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Latest Episodes:

5 Reasons Why There Needs to Be More Crypto Agencies #1914 Nov 12, 2021

Show notes

In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies.
[00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs.
[01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing.
[02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto.
[02:35] Reason four: there’s a lot of regulation that you need to be aware of.
[03:09] Reason five: the growth in this area allows a lot of room for creativity.
[04:15] That’s it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What Facebook's Rebrand to Meta Means For Marketers #1913 Nov 11, 2021

Show notes

In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers
[00:43] How Facebook’s virtual world takes online meetups to a new level of immersion.
[02:16] Facebook’s metaverse and its similarity to Second Life.
[03:02] A breakdown of the distinctions between web one, web two, and web three.
[03:47] How the advent of web three will affect marketers.
[04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing.
[05:27] That’s it for today!
[05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Why Do People Still Ask If SEO is Relevant #1912 Nov 10, 2021

Show notes

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant?
[00:27] Why SEO takes longer to be effective than it did several years ago.
[01:09] Why SEO is a long-term investment and why the ROI on it is still huge.
[03:44] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Do This Before Black Friday and Cyber Monday #1911 Nov 09, 2021

Show notes

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Do This Before Black Friday and Cyber Monday.
[00:30] Why incorporating upsells and downsells are essential.
[01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts.
[02:25] Remember to take into account worldwide supply chain issues.
[03:00] Why it’s important to do rigorous testing of your site leading up to these holidays.
[04:12] That’s it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Quicksprout
KanBan Box
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How To Set SMART Goals And Win #1910 Nov 08, 2021

Show notes

In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Set SMART Goals And Win.
[00:30] The SMART acronym and what each letter represents.
[01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company.
[02:51] How to determine whether your goals are achievable within a realistic timeline.
[03:30] Ask yourself whether your goals are realistic given your current resources.
[03:45] Figure out whether you can deliver on your goals in a timely way, within a year.
[04:05] The importance of setting achievable goals as your company grows.
[05:36] That’s it for today!
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Key Lessons We Learned From Harnessing The Power of Communities #1909 Nov 07, 2021

Show notes

Key Lessons We Learned from Harnessing the Power of Communities

In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities.
[00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers.
[01:22] Moving with your community; the benefits of leveraging a multi-platform approach.
[01:42] Becoming accustomed to asking your community to purchase from you.
[03:07] The value of understanding the difference between a community and an audience.
[04:20] Eric shares the benefits of taking the time to make your community a home.
[04:57] Some recommended resources, including the work of David Spinks.
[05:20] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Business of Belonging

To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): marketingschool.io/pro

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

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Twitter @ericosiu

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Why Eric is Choosing to Focus On This One Thing for November #1908 Nov 06, 2021

Show notes

In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November.
[00:39] The three C’s that hold a company together: culture, community, and communication
[01:50] Why you have to hire the right people to build and maintain company culture.
[02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys.
[03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing.
[04:03] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

15Five Continuous Performance Management Software

Let My People Go Surfing

To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): marketingschool.io/pro

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Neilpatel.com

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Growth Everywhere

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Why Neil is Choosing to Focus On This One Thing for November #1907 Nov 05, 2021

Show notes

In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November.
[00:31] Why Neil is focusing on hiring rockstars in November, December, even January.
[01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities.
[02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue.
[02:35] What to do when you can’t afford to hire a rockstar; wait until you can!
[02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excited.
[03:08] That’s it for today!
[03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

You’ve Reached $10M in Revenue, Who Should You Hire? #1906 Nov 04, 2021

Show notes

In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire?
[00:34] An overview of the 1.1% of American businesses that have reached this milestone.
[00:49] How to identify the new hire that will take you to $100M in revenue.
[01:44] Advice on how to de-risk a new high-stakes-hire.
[02:46] Why you need to define your outcomes before searching for your new hire.
[04:37] That’s it for today!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Who: The A Method of Hiring

Who Scorecard

To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Neilpatel.com

Quick Sprout

Growth Everywhere

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Twitter @neilpatel

Twitter @ericosiu

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David Spinks Reveals Key Secrets To Growing Red Hot Communities Nov 03, 2021

Show notes

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest David Spinks VP of Community at Bevy and Co-founder of CMX.
[01:14] How community is being factored into how businesses are structured.
[02:28] Outlining the differences between audience and community.
[04:30] How community encourages participants to create rather than consume.
[05:40] Examples of communities where David has seen people create and contribute.
[07:35] The importance of a skilled and competent community manager.
[08:42] How to find the right community manager.
[09:39] How Bevy, a pioneering community event engine, was started.
[11:29] Why it’s important to start small and set an intentional example with your initial community members.
[15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast.
[18:04] The SPACES Model and how to use it as a framework for defining your community’s business value.
[21:07] The best way to grow your community and why most businesses start in the wrong place.
[24:07] David’s top book recommendation and its far-reaching applications.
[24:39] David’s podcast Masters of Community and what you can learn from it.
[25:24] Exciting new AI tools to take your community to the next level!