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    Business

    Marketing School – Digital Marketing and Online Marketing Tips

    Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or you’re an established business, you’ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you’re sure to find something that will help you grow faster. Also don’t forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

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    Latest Episodes:
    Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days #2083 May 02, 2022
    Show notes

    In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this.

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days.
    • [00:35] An introduction to well-known entrepreneur, Kevin Rose.
    • [01:32] A breakdown of the finances around the Moonbirds NFT Project.
    • [02:36] The type of marketing strategy you need for a project like this.
    • [02:50] Kevin Rose’s marketing strategy and the PROOF Collective.
    • [04:32] How to add value and utility with NFTs.
    • [05:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [05:42] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Moonbirds NFT
    • Digg
    • PROOF Collective
    • Leveling Up Heroes
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How SEO Influences Your Organic Revenue Growth #2082 May 01, 2022
    Show notes

    In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: How SEO Influences Your Organic Revenue Growth.
    • [00:25] How SEO creates brand awareness.
    • [01:19] Why good SEO is so powerful long-term.
    • [02:54] Why you need to be patient with your SEO strategy.
    • [03:16] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [03:37] Go to https://www.marketingschool.io/live to learn more about our next live event!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    What You Should Do When Your SEO Traffic is Flat #2081 Apr 30, 2022
    Show notes

    In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time.

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat.
    • [00:24] Why flat traffic doesn’t necessarily mean you’re not growing.
    • [00:45] How to log into your Google Search console and compare traffic on your pages.
    • [01:29] How to update and consolidate your content.
    • [02:49] How these changes will help your traffic grow over time.
    • [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event!

    Links Mentioned in Today’s Episode:

    • Google Search Console
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    3 Ways to Drastically Improve Your Client Retention #2080 Apr 29, 2022
    Show notes

    In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Three ways to drastically improve your client retention.
    • [00:25] Why 30-40 percent churn should be avoided.
    • [00:48] How to use a credit card updater and PayPal to improve retention.
    • [01:31] What it means to have an executive sponsor and how it helps clients.
    • [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time.
    • [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention.
    • [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event!

    Links Mentioned in Today’s Episode:

    • 7 Powers: The Foundations of Business Strategy
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

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    See omnystudio.com/listener for privacy information.

    He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski Apr 28, 2022
    Show notes

    In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
    • [01:00] An overview of Brett’s journey from college to starting the NFT Academy.
    • [02:16] How Brett grew his following from scratch on YouTube.
    • [02:31] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
    • [03:27] A breakdown of Brett’s production process for his videos.
    • [04:20] Learn about Brett’s Magic Mushroom Clubhouse project.
    • [05:46] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
    • [07:13] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3.
    • [08:54] The NFT Academy and why it’s a great educational tool.
    • [10:32] Why community will continue to remain a crucial element of NFTs and Web3.
    • [12:12] The role that timing has played in the growth Brett has seen on social media platforms like Twitter.
    • [13:55] Brett’s advice on the best PR strategy for brand new projects.
    • [14:00] Why community is much more successful than influencer marketing in the NFT and Web3 space.
    • [18:47] Brett’s approach to compensation for community members and contributors.
    • [21:35] How Brett is balancing his many different projects.
    • [23:11] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs.
    • [24:09] The Million Dollar Mint Club and why Brett is excited about it.
    • [25:24] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments.
    • [26:02] Brett’s favorite NFT tools.
    • [26:58] That’s it for today! Don’t forget to rate, review and subscribe!
    • [27:00] Go to https://marketingschool.io/live to learn more!

    Links Mentioned in Today’s Episode:

    • Brett Malinowski on Youtube: https://www.youtube.com/channel/UCsg20ERGZt9eHVZRXROJSqg
    • Brett Malinowski on Twitter: https://twitter.com/thebrettway
    • The Magic Mushroom Clubhouse NFT: https://magicmushroomclubnft.com/
    • NFT Academy on OpenSea: https://opensea.io/collection/nftacademy
    • Pop-In: https://www.popinpass.com/
    • Whiteboard Crypto: https://whiteboardcrypto.com/
    • Nansen: https://www.nansen.ai/
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below.
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How Neil & Eric Run Marketing Experiments #2078 Apr 27, 2022
    Show notes

    In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments
    • [00:25] An overview of testing and how to run marketing experiments.
    • [01:11] How Neil and Eric run marketing experiments.
    • [01:48] Why testing different parts of your funnel is key.
    • [02:03] Some of the tools you can use to run experiments.
    • [02:19] How Eric and his team choose which ideas to test using the ICE model.
    • [04:48] Why you should choose the experiments that are easy to implement.
    • [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show.
    • [05:26] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • VWO
    • Crazy Egg
    • The Cold Start Problem: How to Start and Scale Network Effects
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How to Give Every Text Message You Send 30% Boost #2077 Apr 26, 2022
    Show notes

    In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost
    • [00:25] The simple trick for boosting engagement on your text messages.
    • [01:12] Some of the contexts for sending these messages.
    • [01:47] That’s it for today!
    • [01:56] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Should You Use Automatic Or Manual Placements on Facebook? #2076 Apr 25, 2022
    Show notes

    In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis!

    TIME-STAMPED SHOW NOTES:

    • [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook?
    • [00:25] Why Neil recommends that you test both.
    • [01:01] The long-term benefits of automation.
    • [02:30] That’s it for today! Don’t forget to rate, review and subscribe!
    • [02:48] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    How To Manage Your Comments At Scale #2075 Apr 24, 2022
    Show notes

    In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today!

    TIME-STAMPED SHOW NOTES:

    • [00:25] Today’s topic: How To Manage Your Comments At Scale
    • [00:53] Neil’s process and recommended tools for responding to comments on blogs.
    • [01:20] How to respond to comments on social profiles.
    • [01:31] How assistants can help with managing your comments on social profiles.
    • [02:25] How Neil manages his comments at scale on his various channels.
    • [03:50] The ROI on responding to comments.
    • [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [04:56] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Akismet
    • Comments Not Replied To
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
    • Growth Everywhere
    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

    Why You Should Care About TikTok Search Ads #2074 Apr 23, 2022
    Show notes

    In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    • [00:25] Today’s topic: Why You Should Care About TikTok Search Ads.
    • [00:25] The high rate of users on TikTok and the massive growth the app has experienced.
    • [01:01] Why now is a great time to be using TikTok search ads.
    • [01:47] What is currently available within TikTok search ads.
    • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
    • [03:33] Go to https://www.marketingschool.io to learn more!

    Links Mentioned in Today’s Episode:

    • Morning Brew
    • Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Neilpatel.com
    • Quick Sprout
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    • Single Grain
    • Twitter @neilpatel
    • Twitter @ericosiu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

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