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Latest Episodes:

How To Run a Company Where People Don't Want to Work Elsewhere #1993 Feb 01, 2022

Show notes

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere.
[00:30] The great resignation and how it’s been affecting companies.
[01:25] How retention affects your marketing team.
[01:43] What we’ve learned from our exit interviews.
[03:03] Why you should be helping your employees achieve their personal goals outside of work.
[05:00] Why caring about your employees is crucial.
[05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
[05:30]Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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How Big Brands Are Using NFTs For Marketing #1992 Jan 31, 2022

Show notes

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing.
[00:30] Examples of some of the big brands that have been partnering with NFTs.
[02:35] Why NFTs are here to stay.
[02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
[03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Adidas
Bored Ape Yacht Club
Nike
Mattel Creations
VeeFriends
Tokidoki
Leveling Up NFT on Twitter
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5 Steps to Conduct a Simple Competitor Analysis #1991 Jan 30, 2022

Show notes

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis.
[00:25] A brief description of what defines a competitor analysis.
[00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors.
[01:15] Using SEO tools to examine the ads your competitors are running.
[02:07] How you can use tools like Moz for link opportunities.
[02:34] How you can use SimilarWeb to give you a general view of what’s going on.
[03:06] Use BuiltWith to analyze the tools your competitors are using.
[03:20] That’s it for today!
[03:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Ubersuggest
SEMrush
Ahrefs
Moz
SimilarWeb
BuiltWith
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Create Irresistible Lead Magnets That Convert #1990 Jan 29, 2022

Show notes

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert.
[00:25] A breakdown of what lead magnets are.
[00:57] How to offer something for free that other people normally charge for.
[01:33] Why having a successful lead magnet means going to the extreme.
[03:00] How to ensure that what you’re offering is relevant to the reader.
[03:20] That’s it for today!
[03:27] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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6 YouTube Community Building Hacks You Didn't Know About #1989 Jan 28, 2022

Show notes

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About.
[00:30] How to use YouTube Live to host a virtual event.
[01:03] Why you should use the post section to build community and how to access it.
[02:03] How partnerships can foster community building.
[02:49] Be sure to reply to comments and engage with people.
[03:35] How to engage, and do calls for engagement within your video.
[04:18] Why a pinned comment is so useful and how to use them.
[05:09] That’s it for today!
[05:17] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How to use NFTs as a Reward Mechanism with Lin Dai #1988 Jan 27, 2022

Show notes

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai!

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5 Key Questions to Ask To Improve Your Content By 10x #1987 Jan 26, 2022

Show notes

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x.
[00:30] Surveys are an excellent way to get feedback and improve your content
[00:35] Ask people how you can make your content better.
[01:05] Follow up with a question asking whether there is anything they’d like to add.
[01:19] Ask who has the best content in your space.
[01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’.
[02:09] How to use exit pop-up surveys to improve your headlines.
[03:07] That’s it for today!
[03:13] Take part in our survey at marketingschool.io/improve!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

Why You Should Remove Yourself From The Business (And How) #1986 Jan 25, 2022

Show notes

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How).
[00:30] Neil’s advice on how to remove yourself from your business.
[00:37] Why you need to hire people who have successfully done the job before.
[00:50] How to find your next hire on LinkedIn.
[01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours.
[03:18] The concept of working above the business.
[02:35] Why it’s worth hiring an expensive executive if you have the money for it.
[05:01] That’s it for today!
[05:07] Leave us a review, rate, and subscribe!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below
Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Focus In On Crypto Marketing for 2022? #1985 Jan 24, 2022

Show notes

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022?
[00:31] Neil’s perspective on crypto and why should understand Web3 and crypto.
[01:56] Eric’s perspective and why crypto and Web3 are the future of the internet.
[03:15] Why the old ways of marketing will slowly be phased out over the next few years.
[03:55] Why now is a good time to get involved in the Web3 space.
[04:30] That’s it for today!
[04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Organic Social May Matter More than Any of Our Services #1984 Jan 23, 2022

Show notes

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services.
[00:30] A quick summary of our services.
[02:00] Organic social is one of the best ways to communicate with your customers.
[02:37] Most platforms have a direct message function.
[02:52] That’s it for today!
[03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode: