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Latest Episodes:

Our TikTok Growth Experiment - Want To Win $5,000? #2013 Feb 21, 2022

Show notes

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?.
[00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok.
[00:47] A breakdown of how our competition will work.
[01:26] Why Neil is so excited about this experiment.
[01:38] The importance of experimenting in order to do well in marketing.
[02:13] Why this competition is a great opportunity for exposure for participants who do well.
[03:16] That’s it for today!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Marketing School Clips on Youtube

My First Million Podcast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How We're Planning To Grow Our Podcast in 2022 #2012 Feb 20, 2022

Show notes

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022.
[01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon.
[01:53] The contests and free giveaways we’d like to start running.
[02:50] Our potential plans to advertise and be guests on other podcasts.
[04:03] How we can use our blog posts to link to our podcast.
[04:41] How we’re planning to update our content into longer, more substantive formats.
[05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast.
[05:18] That’s it for today!
[05:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast!
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Tried and True Ways to Drive More Leads #2011 Feb 19, 2022

Show notes

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Tried and True Ways to Drive More Leads.
[00:28] Other ways of driving leads other than paid ads and SEO.
[00:52] Doing joint partnerships with people in your space who are not direct competitors.
[02:17] Spotting no-brainer opportunities to partner up.
[03:19] Doing free and non-scalable work at the beginning at least.
[04:08] Drilling down on CRO if your business already gets traffic.
[04:47] That’s it for today, be sure to rate, review, and subscribe!
[04:48] Go to https://marketingschool.io/ to learn more.

Links Mentioned in Today’s Episode:

$100M Offers

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The Markets Are Crashing. What To Do About It #2010 Feb 18, 2022

Show notes

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Markets Are Crashing. What To Do About It.
[01:22] The value of thinking long-term in a crashing market.
[02:08] Being greedy while others are fearful.
[03:37] Perceiving the current environment as a sale.
[03:50] That’s it for today, be sure to rate, review, and subscribe!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009 Feb 17, 2022

Show notes

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr.
[00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.
[01:20] Sam shares his outlook on his personal finances.
[04:09] What Sam is best known for and what he’s working on right now.
[05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it.
[09:03] The most effective strategies for increasing your monthly downloads.
[10:14] Why you need to allow room for spontaneity in your podcasts.
[10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast.
[11:37] The Agora newsletter and why it’s such a fascinating topic.
[16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.
[17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes.
[19:46] How the output of their podcast has shifted.
[22:23] How Sam was able to sell The Hustle to HubSpot.
[24:55] Sam’s advice on how to work on your podcasting as a craft.
[25:58] What chargeable analytics can teach you about your retention.
[29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content.
[29:55] Some of the swaps they’ve done with other shows and their positive outcomes.
[31:35] The one hack that has had the biggest impact on their downloads.
[33:31] How Sam grew his following on Twitter and why he stopped.
[35:08] Why Sam has loved working with HubSpot.
[40:46] Sam’s work as an angel investor and what he’s currently interested in.
[44:10] Sam’s interest in real estate and how he is investing in it.
[49:22] Sam’s book recommendation: Mastery by Robert Greene.
[50:47] Why investing in a high-quality podcasting setup has been so beneficial.
[52:44] Why Sam never takes his phone into his bedroom.
[53:50] That’s it for today!
[53:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

The Hustle: https://thehustle.co/
My First Million Podcast: https://www.mfmpod.com/
How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6
HubSpot: https://www.hubspot.com/
DreamHost: https://www.dreamhost.com/
The Agora: https://theagora.com/
Entrepreneurs on Fire: https://www.eofire.com/
Must read book: Mastery
Sam Parr on Twitter: https://twitter.com/theSamParr
Sam Parr on Instagram: https://www.instagram.com/thesamparr/

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Top 3 SEO Regrets We Have #2008 Feb 16, 2022

Show notes

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Top 3 SEO Regrets We Have.
[00:25] How not building a brand negatively impacted our SEO.
[00:55] Why we regret not doing enough content upgrades.
[01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.
[01:47] That’s it for today, be sure to rate, review, and subscribe!
[01:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Not Doing This Will Slow Your SEO #2007 Feb 15, 2022

Show notes

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Not Doing This Will Slow Your SEO.
[00:25] How not building a brand slows down your SEO.
[01:17] The rule of seven and how it applies to brand recognition.
[01:47] How incentives inform outcomes when it comes to building a reputable brand.
[02:51] That’s it for today, be sure to rate, review, and subscribe!
[02:58] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Reaction to Semrush Buying Backlinko #2006 Feb 14, 2022

Show notes

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
[00:28] Who Semrush is and why Backlinko appeals to them.
[00:55] Why build it yourself when you can buy it?
[01:37] Examples of companies that kept growing after being acquired.
[03:26] Why these acquisitions are more like partnerships.
[04:14] That’s it for today!
[04:21] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

Semrush
Backlinko
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Reaction to Twitter NFT Verification #2005 Feb 13, 2022

Show notes

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Reaction to Twitter NFT Verification.
[00:36] How Twitter has enabled NFT verification.
[00:54] Neil’s feelings about the authenticity aspect of this development.
[01:30] What the other social media platforms intended to use NFTs for.
[02:28] Searching for legitimate people you want to work with.
[03:11] Why the endorsement from the big players mean Web3 is here to stay.
[03:48] That’s it for today!
[03:49] Don’t forget to rate, review, and subscribe to this podcast.

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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7 Stupid YouTube Marketing Mistakes We Made #2004 Feb 12, 2022

Show notes

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today!

TIME-STAMPED SHOW NOTES: