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Latest Episodes:

Effective Alternatives To The Competitive Landscapes of PPC & SEO #2073 Apr 22, 2022

Show notes

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO
[00:30] Why PPC and SEO are becoming more competitive.
[01:30] The benefits of affiliate marketing and how to do it.
[02:02] How to integrate community and live events.
[03:00] Examples of tools that can help you compete in PPC and SEO.
[03:29] How to get mentioned in articles and how this can drive revenue.
[04:40] How to determine which social media platform you should be focusing on.
[06:03] Eric’s tips for podcasting and how to integrate your different channels.
[06:40] How to use live functions on social media in conjunction with influencers if you’re selling physical goods.
[07:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[07:53] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

NP Digital
WhatRunsWhere
Edison Research: The Infinite Dial
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How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs #2072 Apr 21, 2022

Show notes

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
[00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
[01:07] Why Jake chose to focus his video essays on money, power, and crime.
[02:11] Jake’s YouTube journey, and why his latest venture started with two channels.
[04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth.
[05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
[07:48] The nature of creative work and the amount of time Jake typically spends on a video.
[08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.
[09:02] How having his video shared on a prominent channel boosted Jake’s numbers.
[10:16] An overview of Jake’s comprehensive research process.
[11:17] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel.
[12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.
[14:08] Jake’s economic model, his new Join button, and his long-term plan.
[16:36] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.
[20:21] The surprising amount of times Jake has been recognized from his YouTube channel.
[21:20] Jake’s top business tool and book recommendations.
[23:36] That’s it for today! Don’t forget to rate, review and subscribe!
[23:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Jake Tran

Kurzgesagt: In a Nutshell on YouTube

The 48 Laws of Power by Robert Greene

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
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Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071 Apr 20, 2022

Show notes

In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse.
[00:30] An overview of how companies are currently engaging with the Metaverse.
[00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time.
[01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse.
[02:50] That’s it for today! Don’t forget to rate, review and subscribe!
[03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Marketing Trends We're Excited About for Q2 2022 #2070 Apr 19, 2022

Show notes

In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022.
[00:30] How you can now use Cameo for your business.
[01:43] The rise in voice commerce and how to optimize for it.
[02:06] The need for community management for NFTs and other Web3 applications.
[02:41] Marketing for Web3: what we’ve seen so far and how it works.
[04:05] How Neil expects rising interest rates to affect marketing.
[04:40] That’s it for today! Don’t forget to rate, review and subscribe!
[04:51] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Cameo
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How Google Ads is Changing #2069 Apr 18, 2022

Show notes

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Google Ads is Changing.
[00:30] Learn about Performance Max, an ad campaign format that launched a few months ago.
[01:24] How Performance Max helps you maximize performance across all the channels.
[01:52] The difference between Performance Max and manually using Google Shopping.
[02:55] An overview of the benefits of Performance Max.
[04:00] That’s it for today! Don’t forget to rate, review and subscribe!
[04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!

Links Mentioned in Today’s Episode:

Performance Max Campaigns
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going #2068 Apr 17, 2022

Show notes

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going.
[00:34] A look at the business model at Morning Brew.
[01:09] The latest from HubSpot and what they are currently doing for podcasters.
[01:33] Shopify's new initiative called Lookbook.
[02:18] How content creators are the best way for brands to gain attention.
[03:26] Lessons from the best content creators in the game right now.
[03:53] That’s it!
[03:56] Go to https://www.marketingschool.io/live to learn more about our live events!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
HubSpot
Shopify
Morning Brew
MrBeast

Leave Some Feedback:

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Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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Why Neil Still Writes His Own Blog Posts #2067 Apr 16, 2022

Show notes

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts.
[00:27] Eric's feelings about writing content currently.
[00:59] Letting enjoyment drive your writing and other activities.
[01:27] How passion can impact the quality of your content.
[02:14] Doing what you love as a way to build a better future and more success.
[02:58] Comparing Neil's writing versus that of the team that helps him.
[03:49] What comprises evergreen content?
[04:09] That’s it!
[03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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Neil & Eric's Weekly Content Cadence in 2022 #2066 Apr 15, 2022

Show notes

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022.
[00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media.
[01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content.
[03:13] Goals for the next 6-12 months for each of our cadences.
[03:31] That’s it for today!
[03:24] Go to https://www.marketingschool.io/live to learn more.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More #2065 Apr 14, 2022

Show notes

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More.
[01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
[01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
[04:46] What the Skyscraper Technique is and how it became so famous.
[06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
[07:10] How much traffic Brian was able to generate for Backlinko per month.
[07:23] The method Brian used to make money from Backlinko through courses.
[09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
[11:40] Why Brian started Exploding Topics and the main mission of the business.
[14:24] The story of Brian acquiring what became Exploding Topics and how he went about it.
[16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers.
[18:00] How Brian had to ‘eat poopoo’ initially to get ahead.
[21:44] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter.
[23:24] Brian’s experiences traveling and why he ended up in Lisbon.
[24:50] What media Brian is consuming and why he is not focusing on self-improvement.
[25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer.
[28:09] Brian’s favorite tool that isn’t exploding topics.
[29:00] The best way to find Brian online.
[29:10] That’s it for today! Don’t forget to rate, review and subscribe!
[29:10] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Brian Dean on LinkedIn

Brian Dean on Twitter

Backlinko

Exploding Topics

Josh Howarth on LinkedIn

SEMrush

MicroAcquire

Brain.fm

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How to Grow Your Marketing With Capchase #2064 Apr 13, 2022

Show notes

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Grow Your Marketing With Capchase.
[00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today.
[01:00] Why you’ll need loans to grow your business.
[01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco.
[01:44] Some of the ways you can use Capchase to manage your cash flow.
[02:36] How to know when you can potentially make the switch to bank loans.
[04:14] That’s it for today! Don’t forget to rate, review and subscribe!
[04:19] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
[04:27] Go to https://marketingschool.io/live to learn more!