Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Why You Should Work for a Marketer Before You Become an Entrepreneur #1806 Jul 25, 2021

Show notes

In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur.
[00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer.
[01:55] Marketing is one of the biggest levers you have in your business.
[02:20] A key cost that marketing knowledge helps you reduce.
[02:34] That’s it for today!
[02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson

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How Big Clients Can Break Your Business #1805 Jul 24, 2021

Show notes

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Big Clients Can Break Your Business
[00:29] An example of how a big client could break your business.
[00:47] If you are not set up to deal with a big client, it takes away from your other clients.
[01:33] You have to think long-term when taking on a big client.
[02:09] Why it is also important to consider client concentration.
[02:30] The importance of defining your client profile.
[03:03] Stop it at the start; what Neil means by this.
[03:26] Slowing work your way up to bigger clients rather than going all at once.
[03:58] Cut toxic clients off as soon as possible.
[04:24] Take on a small project from a big client if you can.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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4 Marketing Traits to Emulate from Businesses like Amazon #1804 Jul 23, 2021

Show notes

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon.
[00:29] The first trait you can emulate to help you grow: obsess about your customer.
[00:48] An example of how adding reviews helped Amazon build trust and increase revenue.
[01:19] Trait two: prioritize learning over profit in the early phases of your business.
[02:22] Trait number three: optimize for LTV or life time value.
[02:59] Last but not least, trait number four: cultivate company culture.
[03:40] That’s it for today!
[03:41] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned in Today’s Episode:

Amazon

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Why Marketers Should Be Angel Investors #1803 Jul 22, 2021

Show notes

In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Marketers Should Be Angel Investors.
[00:29] Defining an angel investor: someone who invests in early stage companies.
[00:44] Why there is no limit on how much angel investors can invest.
[00:55] The window that angel investing provides into market trends.
[01:48] The potential of angel investing for marketers specifically.
[03:12] Why we believe that Twitter is an untapped channel for marketing.
[03:23] The partnership opportunities that come from investing and how to syndicate them.
[04:14] That’s it for today!
[04:14] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned in Today’s Episode:

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Student Athletes Can Now Make Money Through Endorsements (Here's What That Means) #1802 Jul 21, 2021

Show notes

In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:19] Today’s topic: Student Athletes Can Now Make Money Through Endorsements (Here's What That Means).
[00:30] An example of how endorsements used to work in the past.
[01:16] The implications of the new regulations for student athletes.
[02:50] How to sponsor your favorite player through endorsements and the ripple effects of that.
[03:52] Viewing student athletes as a type of influencer marketers.
[03:20] That’s it for today!
[04:26] Go to marketingschool.io/live to join our virtual and live events.

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5 Marketing Trends That Will End Up Being Long Term #1801 Jul 20, 2021

Show notes

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term.
[00:35] Drop-in audio is here to stay as a feature.
[01:37] How many people are purchasing through voice commerce.
[02:15] Shifts in power toward more decentralized systems.
[02:50] The rise of influencer marketing which will become a staple.
[03:23] The open rates of SMS marketing and how it is being used.
[04:09] That’s it for today!
[04:10] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned:

BOXYCHARM

MobileMonkey

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3 Office Activities That Don’t Translate Well Working Remotely #1800 Jul 19, 2021

Show notes

In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely.
[00:30] The difficulty of brainstorming and white boarding remotely.
[01:12] Sales and sales training is an activity that happens best in person.
[01:52] It is tough to build a strong company culture from a distance.
[02:57] That’s it for today!
[02:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

Miro

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Why You Should Make Marketing Meetings 25 Minutes Or Less #1799 Jul 18, 2021

Show notes

In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less.
[00:30] Honing in on a specific problem while focus is laser sharp.
[01:50] Using memos to prepare everybody for a quick meeting.
[03:22] Focusing on execution and not chit-chat.
[04:00] Keeping meetings short as a way of preserving your sanity.
[04:29] How much money gets wasted during meetings.
[05:20] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

Rize

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The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798 Jul 17, 2021

Show notes

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.

[00:40] Investing in free tools that gobble up the marketplace.
[01:07] Leveraging an audience built off a free tool through upsells.
[01:27] This tactic is more cost-effective than advertising.
[01:31] The long-run effectiveness of controlling a big buyer pool.
[01:41] Examples of product-led growth.
[02:29] Examples of companies investing in ‘free’.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned:

OpenView Ventures

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5 Ways to Create a Fantastic Company Social Media Account #1797 Jul 16, 2021

Show notes

In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account.
[00:32] Tip 1: post wins about people in the company.
[01:08] Tip 2: humanize the people in your company by sharing personal details about them.
[01:41] Tip 3: showcase the amazing work you have been doing.
[02:16] Tip 4: share customer wins and testimonials.
[02:47] Tip 5: get input from your team about what you should and shouldn’t share online.
[03:52] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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