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Latest Episodes:

How to Scale Ad Spend on Facebook Without Losing Control #1896 Oct 23, 2021

Show notes

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control.
[00:30] What it means to lose control of your Facebook ad spending.
[01:12] How to effectively ramp up slowly with Facebook.
[01:35] How to feed Facebook with better data.
[01:58] Why you should duplicate a successful campaign.
[02:23] Creative fatigue and how it can ruin your ROI.
[03:18] That’s it for today!
[03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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When Should You Expand Your Marketing #1895 Oct 22, 2021

Show notes

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: When Should You Expand Your Marketing?
[00:25] Our definition of expanding marketing.
[01:21] Why you need to think about marketing like an investor.
[02:23] Examples of scenarios where you’d be ready to expand your marketing.
[03:20] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

5 Reasons You Should Dabble in Crypto Marketing #1894 Oct 21, 2021

Show notes

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing.
[00:30] Web three and the decentralization of the internet.
[00:45] Reason one: a sense of community will become increasingly important online in the coming years.
[01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer.
[02:17] Reason three: NFTs have significant potential for marketing and investment.
[03:07] Reason four: crypto marketing needs to take place on a global scale.
[03:51] Reason five: the crypto space is growing faster than the internet.
[05:10] That’s it for today!
[05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Can Marketers Automate #1893 Oct 20, 2021

Show notes

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Can Marketers Automate?
[00:25] The many tools you can use to automate your email.
[01:09] If you’re doing something regularly, you should automate it.
[02:58] How to use a platform like Zapier to bring all your tools together.
[03:11] How to automate your SEO.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot
Key
GetResponse
ConvertKit
MailChimp
Zapier
Community
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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How to Systematize Your Marketing #1892 Oct 19, 2021

Show notes

In episode #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Systematize Your Marketing.
[00:30] Why all your tasks and processes should be documented internally for easy reference.
[01:24] How to use resources like Loom or Notion for documenting your internal processes.
[01:59] Why you need a process watcher: as your company grows your processes will break.
[02:51] Create a swipe file for processes from other companies you admire.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Loom
Notion
Brew
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Rotate Through Clients or Aim For Long Term Relationships #1891 Oct 18, 2021

Show notes

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships?
[00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients.
[00:43] Why most companies start off rotating clients out of necessity.
[01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient.
[02:11] The big cost increases that come with onboarding lots of new clients.
[02:51] How long-term relationships can help you take a longer view of your business goals.
[03:20] That’s it for today!
[03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Our Typical Monday’s Look Like #1890 Oct 17, 2021

Show notes

In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Our Typical Mondays Look Like.
[00:50] Neil’s typical Monday and why he likes an open schedule.
[01:39] Eric’s typical Monday and why they tend to be meeting-heavy.
[02:55] Why you should bear your entire week in mind and possibly use Monday to plan.
[03:35] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why US Adults Find TV Ads to Be Trustworthy #1889 Oct 16, 2021

Show notes

In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy.
[00:30] How the US departure from Afghanistan has affected tv advertising schedules.
[01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy.
[01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Advertise on Roku and Hulu

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

An Obscenely Simple Way to Boost Time On-Site 25 percent #1888 Oct 15, 2021

Show notes

In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent.
[00:30] Adding videos and audio to your blog post has a significant impact on time spent on site.
[00:47] You can either use your own video content or use relevant videos from another content creator.
[02:11] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

It Is Better To Miss An Opportunity Than To Take The Wrong One #1887 Oct 14, 2021

Show notes

In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One
[00:41] When you try to take everything, you are not focused.
[01:16] Choosing the right one is better than the wrong one.
[01:57] Stay in your circle of competence; you don’t know everything, and that’s fine.
[04:07] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback: