Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How to Meet Billionaires (The Easy Way) #1826 Aug 14, 2021

Show notes

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Meet Billionaires (The Easy Way).
[00:26] The benefits of meeting billionaires and how to meet them.
[00:57] Engaging with smart and successful people on Twitter.
[01:17] How to reach out to billionaires after conferences.
[01:51] Why billionaires can teach you so much.
[02:05] How to go beyond the first meeting and build a relationship.
[02:29] That is it for today!
[02:30] Go to marketingschool.io/live to get access to our virtual and live events.

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How to Grow Your Podcast Consistently #1825 Aug 13, 2021

Show notes

In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Grow Your Podcast Consistently.
[00:59] Leveraging other peoples’ audiences by inviting guests.
[01:10] Consistently posting your podcast on your social channels.
[01:45] Asking for ratings and reviews.
[02:06] Using Chartable and its retention graph feature.
[02:54] Distilling your message and using click bate titles.
[03:50] That’s it for today!
[03:51] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Chartable

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5 Unorthodox Ways to Get More Backlinks #1824 Aug 12, 2021

Show notes

In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks.
[00:30] Using 3D infographics and ‘gifographics’ to be more descriptive.
[01:02] Buying a successful widget or tool.
[01:49] Doing a linked intersect and reaching out to ask for backlinks.
[02:10] Getting alerts when you get backlinks and reaching out for collaborations.
[03:19] Using performance-based press and paying only when you get seen.
[04:14] That’s it for today!
[04:15] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Ahrefs

Ubersuggest

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When Should You Continue, Pause, or Scrap a Marketing Campaign #1823 Aug 11, 2021

Show notes

In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign?
[00:30] Going all in when your campaign is meeting its goals.
[01:08] Scrapping a campaign when you have tried everything.
[01:44] Pausing the campaign if the product/service is not serving customers.
[02:27] Cycling offers and why pausing is often better than scrapping.
[03:16] That’s it for today!
[03:17] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Russel Brunson

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You Should Spend 90% of Your Time Focused on This #1822 Aug 10, 2021

Show notes

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: You Should Spend 90% of Your Time Focused on This.
[00:25] The role of recruiting in a successful business.
[01:07] The value that good staff brings to a company.
[01:49] How to get better at recruiting.
[02:25] The three jobs of a CEO.
[03:03] Why you should hire people with experience over potential.
[03:22] Losing time and money from bad hires.
[05:03] That’s it for today!
[05:04] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

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How to Segment Your Email List for Maximum Response #1821 Aug 09, 2021

Show notes

In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Segment Your Email List for Maximum Response.
[00:29] What it means to segment your email list and an example of when you would do it.
[01:30] You are only going to engage with content that resonates with you.
[02:44] An easy-to-implement strategy for how to segment your email list.
[03:05] At the end of the day, you are trying to deliver the right message to the right people.
[03:20] That’s it for today!
[03: 20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Peter Diamandis

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How to Produce 5 Pieces of Content a Day #1820 Aug 08, 2021

Show notes

In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Produce 5 Pieces of Content a Day.
[00:30] Why we believe five pieces of content is optimal.
[01:05] Your content doesn't have to be all new; you can repurpose what you have.
[01:50] Examples of people who recycle content.
[02:30] How we could repurpose this podcast.
[03:00] Why video is the easiest way to repurpose content.
[03:43] That’s it for today!
[03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Joe Rogan Tom Bilyeu Repurpose House Descript

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How To Counteract SEO Traffic Drops #1819 Aug 07, 2021

Show notes

In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Counteract SEO Traffic Drops.
[00:24] How many pages Neil and Eric recently lost traffic for.
[00:57] Don't just focus on SEO; look at conversion rate optimization too.
[01:27] What Neil means by building a brand to counteract SEO traffic drops.
[02:25] With SEO, do not put all of your eggs in one basket.
[03:07] You can only control what you own.
[03:35] Never rely on one channel in your business.
[04:02] How to know if you are too reliant on SEO.
[04:21] That’s it for today!
[04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What should we talk about next? Please let us know in the comments below

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The Best Way to Monetize Your Email List in 2021 #1818 Aug 06, 2021

Show notes

In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021.
[00:26] Selling your product or service over email is the most effective way to make money.
[01:18] How Neil uses his email list to make money.
[01:31] Tactics on how to leverage your email list effectively.
[02:47] How Neil generates more leads through offering webinars.
[04:00] Find newsletters where it makes sense for you to advertise your products.
[04:24] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dean Jackson

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How to Make $5,000+_mo from Podcasting With a Small Audience #1817 Aug 05, 2021

Show notes

In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience.
[00:30] Defining what a small audience means.
[00:37] How to leverage a high-net-worth, small audience.
[01:31] Figure out how to capture leads from your podcast audience.
[02:30] How paid guest slots can help you generate income.
[03:19] Become a brand evangelist and do it everywhere.
[03:56] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Entrepreneurs on Fire with John Lee Dumas

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