Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs & Is Now Doing $4M+ a Year #2023 Mar 03, 2022

Show notes

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year.
[01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being a doctor to a creator.
[03:15] What Ali's YouTube channel focused on when he first started it.
[05:51] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it.
[06:58] Ali’s plans for the future and why teaching is his true passion.
[09:05] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations.
[11:08] Why Ali’s current top priority is writing a book that he is proud of.
[12:07] How Ali’s business has grown and it’s main sources of revenue.
[13:48] Some of the core lessons Ali has learned in his transition from creator to entrepreneur.
[17:31] The book that Ali is currently working on and why it’s important to him.
[20:30] The two podcasts that Ali is a part of and why he enjoys it.
[22:08] Some of the ways to grow your podcast audience.
[24:15] How Ali learns and retains information based on the medium he’s using.
[27:26] Ali’s favorite book of 2020.
[28:38] Ali’s most important business tool.
[30:12] That’s it for today, don’t forget to rate, review, and subscribe!
[30:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Ali Abdaal: https://aliabdaal.com/
Ali Abdaal on YouTube: https://www.youtube.com/channel/UCoOae5nYA7VqaXzerajD0lg
Ali Abdaal on Twitter: https://twitter.com/AliAbdaal
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/
Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
The Four Obsessions of an Extraordinary Executive: A Leadership Fable: https://www.amazon.com/Four-Obsessions-Extraordinary-Executive-Leadership/dp/0787954039
Not Overthinking Podcast: https://notoverthinking.com/
Deep Dive with Ali Abdaal Podcast: https://aliabdaal.com/podcast/
The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building/

The Ideal Team Player: https://www.amazon.com/Ideal-Team-Player-Recognize-Leadership/
Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/
Die With Zero: Getting All You Can from Your Money and Your Life: https://www.diewithzerobook.com/welcome

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Facebook is (Becoming) The New Yellow Pages #2022 Mar 02, 2022

Show notes

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages.
[00:35] A breakdown of the Yellow Pages and how it relates to Facebook.
[01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement.
[02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers.
[03:21] That’s it for today!
[03:23] Don’t forget to rate, review and subscribe!
[03:38] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

The Yellow Pages
Facebook
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs #2021 Mar 01, 2022

Show notes

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs.
[00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid.
[00:55] The role that status plays in these NFT purchases.
[01:21] How celebrities can monetize their NFTs.
[01:51] What endorsements from celebrities tell you about an NFT product.
[02:36] That’s it for today!
[02:38] Don’t forget to rate, review and subscribe!
[02:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Bored Ape Yacht Club
Origin Protocol
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Notable 2022 Super Bowl Advertisers & What We Think #2020 Feb 28, 2022

Show notes

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think.
[00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers.
[01:13] Neil’s predictions for the type of messaging advertisers will be pushing.
[01:55] The role that influencers are expected to play at the Super Bowl.
[03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future.
[04:02] That’s it for today!
[04:02] Don’t forget to rate, review and subscribe!
[04:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Meta
FTX
Crypto.com
Logan Paul
Mr. Beast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Talent Market is Strong. How to Get The Best Marketers This Year #2019 Feb 27, 2022

Show notes

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year.
[00:30] The great resignation and how it’s been informed by the pandemic.
[00:51] How the great resignation has affected our turnover rates and regrettable loss.
[01:23] The current response rate and the immense amount of talent Eric has seen this year.
[01:46] The struggle Neil has had recruiting people quickly enough.
[02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent.
[04:55] That’s it for today! Don’t forget to rate, review, and subscribe!
[05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Should Businesses Do as Labor Prices Increase #2018 Feb 26, 2022

Show notes

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase.
[00:32] How Neil would approach the spike in labor costs in certain sectors.
[00:58] Some of the implications of overpaying for talent and what to do instead.
[02:41] How to institute a signing bonus to compensate for a salary bump.
[03:31] Why you should be patient and detach yourself from what other companies are doing.
[04:09] That’s it for today!
[04:14] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Win in a Down Market #2017 Feb 25, 2022

Show notes

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Win in a Down Market.
[00:25] Our definition of a down market.
[01:11] How things typically become more affordable in a down market and how to respond.
[02:09] Why not panicking is key to persevering and thriving through a down market.
[02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful.
[03:14] That’s it for today! Don’t forget to rate, review and subscribe!
[03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016 Feb 24, 2022

Show notes

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).
[01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew.
[02:32] Some of the reasons why Morning Brew grew as quickly as it did.
[03:36] The role of paid acquisitions, growth marketing, and good relationships.
[04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube.
[06:09] How Alex determined his role at Morning Brew and what he is working on right now.
[10:46] Alex’s thoughts on the next phase of his career and founding new companies.
[13:53] The story of how Alex started The Founder’s Journal Podcast.
[16:22] The challenge Alex faced when he was selling Morning Brew while also doing his podcast.
[18:28] How often Alex records his podcasts and the topics that resonate most with his audience.
[22:07] Future media trends that Alex is excited about.
[23:13] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs.
[26:09] How the scope of Morning Brew as a media empire has increased.
[28:16] Alex shares his profound book recommendation.
[29:17] Why the screen time app on Alex’s phone is currently his favorite business tool.
[30:29] Some of the ways that Alex takes care of his mental health.
[31:15] Alex’s upcoming podcast, Imposters, and how it explores the biggest personal challenges that his guests have had to overcome.
[32:10] That’s it for today!
[32:10] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Morning Brew: https://www.morningbrew.com/daily

Business Insider: https://www.businessinsider.com

The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485

KickOff Labs: https://kickofflabs.com/company/

Upwork: https://www.upwork.com/

Atomic: https://atomic.vc/

Robinhood: https://robinhood.com/us/en/

Must read book: When Breath Becomes Air
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Awesome Marketing Tools for 2022 & Beyond #2015 Feb 23, 2022

Show notes

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond.
[00:30] How Mutiny can help you automate personalization on your site.
[00:57] Use the AI tool Jarvis to automatically generate content for you.
[01:19] Discover the many uses of Tweet Hunter for elevating your tweets.
[02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience.
[02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level.
[02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users.
[03:18] Our final recommendation is Metadata, a first for b2b businesses that want to generate revenue, not just leads.
[03:51] That’s it for today! Don’t forget to rate, review, and subscribe!
[04:04] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Mutiny
Jarvis
Tweet Hunter
Full Story
Shield App
Flow
Metadata
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Create Thought Leadership Content #2014 Feb 22, 2022

Show notes

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Thought Leadership Content.
[00:27] Neil’s definition of Thought Leadership Content.
[00:47] The most common ways that people use content to become thought leaders.
[01:18] How to use stats and data to elevate your content.
[01:42] How to reach out to people with more followers than you to collaborate.
[03:25] The importance of patience and consistency in becoming a thought leader.
[04:48] How you can zig when other people are zagging in a new industry.
[05:24] That’s it for today! Don’t forget to rate, review and subscribe!
[03:44] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode: