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Latest Episodes:

The Key Ingredient in Marketing #1786 Jul 05, 2021

Show notes

In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Key Ingredient in Marketing.
[00:29] The key ingredient to marketing is patience!
[01:33] Focusing on delayed gratification and resilience to stay the course.
[03:16] Adding tweaks and experiments to your strategies to constantly improve.
[03:34] Things do not often work out the way you want or hope!
[04:04] Good SEO takes time to fine-tune in order to reap the rewards.
[04:20] Patience is the thing that will help you beat out your competition!
[05:14] That’s it!
[05:18] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Nike

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Should You Create an Internal Podcast? #1785 Jul 04, 2021

Show notes

In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Create an Internal Podcast?
[00:27] What do we mean by an 'internal podcast'?
[01:02] The primary value of culture and communication at any company.
[01:51] The best times to consider starting an internal podcast during your company's growth.
[02:13] Other mediums to consider using to communicate with your team.
[02:55] The risks associated with broadcasting company podcasts.
[03:41] Go to marketingschool.io/live to learn about our virtual and live events.

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Should You Manage Your Own Social Media Or Hand It Off? #1784 Jul 03, 2021

Show notes

In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Manage Your Own Social Media Or Hand It Off?
[00:28] The two things to consider when wondering about handing off the management of your social media accounts.
[01:34] Investment needed in order to run social media, and tools that can help with this.
[01:51] Looking at the great example of Gary V and how he has grown.
[02:30] Tailoring the content you post to the platform for maximum impact.
[03:17] How we currently approach running our own accounts.
[03:29] Why handing off social media is preferable when trying to scale your business.
[03:45] The training and time that it takes to align an employee with your brand.
[04:33] That’s it for today!
[04:35] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Gary V

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How to Increase Your Newsletter Engagement Rate #1783 Jul 02, 2021

Show notes

In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate.
[00:27] What do we mean by the term 'engagement rate'?
[00:48] Ensuring that your emails and newsletters are valuable to your audience.
[02:07] Tactics to use to stay out of the spam folder!
[02:34] Tricks for getting higher open rates and interest in your communications.
[02:49] Storytelling strategies and evoking curiosity and excitement.
[03:13] The value of using personalization in your subject lines.
[04:01] Using questions early on to boost response rates and deliverability.
[04:22] That’s it!
[04:24] Go to marketingschool.io/live to learn about our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Study - Why Twice As Many Kids Want to Be YouTubers (Not Astronauts) #1782 Jul 01, 2021

Show notes

In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take on this situation.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Twice As Many Kids Want to Be YouTubers (Not Astronauts).
[00:30] The move from kids wanting to be astronauts to YouTubers.
[01:40] How the ways people make money are going to drastically change.
[02:20] The different reasons why people love watching YouTube.
[03:15] What is alluring about YouTubers and how to monetize an audience.
[01:50] How people like Floyd Mayweather, Logan Paul, and Kylie Jenner make money.
[06:40] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Floyd Mayweather

Logan Paul

Kylie Jenner

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Where to Focus Your Marketing Over the Next 6 Months #1781 Jun 30, 2021

Show notes

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months.
[00:40] Rising costs and optimizing for conversion optimization.
[01:50] Decentralization in media and building one’s own audiences.
[03:50] How to avoid the pitfalls of social algorithms and build a lasting audience.
[04:32] Thinking about marketing and retention in tandem.
[05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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If You Are Just Entering The Workforce, Master This One Thing #1780 Jun 29, 2021

Show notes

In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most important thing that separates successful companies and people from the rest is their ability to learn from their mistakes. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Are Just Entering The Workforce, Master This One Thing.
[00:33] Learning from the failures of yourself and others.
[01:46] How to see what you do well and optimize for those strengths.
[03:11] Developing scar tissue through failing to get more comfortable with risk.
[03:17] The core principles of running a successful business haven’t changed.
[04:28] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Managing Oneself

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3 Simple Tricks to Get More Blog Traffic #1779 Jun 28, 2021

Show notes

In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creation, but people just aren’t doing them. Listen along and get up to speed on three ways to leverage relationships to expand your reach.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Simple Tricks to Get More Blog Traffic.
[00:40] Emailing the people that you link out to on a piece of content.
[01:17] Setting up an alert for when other people mention you.
[01:54] Getting people who share your competitors’ content to share yours.
[02:50] How to perform advanced searches on Twitter search.
[03:22] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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How To Get A Promotion At Work #1778 Jun 27, 2021

Show notes

In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might get a promotion if you ask for one, but this strategy is the one that we recommend the least. What bosses want to see in their employees is a willingness to go above and beyond, and what’s more, people are willing to pay top dollar for talent these days.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Get A Promotion At Work.
[00:54] Going above and beyond and what employers want to see in employees.
[01:39] Coming to your boss with solutions rather than problems.
[02:16] Giving your boss a feeling of relief by volunteering to solve problems.
[02:55] People are willing to pay top dollar for talent.
[04:45] The worst way to get a promotion is by asking for one.
[05:04] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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If Your Social Media Posts Get Low Engagement, Do This #1777 Jun 26, 2021

Show notes

In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up your content, the connection between comments and reach, the tests that Eric and Neil have run, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If Your Social Media Posts Get Low Engagement, Do This.
[00:35] Change up the content you are creating.
[00:51] Ask your friends with a lot of followers to make open-ended comments.
[01:26] The limits of reels and using tweets as quotes.
[02:33] Trying things out and getting high engagement for content out of your niche.
[03:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Links Mentioned in Today’s Episode:

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