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    Business

    Marketing School – Digital Marketing and Online Marketing Tips

    Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or you’re an established business, you’ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you’re sure to find something that will help you grow faster. Also don’t forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

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    Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

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    Latest Episodes:
    Neil & Eric Debate: Should You Get A Coach? #2113 Jun 01, 2022
    Show notes

    In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option!

    TIME-STAMPED SHOW NOTES:

    • [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach?
    • [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts.
    • [01:13] Neil's issue with business coaches and what their coaching business says about their level of success.
    • [02:20] Looking at a few definitions of coaches and what they do.
    • [03:02] Using a coach to think about the right questions and keep growing.
    • [04:51] Why certain high-profile and successful coaches do what they do!
    • [05:55] That’s it for today!
    • [05:58] Go to https://www.marketingschool.io/live to learn more about our next event!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Reboot
    • Jerry Colonna
    • Matt Mochary
    • The Great CEO Within

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112 May 31, 2022
    Show notes

    In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more!

    TIME-STAMPED SHOW NOTES:

    • [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies.
    • [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures.
    • [01:14] The importance of hiring personnel with experience!
    • [01:39] Why focus can trump jumping on the newest trends.
    • [02:30] Niching down from an early stage.
    • [02:55] Why you cannot help every person, and the importance of alignment.
    • [03:33] How conferences can help you find great clients!
    • [04:39] Escaping a 'salesy' image and prioritizing being helpful.
    • [06:01] That is it for today!
    • [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Aligning Vectors: How To Scale A Business

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How To Monetize A Podcast The Right Way #2111 May 30, 2022
    Show notes

    In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more.

    TIME-STAMPED SHOW NOTES:

    • [00:24] Today’s topic: How To Monetize A Podcast The Right Way.
    • [00:26] The time and energy we have spent building the Marketing School podcast!
    • [01:01] The usefulness and ease of finding advertising for a podcast.
    • [01:38] Using a podcast as a way to sell your own products and services.
    • [02:36] Why we do not recommend affiliate marketing from the start.
    • [03:06] Looking at the example of HubSpot and the route they have taken.
    • [03:46] That is it for today!
    • [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • Joe Rogan
    • Onnit
    • HubSpot
    • The Hustle

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    The Anatomy of A High Converting Sales Letter #2110 May 29, 2022
    Show notes

    In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES:

    • [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
    • [00:26] Explaining exactly what a sales letter is and should be.
    • [00:50] The importance of a great headline to attract attention.
    • [01:21] Pinpointing the reasons that someone would not buy what you are selling.
    • [02:35] Why customer development is vital and how this relates to your sales letters.
    • [03:47] The patience that is necessary for collecting the rewards of your hard work.
    • [04:19] That’s it for today!
    • [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!
    Links Mentioned in Today’s Episode:
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    • David Ogilvy
    • Levels
    • Sam Corcos
    • The Mom Test
    Leave Some Feedback:
    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.
    Connect with Us:
    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    What All Top Marketers Have In Common #2109 May 28, 2022
    Show notes

    In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: What All Top Marketers Have In Common.
    • [00:27] Why experimentation is key to being a top marketer.
    • [01:00] Being a lifelong learner and how it facilitates experimentation.
    • [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends.
    • [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [02:32] Text us at 310-349-3785 with your comments and feedback.
    • [02:44] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • The State of Demand Gen Podcast
    • The Brand Marketing Podcast
    • Marketing Brew
    • Stacked Marketer
    • The Wall Street Journal: CMO Today
    • Text us at 310-349-3785 with your comments and feedback.
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Where Twitter Is Going With Elon Musk Owning It #2108 May 27, 2022
    Show notes

    In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are expected to find other forms of monetization to recoup those earnings. Listen in to hear it all!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Where Twitter Is Going With Elon Musk Owning It
    • [00:46] Insights into Elon’s plans for Twitter and potential blockchain implementations.
    • [01:54] Elon’s plans to make Twitter less reliant on advertising.
    • [02:25] An overview of the Elondrop and what that would mean for Twitter.
    • [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [05:08] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • The Elondrop
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months May 26, 2022
    Show notes

    In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months.
    • [01:12] Get to know today’s guest Evan Keast, Founder at Doodles.
    • [02:35] Learn about Evan’s entrepreneurial journey and past projects.
    • [03:58] An overview of Doodles, how it functions, and what makes it unique.
    • [06:58] Evan’s key tips for launching a successful NFT project.
    • [08:21] Why Doodles is focused on making their NFTs affordable and accessible to millions of people.
    • [11:29] How Doodles is reinvesting its funds into the future of Web3.
    • [12:21] The team at Doodles and how they are looking to expand and hire.
    • [13:50] The community manager at Doodles and how they found him.
    • [14:54] The importance of being interoperable with other Web3 products and having a community mindset when you build your brand as an NFT.
    • [16:04] Why Evan is deeply invested in crypto.
    • [17:31] Evan’s favorite business tool.
    • [17:40] How to find Evan online.
    • [17:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [17:57] Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    • Evan Keast on Twitter
    • Evan Keast on Instagram
    • Doodles
    • Doodles NFT
    • Noodles NFT
    • Figma
    • Dapper Labs
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
    Leave Some Feedback:
    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.
    The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial Connect with Us:
    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Would You Invest in Elon Musk's Twitter? #2106 May 25, 2022
    Show notes

    In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter?
    • [00:30] An overview of the acquisition offer that Twitter has agreed to.
    • [01:13] Why the amount of money you have determines whether you should invest in Twitter.
    • [02:08] The changes that are expected to happen at Twitter.
    • [02:35] The type of companies Neil and Eric invest in based on their positioning.
    • [03:27] Why it’s appropriate for investment firms to invest in late-stage companies.
    • [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [04:03] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    6 Ways to Lower Your Cost Per Acquisition #2105 May 24, 2022
    Show notes

    In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition.

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition.
    • [00:30] Why you should give away free services and create great offers.
    • [00:45] How to use AB tests to lower your cost per acquisition.
    • [01:04] Why you need to ensure that your messaging is clear.
    • [01:24] What you can learn from your competitor’s ads.
    • [01:39] Why you should test multiple creatives consistently.
    • [02:24] Utilizing networks and platforms to optimize your business.
    • [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [02:59] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Facebook Ads
    • Eric Sui on Twitter
    • Eric Sui on Instagram
    • Neil Patel on Twitter
    • Neil Patel on Instagram
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Marketing Predictions for the Rest of 2022 #2104 May 23, 2022
    Show notes

    In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize.

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Marketing Predictions for the Rest of 2022.
    • [00:25] How we expect Facebook to find new ways to monetize.
    • [00:52] Some of the ways that marketing will become more challenging.
    • [02:06] Why marketers will need to become more thoughtful and creative.
    • [02:22] The sizable role that conversion optimization will play in marketing strategies.
    • [02:52] How to attract the right people amidst rising ad costs.
    • [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [03:39] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

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