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Latest Episodes:

5 Reasons Why Your Funnel Is Not Converting #1944 Dec 13, 2021

Show notes

In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting.
[00:25] Number one: your page is too confusing.
[00:55] Number two: you’re not generating enough revenue from each conversion.
[01:20] Number three: you need to be iterating more on the creativity of your marketing.
[01:50] Number four: you’re trying to make all your sales instantaneous.
[02:23] Number five: your offer is not compelling enough.
[03:20] That’s it for today!
[03:24] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Land-book

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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Where to Find Competitors’ Affiliate Partnerships #1943 Dec 12, 2021

Show notes

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships.
[00:30] How to use Google for identifying your competitors' affiliate programs.
[01:18] Why affiliate marketing matters in 2022.
[02:34] Why affiliate marketing is effective.
[03:19] That’s it for today!
[03:34] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

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Why Bosses Should Set High Expectations #1942 Dec 11, 2021

Show notes

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Bosses Should Set High Expectations.
[00:30] Why Neil sets high standards while also compensating employees accordingly.
[00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow.
[01:14] Why Eric likes to think of a business as a high-performance sports team.
[02:02] How high expectations lead to a company-wide culture of high performance.
[02:37] High performers will bring other high performers and raise the level of your company.
[03:01] Why alignment amongst team members is critical to success.
[04:05] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

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Quick Sprout

Growth Everywhere

Single Grain

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How to Choose Your Advertising Medium #1941 Dec 10, 2021

Show notes

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium.
[00:30] The endless channels and mediums available to you for advertising.
[00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend.
[01:22] What you can learn from where your competitors are advertising.
[01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks.
[02:12] Why your testing needs to be methodical.
[03:15] That’s it for today!
[03:21] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Facebook Ad Library
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Quick Sprout

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Codie Sanchez Reveals Her Winning Formula to Buy Profit Generating Businesses Fast #1940 Dec 09, 2021

Show notes

Check out this excerpt from our 2021 Growth Accelerator Miami event!

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Too Reliant On Facebook and Google Ads? Do These Things #1939 Dec 08, 2021

Show notes

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things.
[00:28] Why you want to diversify your marketing investments.
[01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships.
[01:56] How a long-term mindset can help your marketing.
[03:49] The benefits of optimizing your conversion rates.
[04:44] That’s it for today!
[04:46] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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Why Community Will Be Everything #1938 Dec 07, 2021

Show notes

In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Community Will Be Everything.
[00:25] What our recent live event in Miami has taught us about community.
[01:06] How startups have changed since the early days of Silicon Valley.
[01:45] How a community sets you apart when other startups copy you.
[02:21] A breakdown of David Spink’s SPACES Model.
[04:39] Why being responsive and supportive is integral to building a community.
[05:25] That’s it for today!
[05:35] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

The Business of Belonging

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How To Get Started In Web3 (The Future Of Marketing) #1937 Dec 06, 2021

Show notes

In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing).
[00:35] Why your first step should be educating yourself on the intricacies of Web3.
[01:18] How different governments are looking to regulate cryptocurrencies.
[02:58] How to get involved without big investments and gain experience.
[03:31] Why you should join Twitter and Discord communities that center on Web3.
[04:50] That’s it for today!
[05:02] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
CoinDesk
The Tim Ferriss Show #542: Chris Dixon and Naval Ravikant
Gary Vaynerchuck on Youtube
Anthony Pompliano on YouTube
Alex Becker on Youtube
Bankless Podcast
Twitter
Discord

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How Web3 Will Change Marketing Forever #1936 Dec 05, 2021

Show notes

In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: How Web3 Will Change Marketing Forever.
[00:25] Defining the different Web iterations and why Web3 is so important!
[01:40] What decentralization will do to the control of data and user autonomy.
[02:14] The value of moderation and why this may support existing centralized platforms.
[02:43] NFTs and smart contracts; how incentives are changing currently.
[04:13] Impacts on content creation, monetization, and online selling.
[05:05] Raising the bar on quality as the supply of content increases.
[05:22] Transparency and the availability of viewing past actions.
[05:37] How Gary V leveraged the new possibilities of NFTs.
[06:32] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
BitClout
Gary V
Naval Ravikant
Chris Dickson
Tim Ferriss

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Neilpatel.com

Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

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Marketing Lessons We Learned From Our Miami Event #1935 Dec 04, 2021

Show notes

In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event.
[00:27] A quick recap of our first event in 2 years!
[01:01] An interesting fact about sources of income for the average millionaire.
[01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success.
[02:03] Using Reddit for product development and market research.
[02:44] The importance of control and holding onto equity.
[02:58] Some thoughts on A-B testing and updating video tags.
[03:40] Travel hacks and how to get some freebies from great resorts!
[04:18] Reflecting on the importance of community after the pandemic.
[05:22] That’s it for today!
[05:24] Go to https://marketingschool.io/live to learn more about the event!