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Latest Episodes:

How To Build Community The Right Way #1973 Jan 12, 2022

Show notes

How to Build Community The Right Way

In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Build Community The Right Way.
[00:54] Using community managers that understand your project.
[01:41] You have to care about your community which requires passion.
[02:48] How to care about your community properly.
[04:03] You build a community one person at a time.
[05:11] That’s it for today!
[05:12] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up Heroes Whitelist

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How NFTs Might Fit Into Your Marketing Strategy #1972 Jan 11, 2022

Show notes

How NFTs Might Fit into Your Marketing Strategy

In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy.
[00:34] How major brands are fitting NFTs into their marketing strategies.
[01:28] The strategy behind the Leveling Up Heroes NFT drop.
[01:54] Building a community around Leveling Up using NFTs.
[02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric.
[03:40] How NFTs open up new audiences for your product.
[05:07] How to get onto the whitelist for Leveling Up Heroes.
[05:15] That’s it for today!
[05:16] Go to https://marketingschool.io for more resources based on today’s topic.

Links Mentioned in Today’s Episode:

Leveling Up

Leveling Up Heroes Whitelist

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Is It The End Of $997 and $2,000 Courses? #1971 Jan 10, 2022

Show notes

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
[00:32] The funnel structure for an older model for selling courses for $997 - $2,000.
[00:58] Does this model still work?
[01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
[02:49] Giving courses away and making your money on the back end.
[03:27] Why some course marketers don’t think the numbers of the older model work anymore.
[04:58] How other course marketers are still doing well using the older model.
[07:03] That’s it for today!
[07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

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Why Bringing Remote Employees Together Matters #1970 Jan 09, 2022

Show notes

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Bringing Remote Employees Together Matters.
[00:29] How remote Neil’s business is and how he incorporates meetups.
[00:54] Eric’s structures concerning remoteness and why he values in-person events.
[02:21] Why people who know each other work better and the positive effects of this.
[02:38] That’s it for today!
[02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What Eric Has Learned So Far From Building His NFT Project #1969 Jan 08, 2022

Show notes

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project.
[00:45] Eric’s brief definition of NFTs.
[00:47] Eric’s role in the recent bidding over a digital version of the constitution.
[01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution.
[01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’.
[02:59] The lessons Eric has learned from his NFT Project.
[03:11] You need good community managers when doing this type of NFT project.
[04:06] The role of the artist in an NFT project.
[05:05] A breakdown of how to start an NFT project.
[06:20] That’s it for today!
[06:27] Go to levelingup.com/whitelist to learn more about Leveling Up Heroes!

Links Mentioned in Today’s Episode:

Leveling Up Heroes: Friends & Family Whitelist
VeeFriends
World of Women
Dribbble
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7 Key Questions To Ask To Get Better #1968 Jan 07, 2022

Show notes

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Key Questions To Ask To Get Better.
[00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you.
[01:00] Why you should find out what you have a world-class talent for.
[02:02] The benefit of uncovering what your weaknesses are.
[02:20] Neil and Eric share what their teams rate as their biggest weaknesses.
[02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy.
[03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past year.
[04:15] Get feedback on where you seem to be experiencing the most joy and energy.
[05:01] Why you should identify who’s better than you at the job you’re currently doing.
[05:41] Ask yourself which of your current tasks may be better executed by someone else.
[06:24] Why it’s so important to get feedback and take your ego out of the equation.
[06:30] That’s it for today!
[06:38] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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The Secret to Growing 50% Faster with Patrick Campbell #1967 Jan 06, 2022

Show notes

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell!

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3 SEO Trends That Will Explode in 2022 #1966 Jan 05, 2022

Show notes

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022.
[00:25] Learn about the boom in voice search commerce as a multi-billion dollar market.
[01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm.
[01:46] Learn why SEO is becoming increasingly important across platforms.
[02:50] That’s it for today!
[03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why SEO Is An Unfair Advantage #1965 Jan 04, 2022

Show notes

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why SEO Is An Unfair Advantage.
[00:25] How SEO differs from paid advertising.
[00:46] Why SEO is difficult to scale up and requires a lot of creativity.
[01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs.
[02:06] How SEO forces you into long-term thinking.
[03:23] The compounding effect of good SEO and why it gives you an unfair advantage.
[04:07] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Build Your YouTube Channel to 1M Subscribers #1964 Jan 03, 2022

Show notes

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers.
[00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers.
[00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers.
[01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting.
[01:31] Why comments are much more significant for the Youtube algorithm than likes.
[02:08] How to continually conduct AB tests and why it’s important.
[02:41] Some of the other things that will help you get to a million subscribers, like researching trending topics and making your videos the ideal length.
[03:12] That’s it for today!
[03:25] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode: