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Latest Episodes:

Why GIFs Are the Future of Product Screenshots #2033 Mar 13, 2022

Show notes

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
[00:28] The problem with newer formats for displaying products.
[01:06] Why GIFs are theoretically better than videos for displaying products.
[01:17] What Neil found out when he tested images versus GIFs.
[02:34] The time-to-value ratio for GIFs.
[03:05] How to create your own GIFs.
[03:30] Why the content is more important than the GIF or video.
[04:40] That’s it for today.
[03:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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How to Release a New Redesign Without Affecting Your Traffic #2032 Mar 12, 2022

Show notes

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic.
[00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic.
[00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment.
[01:00] Be conscientious about which keywords you are using.
[01:16] Some technical details to bear in mind.
[01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients.
[03:18] That’s it for today! Don’t forget to rate, review and subscribe!
[03:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Screaming Frog
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How SEO Will Change In The Future #2031 Mar 11, 2022

Show notes

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How SEO Will Change In The Future.
[00:28] SEO is starting to happen everywhere, not just Google.
[01:51] What Duck Duck Go and Web3 can teach us about SEO.
[02:54] Why you should be thinking about how people can shop everywhere.
[03:38] That’s it for today! Don’t forget to rate, review and subscribe!
[03:46] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

DuckDuckGo
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The Terrifying Trend We Are Seeing In Digital Marketing #2030 Mar 10, 2022

Show notes

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing.
[00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands.
[01:10] How brands help you become less reliant on platforms.
[02:27] How to build a good brand.
[02:54] Why, if you don’t build a brand, you won’t win.
[03:25] The four forms of leverage: code, capital, labor, and media.
[04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing.
[05:04] That’s it for today! Don’t forget to rate, review and subscribe!
[05:13] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Zero to One: Notes on Startups, or How to Build the Future

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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Top 5 Quick CRO Wins #2029 Mar 09, 2022

Show notes

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Top 5 Quick CRO Wins.
[00:30] Why you need to add PayPal as a checkout option.
[00:43] Other payment methods and landing page tools to increase CRO.
[01:20] How to use a two-step checkout.
[01:36] Why exit and entrance pop-ups are beneficial for CRO.
[02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO.
[02:34] That’s it for today! Don’t forget to rate, review and subscribe!
[02:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

How to Build an Amazing Marketing Team #2028 Mar 08, 2022

Show notes

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build an Amazing Marketing Team.
[00:35] Neil’s strategy for how to find and hire exceptional marketing talent.
[02:00] Some of the practical questions you can pose to your network.
[01:58] The kind of skills you should look for in potential marketing managers.
[02:44] Why you should hire someone who is a skilled recruiter.
[03:56] That’s it for today! Don’t forget to rate, review and subscribe!
[04:11] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Drastically Improve Customer Retention #2027 Mar 07, 2022

Show notes

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Drastically Improve Customer Retention.
[00:30] A summary of our definition for customer retention.
[01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
[01:36] Seven Powers, the concept of switching costs, and how they help retention.
[02:27] How communicating with customers and finding out about their needs can improve retention.
[03:02] How to use LinkedIn to improve customer retention through your hires.
[03:20] Why you need to do continual customer development to ensure retention.
[04:18] Why product customer fit and positioning are essential for retention.
[06:16] That’s it for today! Don’t forget to rate, review and subscribe!
[06:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

7 Powers: The Foundations of Business Strategy
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees #2026 Mar 06, 2022

Show notes

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees.
[00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers.
[01:19] The role that recruiters play in job acquisition and retention.
[02:01] How Neil’s company has been affected by the tougher talent market.
[02:40] Why the current salaries that employees are being offered are not sustainable.
[02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee.
[04:16] How to use an interview to find out what motivates a prospective employee.
[04:29] Asking prospective employees what they’d object to if they received a counter offer.
[05:03] What Neil does to get the best talent.
[06:32] The concept of boomerang employees and why they are surprisingly common.
[07:00] How to help employees achieve their goals outside of work.
[07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic.
[11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships!
[11:40] That’s it for today! Don’t forget to rate, review and subscribe!
[11:43] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Who: The A Method for Hiring

The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs

Neil Patel on Twitter
Eric Siu on Twitter
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TikTok Contest (ENDS 3/31/22): We're Giving Away $10k to the Best! #2025 Mar 05, 2022

Show notes

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best!
[00:43] How Sam Parr inspired our TikTok growth experiment.
[01:33] An overview of our TikTok experiment and how you can take part in it.
[02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok.
[03:11] A rundown of Neil’s high numbers on TikTok.
[03:34] That’s it for today! Don’t forget to rate, review and subscribe!
[03:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Marketing School Clips on YouTube

YouTube
TikTok
Neil Patel on TikTok
Eric Siu on TikTok
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Strategy Vs. Tactics - What's More Valuable Long Term? #2024 Mar 04, 2022

Show notes

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?.
[00:25] Eric’s definition of tactics and strategies and how they are distinct from one another.
[01:18] Neil’s perspective on strategies and tactics and why both are important.
[02:17] A framework for how to incorporate tactics and strategies into your career timeline.
[03:20] That’s it for today!
[03:23] Don’t forget to rate, review and subscribe!
[03:28] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode: