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Latest Episodes:

Should You Aim For An Exit? #1924 Nov 22, 2021

Show notes

In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Aim For An Exit?
[00:42] Why it’s difficult to plan for an exit.
[01:33] Why planning for an exit is equivalent to planning to fail.
[03:25] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

How to Write High-Ranking Headlines #1923 Nov 21, 2021

Show notes

In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Write High Ranking Headlines.
[00:27] Our definition of high-ranking headlines.
[00:53] How to use ClickFlow to generate high-ranking headlines.
[02:00] Some of the best strategies to increase your click-through rate.
[03:51] Use ClickFlow to start AB testing your headlines.
[04:19] Ten takeaways to help you optimize your SEO.
[05:55] That’s it for today!
[06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Use this link for a special Black Friday offer for new ClickFlow users: https://www.clickflow.com/black-friday/
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Chasing ROAS - Finding Winning Strategies in SEO #1922 Nov 20, 2021

Show notes

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO.
[00:30] The definition of ROAS: Return On Ad Spend.
[00:36] Why you should also be focusing on winning strategies in SEO.
[01:17] Five winning strategies for capitalizing on SEO.
[01:29] How to implement pain point SEO.
[02:34] Some of the ways that you can expand internationally.
[03:07] How to repurpose your content.
[03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service.
[04:53] How to use power pages to create a comprehensive resource and rank highly for your SEO.
[05:40] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko
Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why You Don’t Get What You Wish For #1921 Nov 19, 2021

Show notes

In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why You Don’t Get What You Wish For.
[00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business.
[00:53] Why your actions need to match your ambitions.
[01:22] How integrating patience can help you achieve your long-term goals.
[02:06] Why achieving your goals requires sacrifice.
[04:06] That’s it for today!
[04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Chase This SEO Trend or You’ll Flounder #1920 Nov 18, 2021

Show notes

In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder.
[00:25] The SEO element no one is talking about, but is essential for effective SEO: usability.
[01:17] How to get the user to find what they need as quickly as possible.
[02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers.
[04:03] That’s it for today!
[04:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Where to Find Your First PPC Client #1919 Nov 17, 2021

Show notes

In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where to Find Your First PPC Client.
[00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click.
[01:27] Use PredictLeads to find where funding is happening and contact CEOs.
[03:40] That’s it for today!
[03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Best Way to Find Marketing Employees #1918 Nov 16, 2021

Show notes

In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Best Way to Find Marketing Employees.
[00:25] How to use LinkedIn to do research and find top marketing employees.
[01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire.
[03:42] That’s it for today!
[03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Test Ads Without Spending Too Much Money #1917 Nov 15, 2021

Show notes

In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Test Ads Without Spending Too Much Money.
[00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages.
[01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration.
[03:00] That’s it for today!
[03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Risks of Going Out On Your Own #1916 Nov 14, 2021

Show notes

In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 7 Risks of Going Out On Your Own.
[00:52] Understanding that there won’t be a safety net to catch you.
[01:31] You won’t have steady money, especially in the beginning.
[01:53] Other people will judge your decisions and this will potentially cause self-doubt.
[02:30] You won’t always have mentorship when you need it.
[03:01] You may run out of money much faster than you anticipated.
[03:20] Burnout is a huge risk and you need to be prepared for very long hours.
[03:40] In the beginning you’ll be depending on yourself for everything.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Reasons Why Apple is Building Out Advertising #1915 Nov 13, 2021

Show notes

Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising.
[00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps.
[01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy.
[02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising.
[02:32] That’s it for today!
[02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode: