Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How to Capture the Most Value When Pricing #1876 Oct 03, 2021

Show notes

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Capture the Most Value When Pricing
[00:26] Pricing is a big lever in your business.
[00:43] A resource you can use to help you find the right price for your service.
[01:27] Some questions from the book, Pricing Creativity.
[02:30] An example of how you can capture more value.
[03:00] Neil’s strategy of charging less on the front-end
[03:50] Pay for performance: one of the best ways to capture value.
[04:52] That’s it for today!
[04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Price Intelligently

Pricing Creativity

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How to Create an Irresistible Offer #1875 Oct 02, 2021

Show notes

In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create an Irresistible Offer
[00:26] Defining what an irresistible offer is.
[01:12] Start out with the pain points of your customers.
[01:50] The offer drives a lot of your marketing.
[02:23] Think about rotating different offers throughout the year.
[02:53] A book Eric recommends.
[03:13] Remember to test your offers because people don’t always know what they want.
[03:49] That’s it for today!
[03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson $100M Offers

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When Should You Start Buying Businesses? #1874 Oct 01, 2021

Show notes

In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Should You Start Buying Businesses?
[00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.
[01:05] Why the best time to consider buying is when things are flat for you.
[01:51] When you buy a small business, you have to have good operators in place.
[02:56] Don’t buy if your company can’t handle it.
[03:38] Factor in that many times M&A won’t work out.
[04:02] That’s it for today!
[04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MicroAcquire Flippa Empire Flippers Buy Then BuildAgile M&A

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Why Brands Will Need an NFT Strategy Long-Term #1873 Sep 30, 2021

Show notes

In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term
[00:45] What it means to have a smart contract tied to your NFT.
[01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them.
[02:35] How NFTs help you build community.
[03:36] Three of the important advantages of building a strong community.
[04:07] As a creator, you can structure NFTs so you get a cut after every re-sale.
[05:45] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

VeeFriends CryptoSlam!

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NFTs Are Exploding and How Eric Accidentally Made $230k on One #1872 Sep 29, 2021

Show notes

In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One
[00:30] An overview of NFTs; what they are, and their utility.
[01:39] The link between NFTs and digital scarcity.
[02:19] What to be careful of when it comes to NFTs.
[03:05] How Eric accidentally made $230k off CryptoPunks.
[04:45] If you believe in it, then stick it out!
[05:25] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

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Is a LinkedIn Following Worth Chasing? #1871 Sep 28, 2021

Show notes

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is a LinkedIn Following Worth Chasing?
[00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much.
[01:31] It comes back to the marketing basics; go where your audience hangs out.
[02:22] Consistency is the most important thing.
[02:39] Smart ways to grow your LinkedIn following.
[03:29] Where Neil is putting his focus at the moment.
[03:00] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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One Tool to Make You Write Well And Efficiently #1870 Sep 27, 2021

Show notes

One Tool to Make You Write Well And Efficiently

In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: One Tool to Make You Write Well And Efficiently
[00:26] How many times Neil and Eric use Conversion.ai
[01:27] Some of the cool things about Conversion.ai
[02:40] The speed the product gives you can help you launch new services.
[03:42] That’s it for today!
[03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Conversion.ai

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Is Dressing to Impress is Important When Working Remotely #1869 Sep 26, 2021

Show notes

In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely?
[00:33] Since becoming a father, Neil doesn’t care how he dresses.
[01:15] More important than your clothes is your product, so make it count.
[02:26] Eric’s take on dressing for success.
[03:00] Do whatever makes you happy when it comes to buying your clothes.
[04:29] That’s it for today!
[04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 CRO Tips to Convert E-commerce Sites #1868 Sep 25, 2021

Show notes

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites
[00:30] #1: Make sure that you have many pay options.
[01:08] #2: Look for qualitative feedback.
[01:46] #3: Always have upsells and downsells.
[02:12] #4: Look out for where the bottlenecks are.
[02:39] #5: You should pay attention to your image quality.
[03:14] That’s it for today!
[03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Interesting Rules We Follow With Our Marketing #1867 Sep 24, 2021

Show notes

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing
[00:30] #1: The rule of seven; why it’s important to take an omnichannel approach.
[00:55] #2: It takes three years to become successful.
[01:20] #3: Spend a portion of your budget on things that are not highly trackable.
[01:56] #4: Apply the 80/20 to producing free content.
[03:18] #5: Give it three months when you try a new marketing channel.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

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