Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

7 Ways to Gamify Your Social Media and Gain A Following #1866 Sep 23, 2021

Show notes

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following
[00:30] #1: Ask a question to facilitate discussion.
[00:59] #2: Create a contest to get people to engage with and put your content.
[01:35] #3: Do collabs to help your following grow.
[01:56] #4: Have giveaways to generate a lot of shares.
[03:00] #5: Connect with a social cause
[03:16] #6: Encourage close friend on Instagram and provide special content
[04:01] #7: Touch on trending topics to provide value.
[04:38] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Timothy Sykes

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5 Reasons Why Branding Is So Important #1865 Sep 22, 2021

Show notes

5 Reasons Why Branding Is So Important

In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Reasons Why Branding Is So Important
[00:26] #1: A lot of big purchases are made on brands, not on searches.
[01:00] An example that illustrates the power of branding.
[01:30] #2: People remember the story behind a brand.
[02:01] #3: Get your brand out there multiple times.
[02:26] #4: How you position your brand determines its value.
[02:55] #5: People need an emotional connection to your brand.
[03:32] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

LVMH

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How to Find The One Piece of Content That Will Change Your Marketing #1864 Sep 21, 2021

Show notes

In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing.
[00:29] There are certain types of content that drive traffic more than others.
[01:07] If create a lot of content, you will see what produces leads and what doesn’t,
[01:37] An example from Neil’s business where one webinar produced leads and another produced none.
[02:35] Pieces that drive traffic don’t always convert, so track it.
[03:15] You have to produce tons of content to figure out what works.
[03:47] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our Favorite PPC Hack That Few Seem to Use #1863 Sep 20, 2021

Show notes

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use
[00:28] You can target a direct competitor and the people who visit their site with PPC.
[01:05] How Neil’s team does their PPC campaigns.
[01:28] RLSA: what this is and how it helps you find customers.
[01:54] Eric’s favorite PPC hack that uses video.
[02:38] That’s it for today!
[02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot

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7 Lessons From Interviewing Podcast Guests #1862 Sep 19, 2021

Show notes

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests
[00:34] #1: Get a window into how your guest thinks about things.
[01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview.
[02:01] #3: Do a lot of research and find out what they’re passionate about.
[02:27] #4: Find previous interviews to get a feeling of what they talk about.
[02:50] #5: Ask what you can do for your guest at the end of the show.
[03:49] #6: Interview people with followings because that will help you.
[04:17] #7: Remember to repurpose your content
[04:51] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Strategy Wins? SEO, CRO, or PPC #1861 Sep 18, 2021

Show notes

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC.
[00:28] The strategy you use depends on your business type.
[00:43] Why we pick CRO, even though it's the least sexy.
[01:25] The strategy you use depends on what you are looking for.
[01:37] Pre-CRO work and why this is equally as important.
[02:43] You need to start thinking about CRO for your business.
[03:08] That’s it for today!
[03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crazy Egg

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How To Maximize Your Engagement on Twitter #1860 Sep 17, 2021

Show notes

In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Maximize Your Engagement on Twitter
[00:33] There are lots of smart and powerful people who hang out on Twitter.
[00:52] Make use of current channels you have to improve Twitter engagement.
[01:22] How to use a blog-style post across multiple tweets.
[02:15] If you know influential people, get them to like your tweets
[02:52] When you are doing a tweet storm, provide a call to action or offer your other skills.
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What should we talk about next? Please let us know in the comments below

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How To Maximize Your Engagement on LinkedIn #1859 Sep 16, 2021

Show notes

In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn.
[00:42] Over the years, organic reach on LinkedIn has been dying down.
[01:00] Build a network with people who will leave engaged comments on your content.
[01:23] Ways to get people to leave comments on your LinkedIn posts.
[02:04] You can have a pod of your friends or employees who like your posts.
[03:15] Videos work better than short lines to grab people's attention.
[03:50] If you have an email list, hit them up to like your LinkedIn posts.
[04:13] That’s it for today!
[04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What should we talk about next? Please let us know in the comments below

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Should You Quit When You Feel Overwhelmed? #1858 Sep 15, 2021

Show notes

In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Quit When You Feel Overwhelmed?
[00:29] If you love what you are doing, you shouldn’t quit.
[01:02] Money isn’t everything in this world; you have to find your passion.
[01:23] Even though Eric has had a lot going on, he still feels so grateful for his job.
[02:37] You can try meditating, taking breaks, and try to shift your perspective.
[02:52] Start creating processes that can take things off your plate to reduce your overwhelm.
[03:59] That’s it for today!
[03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What should we talk about next? Please let us know in the comments below

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How to Gather Customer Insights #1857 Sep 14, 2021

Show notes

In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Gather Customer Insights.
[00:27] Numbers only tell you half the story; customer insight stories are the other half!
[01:05] What a non-buyer survey is and how this helps with understanding customers.
[02:41] Some top survey tools that Neil and Eric both use.
[03:00] Examples of companies with great customer development.
[04:01] Talk to people and make sure you talk to enough of them.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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