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Latest Episodes:

Should You Even Start a Blog Today #1816 Aug 04, 2021

Show notes

In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Even Start a Blog Today?
[00:28] Why Eric wouldn't start a blog today and the conditions under which he would.
[01:36] Neil's take on starting a blog: it's a long-term play.
[01:57] If you have a business that's making money, you can buy a published blog.
[02:13] The playbook you can use if you are starting from scratch.
[03:01] That’s it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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5 Underrated Marketing Lessons We Wish Schools Taught Better #1815 Aug 03, 2021

Show notes

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better.
[00:30] The value of learning that failure is the ticket to success.
[01:19] Lessons should go deeper into what customer development means.
[02:01] Learning to look at the numbers as a way of guiding decisions.
[02:40] The power of branding and the value of understanding it.
[03:32] The power of good copy and the importance of understanding hooks.
[04:26] That’s it for today!
[04:27] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

The Mom Test

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How Neil & Eric Would Grow Their YouTube Channels In A Perfect World #1814 Aug 02, 2021

Show notes

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World.
[01:13] A lesson Eric learned about doubling down on one subject.
[03:25] Neil’s aim to brush up on clickbait type articles.
[03:48] Another diagnosis from Neil around his reluctance to share his private life.
[04:15] Ideating and combining educational content with entertainment too.
[05:22] Figuring out the best way to grow your business.
[06:43] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Conferences Are Coming Back. Here's How To Make The Most Of Them #1813 Aug 01, 2021

Show notes

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them.
[00:57] Throwing dinners as a way of supercharging networking.
[01:25] Which part of the conference experience Eric gets the most value from.
[01:40] Signing up as a speaker and bringing a team member to process new opportunities.
[02:24] The long-term compensation of free speaking gigs.
[02:54] That’s it!
[02:55] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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Why So Few People Finish Courses (And How to Make Yours Pop) #1812 Jul 31, 2021

Show notes

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop).
[00:33] The numbers around course completion.
[00:59] What a cohort-based course is and why they are more successful than self-service courses.
[01:50] The benefits of doing a course that has a strong community component.
[02:05] Neil’s experience of a course that had weekly calls.
[03:10] Community management and engagement is key to course success.
[04:10] Tips on how you can make your course stand out.
[04:16] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Maven

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Where To Hire The Best Marketers For The Rest of 2021 #1811 Jul 30, 2021

Show notes

In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021.
[00:25] Learning from and hiring the best marketers.
[00:36] Scouring LinkedIn and the good response rates this produces.
[01:39] Finding the people who are doing the marketing of your successful competitors.
[02:15] Getting verified leads through referral recruiting.
[03:52] Finding good people on gig websites like Toptal.
[04:25] That’s it!
[04:26] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Ubersuggest

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Why You Need to Go Talk to Potential Customers Instead of Reading #1810 Jul 29, 2021

Show notes

In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading.
[00:27] You learn the most by doing; reading can only get you so far.
[01:22] An example of why it is important to go out there and learn from customers.
[01:50] The importance of sharing experiences rather than giving advice.
[03:09] There is nothing wrong with reading, but you will learn so much from your customers ultimately.
[03:23] That’s it for today!
[03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Moz Ahrefs The Mom Test

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How Big is Facebook Going to Get? #1809 Jul 28, 2021

Show notes

In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Big is Facebook Going to Get?
[00:30] As of this recording, Facebook is a trillion-dollar company.
[01:00] Why Facebook’s growth is not going to slow down anytime soon.
[01:44] Marketers are going to become increasingly reliant on Facebook and the companies it owns.
[02:17] Reasons why Facebook is likely to become a multi-trillion-dollar company.
[02:51] Facebook has been responsible for Instagram’s explosive growth.
[03:18] There is still a lot of monetization that can happen with WhatsApp.
[03:57] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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When to Seriously Consider Dropping Out of College #1808 Jul 27, 2021

Show notes

In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Seriously Consider Dropping Out of College.

[00:38] Neil and Eric both took longer than the allotted time to finish college.

[01:06] What agency is and how it relates to being in college.

[02:08] If you are pursuing a career that does not require a degree, college might not be for you.

[02:28] Neil's business would have been much bigger if he had started earlier.

[03:05] Ultimately, you learn by doing.

[03:58] You can lose money in multiple ways by going to school.

[04:38] Experience, like interest, compounds, so the sooner you start, the better.

[04:45] That’s it for today!

[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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3 AI Tools to Make Your Marketing More Efficient #1807 Jul 26, 2021

Show notes

In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient.
[00:30] Number 1: Conversion.ai, the great copy tool!
[00:53] Number 2: UiPath, an excellent way to streamline several tasks.
[01:44] Number 3: Google Analytics has many under-utilized features.
[02:16] That’s it for today!
[02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Conversion.ai UiPath Google Analytics

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