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Greg Isenberg’s #1 Growth Lever for 2022: Community #1953 Dec 23, 2021

Show notes

Check this excerpt from our Growth Accelerator event in Miami and learn why Greg Isenberg's #1 lever for 2022 is "Community".

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THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+ Dec 22, 2021

Show notes

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
[00:53] Jaleh’s journey and how she co-founded Mutiny.
[03:51] How Mutiny differs from other customer data platforms on the market.
[06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
[08:18] The playbook that Mutiny offers its users and how it benefits the customers.
[10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM).
[11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:49] Examples of the outsized impact that small changes can have on conversions.
[13:19] The unexpectedly simple elements that shape personalization.
[17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:57] A breakdown of Mutiny’s ideal customer.
[20:34] Mutiny’s plans for future outbound integrations.
[21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
[21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
[22:41] That’s it for today!
[22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

Jaleh Rezaei

Mutiny

Try out the Mutiny Demo: https://demo.mutiny.com/

Gusto

Notion

Amplitude

Livestorm

Qualtrix

Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

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Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

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Key Business Lessons That Neil Learned In 2021 #1952 Dec 21, 2021

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In episode #1952, Neil and Eric talk about the key business lessons Neil learned in 2021. Hear what Neil has learned from hiring individuals who have done the job you’ve hired them for twice or more successfully in other contexts. He also unpacks the power of the flywheel concept in business and how to look outside of traditional marketing channels. Tune in to hear Neil’s top lessons from 2021!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Key Business Lessons That Neil Learned In 2021.
[00:38] The value of hiring someone who has succeeded at something twice before.
[01:15] The power of word of mouth in growing your revenue.
[02:26] Why you need to generate sales outside of traditional marketing channels.
[03:37] That’s it for today!
[03:57] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

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How Eric Is Preparing for 2022 #1951 Dec 20, 2021

Show notes

In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Eric Is Preparing for 2022.
[00:30] How Eric applies the OKR methodology for planning in his businesses.
[01:26] How Eric is facilitating connections between the leaders within his company.
[01:40] The annual letter that Eric writes for his team.
[01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise.
[02:25] Why Eric creates space to wind down at the end of the year.
[03:53] That’s it for today!
[04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas!

Links Mentioned in Today’s Episode:

Traction: Get a Grip on Your Business

3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

What Matters TEDtalk
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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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How Neil Is Preparing for 2022. #1950 Dec 19, 2021

Show notes

In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Neil Is Preparing for 2022.
[00:30] Hear how Neil gets his different teams to meet up and set goals for the following year.
[01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year.
[01:25] Why Neil narrows his focus when preparing for the next year.
[01:47] Neil’s two core objectives for 2022.
[02:33] Why most of the planning is done by Neil’s CEO.
[03:14] That’s it for today!
[03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Marketing Roles Are Web3 Companies Hiring For? #1949 Dec 18, 2021

Show notes

In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For?
[00:36] The marketing roles that are critical to keeping up with the rise of Web3.
[00:45] Community managers and other roles that are required to foster community.
[02:20] How those who are good at marketing Web 2.0 can adapt to Web3.
[03:23] How to learn about Web3 using apps like Twitter and Discord.
[04:12] That’s it for today!
[04:27] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Twitter
Discord
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Should You Outsource Your Marketing In Today's Climate? #1948 Dec 17, 2021

Show notes

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate?
[00:25] Why small businesses should outsource their marketing.
[01:39] Why larger companies should have marketing employees.
[02:01] When to use marketing agencies if you’re a larger company.
[03:44] That’s it for today!
[03:49] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Advanced Retention Strategies with Patrick Campbell #1947 Dec 16, 2021

Show notes

In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell!

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What Neil & Eric Are Personally Investing in Right Now #1946 Dec 15, 2021

Show notes

In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now.
[00:41] What Eric is investing in right now.
[01:56] How your obligations impact what you invest in.
[03:46] Why Neil spends the majority of his time investing in himself and his businesses.
[05:51] That’s it for today!
[06:20] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Bored Ape Yacht Club is A Masterclass In Marketing #1945 Dec 14, 2021

Show notes

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved!

TIME-STAMPED SHOW NOTES: