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Latest Episodes:

The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053 Apr 02, 2022

Show notes

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast.
[00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms.
[01:02] A breakdown of how to optimize your content for the YouTube algorithm.
[02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with.
[02:55] Some of the online resources you can use to keep track of algorithm trends and updates.
[03:21] Why there’s no template for what type of content is successful.
[04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic.
[04:44] That’s it for today! Don’t forget to rate, review and subscribe!
[04:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

YouTube Studio
Search Engine Land
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5 SEO Tips You Should Start Following Today #2052 Apr 01, 2022

Show notes

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 SEO Tips You Should Start Following Today.
[00:25] Why building a brand will benefit your SEO.
[00:51] The benefits of leveraging Google’s products, including platforms like YouTube.
[01:28] How to use free tools to generate more backlinks.
[01:53] Some of the tools you can use to elevate user experience.
[02:25] Remember to incorporate SEO with whatever type of content you’re creating.
[03:48] That’s it for today! Don’t forget to rate, review and subscribe!
[03:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Code Canyon
PageSpeed Insights
Schema.org
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Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon #2051 Mar 31, 2022

Show notes

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
[00:20] Introducing today’s guest Matt Colon, Global President of Music at YMU.
[01:07] Matt’s background and some of the figures he’s worked with like Steve Aoki.
[02:17] An overview of how the world of NFTs relates to the music industry in general.
[04:53] What NFTs can accomplish for musicians.
[07:03] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
[10:28] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
[12:15] Steve’s broad reach and his incredible touring record.
[12:48] A breakdown of the tokenized community they have built for Steve Aoki.
[14:30] A0k1verse and the long-term goals of their NFT project.
[18:25] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand.
[20:04] How its Netflix release changed the documentary’s impact.
[21:19] Steve’s relationship with the director and how the documentary became a father-son story.
[24:11] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.
[28:50] Matt shares his favorite book of the moment.
[29:11] Why you shouldn’t have to micromanage your employees.
[31:49] That’s it for today! Don’t forget to rate, review and subscribe!
[31:49] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

No Rules Rules: Netflix and the Culture of Reinvention

I’ll Sleep When I’m Dead

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What We're Excited About for YouTube for 2022 #2050 Mar 30, 2022

Show notes

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What We're Excited About for YouTube for 2022.
[00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce.
[00:48] Some of the ways that YouTube is continuing to innovate its online offerings.
[01:24] Why YouTube is becoming the main hub for any type of video content.
[03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future.
[03:57] That’s it for today! Don’t forget to rate, review and subscribe!
[04:05] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

A Look at 2022: Community, Collaboration, and Commerce
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Is Google Search Dying? #2049 Mar 29, 2022

Show notes

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison?

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is Google Search Dying?
[00:33] Why Google search is not dying.
[00:57] Some of the statistics around Google and its competitors.
[02:21] Why SEO is not dying, it’s just becoming a bit more difficult.
[02:36] That’s it for today! Don’t forget to rate, review and subscribe!
[02:43] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What should we talk about next? Please let us know in the comments below

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Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. #2048 Mar 28, 2022

Show notes

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric.
[00:45] Why you should maximize on what’s working before chasing new trends.
[01:10] Some of the more modern channels that are opening up like TikTok and the metaverse.
[02:10] Remember to leverage tried and trusted strategies before trying out new trends.
[02:38] That’s it for today! Don’t forget to rate, review and subscribe!
[02:45] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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7 Networking Strategies To Connect With World-class People #2047 Mar 27, 2022

Show notes

In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People.
[00:30] Why hosting dinners are a great way to connect with people.
[01:15] Connect with people online and build deeper relationships by addressing their online problems.
[01:32] Follow up after meeting someone and deepen that relationship.
[02:04] Provide thoughtful and well-crafted responses to high-profile tweets.
[02:23] How to use DMs on different platforms to connect with people.
[03:14] How to use interviews to connect with other people and expand your network.
[03:31] Use a CRM tool to remind you to connect with people.
[04:48] That’s it for today! Don’t forget to rate, review and subscribe!
[04:52] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Decks
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What Neil Learned From Responding to 75,441 Comments #2046 Mar 26, 2022

Show notes

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments.
[00:30] How responding to so many comments helped Neil build a deeper connection with his audience.
[01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that.
[02:08] Neil’s practical tips on how to prioritize comments.
[02:39] How to use comments for finding topics for your content.
[03:40] That’s it for today! Don’t forget to rate, review and subscribe!
[03:45] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Do Personality Tests Actually Help You Pick the Right Marketers #2045 Mar 25, 2022

Show notes

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers.
[00:30] Some of the personality tests that are out there and which ones we use.
[01:32] Why personality tests are great for team cohesion.
[01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer.
[04:44] That’s it for today! Don’t forget to rate, review and subscribe!
[04:48] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

PrincipleYou
PrincipleUs
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Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau #2044 Mar 24, 2022

Show notes

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
[00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
[01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
[01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
[03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
[04:51] An overview of Justin’s past and upcoming NFT projects.
[06:21] Some of the biggest challenges that Royal will be facing as they grow.
[06:35] Why Justin refers to Royal as a Web2.5 platform.
[07:46] How Justin balances being a musician and a startup co-founder.
[08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants.
[10:31] How Justin put together an exceptional team for his startup.
[11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars.
[13:01] How Royal is currently being marketed and why most of its growth has been organic.
[14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets.
[15:12] The time it took Justin to grow his reach at the start of his music career.
[17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more.
[18:03] That’s it for today; Don’t forget to rate, review and subscribe!
[18:03] Go to https://marketingschool.io/live to learn more.