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Latest Episodes:

Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia May 12, 2022

Show notes

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.
[00:56] Introducing today’s guest Alejandro Navia and how he founded NFT Now.
[05:53] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.
[06:59] NFT Now’s reach and how they have grown as an omnichannel media company.
[10:09] The core drivers of NFT Now’s impressive growth.
[13:34] What Alejandro has learned about the dangers of being dependent on one single platform.
[13:56] The main channels Alejandro is using for NFT Now and why owning your domain is key.
[15:40] Alejandro’s approach to coaching and why he views his clients as partners.
[19:12] The distinction between coaching and educating.
[19:54] Why choosing to find a coach is a big deal.
[20:19] How to find a good coach.
[21:20] Why the interview process is crucial in finding the right coach for you.
[22:11] Why you need to ask yourself which areas of your life you want to improve on.
[25:22] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami.
[29:48] The most impactful book that Alejandro has ever read.
[30:40] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication.
[32:18] That’s it for today! Don’t forget to rate, review and subscribe!
[32:20] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

NFT Now
Alejandro Navia
Alejandro Navia on Instagram
Alejandro Navia on Twitter
The Prophet by Kahlil Gibran
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How To Keep An Eye On Your Competitors in 2022 #2092 May 11, 2022

Show notes

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022.
[00:25] Why it’s essential that you stay up to date with what your competitors are doing.
[01:05] How to use SimilarWeb to measure what your competitors are doing.
[01:36] Why WayBackMachine is a great free tool for AB testing.
[02:01] Use Ahrefs to grow your search traffic.
[02:28] Follow your competitors online and use Facebook’s ad library.
[02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights.
[02:51] How to get feedback on your competitor’s site as well as your own with UserTesting.
[03:28] How to implement qualitative feedback.
[03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:16] Text us at 310-349-3785.
[04:29] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

SimilarWeb
Zoom
WayBackMachine
Ahrefs
Meta Ad Library
SocialBlade
TubeBuddy
vidIQ
UserTesting
Adbeat
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Text us at 310-349-3785

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Come Up With The Perfect Messaging For Your Product #2091 May 10, 2022

Show notes

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product.
[00:28] How your messaging will impact your conversion rate.
[00:45] How to identify what you should emphasize within your copy.
[02:30] Why you need to keep tweaking your messaging.
[02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[02:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Optimizely
VWO
Crazy Egg
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

With So Many Marketing Channels, Which Channel Should You Pick? #2090 May 09, 2022

Show notes

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you. TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: With So Many Marketing Channels, Which Channel Should You Pick?
[00:25] Why an omnichannel approach is inevitable.
[00:49] How to choose which channels to leverage first.
[01:49] Identify where your audience is hanging out and what is best for your medium.
[03:08] Why you need to repurpose your content for different channels.
[03:29] Why you need to post natively to your channels.
[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:03] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

SEMrush
Gary Vee: How To Make 64 Pieces Of Content In A Day
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
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The Challenges of Podcasting #2089 May 08, 2022

Show notes

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Challenges of Podcasting.
[00:50] Why it’s becoming more difficult to make your podcast popular.
[01:23] Why it’s more difficult to drive conversion from a podcast than a website.
[01:42] Some effective methods for growing your podcast.
[02:27] Why podcasts are effective for brand promotion and high ROI strategies.
[02:49] How podcasts help build community and decrease sales cycles.
[03:11] A reminder of how long it takes to grow a podcast audience.
[03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:41] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Edison Research Podcast Consumer Tracking Report

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Ad Channels To Consider For This Year #2088 May 07, 2022

Show notes

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to get the most out of ad channels this year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Ad Channels To Consider For This Year.
[00:34] Why now is a great time to advertise on TikTok.
[01:14] How to get the most out of advertising on Quora.
[01:40] Why you need to pay attention to where your audience is.
[02:00] Other ad channels to consider like Amazon, Twitter, and Pinterest.
[02:39] Why Next Door is great for targeting mothers.
[02:50] Other advertising streams outside of platforms like email and podcasting.
[03:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:14] Go to marketingschool.io/improve help us improve!
[03:27] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

TikTok for Business
Quora for Business
Twitter Ads
Amazon Ads
Pinterest Ads
Roku Ads
Next Door
Spotify Ads
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Web3 Marketing Differs From Web2 Marketing #2087 May 06, 2022

Show notes

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing.
[00:27] Why the same concepts, principles, and strategies apply to Web3.
[01:29] Why we won’t be using the term Web3 in ten years.
[03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. May 05, 2022

Show notes

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
[00:30] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
[02:49] The lack of ROI that businesses have been experiencing with paid ads and social media.
[04:24] How Bob defines affiliate and brand marketing.
[05:58] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
[07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.
[09:16] An overview of the content in Bob’s new book Moving to Outcomes.
[11:06] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
[11:56] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
[13:34] Practical methods for instituting affiliate marketing strategies.
[15:54] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
[18:13] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
[20:18] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
[21:43] Some of the ways that their clients and employees meet up in person.
[24:08] An overview of Acceleration Partners hubs in the US.
[24:52] The plans for Acceleration Partners for the next five years.
[27:24] Bob’s thoughts on current trends in wage inflation.
[29:37] The benefits of reaching out to check in on employees who left your business on good terms.
[30:18] Bob’s favorite performance marketing tool.
[31:02] Bob’s book recommendation and why he often gives it to people as a gift.
[32:48] That’s it for today! Don’t forget to rate, review and subscribe!
[32:51] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Robert Glazer
Robert Glazer on LinkedIn
Affiliate Partnerships
Moving to Outcomes
LinkedIn Talent Insights
Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085 May 04, 2022

Show notes

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers.
[00:50] Why this dip in Netflix’s value was inevitable.
[01:24] How Netflix lost its competitive edge over other companies.
[02:04] Why being unique is easier to market and results in quicker growth.
[02:50] Why you should always be trying to displace your own business.
[03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100
[03:37] Don’t forget to rate, review, and subscribe to this podcast!
[03:57] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Netflix
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Tools For Q3 2022 #2084 May 03, 2022

Show notes

In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Marketing Tools For Q3 2022.
[00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and more.
[01:01] The benefits of Sprout Social in managing social media for any enterprise company.
[01:22] How Taplio can help you manage your LinkedIn posts.
[01:52] Quickly and easily automate your favorite apps and devices with IFTTT (If This Then That).
[02:09] Why Orbit.love is a great tool for community management.
[03:01] Why Kickbox is a fantastic tool for managing your email marketing.
[03:31] How Commsor unlocks the power of Community-Led Growth.
[03:52] That’s it for today! Go to school.io/talent to learn how you can join our Talent Collective!
[04:22] Don’t forget to rate, review, and subscribe to this podcast!
[04:22] Go to https://www.marketingschool.io to learn more!