] An overview of how to create a swipe file.
[01:13] How a swipe file can help you identify attention-grabbing strategies.
[01:17] Why swipe files can give you a head start on what you should be experimenting with.
[02:15] Examples of tools to use for your swipe file.
[03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:19] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Ahrefs
Swiped
Adbeat
Facebook Ad Library
SEMRush
Land-book
Twitter Blue
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7 Practical Ways To Make Customers Fall In Love With Your Business #2115 Jun 03, 2022

Show notes

In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Practical Ways To Make Customers Fall In Love With Your Business.
[00:25] Why you should over-deliver on your customer’s expectations.
[01:09] How to give your customers something of value before you ask for their money.
[01:26] Examples of how to make yourself remarkable through special services.
[01:58] Be sure to listen to customer feedback from a neutral standpoint.
[02:28] How to adjust your product based on reviews and feedback.
[02:58] Finding ways to surprise your customers.
[03:45] Why yesterday’s remarkable is today’s normal and how to leverage your partners.
[04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:44] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x Jun 02, 2022

Show notes

In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool within his previous company. We discuss the current competitive landscape of productivity tools and why Zeb is dedicated to making a product that will improve people’s lives. Zeb also shares the insights he gained from five near-death experiences and how each one impacted his life. Later we unpack ClickUp’s marketing strategy, the cost of their Superbowl advert, how they used analytics to measure their ROI, and the exciting results they got from it. Zeb also shares how they’ve been measuring brand awareness across the US, the tools and services one can use, and the difference between aided and unaided awareness. Today’s episode is packed with profound insights and crucial marketing tips from a leader in the field who is dedicated to having a positive impact on the world. Make sure you tune in for a fascinating conversation on marketing, building a company, finding balance, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Building ClickUp To $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x
[00:25] Introducing today’s guest Zeb Evans, Founder, and CEO of ClickUp.
[00:46] Learn more about Zeb Evans and what led him to found ClickUp.
[01:35] The competitive world of productivity software and what it’s been like building ClickUp.
[02:46] Understanding why ClickUp is a uniquely useful productivity tool.
[04:23] An overview of Zeb’s entrepreneurial journey.
[05:35] The capital they’ve raised for ClickUp and their ambitions for the company.
[07:18] Why it still feels surreal to be owning and running a four billion-dollar company.
[08:04] Learn about Zeb’s first near-death experience and how it introduced him to tech as a career.
[10:07] Zeb’s second near-death experience and how it helped him choose to drop out of college.
[11:39] What Zeb’s third near-death experience taught him about his potential.
[15:03] How Zeb found the source of his seizures after his fourth near-death experience and how it prompted his meditation practice.
[16:08] Why building a business is incredibly challenging and how to manage your stress.
[16:58] Zeb’s fifth near-death experience and how it reminded him of the fragility of life.
[19:57] What Zeb is doing to scale as a CEO right now.
[22:31] Zeb’s core values and the importance of user experience.
[24:24] The details of ClickUp’s Superbowl ad.
[26:08] What analytics revealed about the success of their Superbowl ad.
[27:01] The importance of brand awareness and how ClickUp is growing theirs.
[28:45] Tools you can use to measure brand awareness.
[29:38] Learn how much ClickUp is currently spending on advertising per year.
[30:10] Zeb’s book recommendation on how to maintain your edge in business and life.
[30:55] Zeb’s favorite business tool that’s not ClickUp
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:24] Go to https://www.marketingschool.io to learn more!