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Latest Episodes:

Which Super Bowl Ads Won, According to YouTube. #2043 Mar 23, 2022

Show notes

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube.
[01:15] Hear about the top three adverts that received the most views.
[02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing.
[02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing.
[03:45] Why creativity is the X factor for successful adverts.
[04:08] That’s it for today! Don’t forget to rate, review and subscribe!
[04:13 ] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Cameo
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How TikTok Is Changing The Way We Shop. #2042 Mar 22, 2022

Show notes

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How TikTok Is Changing The Way We Shop.
[00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why.
[02:11] How TikTok is changing the way people buy through storytelling and engagement.
[03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal.
[04:30] That’s it for today! Don’t forget to rate, review and subscribe!
[04:35] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

TikTok
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5 Tips To Future-Proof Your Content Marketing Career From AI #2041 Mar 21, 2022

Show notes

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI.
[00:27] How to use AI tools to speed up your content creation.
[01:05] Why AI is unlikely to replace human creativity.
[01:26] Find ways to remain inspired and feed your creativity.
[02:21] Focus on the visual aspects of your marketing.
[02:55] How to embrace AI tools and augment yourself.
[03:35] Focus on other aspects of the process rather than just creating content.
[04:15] That’s it for today! Don’t forget to rate, review and subscribe!
[04:21] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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6 Ways Digital Marketers Must Change #2040 Mar 20, 2022

Show notes

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 6 Ways Digital Marketers Must Change.
[00:30] Why digital marketers need to adapt and learn how to use AI.
[01:04] The importance of mastering the art of delegation and recruiting.
[01:59] How to experiment as a marketer and why it’s important.
[03:10] The concept of omnichannel and how to hit the best channels.
[03:55] Why you need to be discerning about the marketing information and advice that is currently out there.
[04:51] The importance of doing your own research.
[05:18] The blue ocean strategy and why it’s about thinking long term.
[06:20] That’s it for today! Don’t forget to rate, review and subscribe!
[06:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Jasper AI
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039 Mar 19, 2022

Show notes

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: why video content is better than text content, even though Google prefers text.
[00:30] How Google indexes podcasts and video content.
[00:48] The role that engagement plays in whether people seek out your content.
[01:24] Why it’s easier to emotionally connect with your audience through video content.
[03:51] That’s it for today! Don’t forget to rate, review and subscribe!
[04:03] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Grant Cardone
Gary Vaynerchuck
Marques Brownlee
Logan Paul
MrBeast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Neilpatel.com

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How SEO Will NOT Change in the Future #2038 Mar 18, 2022

Show notes

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How SEO Will NOT Change in the Future.
[00:25] Why an excellent headline will always be essential.
[01:23] Why platforms will continue to prioritize the most up-to-date content.
[01:47] Learn how engagement metrics and votes of confidence will remain important.
[02:34] Keywords and why they will always be a cornerstone of SEO.
[03:25] The role that user experience will continue to play in SEO.
[03:50] Why Google is optimized for user metrics.
[05:03] That’s it for today! Don’t forget to rate, review and subscribe!
[05:13] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037 Mar 17, 2022

Show notes

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
[00:21] Introducing today's guest, Justin Kan.
[01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
[02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
[05:01] An overview of Fractal and how it works.
[05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
[08:25] How Justin built and launched the Fractal brand.
[09:19] Why Justin continues to build start-ups: it’s creative and fun.
[09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
[11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
[13:32] Some of the executive coaches that Justin has worked with over the years.
[15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.
[19:29] How to take action and break the everyday patterns of your life.
[20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
[21:56] The trappings of the hedonic treadmill and focusing on external goals.
[23:03] The level of internal work and dedication that has helped Justin achieve calm in his life.
[24:19] Justin’s current goals behind his content output.
[27:12] How Justin is keeping track of the Web3 space and what he’s most interested in.
[28:03] The games that Justin is most excited about.
[29:19] The potential use cases for land in the metaverse.
[30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
[32:58] Justin’s angel investing and what he’s interested in right now.
[34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds.
[36:29] Some of the daily practices that help Justin get a good start to the day.
[37:40] Hear about Justin’s favorite current business tool.
[38:31] That’s it for today! Don’t forget to rate, review and subscribe!
[38:31] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Justin Kan
Justin Kan on Twitter
Fractal on Twitter
Twitch
Fractal
Fractal Radio
Solana
The Sandbox
NFT Worlds
Decentraland
Notion
Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup
Signal
Shogun by James Clavell
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Snap is Sharing Ad Revenue, Here's What Will Happen Next #2036 Mar 16, 2022

Show notes

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next.
[00:26] Why platforms and creators need each other.
[01:00] The model Facebook uses to take most of the ad revenue.
[01:10] How Snap is starting to share revenue with content creators.
[02:18] Transitioning to a decentralized and democratic Web3 model.
[04:29] That’s it for today.
[04:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Snapchat
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) #2035 Mar 15, 2022

Show notes

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service, and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?)
[00:28] Using influencers to promote your product or service.
[00:51] Filming video ads with influencers promoting your product.
[01:38] Examples of influencers that have boosted conversions.
[02:36] Thoughts on the best way of collaborating with influencers.
[03:02] That’s it for today.
[03:03] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Twitter @ericosiu

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Three Quick Things You Can Do Everyday to Get Traffic #2034 Mar 14, 2022

Show notes

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today.

TIME-STAMPED SHOW NOTES: