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Latest Episodes:

How To Adapt If Your Market is Getting Saturated #1846 Sep 03, 2021

Show notes

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated.
[00:06] Taking an omnichannel approach to stay afloat.
[01:19] Using Airbnb as an example of counter positioning.
[02:43] Word of mouth becomes your main lead generation channel once you are big enough.
[03:08] That’s it for today!
[03:09] Go to marketingschool.io/live to learn more about our upcoming live event.

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Cold Emails That Have Worked On Us #1845 Sep 02, 2021

Show notes

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Cold Emails That Have Worked On Us.
[00:15] An offer to grow his Instagram account that Eric bought.
[00:45] Neil’s experience of falling for a cold email that said his YouTube thumbnails sucked.
[01:22] Pointing out a problem and then offering a solution.
[02:13] Lead generation offers that Neil has been entertaining.
[02:47] The offer, the onboarding, and the subject line.
[02:57] That’s it for today!
[02:58] Go to marketingschool.io/live to learn more about our upcoming live event.

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Is M&A a Reliable Growth Channel? #1844 Sep 01, 2021

Show notes

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is M&A a Reliable Growth Channel?
[00:26] Understanding more about M&A and how it is not out of your reach.
[00:45] Looking for businesses that are in your niche with a different offer to yours.
[01:46] Buying businesses with a similar OS to the one you use.
[03:21] Being disciplined and focusing on one merger/acquisition at a time.
[03:34] Keeping the management team in place for as long as possible.
[03:55] The typical fail and churn rate for a merger or acquisition.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

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Mistakes That Neil and Eric Made While Growing Their Software #1843 Aug 31, 2021

Show notes

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software.
[01:18] The danger of selling software with a small TAM and big churn.
[01:51] Doing customer development and remembering not to undercharge.
[02:58] Using the freemium model and having good onboarding.
[03:57] Continuously iterating and making your product better.
[04:05] Remembering to vet employees and have a focused offer.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Profitwell

Tomasz Tunguz

Openview

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Mistakes That Neil and Eric Made While Growing Their Agencies #1842 Aug 30, 2021

Show notes

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies.
[00:29] Avoiding an overly casual approach to managing people.
[01:14] Realizing the importance of relationships for building a business.
[01:47] The value of a broad base of the right types of clients.
[02:17] Hiring people who have done what you need before.
[02:25] The best ways to get new customers in Neil’s opinion.
[02:51] Focusing and drilling down on your central offer.
[03:25] Using the correct hiring methods.
[03:41] Doing M&A when you are further down the road.
[05:20] That’s it for today!
[05:21] Go to marketingschool.io/live to learn more about our upcoming live event.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Let My People Go Surfing

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This is Where The Future of Course Creating is Going #1841 Aug 29, 2021

Show notes

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: This is Where The Future of Course Creating is Going.
[01:31] The importance of community for course creation.
[02:21] How well gamification works for motivation.
[03:08] Bringing the university experience into online courses using projects.
[04:20] Holding attention by context switching.
[05:36] That’s it for today!
[05:37] Go to marketingschool.io/live to learn more about our upcoming live event.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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How to Write Quick, Effective Cold Emails That Convert #1840 Aug 28, 2021

Show notes

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write Quick, Effective Cold Emails That Convert.
[00:27] The poor response rate that longwinded cold emails bring.
[00:52] Using no-brainer offers in brief emails to boost conversions.
[01:57] Targeting the specific industry you serve.
[02:16] Addressing problems and giving solutions in the email.
[02:46] The more customized the better.
[03:00] Examples of successful cold emails Neil and Eric used.
[03:45] That’s it for today!
[03:46] Go to marketingschool.io/live to learn more about our upcoming live event.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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The Pros and Cons of Batching Content #1839 Aug 27, 2021

Show notes

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Pros and Cons of Batching Content.
[00:27] How Neil and Eric batch produce this podcast.
[01:01] The efficiency of batching content.
[01:50] Cons in the form of fatigue and dated content.
[02:24] Solving for the fatigue and dated content problems.
[03:52] Finding a healthy way of batching because it is still a good idea overall.
[04:08] That’s it for today!
[04:19] Go to marketingschool.io/live to learn more about our upcoming live event.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Emergency Pod!

Jason Calcanis

Vanessa Lau

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How to Bring in Customers Without Using Bait #1838 Aug 26, 2021

Show notes

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Bring in Customers Without Using Bait.
[00:25] Using clickbait is not that bad if you deliver on what you promise.
[00:46] Hear what works better than bait.
[02:03] Thinking about product-led growth and why this works.
[02:55] If you lead with utility, you don’t have to bait people.
[03:09] When you don't deliver on your promises, people will feel like they got scammed.
[03:26] Leverage something that is time-based and can provide value.
[03:48] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot

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How to Use SEO to Figure Out Customer Needs #1837 Aug 25, 2021

Show notes

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs.
[00:27] How Neil uses SEO to find out what his customers need.
[01:30] What you can use to find out what people are searching for.
[02:00] Insights you can gain from Google autocomplete.
[02:23] Other tools you can use to see what’s trending.
[02:42] What to do once you are getting a lot of SEO traffic.
[03:24] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Google Trends Exploding Topics

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