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Latest Episodes:

Does Personalization Work in 2022? Dec 02, 2021

Show notes

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Does Personalization Work in 2022?
[00:25] A quick definition of personalization in the marketing context.
[00:58] The results are in: personalization does not boost conversions!
[02:28] Tools for better marketing personalization; a few recommendations.
[03:38] The important surface level testing that should go into personalization projects.
[03:47] Go to https://marketingschool.io/live for more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Clearbit
MutinyHQ

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Quick Sprout

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Should Your Business Have A Phone Number Listed? #1933 Dec 01, 2021

Show notes

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should Your Business Have A Phone Number Listed?
[00:27] Having a phone number listed on your site makes customers feel more comfortable.
[01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation.
[02:19] That’s it for today!
[02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

CallRail
Nextiva
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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The Economics of Buying Another Business Versus Building #1932 Nov 30, 2021

Show notes

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Economics of Buying Another Business Versus Building.
[00:50] Why buying a business doesn’t always need to be expensive.
[01:14] Why each approach has its merits and drawbacks.
[01:21] Why you shouldn’t buy a turnaround.
[03:25] How to make the economics work out by buying with debt.
[03:57] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Epic Challenge

Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game

HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Profit Off Your Blog Without Selling Out #1931 Nov 29, 2021

Show notes

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out.
[00:41] If you share something of value, then no one will accuse you of selling out.
[01:44] The lesson Neil learned that made him more comfortable with selling.
[04:06] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mutiny HQ
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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7 Marketing Tools We're Excited About for 2022 #1930 Nov 28, 2021

Show notes

In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022.
[00:30] Why Mutiny HQ is a great tool for marketers to personalize websites.
[01:15] How Jarvis can help you generate copy more quickly.
[01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently.
[02:23] Supermetrics is a fantastic way to organize your data.
[02:39] DeScript is a great tool for podcasters to streamline their process.
[03:00] Why UiPath is great for marketing automation.
[03:55] Use PredictLeads as a useful tool for finding clients.
[04:20] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mutiny HQ
Jarvis
Grain
Supermetrics
DeScript
UiPath
PredictLeads
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Why Organic Traffic Is A Balance of Amazing Content and SEO #1929 Nov 27, 2021

Show notes

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO.
[00:27] Amazing content generates traffic that converts.
[01:31] How Brian Dean from Backlinko generated high converting traffic.
[02:42] Using unique data and calls to action to generate converting traffic.
[03:01] That’s it for today!
[03:02] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Brian Dean

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How to Incentivize Marketers The Right Way #1928 Nov 26, 2021

Show notes

In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Incentivize Marketers The Right Way.
[00:31] Why it is important to incentivize people.
[00:45] How to incentivize marketers by offering tangible gains.
[01:08] “Show me the incentive, and I’ll show you the outcome.”
[02:15] Adding incentives without developing expectations.
[02:25] Keeping the metrics that earn the incentives simple.
[03:12] Whether to give everybody incentives.
[04:16] That’s it for today!
[04:18] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Find Your Marketing Focus #1927 Nov 25, 2021

Show notes

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Find Your Marketing Focus.
[00:49] Using the spaghetti approach: experiment and pick what sticks.
[01:36] You don’t have the resources to try all the channels at first.
[02:32] The danger of diluting your efforts by trying too much at once.
[03:00] That’s it for today!
[03:02] Check out marketingschool.io/training

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Brutal Truths About Why You're Failing at SEO #1926 Nov 24, 2021

Show notes

In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO.
[00:30] Why a lack of patience is the top reason why most people are failing at SEO.
[01:01] How limiting yourself to one region or language hurts your SEO.
[01:59] There’s no one size fits all strategy that will work for everyone.
[02:45] That’s it for today!
[02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Critical Marketing Roles For 2022 #1925 Nov 23, 2021

Show notes

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Seven Critical Marketing Roles For 2022.
[00:30] Why you need a data scientist more than any other role.
[01:04] Why you should hire someone to repurpose your blog posts.
[01:36] Find folks who can do translation work so that you can expand internationally.
[01:57] The role of community in 2022 and why you need a community manager.
[02:51] How a creative marketer can help you stand out.
[03:01] How hiring a specialized content creator can help your business.
[03:50] Finding someone who can take care of conversion optimization.
[04:08] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback: