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Latest Episodes:

Cut These Meetings From Your Week to Focus #1983 Jan 22, 2022

Show notes

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Cut These Meetings From Your Week to Focus.
[00:30] Why you should cut any meeting where there are multiple people within your department.
[01:30] How to audit your past meetings to determine which ones were useful and gave you energy.
[02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email.
[03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings.
[04:03] That’s it for today!
[04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Slack
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7 Reasons Accountability to Cultural Values Matter #1982 Jan 21, 2022

Show notes

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters.
[00:25] What we mean by cultural values.
[00:58] If people are operating based on different values, they’ll be going in opposite directions.
[01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team.
[01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable.
[02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people.
[03:09] Creating short and simple values make them easy to remember and follow.
[03:37] If everyone knows the core values, they'll do what's best for the business in the long run.
[04:12] Make sure your core values are actionable.
[05:28] That’s it for today!
[05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Lloyed Lobo Shares His Secrets to Building His 7-Figure Community #1981 Jan 20, 2022

Show notes

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community!

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How to Build Your Organic Audience for the Long Term #1980 Jan 19, 2022

Show notes

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build Your Organic Audience for the Long Term.
[00:35] Why the number one method for building and retaining your audience is responding to people.
[01:51] Why you need to consistently produce content while also improving.
[03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase.
[04:18] That’s it for today!
[04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Coinbase
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Marketing Stories We've Never Shared Before #1979 Jan 18, 2022

Show notes

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Stories We’ve Never Shared Before.
[00:25] Shortcuts Neil took such as converting a battlefield site into an online casino.
[02:44] The moral of Neil’s stories: slow and steady wins the race!
[03:09] How Eric is using his network to grow his LinkedIn reach.
[04:12] Two of Eric’s experiences building affiliate sites and what he learned.
[06:19] That’s it for today!
[06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Should You Allow Employees to Jump Around Projects? #1978 Jan 17, 2022

Show notes

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Allow Employees to Jump Around Projects?
[00:30] Why Eric and Neil prefer to keep employees specializing on certain projects.
[01:04] The inefficiency and poor output of a system where employees jump around.
[01:14] How unfocused employees end up killing sales.
[02:25] It is the people behind a business that make it what it is.
[03:38] Why Eric encourages employees to do side-hustles.
[04:32] That’s it for today!
[04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Agency Partnerships Can Lead to M&A #1977 Jan 16, 2022

Show notes

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Agency Partnerships Can Lead to M&A.

[00:27] How a working relationship can lead to a merger and make one plus one equal three!

[01:19] The importance of agency partnerships for laying the groundwork for M&A.

[03:04] How important a solid diligence process before a merger or acquisition is.

[03:37] Never do a deal in less than 30 days!

[04:02] That’s it for today!

[04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How to Structure Your NFT Project The Right Way #1976 Jan 15, 2022

Show notes

How to Structure Your NFT Project The Right Way

In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Structure Your NFT Project The Right Way.
[00:50] As a founder you have to be the boots on the ground.
[01:16] How Eric learned about how to structure his team.
[01:51] Community managers, developers, artists, project managers,
[02:46] How often Eric has stand-ups with his team.
[03:32] The three most important practices for structuring communications and promotions.
[05:08] That’s it for today!
[05:09] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up Heroes Whitelist

Gary V
Tom Bilyeu
Dribbble
VeeFriends
Founder’s Key
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How To Build Actual Utility With An NFT Project #1975 Jan 14, 2022

Show notes

How to Build Actual Utility With an NFT Project

In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build Actual Utility With an NFT Project.
[00:39] Examples of NFTs that are more than a cash grab and offer actual utility.
[02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility.
[04:15] How to know if people will value your NFT’s utility.
[05:20] The three best NFT utilities in Eric’s opinion.
[06:31] That’s it for today!
[05:12] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode: