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Latest Episodes:

What Neil & Eric Would Invest In Today #1796 Jul 15, 2021

Show notes

In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil & Eric Would Invest In Today.
[00:40] Why Neil recommends investing in yourself first and foremost.
[01:18] You get rich by doing something really, really well, so learn as much as you can!
[01:51] The difference between masterminds and peer groups.
[03:18] If you don’t have money to join a mastermind, start your own one.
[03:50] Books are another great way for you to level up your knowledge.
[04:30] You can never go wrong if you invest in yourself.
[04:38] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett

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How to Teach Without Giving All the Answers #1795 Jul 14, 2021

Show notes

In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Teach Without Giving All the Answers.
[00:51] The main way course creators don’t give away too much content.
[01:44] How Eric and Neil’s approach differs from normal course creators.
[02:02] Hear what you should not do.
[02:45] Overdelivering is what will build a great community in the long run.
[03:22] Some things are long-term plays, so don’t monetize every single thing.
[03:26] That’s it for today!
[03:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

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5 Ways to Validate Your Course Before You Launch #1794 Jul 13, 2021

Show notes

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch.
[00:26] Leveraging your email list to ask for prepayments.
[01:11] Selling the product before you create it.
[01:54] Building a landing page and using insights gleaned from it.
[02:50] Checking if the topic you want to cover is hot already.
[03:19] Using Adbeat insights to assess your competition.
[03:25] That is it for today!
[03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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Links Mentioned in Today’s Episode:

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3 Big E-Commerce Marketing Trends for Q3 2021 #1793 Jul 12, 2021

Show notes

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021.
[00:40] Rising ad costs and the need to focus on CRO.
[01:17] Jumping on shoppable live streaming before cost prohibitions.
[01:43] The rise in voice search and how many e-commerce purchases use it.
[03:25] That is it for today!
[03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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Is Twitter A Viable Marketing Platform Today? #1792 Jul 11, 2021

Show notes

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today?
[00:30] Why some people don’t see Twitter as valuable.
[00:57] The value of taking an omnichannel approach.
[02:23] How Twitter helped Shaan Puri and others build an audience.
[03:51] The large amount of high net worth people on Twitter.
[04:49] That is it for today!
[04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Anthony Pompliano

Shaan Puri My First Million Podcast

Typefully

Eight Sleep

Matteo Franceschetti

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The Marketing Behind Cryptopunks (And Why Eric Buys Them) #1791 Jul 10, 2021

Show notes

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them).
[00:47] Scarcity, authenticity, and the value proposition of NFTs.
[02:04] Jumping in on a price dip in a technology that is here to stay.
[03:09] Being ready to accept that the value might drop to zero.
[04:32] What makes coins like Bitcoin and Dogecoin appealing.
[05:15] That is it for today!
[05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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Why Do We Continue to Do This Podcast? #1790 Jul 09, 2021

Show notes

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Do We Continue to Do This Podcast?
[00:27] The real reason we have stuck with this project for the last five years!
[01:31] The opportunity to learn and the continued growth that has been possible.
[02:17] How the events we have hosted have surprised us.
[02:39] The importance of the audience and how its growth has influenced deals.
[03:12] Building a brand within a specific community through a podcast.
[03:46] That is it for today!
[03:48] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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5 Marketing Expenses You Shouldn’t Be Cheap On #1789 Jul 08, 2021

Show notes

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On.
[00:30] Trying to save a few bucks while hiring is just not worth it.
[01:12] Becoming more aware of the power of branding.
[01:52] A cheaply held event does more damage than good.
[03:01] Going all out on content creation with the goal of building an audience.
[03:48] Paying for the best versions of the most critical marketing software.
[04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Brex

Ramp

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5 Marketing Bets We Are Doubling Down On #1788 Jul 07, 2021

Show notes

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On.
[00:30] The prospects offered by TV advertising and how to test this channel out.
[01:15] Attacking the platforms where Gen-Z is hanging out.
[01:46] Buying companies as a way to grow.
[02:23] Tapping into the hunger that people have for communities.
[03:22] Hiring people that have been successful at previous jobs with your competition.
[04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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3 Easy Ways to “Gamify” Your Onboarding Process #1787 Jul 06, 2021

Show notes

In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey into a process involving levels with prizes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Easy Ways to “Gamify” Your Onboarding Process.
[00:30] Gamifying success in the workplace using Bonusly.
[01:01] Breaking down an onboarding process into levels.
[01:50] Dangling carrots in front of clients to motivate them to ‘level up’.
[02:40] Encouraging referrals as a challenge in the onboarding process.
[04:04] How blockchain will factor into gamification in the future.
[04:38] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Bonusly

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