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Latest Episodes:

Why You Should Be Tap Dancing to Work Each Day #2063 Apr 12, 2022

Show notes

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day.
[00:25] How Warren Buffet inspired today’s topic.
[00:42] Why, if you're not happy, you should be doing something else.
[01:19] Why you should optimize for happiness, rather than income.
[01:43] How to determine whether what you’re doing is making you happy.
[02:51] Why doing something you love improves so many aspects of your life.
[03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love.
[02:51] How doing something you love helps you persevere through tough times.
[04:01] That’s it for today! Don’t forget to rate, review and subscribe!
[04:02] Visit levelingup.com/epic to sign up for our live event in Austin!
[04:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic

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How to Do Web3 Marketing The Right Way #2062 Apr 11, 2022

Show notes

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Do Web3 Marketing The Right Way.
[00:30] Defining the difference between Web2 and Web3.
[01:09] How to use existing Web2 channels for Web3.
[01:34] The number one Web3 marketing mistake that companies are making.
[02:09] How Eric is marketing his NFT project.
[03:44] Why simplicity is the ultimate form of sophistication.
[04:20] That’s it for today! Don’t forget to rate, review and subscribe!
[04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April!
[04:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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See omnystudio.com/listener for privacy information.

A Simple Way to Go Viral on Twitter #2061 Apr 10, 2022

Show notes

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: A Simple Way to Go Viral on Twitter.
[00:27] Creating Twitter threads that are like blog posts.
[01:38] Using the content expansion technique to create Twitter threads.
[02:38] A helpful framework for creating effective Twitter threads.
[04:05] An opportunity to write Twitter threads for Eric.
[04:34] That’s it for today.
[04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Digital Marketers Are Adapting to Privacy Changes #2060 Apr 09, 2022

Show notes

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes.
[00:50] Why you shouldn’t worry about adapting to privacy changes.
[01:40] Worry rather how you can become more creative as a marketer.
[03:23] That’s it for today.
[03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Neil & Eric Are Investing In (How To Think About It) #2059 Apr 08, 2022

Show notes

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It)
[00:41] Why you should invest in what you know the best.
[01:45] The best investment you can make is in yourself.
[02:37] Delay profits for the long-term.
[03:41] Famous quotes and concepts to help with investing.
[05:08] That’s it for today.
[05:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058 Apr 07, 2022

Show notes

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
[00:58] An overview of Sheth’s career and the function of Metasys.
[03:13] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
[05:53] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
[07:56] What Twitter means to Sheth and how he has recently grown his following.
[09:32] Why Sheth approaches Twitter as if he were building an online honeypot.
[11:41] The typical amount of time Sheth spends on a Twitter thread.
[13:47] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.
[14:16] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
[15:49] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
[16:56] Why it’s valuable to view Twitter as an accelerator.
[18:52] What Sheth means by Clarity of Thought and how he has been honing that skill.
[22:18] Sheth’s learning habits and the important integration of reading, critical thinking, and application.
[24:46] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades.
[29:12] The investments and areas of interest that Sheth is most excited about.
[32:28] The average amount of time Sheth spends reading per day and how it supports his investing.
[33:45] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards.
[37:18] Sheth’s favorite personal and business tools.
[38:53] That’s it for today! Don’t forget to rate, review and subscribe!
[38:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Oura Ring
Eight Sleep
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Did you enjoy this episode? If so, please leave a short review.

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What Eric Learned From Launching an NFT #2057 Apr 06, 2022

Show notes

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Eric Learned From Launching an NFT.
[00:35] The story of Eric's NFT: its name and elements.
[00:59] Unpacking the process of releasing an NFT and the importance of collaboration.
[01:46] Why Twitter and Discord are essential to the success of an NFT.
[02:23] Eric shares the revenue numbers associated with the project.
[03:35] Defining the mission for the artist you are working with.
[04:35] Promotion and collaboration; pushing hard enough early on.
[06:00] Consistent management, meetings, and solving issues.
[06:34] Clear messaging from the get-go; why this pays dividends later on.
[07:04] Creating a no-brainer offer through your NFT project.
[07:24] Go to levelingup.com/epic to apply for our live event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leveling Up Heroes
Dribbble
Behance
Porter Robinson
$100M Offers
Alex Hormozi

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Neilpatel.com

Quick Sprout

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Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Facebook Undervalued? #2056 Apr 05, 2022

Show notes

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Facebook Undervalued?
[00:28] A look at the stock prices for Facebook and Meta in the last year.
[00:41] The false instability of Facebook that people have been proposing.
[01:28] It's hard to bet against Mark Zuckerberg and his proven business record.
[01:58] The things that Facebook has going for it and the amazing talent they have recruited.
[02:50] We think Facebook is undervalued based on its staying power.
[03:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Meta
Oculus
Facebook
Whatsapp
Instagram
Giphy
Novi
Mark Zuckerberg

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Neilpatel.com

Quick Sprout

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Twitter @neilpatel

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See omnystudio.com/listener for privacy information.

How Marketing Is Shifting in 2022 #2055 Apr 04, 2022

Show notes

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketing Is Shifting in 2022.

[00:39] Brands are more powerful than ever.

[01:12] Not so many new businesses are focusing on branding.

[01:30] The rise of media, and why big companies are investing in the sector.

[02:27] Why PR influencers are becoming more and more dominant.

[02:50] The herd mentality that governs any big trend.

[03:21] NFTs and the fear of missing out; what is driving this push the most?

[03:55] A few predictions about Apple and the world of texting in 2022.

[04:19] That’s it!

[04:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Bill Gates
Andreessen Horowitz
HubSpot
The Hustle
Business Insider
Morning Brew
WeWork
Antonio Brown

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Neilpatel.com

Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why We Are Big On Saying 'No' These Days #2054 Apr 03, 2022

Show notes

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why We Are Big On Saying 'No' These Days.
[00:26] You only have so much time every day, focus on what is important!
[00:45] The common denominator of focus as the mechanism for success.
[01:30] Playing and winning at the resource allocation game of business.
[02:19] The best ways to let people down easy when you say no.
[02:50] How some of the biggest names communicate a 'no'.
[03:40] Maintaining focus in the early days of a business is vital!
[04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.
[04:30] That’s it for today!
[04:36] Go to https://marketingschool.io/live to learn more!