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Latest Episodes:

5 Best Practices When Doing Marketing For E-Commerce #2133 Jun 21, 2022

Show notes

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce.
[00:25] How breaking down your pricing can boost conversion rates by ten percent.
[01:03] Why you should be using your internal search and analytics tools.
[01:30] How to make sure that your search adapts to what converts best.
[01:49] Ensure that you’re making it easy to pay in a variety of ways, like MobilePay and Apple Pay.
[02:14] Why you need to include PayPal as a payment option.
[02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[02:47] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

MobilePay
Apple Pay
PayPal
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5 Customer Acquisition Strategies to Finish 2022 Strong #2132 Jun 20, 2022

Show notes

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: five customer acquisition strategies to finish 2022 strong.
[00:26] How to use PR or influencer marketing.
[01:12] Learn about Spin the Wheel by Privy.
[01:51] How to buy attention in a contracting market.
[02:25] Why you should add a free tool to your website with CodeCanyon.
[02:54] How to focus on the channels you already have.
[04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[04:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Privy
Spin the Wheel by Privy
CodeCanyon
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Which Key Metrics Do We Check Every Day? #2131 Jun 19, 2022

Show notes

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus.TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Which Key Metrics Do We Check Every Day?
[00:34] Why Neil no longer checks the daily visitors count.
[00:47] An overview of what Neil checks on a daily basis.
[02:00] An overview of what Eric checks on a daily basis.
[03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast![03:24] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[03:40] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Reaction: 23 million Links SEO Case Study #2130 Jun 18, 2022

Show notes

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 23 Million Links SEO Case Study.
[00:30] An overview of our top takeaways from the study.
[01:20] How Google is optimizing for what is natural.
[02:41] Why SEO hasn’t changed that much.
[04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[05:07] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

23 Million Internal Links - A Google SEO Case Study
Zyppy
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Reaction: Ad Revenues Are Dipping From the Tech Giants #2129 Jun 17, 2022

Show notes

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Ad revenues are dipping from the tech giants.
[00:30] An overview of current growth and stagnation in tech companies.
[01:21] How inflation and hesitation are affecting ad revenues for tech giants.
[03:50] The benefits of starting a company during a recession.
[04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
[05:11] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Repurpose Old Content to Get More SEO Traffic #2128 Jun 16, 2022

Show notes

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Repurpose Old Content to Get More SEO Traffic.
[00:25] Some of the advice we’ve covered in the past.
[00:35] Two simple and effective strategies to increase SEO traffic.
[01:35] The best ways to create pillar pieces of content.
[01:55] How to invest in the best pillar content pieces for your brand.
[03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:16] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

How to make 64 Pieces of Content in a Day
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The Law of Shitty Clickthroughs #2127 Jun 15, 2022

Show notes

In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Law of Shitty Clickthroughs.
[00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen.
[01:21] What The Law of Shitty Clickthroughs means for marketing.
[02:24] Why being fast and flexible is key.
[03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Andrew Chen
The Law of Shitty Clickthroughs.
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Amazon vs. eBay: Which One’s Better for Your Company? #2126 Jun 14, 2022

Show notes

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company?
[00:27] Why it’s not about which one is better, but how to use them all.
[01:29] How to nail your process and then scale it.
[02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What To Do When New Ad Formats Come Out #2125 Jun 13, 2022

Show notes

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What To Do When New Ad Formats Come Out.
[00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google.
[00:54] Why you need to try new ad formats as quickly as possible.
[01:20] Why new formats tend to be cheaper when they first come out.
[02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:09] Text us at 310-349-3785.
[02:22] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tik Tok Spark Ads
Google Web Stories
Reddit
YouTube
Morning Brew
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Reaction: Is Tumblr Making A Comeback? #2124 Jun 12, 2022

Show notes

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback?
[00:28] An overview of Tumblr’s stats over the past few years.
[01:01] The evidence that Tumblr is making a comeback.
[01:47] Why you should consider leveraging traffic on Tumblr.
[03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent
[03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:34] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode: